Go behind the scenes at the Macy’s Parade Studio

With dozens of balloons and floats, and thousands of costumes, the Macy’s Thanksgiving Day Parade requires year-round planning to pull off. Go behind the scenes with the designers and builders who make the magic happen. See how the floats come together and what makes this annual spectacle a reality.

The first Macy’s Thanksgiving Day Parade took place in 1924

It was originally intended to promote Macy’s upcoming holiday sales. Although it took place on Thanksgiving Day, the parade was initially called the Macy’s Christmas Parade—the name didn’t change until 1927.

Watch a video that details the full history of Macy's

From the first Macy's Thanksgiving Day Parade to opening its flagship store in Herald Square, Macy's has a long and successful history despite its recent financial troubles.

Explore a Macy's historical timeline

From its founding as RH Macy & Co. in 1858, to its 150th birthday in 2008, Macy’s has a long and storied history. Luckily, the store has chronicled many of its major milestones on its website, including key Macy’s Thanksgiving Day Parade milestones.

The 2025 Macy’s Thanksgiving Day Parade floats include Camp Snoopy, POPCITY, and more

Whether you want to see the floats in the parade or prefer to learn more about the balloons, performers, and more, this interactive website has it. Click on each of the visuals to see details about the float or balloon. The Beagle Scout Snoopy balloon, for instance, has a giant hat that is as long as 17 beagles lined up end to end.

Macy’s revolutionized retail with fixed pricing, pay-upfront policies, and marketing

The brand soon grew into a cultural icon, hosting the first in-store Santa in 1862, and launching the Macy’s Thanksgiving Day Parade in 1924, now a holiday staple. Its flagship Herald Square store became the world’s largest, and its festive window displays set a new standard for holiday celebrations.

See historic Macy’s Thanksgiving Day Parade photos

Snoopy and Bullwinkle and Clifford, oh my! This slideshow has photographs of all those characters (and more) from when they debuted as balloons at the Macy’s Thanksgiving Day Parade. These photos span from the original parades in the 1920s through the early 2000s.

In 1924, elephants from the Central Park Zoo marched in Macy's inaugural parade

Enormous balloons didn’t make an appearance until 1927, and the parade wasn’t televised until 1948. But no matter the decade, a visit from Santa Claus has always been a highlight.

One odd Macy’s location is basically a museum

Here’s a list of things you wouldn’t expect to see at your average Macy’s store: a 19th-century French painting, a former midcentury children’s barbershop, nautical portholes, and the list goes on. Shoppers can find all those things and more in one unique Macy’s store in Pasadena, California.

There’s a solid argument to be made that Macy’s was the inventor of the retail Santa

The Macy’s website claims that retail Santas—the Christmas icons who invite children to meet them at department stores and malls around the holidays—have been visiting the store since the 1860s.

Macy’s doesn’t own its flagship location because of the 'million dollar corner'

When Macy’s moved to the Herald Square location, it reached a verbal agreement to acquire that corner of land—but at the last minute, it was sold to a rival store for roughly $1M.

In 2006, Macy's was worth $20B—but as of 2024, its market cap was just under $5B

Macy's went from roughly 800 to 500 stores within the same time period. Macy’s has spent the recent years since the pandemic closing swaths of stores.

The complex production machine behind Eurovision

This short Wall Street Journal documentary goes behind the scenes at Eurovision to show how the elaborate stage show—which features a production manager, speedy run crews, and a digital floor outlining the location of every prop for every performance—hums along so smoothly.

Thanksgiving, explained

Thanksgiving may be synonymous with turkey and pie today, but its roots trace back to a 1621 feast between Pilgrims and the Wampanoag, who gathered to celebrate the settlers’ first successful harvest.

Hear how the Super Bowl went from a risky experiment to America's unofficial holiday

In this podcast episode, former Emmy award-winning ESPN producer Dennis Deninger traces the Super Bowl's unlikely rise from the AFL-NFL merger era to a national spectacle, explaining how it reshaped advertising, gambling, television, and American culture.

Most Mardi Gras floats are constructed from foam and papier-mache

The moving sets were originally drawn by mules and made of wood. Now, they're motorized and intricately crafted from foam and papier-mache. This virtual tour of Mardi Gras World—a New Orleans warehouse responsible for floats for various krewes, as well as for Disney and Six Flags—showcases their vibrant designs.

Every Thanksgiving, Americans eat over 40 million turkeys

That's 50% of all whole turkeys sold in the US in a given year. (Most of the remaining 50% are purchased for Christmas.)

In 1939, an industry group asked Franklin Roosevelt to move Thanksgiving

Specifically, the Retail Dry Goods Association warned Franklin Roosevelt that if the holiday season didn’t begin until after Americans celebrated Thanksgiving on the traditional final Thursday in November, retail sales would tank. In 1941 Congress passed a law that made Thanksgiving the fourth rather than the last Thursday in November.

The history of the Met Gala

Learn how the famed Met Gala went from a small fundraising dinner to a star-studded event that brings in millions of dollars in donations every year. The gala has always centered on fashion. It’s a fundraiser for the Costume Institute dreamed up by one of the founders of New York Fashion Week. Over the years, that relationship has grown even closer and more creative.

Macy’s announced a series of pandemic-era store closures in January 2021

Specifically, as mall foot traffic declined, Macy’s sought to grow elsewhere (as did many other retailers around the same time).

