When Steve Jobs Spent All His Money To See Neem Karoli Baba

Before starting Apple, Steve Jobs cold-called HP at 12 years old and got a summer job.

Lessons learned from Steve Jobs

From predicting our screen-filled future in 1983 to slashing Apple's product line in 1997, Steve Jobs believed in focus, simplicity, and the fusion of technology and art. His philosophies still influence how products are built and marketed today.

Steve Jobs founded NeXT while on a break from Apple

While Steve Jobs was on a hiatus from working at Apple, he founded a company called NeXT and helped lead the release of its operating system NeXTSTEP. The operating system was used to create the first app store of sorts, as well as the first web browser.

A short biography of Apple cofounder Steve Jobs

Steve Jobs led Apple for almost a quarter century, first from 1976 through 1985 and then from 1997 through just before his death in 2011. A brief synopsis of his career underscores the impact he made during that timespan, across everything from technology to smartphones, moviemaking, retail and much more.

Steve Jobs mandated that a legendary book on yoga be distributed at his memorial service

The iconic entrepreneur died in 2011, but before he did, he planned the details for his memorial service. One of the instructions was to leave attendees with a parting gift: a brown box that contained Paramahansa Yogananda’s book “Autobiography of a Yogi,” a book he read as a teenager and then returned to annually.

Steve Jobs changed the world with Apple and Pixar

The devices Jobs introduced during his time at Apple, including the iPad and iPhone, were imitated by competitors, ultimately helping to create the numerous options consumers have today. In addition to leading Apple, Jobs also helped turn Pixar and the software startup NeXT into success stories.

Steve Jobs saved a nearly bankrupt Apple

Apple nearly went bankrupt in 1997, when the tech company had only three months of operational cash left. Apple's board ousted cofounder Steve Jobs in 1985, but he was brought back as interim CEO to revive the company when Apple purchased Jobs' company, NeXT.

When Steve Jobs recruited former CEO Tim Cook to work at Apple in 1998, the company was on the verge of bankruptcy—and many of Cook's friends advised him not to take the job.

Apple's board fired Steve Jobs in 1985

Apple's board fired cofounder Steve Jobs after he clashed with then-CEO John Sculley about Apple's goals and vision, as well as how to run the company. Apple later rehired Steve Jobs as interim CEO, a role he held until he died in 2011.

Why Steve Jobs always wore the same outfit

Steve Jobs is well-known for his signature outfit: a black mock turtleneck and denim jeans. The outfit originated in Japan, where Jobs observed Sony employees all wearing matching uniforms. He proposed Apple employees do the same, but that idea was rejected. However, he still decided to create his own uniform.

Apple started out in a garage in 1976

Shifting the focus of personal computing from businesses to everyday consumers, Apple found early success with the Apple II, which sold 6 million units, and the Macintosh, which featured a user-friendly graphical interface.

Steve Jobs revolutionized animated filmmaking

Steve Jobs left his mark beyond Apple with Pixar, the animated studio he acquired in 1986. In addition to pushing Pixar to focus on storytelling, Jobs led the studio to revolutionize animation via computer-generated imagery.

Apple’s third cofounder was its angel investor

Steve Jobs and Steve Wozniak are well-known for cofounding Apple, but the company had a third founder who acted as an angel investor: Mike Markkula, who invested $250K in 1977.

Steve Jobs tried to treat his cancer with alternative medicine

After Steve Jobs was diagnosed with pancreatic cancer, he reportedly restricted his diet to just fruits or just fruits and vegetables, tried out hydrotherapy, and consulted psychics. There’s compelling evidence about the impact of alternative medicine on cancer patients.

Long before Coachella, Steve Wozniak attempted a similarly-minded festival

In 1982, Apple cofounder Steve Wozniak was on a hiatus from Apple after a near-fatal plane crash. In his spare time, he decided to throw a festival that would bring together cutting-edge music and technology—a Woodstock for the 1980s. The result was the US Festival, an early ancestor of Coachella that brought world-class acts like Tom Petty, Fleetwood Mac, Talking Heads, the Grateful Dead, and the Ramones to a rustic venue outside Los Angeles.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

Apple's first backer recruited his own CEO to help manage the company

Wanting Steve Jobs and Steve Wozniak to focus on developing Apple computers, Mike Markkula brought in his colleague from Fairchild Semiconductor, Michael Scott. As employee number five, Scott helped professionalize the fledgling computer company and getting manufacturing off the ground. (Some users may experience a paywall.)

