Researchers say that the horror genre offers opportunities to safely experiment with fear.

Why are humans hooked on horror?

A haunted horror attraction in Denmark is regularly stalked by researchers of the world's only laboratory dedicated to understanding fear's good side. Fear is one of many human emotions that correspond to a physiological response. As fear rises, so do adrenaline, cortisol, and heart and breath rates. As it ebbs, the body is flooded with dopamine, a hormone and neurotransmitter associated with desire, learning, and motivation.

The jump scare, a horror genre trope, was invented to keep costs low

RKO Pictures hired Val Lewton to produce horror films in the Universal model: small budgets, big spectacles. His first movie was 1942's "Cat People" and he used tension and offscreen terror to save money. A perfect example is the movie's jump scare, a misdirection technique that catches viewers off guard.

The science of fear

The Hidden Brain podcast team explores the science of fear by traveling to a haunted house curated by a scientist to investigate what scares us, and why some people enjoy this sensation more than others.

Horror is an artistic genre aimed at scaring its audiences

Whether it's a movie, novel, comic book or any of the genre's other terrifying incarnations, horror's primary purpose is to scare its audiences. Throughout its history, the style has evolved and splintered, and now includes many subgenres, like the slasher flick, the found footage film, and even the horror comedy.

Fearology, or the study of fear, explores the difference between stress and fear

Our brains involuntarily respond to our environment and signal alarm when that isn't always needed, triggering responses that include goose bumps. But understanding fear and how to talk our brains into calming down can improve daily life.

Why we pay to be scared

Why do we love roller coasters? It’s not just the speed or height, it’s controlled fear. Your brain thinks you’re in danger, then rewards you with dopamine.

Why so many people love roller coasters even though they’re scary

When a threat arises, it triggers our bodies to go into fight-or-flight mode and prepare for danger. However, when no obvious threat to our safety is present, this natural high can become enjoyable. Some people are more likely to enjoy these thrills based on factors like individual brain chemistry or physical health.

Fear has a specific 'smell'—at least to machines

This excerpt from a Mythbusters episode takes on the smell-of-fear question, comparing the sweat composition of individuals exposed to snakes, rats, and scorpions with that of people exercising. Molecularly, the sweats are different to a gas chromatography machine, but to most noses would be indistinguishable.

Horror video games rely on terrifying sound design

Horror has become a popular gaming genre, which designers say is due, in large part, to the games' soundtracks. Don Veca, the audio director for the game Dead Space, said, “Sound and music prepare the player to be scared – it’s all about the buildup, the tension, and then the release when something jumps out at you.”

‘Horror hosts’ helped build the genre’s cult following

Horror is now considered high art, but much of its cult popularity is due to the B-movies that defined the genre. Starting in the 1950s, many of these low-grade films were licensed on the cheap by television networks to fill airtime, introduced by “horror hosts”—MCs with campy, over-the-top personas.

The best jump scares in horror history

Ever since the first jump scare in 1942’s “Cat People,” directors have been using the technique to terrify (and delight) audiences. This list of 25 classic instances of the move includes scenes from “Get Out,” “Psycho,” “Candyman,” and more.

While robots tend to become more appealing the more humanlike they appear, beyond a certain point, humans have exhibited uneasiness and fear—a phenomenon known as the uncanny valley.

Music may give some of us the chills and goose bumps—perhaps because it shocks us

The science is still unsettled about why music can trigger a chill down your spine, formally known as frisson, but one theory is that anything surprising to the nervous system—including sudden beat drops or unexpected harmonies—stimulates a type of alarm response that gives rise to this feeling.

Researchers are studying roller coasters to improve mental health treatments

Scary rides stimulate our fight-or-flight response while simultaneously releasing feel-good endorphins like dopamine, serotonin, and oxytocin. Once we realize we're in a safe space, we can enjoy the ride and even feel confident and relieved by the accomplishment of overcoming a fearful feat.

Literary theorists distinguish between ‘terror’ and ‘horror’

In her essay “On the Supernatural in Poetry,” gothic novelist Ann Radcliffe defined “terror” as the lurking, unseen specter in a story—something that defined gothic literature. “Horror,” on the other hand, was the explicit portrayal of it. For her, the former was artistic, while the latter was cheap.

The perception of haunted places is influenced by psychology, setting and suggestion

Gothic architecture and tragic histories contribute to the perception of hauntings. Infrasound and black mold can cause experiences reminiscent of paranormal phenomena. Although paranormal investigators use technology to seek natural explanations, many paranormal experiences remain non-falsifiable.

50 years of research has focused on unraveling the relationship between music and frisson

One insight reveals that musical passages with surprising volume changes or unexpected harmonies and beauty are more likely to trigger frisson, perhaps because they upend listeners' expectations.

