Watch 4-plus decades of Pixar's opening logos.

Pixar's first animated film was 1986's short 'Luxo Jr,' featuring characters still used by the studio today.

Pixar's earliest days began with a handful of academics developing the technologies they thought might make fully animated movies possible.

Steve Jobs revolutionized animated filmmaking

Steve Jobs left his mark beyond Apple with Pixar, the animated studio he acquired in 1986. In addition to pushing Pixar to focus on storytelling, Jobs led the studio to revolutionize animation via computer-generated imagery.

Check out a fan list of the best Pixar movies.

Many Pixar movies reference 'A113,' an allusion to the classroom where many of the studio's founders took animation classes.

'Tin Toy,' the predecessor to 'Toy Story,' was the first fully computer-generated film to win an Academy Award

Before it was acquired by Disney, Pixar was a small studio exploring the possibilities of computer animation. "Tin Toy," a 1988 short film that would inspire 1995's "Toy Story," was one of its most successful experiments, earning Pixar's first Academy Award for best animated short film and becoming the first fully computer-generated film to win an Oscar. Although you won't find Woody or Buzz, it's fascinating to observe the seeds for what would come later.

'Tin Toy,' Pixar's 'Toy Story' predecessor, was the first fully computer-generated film to win an Academy Award.

Pixar's RenderMan software, which turned code into graphics, changed the way Hollywood produced special effects.

Pixar's films follow a standard narrative structure, which the company calls a 'story spine.'

How Netflix's sound logo 'Tudum' was designed as a key sonic differentiator

The Netflix sound logo—called by the company "Tudum!"—debuted in 2015 and has become one of the world's most iconic sound symbols, designed to provoke anticipation. An immense amount of creative work went into designing this three-second sonic marker, which is heard daily worldwide by millions. Key players in its existence weigh in on its creation in this absorbing episode.

Steve Jobs changed the world with Apple and Pixar

The devices Jobs introduced during his time at Apple, including the iPad and iPhone, were imitated by competitors, ultimately helping to create the numerous options consumers have today. In addition to leading Apple, Jobs also helped turn Pixar and the software startup NeXT into success stories.

Disney initially pushed Pixar to make 'Toy Story' an edgy comedy that could appeal to adults.

Walt Disney’s Laugh-O-Gram Studio featured his earliest innovations in animation

Before he founded his iconic film company, Walt Disney was a young animator in Kansas City, Missouri. After scoring a contract to create animated newsreels for local movie theaters, Disney formed Laugh-O-Gram Studio, where he created innovative animated shorts that set the path for his later work.

Pixar relies on a 'brain trust,' a candid group of the company's minds that works collectively to shepherd creative productions.

Biggest moments that defined Disney

Walt Disney’s first studio went bankrupt, but he and his brother Roy started over in 1923, eventually building an entertainment empire. From "Snow White" to "The Little Mermaid," Disney shaped animation and expanded into TV, theme parks, and major acquisitions like Pixar and Marvel.

Walt Disney's 1957 corporate strategy document

From TV to music to amusement parks, Disney is widely regarded as one of the most successful American companies of all time. That's partly because Walt Disney was carefully building a corporate strategy from day one that accounted for the company's publications, merchandise licensing, comic strips, and more. See his 1957 corporate strategy document for yourself (spoiler alert, it's covered in Mickey Mouse illustrations).

TikTok's 'sonic logo' imprints the app's identity across platforms

As the app's popular videos spread to other platforms like Instagram and Reddit, the company sought a way to alert viewers that the content originated on TikTok. They decided on the sonic logo that now acts as a bumper on all of its shared videos, to attract users.

The Walt Disney Co. has existed for over 100 years

October 16, 2023, marked the 100th anniversary of The Walt Disney Co. In that time, it has evolved from a modest animation studio called the Disney Brothers Cartoon Studio to a massive, billion-dollar conglomerate.

Disney was originally called the Disney Brothers Cartoon Studio

In 1923, brothers Walt and Roy formed what would later become The Walt Disney Co. They began by continuing to produce Walt's "Alice Comedies" and a series based on Oswald the Lucky Rabbit, a precursor to Mickey Mouse.

'Steamboat Willie' was the first film to feature Mickey Mouse

This short film introduced Mickey Mouse, the character who would define the Disney brand, to the world. It might be almost 100 years old, but you'll be surprised at how much humor still holds up.

Disney fans categorize the company's films into specific eras

Superfans break the company's animated films into chronological eras: the Golden Age, the Transitional Era, the Disney Renaissance, the Modern Era, and the Revival Era.

