Pixar's earliest days began with a handful of academics developing the technologies they thought might make fully animated movies possible.

'Tin Toy,' the predecessor to 'Toy Story,' was the first fully computer-generated film to win an Academy Award

Before it was acquired by Disney, Pixar was a small studio exploring the possibilities of computer animation. "Tin Toy," a 1988 short film that would inspire 1995's "Toy Story," was one of its most successful experiments, earning Pixar's first Academy Award for best animated short film and becoming the first fully computer-generated film to win an Oscar. Although you won't find Woody or Buzz, it's fascinating to observe the seeds for what would come later.

'Tin Toy,' Pixar's 'Toy Story' predecessor, was the first fully computer-generated film to win an Academy Award.

Pixar's first animated film was 1986's short 'Luxo Jr,' featuring characters still used by the studio today.

Steve Jobs revolutionized animated filmmaking

Steve Jobs left his mark beyond Apple with Pixar, the animated studio he acquired in 1986. In addition to pushing Pixar to focus on storytelling, Jobs led the studio to revolutionize animation via computer-generated imagery.

Watch 4-plus decades of Pixar's opening logos.

Pixar's RenderMan software, which turned code into graphics, changed the way Hollywood produced special effects.

Biggest moments that defined Disney

Walt Disney’s first studio went bankrupt, but he and his brother Roy started over in 1923, eventually building an entertainment empire. From "Snow White" to "The Little Mermaid," Disney shaped animation and expanded into TV, theme parks, and major acquisitions like Pixar and Marvel.

Disney initially pushed Pixar to make 'Toy Story' an edgy comedy that could appeal to adults.

Pixar relies on a 'brain trust,' a candid group of the company's minds that works collectively to shepherd creative productions.

Steve Jobs changed the world with Apple and Pixar

The devices Jobs introduced during his time at Apple, including the iPad and iPhone, were imitated by competitors, ultimately helping to create the numerous options consumers have today. In addition to leading Apple, Jobs also helped turn Pixar and the software startup NeXT into success stories.

Walt Disney’s Laugh-O-Gram Studio featured his earliest innovations in animation

Before he founded his iconic film company, Walt Disney was a young animator in Kansas City, Missouri. After scoring a contract to create animated newsreels for local movie theaters, Disney formed Laugh-O-Gram Studio, where he created innovative animated shorts that set the path for his later work.

Disney was originally called the Disney Brothers Cartoon Studio

In 1923, brothers Walt and Roy formed what would later become The Walt Disney Co. They began by continuing to produce Walt's "Alice Comedies" and a series based on Oswald the Lucky Rabbit, a precursor to Mickey Mouse.

Check out a fan list of the best Pixar movies.

Many Pixar movies reference 'A113,' an allusion to the classroom where many of the studio's founders took animation classes.

Disney was saved by 'Cinderella,' which brought the company out of debt

Producing war propaganda and training films helped the company towards solvency, but the military content wasn't a cure-all. Disney wasn't in the clear until 1950's "Cinderella," a much-needed hit. The movie's success was largely due to the return of the company's best writers and the work of Mary Blair, a watercolor artist who brought a more whimsical style to the film.

Watch Walt Disney's early innovative film, 'Alice's Wonderland'

This 1923 short, "Alice's Wonderland," was the first volume in what would come to be known as the "Alice Comedies." It features a young girl who ventures into Disney's animated world—a technique that might seem quaint now but was groundbreaking in the silent film era.

'Steamboat Willie' was the first film to feature Mickey Mouse

This short film introduced Mickey Mouse, the character who would define the Disney brand, to the world. It might be almost 100 years old, but you'll be surprised at how much humor still holds up.

'American Graffiti' gave George Lucas the credibility to have 'Star Wars' produced

The idea for "Star Wars" was initially rejected by studios. It wasn't until "American Graffiti," Lucas' 1973 nostalgic comedy, became an unexpected hit that anyone was willing to produce what Lucas called his "space film."

Pixar's films follow a standard narrative structure, which the company calls a 'story spine.'

Apple started out in a garage in 1976

Shifting the focus of personal computing from businesses to everyday consumers, Apple found early success with the Apple II, which sold 6 million units, and the Macintosh, which featured a user-friendly graphical interface.

‘Snow White’ was honored by the Oscars two years in a row

“Snow White and the Seven Dwarfs” was not only Hollywood’s first full-length animated film—it was also Disney’s first massive hit and, at the time, was the highest-grossing film of all time. The Academy Awards honored the film in 1937 with a nomination for best music, though the film didn’t win the award. The following year, the Academy explicitly acknowledged the film’s unprecedented success with a one-of-a-kind award, a rarity in the Academy’s storied history.

Why the Linux Foundation partnered with the Academy of Motion Picture Arts and Sciences

In founding the Academy Software Foundation in 2018, the Linux Foundation spread its open-source philosophy to the cinema by establishing a neutral forum for sharing animation, visual effects, and audio technologies across projects. Its founding members include DreamWorks Animation, Epic Games, Google Cloud, Intel, and Walt Disney Studios.