Broadway is the epicenter of the American theater world

Broadway is shorthand for the Broadway theater district, an area in New York City's Manhattan borough that occupies a segment of Broadway, a 13-mile road. Although the Broadway theater district has a relatively small geographic footprint, its 41 theaters stage some of the world's most popular productions of plays and musicals.

As of 2024, Macy’s wanted to monetize its store closures through real estate deals

In a 2024 earnings call, Macy’s noted that while it’s remodeling and investing in some of its brick-and-mortar locations, it seeks to shutter other stores in lower-performing locations. It’s estimated that Macy's will close 150 locations through 2026.

The complex science of snow removal

Plowing snow seems simple, but its actually a technically complex task and requires significant logistics, patience, and funding. New York City's 19,000 miles of roads require days to plow at a cost of $12M per inch of fallen snow, and roughly 17 million tons of salt were applied to road surfaces across the US in a recent year. Dive into the details of snow removal with an in-depth and funny video.

Reexamine the Thanksgiving story through this interactive game

This interactive experience casts you as a high school journalist uncovering how the Thanksgiving narrative has become simplified. Through animations, maps, primary sources, expert interviews, and text-message riddles, the game turns historical investigation into an engaging, hands-on mystery.

Throughout the 1980s, the Times Square ball was a giant apple

From 1981 to 1988, the sparkling ball was replaced by a “big apple” to promote the city’s “I Love New York” tourism campaign. This broadcast is from the apple’s first year, where one announcer proclaims, “It’s great! It’s beautiful!”

Working as a mall elf is not always merry

Humorist David Sedaris’s classic radio piece on his time working as Crumpet the Elf at Santaland in a Macy’s revealed a darker side of Christmas, filled with tantrums and fights. First broadcast in 1992, Santaland Diaries was Sedaris’s breakout story, and NPR has annually aired the story ever since.

Thanksgiving's connection to football began in 1876

It all started with a match between Princeton and Yale in 1876, attended by fewer than 1,000 fans. That competition spawned an annual tradition attracting millions of viewers across college and professional teams.

The architecture of the Met

Curious how the Met came to occupy its incredible campus? This video, which was produced in association with the exhibition “Making The Met, 1970-2020,” tracks the history of the museum through the evolution of its architecture. From its temporary location in a private residence to its intended home in Central Park, the building now reflects the many different eras of design, including Victorian Gothic and Modernism, that have influenced its facade through the years.

The National Mall hosts one of the country's largest July Fourth fireworks shows

Each Independence Day, the National Mall hosts a massive fireworks display coordinated by the National Park Service, drawing hundreds of thousands of spectators to the nation's capital.

Listen to the history of the Super Bowl halftime show

This two-part podcast traces the halftime show's evolution from early marching band performances to star-driven productions, beginning with Michael Jackson's 1993 performance, and explains how it became one of the most influential music stages of the year.

Day of the Dead is more than ‘Mexican Halloween'

However, it’s becoming increasingly common to celebrate the two holidays simultaneously. Hollywood films have made Halloween more popular in Mexico and Day of the Dead more popular outside the country. As a result, events like Mexico City’s annual parade now include elements of both holidays.

The agricultural history of the pumpkin

Pumpkin pie holds a special place in Thanksgiving traditions, but its journey from everyday produce to a seasonal treat spans over 10,000 years. Trace the history of this oversized fruit with this fascinating dive. Pumpkins belong to the species...

The holiday has evolved alongside its participants' cultural identities

The Day of the Dead blends various traditions, including Aztec myth, Mexican heritage and Chicano identity. That makes for a complex and evolving holiday. This conversation between Cynthia Vidaurri, a Smithsonian folklorist, and Lalo Alcaraz, a cultural consultant for “Coco,” analyzes how the varied influences have created the modern holiday.

New Orleans' Mardi Gras celebration is driven by autonomous 'krewes'

A city ordinance prohibits commercial advertising, and the parade has no central coordinator. Instead, its many activities are organized by individual "krewes"—private clubs of dues-paying members who construct and ride the parades' many colorful floats. The spelling is a faux Old English form of the word "crew," taken from the Mistick Krewe of Comus, who used the stylized language ironically.

Broadway employs tens of thousands of people in various roles

While we often just think of the actors and directors who take top billing, Broadway productions operate as distinct businesses employing numerous people in various roles: stage managers, sound designers, house managers, ushers and more.

The early years of the Met

The Met didn’t start out in the grand, sprawling grounds that it currently occupies. This episode of Hometown History, a podcast about lesser-known historical places and events, covers the early years of the venerable institution. Learn about how the vision and planning of a group of 19th century artists and philanthropists took the Met from a small collection in a humble brick building to the cultural powerhouse that it is today.

A Nantucket woman helped build Macy’s

Margaret Getchell, an early Macy’s superintendent, was among the first female executives in the American retail industry. Getchell (who was distantly related to Macy’s founder RH Macy, although it’s unclear if the pair knew that when she was hired) helped shape Macy's as an early employee.

Making an opera is expensive and requires many people to reach the stage

Bringing an opera to the stage is a detailed, demanding, and costly process. Following the lead ​​of Phillip Glass’s “Akhnaten” before its performance at the Metropolitan Opera House in Manhattan, this Vox video displays the rehearsals, vocal lessons, intricate costumes, and even juggling involved in putting on a show.

Mapping where pumpkins are harvested in the US

Roughly 1.5 billion pounds of pumpkin are sold in the US every year, with 80% of that available in the month of October. See which states are the biggest producers in acres, starting in Illinois where over 16,000 acres of the gourd are harvested...