Disney movies pulled in over $5B in 2024

2024 was a banner year for Disney, with the global film studio finding success with "Inside Out 2," "Moana 2," and "Deadpool & Wolverine." While Disney has faced criticism for its reliance on sequels, reboots, and offshoots, the 2024 numbers suggest the public is still eager for its content.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

Why the Linux Foundation partnered with the Academy of Motion Picture Arts and Sciences

In founding the Academy Software Foundation in 2018, the Linux Foundation spread its open-source philosophy to the cinema by establishing a neutral forum for sharing animation, visual effects, and audio technologies across projects. Its founding members include DreamWorks Animation, Epic Games, Google Cloud, Intel, and Walt Disney Studios.

Find 36 hidden messages in these household name company logos

Brand logos are designed to represent a business's core values and products in a unique, differentiating way. We experience this branding mechanism regularly, and hundreds of businesses are recognizable to us via only this one symbol, even when...

How Walt Disney's life impacted his business

Walt Disney has a legacy of ingenious innovation and undying creativity. This podcast walks listeners chronologically through the major events of his life, as reported in Neal Gabler's biography "Walt Disney: the Triumph of the American Imagination," and explains how they led to his groundbreaking work in film, storytelling, and business.

Apple's first logo was a portrait of Isaac Newton sitting under a tree

Before the minimalist image of an apple with a bite taken out of it, Apple's logo depicted the fruit dangling above the physicist, likely a nod to the anecdote about his epiphany regarding gravity.

Watch Walt Disney's early innovative film, 'Alice's Wonderland'

This 1923 short, "Alice's Wonderland," was the first volume in what would come to be known as the "Alice Comedies." It features a young girl who ventures into Disney's animated world—a technique that might seem quaint now but was groundbreaking in the silent film era.

Watch Dalí's surreal collaboration with Disney

Production for "Destino," a surreal short by Salvador Dalí and Walt Disney, began in 1945 but stalled when the Walt Disney Company ran into financial trouble due to the commercial failure of "Fantasia" and the economic downturn of World War II. It was finally released in 2003, after Disney animators completed it based on Dalí's original storyboards.

In 1949, photography changed Picasso's perspective

Picasso never stopped experimenting, moving through new and familiar styles and materials throughout his life. Despite that, most people only associate Picasso with painting. But in 1949, a chance encounter with Albanian-American photographer Gjon Mili brought yet another medium into Picasso’s world: light.

Salvador Dalí designed the Chupa Chups lollipop logo

The ubiquitous lollipop design actually comes from the mind of Salvador Dalí. Dalí had no problem creating commercial work for the right price and agreed to create the eye-catching logo. Dalí's skill for attracting attention explains why the logo is placed on top rather than the side.

'Special effects' have evolved alongside Hollywood

Since the early days of moviemaking, directors have played with perspective to create incredible effects on the screen. From Buster Keaton to contemporary CGI, this 30-minute documentary details the amazing evolution of Hollywood's special effects.

Disney’s IP problem, according to industry experts

Disney seems to be an unstoppable force in the entertainment industry, but after an unprecedented high point in 2019, the company began losing money. In this podcast, two industry veterans discuss what they see as Disney's existential problems: an overreliance on preexisting material and an inability to innovate as it once did.

See Don Valentine's original 1977 memo for Sequoia's investment into Apple Computer

In honor of Apple's 50-year anniversary, Sequoia Capital recently posted a tweet on X (the social media platform formerly known as Twitter) with a photo of the original 1977 memo for Sequoia's investment in Apple.

What killed the Disney Renaissance

Disney aficionados consider the late 1980s and 1990s to be the Disney Renaissance, a period that found the House of Mouse returning to its roots: animated musicals aimed at children and their families. This in-depth video essay argues that the end of the company’s most popular period was caused by shortsighted business decisions and changing technologies.

The original Mickey Mouse's copyright has expired, but Disney still owns the trademark

In 2024, "Steamboat Willie"—the 1928 Walt Disney animation with the first depiction of Mickey Mouse—entered the public domain. While anyone is free to build on the original characters and storyline of "Steamboat Willie," Disney still owns the trademark for Mickey Mouse, so any branding with the character's depiction that appears to be from Disney is off-limits.

Global box office revenues hit $33.5B in 2025

The number was a marked improvement from 2024, up 12% from a particularly sluggish year. Disney films—including "Lilo & Stitch" and "Zootopia 2"—were some of the year's biggest earners.

Picasso is known as one of the creators of cubism

In the early 1900s, cubism redefined modern art by breaking objects into geometric shapes and showing multiple perspectives at once. Developed by Pablo Picasso and Georges Braque, it challenged the idea that art should mirror reality, and laid the foundation for many movements that followed.

View the evolution of the National Science Foundation logo

When the agency was established in 1950, the logo featured an eagle holding a shield with symbols of a pyramid, a test tube, a microscope, and a lamp from which light radiated. Subsequent logos featured variations of a ring composed of people holding hands, which would eventually be redesigned to enclose a globe bearing the "NSF" abbreviation.