Disney animators went on strike in 1941, protesting unpaid overtime

Disney’s “Snow White and the Seven Dwarfs” was a notoriously messy production—exceeding the budget by 400 hours—though it was also a massive success, grossing $75M and establishing Disney as a major Hollywood player. Disney’s animators, though, alleged they weren’t compensated for their overtime.

Walt Disney's 1957 corporate strategy document

From TV to music to amusement parks, Disney is widely regarded as one of the most successful American companies of all time. That's partly because Walt Disney was carefully building a corporate strategy from day one that accounted for the company's publications, merchandise licensing, comic strips, and more. See his 1957 corporate strategy document for yourself (spoiler alert, it's covered in Mickey Mouse illustrations).

Disney fans categorize the company's films into specific eras

Superfans break the company's animated films into chronological eras: the Golden Age, the Transitional Era, the Disney Renaissance, the Modern Era, and the Revival Era.

Watch Dalí's surreal collaboration with Disney

Production for "Destino," a surreal short by Salvador Dalí and Walt Disney, began in 1945 but stalled when the Walt Disney Company ran into financial trouble due to the commercial failure of "Fantasia" and the economic downturn of World War II. It was finally released in 2003, after Disney animators completed it based on Dalí's original storyboards.

Disney chipped away at its debt by creating propaganda during World War II

Disney began producing training videos for the Navy and propaganda films for US involvement in World War II, including the shorts "Der Fuehrer's Face," "The Spirit of '43," and "Donald Gets Drafted." The effort provided a much-needed cash injection, allowing Disney to continue producing films.

'Attack of the Clones' was the first major feature film to be shot digitally

George Lucas was frustrated by the degradation of film and began testing digitally shot scenes with 1999's "The Phantom Menace." For the 2002 "Star Wars" film, he decided to go all in with HD digital cameras, leading to brighter pictures, a quicker review process, and a more seamless editing process.

See the early concept art for 'Star Wars'

George Lucas asked artist Ralph McQuarrie to create reference images to help prospective producers understand his vision for the "Star Wars" universe, and drafted early versions of Darth Vader, Chewbacca, and other characters. You can check out a gallery featuring dozens of the images below.

The original 'Star Wars' was quietly showcased at Comic‑Con in 1976 to little fanfare

In a bold pre‑release move on July 22, 1976, Lucasfilm set up an eight-foot booth and slideshow at San Diego Comic‑Con, introducing the then‑titled "The Star Wars"—with no premiere buzz, just intrigue among a few hundred early fans.

Disney movies pulled in over $5B in 2024

2024 was a banner year for Disney, with the global film studio finding success with "Inside Out 2," "Moana 2," and "Deadpool & Wolverine." While Disney has faced criticism for its reliance on sequels, reboots, and offshoots, the 2024 numbers suggest the public is still eager for its content.

The Walt Disney Co. has existed for over 100 years

October 16, 2023, marked the 100th anniversary of The Walt Disney Co. In that time, it has evolved from a modest animation studio called the Disney Brothers Cartoon Studio to a massive, billion-dollar conglomerate.

The Oscars considered the use of computer-assisted special effects in 'Tron' unfair

The 1982 film relied heavily on computer animation, so much so that the Academy Awards disqualified the film from its special effects category because they considered the computer-assisted graphics "cheating."

What killed the Disney Renaissance

Disney aficionados consider the late 1980s and 1990s to be the Disney Renaissance, a period that found the House of Mouse returning to its roots: animated musicals aimed at children and their families. This in-depth video essay argues that the end of the company’s most popular period was caused by shortsighted business decisions and changing technologies.

Read a 1971 magazine feature on Lucas' debut film, the sci-fi 'THX 1138'

Almost a decade before the arrival of "Star Wars," George Lucas directed "THX 1138," a grim science fiction film about a dystopian future in the vein of George Orwell's "1984." This article from the October 1971 issue of American Cinematographer features a young George Lucas, who developed the film from a short he worked on while a student at the University of Southern California just a few years earlier.

How 'Star Wars' turned toys into collectibles

George Lucas licensed the "Star Wars" franchise to Kenner Products, which created small figurines that became wildly popular. By the 1977 Christmas season, they were facing a shortage and sold mail-in rainchecks, effectively allowing customers to purchase figures that weren't yet produced. The strategy worked, portraying the toys as valuable collectibles whose price would appreciate.

‘Fantasia’ initially failed at the box office

After finding success with “Snow White and the Seven Dwarfs,” Disney set out to prove he could make more sophisticated art. He collaborated with conductor Leopold Stokowski on “Fantasia,” an elaborate animated feature set to classical music that flopped to the tune of $15M and nearly bankrupted Disney’s company.

Apple's first backer recruited his own CEO to help manage the company

Wanting Steve Jobs and Steve Wozniak to focus on developing Apple computers, Mike Markkula brought in his colleague from Fairchild Semiconductor, Michael Scott. As employee number five, Scott helped professionalize the fledgling computer company and getting manufacturing off the ground. (Some users may experience a paywall.)