The Times Square New Year's ball has been redesigned 8 times

The first iteration was made of iron and wood, weighing in at 700 pounds. The 2025 version is made of 5,280 crystals and 32,256 LED lights and weighs a whopping 12,350 pounds.

Watch 5 decades of Times Square ball drops

Dick Clark started hosting his “New Year’s Rockin’ Eve” show in 1972, which has become an annual television staple. This compilation includes five decades' worth of ball drops, allowing you to watch how the tradition subtly evolved.

A New York fireworks ban necessitated a new way to ring in the New Year

In 1906, the city banned fireworks displays, forcing the Times Square celebration to find a new centerpiece. The Times commissioned Jacob Starr, a Ukrainian immigrant who worked for Strauss Signs, to develop an ornament. He returned with the now-iconic New Year’s ball.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

The Times Square New Year's celebration originated as a party for The New York Times

The paper moved to the area, originally called Longacre Square, in 1904 and lobbied the city to rename it after the publication. The paper’s publisher, Alfred Ochs, threw a massive all-day party on New Year’s Eve to celebrate the opening of the paper’s headquarters, establishing the location as a destination for the holiday.

In 1984, Apple ran an award-winning Super Bowl commercial

Directed by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won't be like '1984.'"

The iconic 'I Heart NY' logo was originally designed in the back of a cab.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

Apple’s ‘1984’ ad won big at Cannes Lions

One of Cannes Lions’ most legendary winners, Apple’s “1984” ad was conceived by Chiat/Day and directed by Ridley Scott, fresh off his iconic film “Blade Runner.”

Macy’s revolutionized retail with fixed pricing, pay-upfront policies, and marketing

The brand soon grew into a cultural icon, hosting the first in-store Santa in 1862, and launching the Macy’s Thanksgiving Day Parade in 1924, now a holiday staple. Its flagship Herald Square store became the world’s largest, and its festive window displays set a new standard for holiday celebrations.

The 1960s through 1980s is generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The 1960s through 1980s are generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The first Macy’s Thanksgiving Day Parade took place in 1924

It was originally intended to promote Macy’s upcoming holiday sales. Although it took place on Thanksgiving Day, the parade was initially called the Macy’s Christmas Parade—the name didn’t change until 1927.

The Rockefeller Center Christmas tree was first erected in 1931 by construction workers

The tradition of erecting a tree in Rockefeller Center officially began two years later, when the company continued what the Depression-impacted workers had started. Today, its lighting and nearby ice skating draw millions annually, making it one of America’s most famous holiday traditions.

In 1924, elephants from the Central Park Zoo marched in Macy's inaugural parade

Enormous balloons didn’t make an appearance until 1927, and the parade wasn’t televised until 1948. But no matter the decade, a visit from Santa Claus has always been a highlight.

Watch New York City's Tribute in Light to the victims of 9/11

Tribute in Light is a commemorative public art installation first presented six months after 9/11 and then every year thereafter, from dusk to dawn, on the night of September 11. It has become an iconic symbol that both honors those killed and...

See historic Macy’s Thanksgiving Day Parade photos

Snoopy and Bullwinkle and Clifford, oh my! This slideshow has photographs of all those characters (and more) from when they debuted as balloons at the Macy’s Thanksgiving Day Parade. These photos span from the original parades in the 1920s through the early 2000s.

See Rockefeller Center's Christmas trees since 1931

In 1931, with construction still underway, Rockefeller Center's very first Christmas tree was erected out front. John D. Rockefeller himself greeted the construction workers who put up the first 20-foot tree and decorated it with cranberries and paper garland.

Broadway's nickname is 'the Great White Way'

Thanks to the advent of electricity, by the middle of the 19th century, theaters in the Broadway area were illuminated by lampposts and marquees. The nickname “the Great White Way” describes how it looked at night. The term is still used today.

See how New York City has grown since 1609

Wall Street and the southern tip of Manhattan were the first parts of the island to be developed beyond farmland by Dutch and English settlers. It wasn’t long until New York City resembled the city we know today.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Double rainbow appears in New York City on 9/11 anniversary

On the evening of the 9/11 anniversary in 2023, a double rainbow appeared after a thunderstorm across Manhattan, providing inspiration 22 years after the terrorist attacks there. Peruse several amateur images taken of the phenomenon which were shared on social media, including shots from up high in condos overlooking Central Park and from across the Hudson River in New Jersey.

Apple's first logo was a portrait of Isaac Newton sitting under a tree

Before the minimalist image of an apple with a bite taken out of it, Apple's logo depicted the fruit dangling above the physicist, likely a nod to the anecdote about his epiphany regarding gravity.