Consuming true crime media can increase stress and anxiety and create a false sense of danger.

Hitchcock films thrive on the terror of the ordinary

Hitchcock's films rely on seemingly ordinary elements—like birds or hotels—but slowly turn them into menaces, thanks to the director's pioneering camera techniques. (Some readers may experience a paywall.)

Theories vary on why we love to eat spicy food—even when it hurts.

See 16 art pieces that were inspired by or evoke elements of top phobias.

Body horror is a subgenre that uses anxieties about appearance

Made popular in the 1980s through films like “The Fly,” the body horror subgenre focuses on physical transformation and violence. It gained significant attention in 2024, thanks to the critical attention “The Substance” received, including an Academy Award nomination for best picture.

Ten of the most horrifying moments in film

Many films in the genre lean into gratuitous horror, putting off the average viewer. This list of ten moments highlights particularly terrifying scenes from films that otherwise met with mainstream acclaim, from "Mulholland Drive" to "The Lord of the Rings."

Stephen King is drawn to horror's childish power

This 1986 appearance promoting King's directorial debut finds him reflecting on what makes horror, which he says is its ability to strip away pretense, reducing supposedly sophisticated people to terrified children. He also seems to have already soured on the movie business, calling filmmaking "a primitive way to create," a not-so-subtle dig at Stanley Kubrick's adaptation of "The Shining," which notoriously disappointed King.

Horror evolved from Gothic literature

Although creepy tales can be found in nearly every folk tradition, the roots of modern horror can be traced back to Gothic literature, which focused on the battle between humans and unnatural, evil forces.

Fear (and stress) can be contagious via pheromones secreted by the body

While seeing someone else in a panicked state may induce a stress response, researchers have found stress can be literally contagious—chemicals contained in sweat and other secretions can trigger stress hormone release in others. Theories suggest this feature is an evolutionary adaptation to protect groups from danger.

There’s a psychological explanation for ‘FOMO,’ or the fear of missing out

This video breaks down FOMO—what it is, how it works, and why it happens—showing how social comparison and uncertainty trigger anxiety that pushes people toward risk-taking and constant checking behaviors.

Goose bumps are often triggered by emotions

A physiologist and professor of zoology explains that the subconscious release of adrenaline, a stress hormone, causes a contraction of skin muscles. It’s released in several situations, including when humans are cold, afraid, or feel strong emotions. (Some readers may experience a paywall.)

Horror stories often rely on tropes

All literary genres use tropes, a word used to describe established plot devices, character types, and themes. Horror has many of them, like the "Creepy Child" and the "Evil Mask." Some are based on folklore, like the "Deal with the Devil."

A comparative analysis of the romance and horror genres' overlap

Both genres aim to make their readers' hearts pound, albeit in different ways. Romance novelist Trilina Pucci argues that the gap between the two aims is much slimmer than it may seem, with some horror tropes (like a man enraged by the abuse of his wife) and romance tropes (like the subgenre of dark romance) blurring the line.

Alfred Hitchcock influenced the way Spielberg shot 'Jaws'

Steven Spielberg realized the key to unlocking the terror of the shark in "Jaws" would be by obscuring it, remembering an important lesson from Alfred Hitchcock’s “Psycho.” Spielberg recalled, “It’s what we don’t see that is truly frightening."

German expressionism produced some of horror’s earliest classics

After World War I, German filmmakers turned from reality to the surreal, fusing experimental art with the nascent world of film. Some of the movement’s most notable films, like FW Murnau’s “Nosferatu: A Symphony of Horror” and Robert Wiene’s “The Cabinet of Dr. Caligari,” were intent on frightening their audiences.

Breaking down the music theory of Hitchcock's 'Psycho'

One of the defining features of Hitchcock’s film “Psycho” (1960) is the music, especially the sounds you hear during some particularly grisly scenes. This analysis from The Music Professor analyzes how that music complements the film, highlighting the way strings match the intensity of the film’s screenplay and black-and-white cinematography.

Audio and visual cues from "Titanic," Pink Floyd, and more can provoke goose bumps

These audio and visual snippets have been used in research studies to elicit goose bumps.

The scarecrow isn't an effective tool for farms, but it is a potent symbol in horror

Scarecrows are no longer the best way for farmers to prevent birds from messing with their crops, but the humanlike figures are still found in horror movies. Folklorists say that's because they recall an agrarian past that makes modern viewers uneasy.

The science behind ghosts, explored

Every culture has them—restless spirits, haunted houses, things that go bump in the night. But why do we believe in ghosts? Psychologist and skeptic Dr. Chris French joins host Sony Kassam to explore the science behind the supernatural, from sleep paralysis and hallucinations to the brain’s pattern-making instincts.