Disney World was originally known as the 'Florida Project,' an intentionally vague name intended to keep the theme park's plans secret.

Disney funded his first theme park by agreeing to host a weekly show on ABC

Walt Disney was determined to open a theme park, but had numerous issues with funding. A break came when ABC offered to cover a signifcant portion of the construction, though it came with a catch: Walt would host a weekly Disneyland TV show (and provide them part-ownership of the park).

Walt Disney World essentially ran its own local government for more than 50 years

Disney's Reedy Creek Improvement District granted the company county-level authority to construct roads, issue bonds, and self-regulate for decades. Florida Governor Ron DeSantis dissolved the arrangement in 2023 after a public dispute with the company.

Disneyland opened in 1955

Walt Disney teased the amusement park a year in advance through his ABC show, "Walt Disney's Disneyland." This episode was from the park's opening day, an event that necessitated a news-like live broadcast and walked viewers through the park's attractions and amenities. One in three Americans watched the broadcast, despite its numerous technical difficulties.

Disney World's Magic Kingdom includes utilidors—an underground system of tunnels and passageways—to hide the park's maintenance operations.

Disney was originally called the Disney Brothers Cartoon Studio

In 1923, brothers Walt and Roy formed what would later become The Walt Disney Co. They began by continuing to produce Walt's "Alice Comedies" and a series based on Oswald the Lucky Rabbit, a precursor to Mickey Mouse.

Walt Disney's visit to a Ford factory helped inspire the layout for Disneyland

Walt Disney visited Henry Ford's Greenfield Village and the Ford Motor Company's River Rouge manufacturing plant on a trip to the 1948 Chicago Railroad Fair. The layout of Greenfield Village inspired the different, distinctly themed sections of Disneyland in Anaheim, CA.

Walt Disney's 1957 corporate strategy document

From TV to music to amusement parks, Disney is widely regarded as one of the most successful American companies of all time. That's partly because Walt Disney was carefully building a corporate strategy from day one that accounted for the company's publications, merchandise licensing, comic strips, and more. See his 1957 corporate strategy document for yourself (spoiler alert, it's covered in Mickey Mouse illustrations).

Biggest moments that defined Disney

Walt Disney’s first studio went bankrupt, but he and his brother Roy started over in 1923, eventually building an entertainment empire. From "Snow White" to "The Little Mermaid," Disney shaped animation and expanded into TV, theme parks, and major acquisitions like Pixar and Marvel.

Disney purchased a street near its studios and keeps it pristine year-round so it's always ready for films that need suburban settings.

Disney World tickets cost 56% more now than in 2014

The prototypical middle-class American family vacation has been a staple for decades. But in the last 10 years, the cost—over $5K for a 5-night stay for a family of four—has placed the trip out of reach for many.

Despite meeting as ambulance drivers in WWI, Ray Kroc and Walt Disney weren't the driving forces behind McDonald's and Disney's numerous business partnerships.

Disney World is largely mosquito-free, thanks to civil engineer Joe Potter

As a former governor of the mosquito-prone Panama Canal zone, Potter understood the danger of standing water. At Disney, Potter built ditches to reduce moisture, designed buildings to channel water away, and more. His efforts help visitors avoid bites, adding to the perceived magic of the magical kingdom.

How Disney World keeps out mosquitos

Disney World may have been built on a swamp, but it's nearly free from the annoyance of mosquitos. That hasn't been an easy task; Disney has worked with engineers and pest specialists on minimizing the invasive bugs through a variety of different methods. This Reader's Digest article breaks down how they've successfully kept the park free from these unwanted guests.

Revisiting the short-lived 1960s space race theme park in Alabama

In 1964, a Huntsville, Alabama, entrepreneur announced a $5M space-themed park amid the burgeoning space race—just as Walt Disney was quietly planning a similar futuristic park outside Orlando. Space City USA collapsed by 1966, leaving only concrete ruins in a housing development.

Everything Disney, from a regularly updated news source

WDWNT is a daily updated fan publication tracking news across Walt Disney World in Florida and Disneyland in California, with its own podcast and a self-described mission to be the worldwide leader in Disney park news.

Disneyland's drinkers once had their own unofficial mascot

Disney has countless subcultures and unofficial fan clubs, including D3, also known as the Disney Day Drinkers. Founded in 2021, the club began informally meeting near a trashcan, nicknamed Binny, in Disney World’s Epcot park … until it mysteriously disappeared in 2023.

Disney was saved by 'Cinderella,' which brought the company out of debt

Producing war propaganda and training films helped the company towards solvency, but the military content wasn't a cure-all. Disney wasn't in the clear until 1950's "Cinderella," a much-needed hit. The movie's success was largely due to the return of the company's best writers and the work of Mary Blair, a watercolor artist who brought a more whimsical style to the film.

'The Wizarding World of Harry Potter' sparked record theme park attendance

A Forbes analysis found Universal’s parks in Florida, Japan, and California saw average attendance growth of 32% after opening Wizarding World attractions, with Orlando’s Islands of Adventure—the home of the Wizarding World—rising 64.5% to 9.8 million visitors.

Disney chipped away at its debt by creating propaganda during World War II

Disney began producing training videos for the Navy and propaganda films for US involvement in World War II, including the shorts "Der Fuehrer's Face," "The Spirit of '43," and "Donald Gets Drafted." The effort provided a much-needed cash injection, allowing Disney to continue producing films.

Disneyland’s opening day was called 'Black Sunday'

A rushed, hectic construction process left the park was in bad shape for its opening, leading to a disastrous first day at the park, which employees came to call “Black Sunday.”