Watch a visualization of New York City's greenhouse gas emissions

About 1.72 tons of carbon dioxide-equivalent gases are released into the atmosphere every second in the Big Apple, enough to fill a balloon 33 feet across at standard pressure and 59 degrees Fahrenheit. After a day, the spheres would pile up into a pyramid whose base spans from the bottom of Manhattan to the south of Central Park.

Broadway is a theater district in New York

There are 41 official Broadway theaters in New York City, all within a few blocks of Times Square, a key contributor to the area's prestige and economic success. These theaters host the productions eligible for Tony Awards.

New York was once called New Amsterdam

Although New York has a long history, it wasn’t actually called “New York” until the late 1600s, when the English beat out the Dutch for control of the area. In 1664, Dutch Governor Peter Stuyvesant surrendered what used to be known as “New Amsterdam” to the English, who renamed it New York after the Duke of York.

The best New Year’s Eve drops

There’s more out there than the Times Square ball drop. This list ranks the best of the rest, including the Great Pinecone Drop in Arizona, the Lebanon Bologna Drop in Pennsylvania, and the Pickle Drop in North Carolina.

Watch a video that details the full history of Macy's

From the first Macy's Thanksgiving Day Parade to opening its flagship store in Herald Square, Macy's has a long and successful history despite its recent financial troubles.

Learn how the Macy's Thanksgiving Day Parade comes together each year

The Macy's Thanksgiving Day Parade is essentially a huge theatrical production spanning several long blocks in New York City rather than a stage. Naturally, organizing it is a complicated process. This podcast episode explains how the Macy's Thanksgiving Day Parade comes together each year.

Go behind the scenes at the Macy’s Parade Studio

With dozens of balloons and floats, and thousands of costumes, the Macy’s Thanksgiving Day Parade requires year-round planning to pull off. Go behind the scenes with the designers and builders who make the magic happen. See how the floats come together and what makes this annual spectacle a reality.

Explore a Macy's historical timeline

From its founding as RH Macy & Co. in 1858, to its 150th birthday in 2008, Macy’s has a long and storied history. Luckily, the store has chronicled many of its major milestones on its website, including key Macy’s Thanksgiving Day Parade milestones.

1984's 'Born in the USA' was a sensation, due in part to its music videos

The album was Springsteen's most pop-focused, with blaring synths and a pumping backbeat. It was a pop culture sensation, with five singles that reached the top 10, a massive arena tour, and several iconic music videos coinciding with MTV's rise. The record would eventually become one of the best-selling albums of all time.

1970s New York was viewed by many as a city in decline

By 1975, the city owed $5B to $6B in short-term debt; over a million manufacturing jobs had left the city since the end of World War II. Meanwhile, the murder rate was more than double than 10 years earlier. Graffiti was seen as illegal vandalism perpetrated by unsupervised teenagers and was viewed by some as emblematic of the larger societal decline.

The evolution of New York City

Originally founded as New Amsterdam, this interactive timeline lists out and provides deep dives on the major events that shaped New York City as it became America's foremost cultural and economic hub.

The New Year's ball was based on a navigational tool

Robert Wauchope, a member of the Royal Navy, developed the contraption in 1818 so crews could know the time while out at sea. The ball would descend at the same time every day, allowing ships to set their clocks accordingly.

The 2025 Macy’s Thanksgiving Day Parade floats include Camp Snoopy, POPCITY, and more

Whether you want to see the floats in the parade or prefer to learn more about the balloons, performers, and more, this interactive website has it. Click on each of the visuals to see details about the float or balloon. The Beagle Scout Snoopy balloon, for instance, has a giant hat that is as long as 17 beagles lined up end to end.

Watch a clip from the 1980 NFL Draft, the first to be broadcast on ESPN

ESPN broadcast the 1980 NFL Draft from the New York Sheraton Hotel's grand ballroom. This decision transformed the Draft from a closed, industry-only event into the nationally televised spectacle it is today, drawing over 13 million viewers annually.

The State of the Union address was first delivered in New York City

The first address took place in New York City in 1790, when President George Washington addressed Congress at Federal Hall—the nation's capital under the Articles of Confederation and the seat of the federal government during the Constitution's first year.

An AI-built pixel map reimagines New York City as a video game

Isometric NYC is a zoomable pixel-art map that renders the city in game-style perspective (think SimCity), helpfully clarifying the dense geography and architecture. The makers built the project tile-by-tile using satellite data and generative AI. Zoom into building-level views or out to see all five boroughs.