Steve Jobs in his final public talk

The last major event outside of Apple that Steve Jobs spoke at, prior to his death in 2011, was the 2010 All Things Digital conference. In spite of his declining health, he is voluble and combative throughout.

Steve Jobs was awarded the Presidential Medal of Freedom

In 2022, the White House posthumously awarded the Presidential Medal of Freedom to Steve Jobs, recognizing Jobs’s work as the cofounder and longtime CEO of Apple, as well as a longtime leader at Pixar.

Read an email Steve Jobs wrote himself in 2010

Steve Jobs apparently liked to email himself to save his thoughts. This archival email, written the year before he died, shows Jobs expressing gratitude and wonder for the world and its creative people.

In 2018, Apple became the world's first publicly traded trillion-dollar company

The valuation was made possible by Steve Jobs' return to the company in 1997, who implemented a simplification strategy by cutting the majority of Apple's existing product line. His promotion of Jony Ive to SVP of industrial design would help popularize Apple through colorful products and marketing.

Watch Steve Jobs unveil the first iPhone in 2007

During his Macworld San Francisco 2007 keynote address, Jobs claimed Apple had reinvented the phone by integrating phone capabilities with internet access and music playback from its iPod product line. The multitouch display eliminated the need for a stylus or keyboard hardware typically found on other smartphones.

Steve Wozniak invented the personal computer

Steve Wozniak's Apple I and Apple II computers launched the personal computer industry, influencing the future of consumer electronics. He was also awarded the National Medal of Technology and the Heinz Award in Technology, the Economy, and Employment because of his invention.

Jony Ive helped popularize Apple with iconic product form factors

Appointed SVP of industrial design in 1997 and chief design officer in 2015, Ive was responsible for the translucent plastic shells found on early iMacs and the iBook G3. He also oversaw the construction of Apple Park—the company's headquarters.

Your iPhone started with a Cold War secret

Silicon Valley wasn't supposed to happen. A stretch of California orchard land somehow became the place that built the modern world: chips, PCs, the internet, the smartphone, and now AI. But the real story isn't the garage myth. It's a series of contradictions hiding in plain sight.

Creating the iPhone ended the marriages of several of Apple's engineers

In the early 2000s, Apple recruited multiple engineers onto rival teams tasked with combining phone, internet, and iPod capabilities. Despite significant technical hurdles, Steve Jobs favored a prototype with multitouch technology and a modified Mac operating system over a competing in-house model based on the iPod's click wheel. (Some users may experience a paywall.)

The Beatles' visit with Maharishi Mahesh Yogi helped inspire Western interest in Eastern spirituality

The Fab Four met with the guru—the creator of Transcendental Meditation—in 1968 in Rishikesh, India. The band's George Harrison and his wife had been interested in Indian culture for several years, but the meeting with Maharishi signified a meeting of Western popular culture with Eastern spirituality that would inspire the rising hippie movement.

'Johnny Appleseed' was the itinerant horticulturalist John Chapman

Born in 1774 in Massachusetts, Chapman planted apple orchards for pioneers across Pennsylvania, Ohio, and Indiana, to be sold to locals to produce hard cider. He became famous through a 'Harper's Weekly' profile in the late 1800s, cultivating the modern legend.

Completed in 2017, Apple's headquarters cost $5 billion dollars

Apple Park features a ring-shaped main building that accommodates over 12,000 employees, situated above a two-story underground parking garage equipped with its own traffic light system. Inspired by Stanford University's foliage, Steve Jobs hired one of their arborists to oversee the planting of over 9,000 indigenous trees.

Burning Man’s countercultural messages have influenced Silicon Valley’s work culture

Burning Man is famous for attracting tech leaders like the CEOs of Tesla, Meta, and Google. Some experts believe the festival's ethos and principles of participation, communal effort and radical inclusion have given rise to Silicon Valley's communal work culture.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

Born to a well-off family in South Africa, Elon Musk left for Canada in 1989 before heading to the US

Musk was bullied as a child in South Africa, and even recalled being punched in the face, per a recent Walter Isaacson biography on the entrepreneur.

Ray Dalio credits much of his success to his transcendental meditation practice

Dalio took up transcendental meditation after learning that The Beatles practiced it on a trip to India in 1968. He says the practice allows him to clear his mind, be more creative, and unlock his subconscious.

An 1893 speech in Chicago set the stage for yoga in the US

Swami Vivekananda, a Hindu monk, spoke to the World’s Parliament of Religions, addressing those in attendance as his “sisters and brothers of America.” The speech—and Vivekananda’s subsequent lecture tours—introduced many in the West to Hinduism, setting the stage for the interest in yoga that would follow in the next century.