The Walt Disney Co. has existed for over 100 years

October 16, 2023, marked the 100th anniversary of The Walt Disney Co. In that time, it has evolved from a modest animation studio called the Disney Brothers Cartoon Studio to a massive, billion-dollar conglomerate.

Walt Disney’s Laugh-O-Gram Studio featured his earliest innovations in animation

Before he founded his iconic film company, Walt Disney was a young animator in Kansas City, Missouri. After scoring a contract to create animated newsreels for local movie theaters, Disney formed Laugh-O-Gram Studio, where he created innovative animated shorts that set the path for his later work.

What killed the Disney Renaissance

Disney aficionados consider the late 1980s and 1990s to be the Disney Renaissance, a period that found the House of Mouse returning to its roots: animated musicals aimed at children and their families. This in-depth video essay argues that the end of the company’s most popular period was caused by shortsighted business decisions and changing technologies.

‘Fantasia’ initially failed at the box office

After finding success with “Snow White and the Seven Dwarfs,” Disney set out to prove he could make more sophisticated art. He collaborated with conductor Leopold Stokowski on “Fantasia,” an elaborate animated feature set to classical music that flopped to the tune of $15M and nearly bankrupted Disney’s company.

Disney's IP problem, according to industry experts

Disney seems to be an unstoppable force in the entertainment industry, but after an unprecedented high point in 2019, the company began losing money. In this podcast, two industry veterans discuss what they see as Disney's existential problems: an overreliance on preexisting material and an inability to innovate as it once did.

Understanding the Disney adult phenomenon

Disney isn’t just for kids, at least according to Disney adults, who dress up as their favorite characters and make pilgrimages to the company’s parks. They’re often considered immature, unrefined, or worse, but the members of this subculture don’t see anything wrong with their passionate devotion to Disney. This article explores the phenomenon through interviews with actual Disney adults, offering a more nuanced take on the reasons behind the much-maligned trend.

How Walt Disney's life impacted his business

Walt Disney has a legacy of ingenious innovation and undying creativity. This podcast walks listeners chronologically through the major events of his life, as reported in Neal Gabler's biography "Walt Disney: the Triumph of the American Imagination," and explains how they led to his groundbreaking work in film, storytelling, and business.

'The Wizarding World of Harry Potter' brought the books to life in theme parks

Opened in 2010 at Universal Orlando, the immersive attraction recreates Hogwarts, Hogsmeade and Diagon Alley. Additional Wizarding World lands now operate at Universal parks in Japan, Hollywood, and Beijing.

Disney Research developed a haptic interface where you can feel a fireworks display

Disney’s “Feeling Fireworks” uses water jets and a latex screen to replicate fireworks for blind individuals. Such technology may also provide inclusive experiences for the deaf community, though as of 2024, there are no plans to implement them in Disney parks.

Watch Dalí's surreal collaboration with Disney

Production for "Destino," a surreal short by Salvador Dalí and Walt Disney, began in 1945 but stalled when the Walt Disney Company ran into financial trouble due to the commercial failure of "Fantasia" and the economic downturn of World War II. It was finally released in 2003, after Disney animators completed it based on Dalí's original storyboards.

Disney animators went on strike in 1941, protesting unpaid overtime

Disney’s “Snow White and the Seven Dwarfs” was a notoriously messy production—exceeding the budget by 400 hours—though it was also a massive success, grossing $75M and establishing Disney as a major Hollywood player. Disney’s animators, though, alleged they weren’t compensated for their overtime.

The original Mickey Mouse's copyright has expired, but Disney still owns the trademark

In 2024, "Steamboat Willie"—the 1928 Walt Disney animation with the first depiction of Mickey Mouse—entered the public domain. While anyone is free to build on the original characters and storyline of "Steamboat Willie," Disney still owns the trademark for Mickey Mouse, so any branding with the character's depiction that appears to be from Disney is off-limits.

Watch Walt Disney's early innovative film, 'Alice's Wonderland,' which innovated the use of animated characters in the real world.

Disney movies pulled in over $5B in 2024

2024 was a banner year for Disney, with the global film studio finding success with "Inside Out 2," "Moana 2," and "Deadpool & Wolverine." While Disney has faced criticism for its reliance on sequels, reboots, and offshoots, the 2024 numbers suggest the public is still eager for its content.

A Disney architect designed Epic's headquarters

Epic Systems provides electronic medical records in the US—but its offices are far from bland. The HQ has five different campuses that are inspired by "Harry Potter," "The Wizard of Oz," and "Alice in Wonderland."

The fascinating world of Disney's themed trash cans

One man's trash can is a literal treasure trove for Steve Tanner, the impassioned curator of this gallery of Disney's hundreds of distinct trash cans at its many parks and resorts. For 15 years, Tanner has researched and photographed the varying styles and themes of the trash cans and posted images and descriptions of them on his site, organized by location. Dive into the world of trash here.

Pixar's earliest days began with a handful of academics developing the technologies they thought might make fully animated movies possible.

Engineering the Overseas Highway connecting the Florida Keys

A 113-mile series of bridges called the Overseas Highway connects Key West—the southernmost point of the United States—to mainland Florida. The route originally served as a railroad but has required regular reconstruction due to major storms. This video traces the history of the project in fascinating detail.

The Hollywood sign originally said 'Hollywoodland'

The original sign, which was only intended to be up for 18 months and erected around 1903, advertised a new housing development in the Hollywood Hills. In 1949, the Hollywood Chamber of Commerce shortened it to "Hollywood."