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Pareidolia, the cognitive bias that leads people to find meaning in randomness, helps explain why humans look for meaning in their dreams and even in their tea leaves.

Findings

Additional insights we found via Behavioral Scientist

  1. Many people equate "random" with "well-spaced," creating a cognitive bias that influences how people interpret events.

  2. As a result of this cognitive bias, humans may overlay ambiguous auditory or visual stimuli with something they're familiar with—seeing patterns that may not genuinely exist.

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