Traveling yogis spread the practice across the US

After a 1923 Supreme Court decision ruled that Asians were ineligible for citizenship, many South Asian immigrants had relatively few job opportunities and began moving around the country teaching yoga and spirituality. At the time, yoga was viewed less as a physical practice and more as a mystical one, something many of the teachers embraced to attract students. South Asians regained the right to citizenship in 1946.

The American missionary and the uncontacted tribe

When a 26-year-old American missionary set out for a lush island in the Indian Ocean last year, it was with one objective in mind: to convert the uncontacted Sentinelese tribe, who had lived for centuries in isolation, free from modern technology, disease, and religion. John Chau's mission had ambitions for a great awakening, but what awaited instead was tragedy.

Jeff Bezos started his career working at McDonald’s

He now claims that his high school gig at the fast food restaurant taught him about efficiency, customer service, and other valuable lessons that he took with him when building Amazon.

India's space program began in a church at Earth's magnetic equator

As the US pushed to land a man on the moon, NASA looked for global partners to help map the conditions of the sky above Earth for launches. After Pakistan's initial attempt was sidelined, India pushed to be that partner. This long read details key episodes of frugality and ingenuity in India's space race, including its beginnings at St. Mary Magdalene Church in Thumba.

The popular myth behind the India pale ale

Legend has it that the beer style earned its name in the late 1700s and early 1800s, when one brewer realized he had to add more alcohol and hops to his beers to survive the long boat ride to India. But as this essay by one beer historian makes clear, the facts don't line up with that myth.

Learn about the relationship between Thomas Edison and Henry Ford

Despite their 16-year age difference, legendary inventor Thomas Edison and Henry Ford developed a close relationship after meeting at a convention in New York. The two—alongside environmentalist John Burroughs and Harvey Firestone, the founder of Firestone Tire—were known as the "Four Vagabonds" and were famous for their long roadtrips, which were often highly publicized.

Haight-Ashbury's hippie character was shaped by The Psychedelic Shop

The "metaphysical book and trinket emporium" was opened by two brothers inspired by Timothy Leary, the Harvard professor who was a pioneer in the use of psychedelic drugs.

Jeff Bezos’ adoptive father Mike Bezos immigrated to the US from Cuba at age 16

Mike Bezos’ mother made a coat out of cleaning rags for him before he immigrated, assuming that the United States would be very cold. Mike and Jeff told the story of Mike’s journey to the US and early days in America together in this video.

‘Namaste’ was popularized in the English language after India gained independence

The word, which roughly translates to “I bow to you,” is a greeting often used in yoga. The word began appearing in American publications more frequently following the country’s liberation, and was standardized shortly thereafter.

Theos Bernard's book on yoga formalized the practice for many Americans

His 1943 book “Hatha Yoga: The Report of a Personal Experience” was supposedly based on a 1936 trip through India and Tibet, though it’s believed many of the details were fabricated. Still, the book featured photos of Bernard in numerous postures that were some of the first published in the US, helping to popularize yoga in America.

The first Trader Joe's opened in California in 1967

Joe Coulombe was inspired by his travels outside the United States and wanted to open a store that offered some of the flavors he'd tasted abroad. Now, the store's unique products attract international visitors, who view it as a tourist destination.

Jeff Bezos came from humble beginnings and spent much of his childhood on a cattle ranch, where his grandfather made his own needles for the cattle by hand.

Amazon's success is attributable, in large part, to founder Jeff Bezos’ vision

Bezos parlayed a career on Wall Street into founding an online bookstore that would evolve into the largest online retailer in the world. Bezos’ story is characterized by his relentless focus on innovation and on the customer experience at Amazon.

Visa Founder Dee Hock abruptly left the company in 1984.

Hock was arguably an unlikely candidate for the founder of one of the most successful banking organizations of all time. He grew up extremely poor in rural Utah without indoor plumbing, but would go on to create one of the most innovative financial technologies of the 20th century.

The infrastructure, talent, and markets of Silicon Valley make the high-tech region ideal for startups

The number of startup employees, founders, and investors who have flocked to Silicon Valley over the years makes the California region ideal for networking in the tech space. Plus, California’s laws and specific rules around trade secrets help founders of fledgling businesses in Silicon Valley feel protected.

Warren Buffett has said not investing in Google or Amazon early enough was a mistake on his part

After avoiding investing in tech stocks during the dot-com boom, Buffett's stance on investing in tech was widely criticized. Buffett later shared his thoughts on why he regrets not investing early enough.