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Personality tests use the Barnum effect, where vague flattery makes generic descriptions feel specific

A 1949 experiment by psychologist Bertram Forer showed that students rated identical, generic personality profiles as highly personalized. This is the same approach used in horoscopes, Myers-Briggs personality types, and fortune tellers. Even well-resourced tests like Myers-Briggs show poor test-retest reliability, with up to half of retakers getting different results.

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