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Humans accurately detect their goose bumps only about one-third of the time.

Findings
Additional insights we found via Psychophysiology
Though people do experience goose bumps frequently, goose bump research suggests that humans think they’re experiencing goose bumps in response to emotional cues more often than they truly are.
Piloerection is the formal term for goose bumps, named for the erection of hair that occurs when the arrector pili muscles contract.
Only about 32% of self-reports of goose bumps correlated with observable goose bumps, according to analysis of several research studies.
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