The iconic 'I Heart NY' logo was originally designed in the back of a cab.

Mid-century modern graphic designers like Milton Glaser and Eric Carle found success with children's books

Glaser was famous for creating the "I Heart NY" logo, the DC Comics logo, and an iconic Bob Dylan poster for CBS Records, but he naturally transitioned to illustrating children's books like "The Smallest Elephant in the World" and "If Apples had Teeth." Carle, author of "The Very Hungry Caterpillar" and "Brown Bear, Brown Bear, What Do You See?," began his career in advertising. Scholars say mid-century modern's preference for clean lines and bold colors was a natural fit for kids' books.

Throughout the 1980s, the Times Square ball was a giant apple

From 1981 to 1988, the sparkling ball was replaced by a “big apple” to promote the city’s “I Love New York” tourism campaign. This broadcast is from the apple’s first year, where one announcer proclaims, “It’s great! It’s beautiful!”

Jane Maas was one of the first prominent female ad executives on Madison Avenue

Jane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue.

How 'Don't leave home without it' became the American Express tagline

The tagline was created by legendary New York advertising firm Ogilvy & Mather. Its first commercial was fronted by Karl Malden, famous for his role in the TV show "The Streets of San Francisco." The slogan was originally designed for American Express traveler's cheques, but was revived for the company's credit cards. (Some users may experience a paywall.)

An AI-built pixel map reimagines New York City as a video game

Isometric NYC is a zoomable pixel-art map that renders the city in game-style perspective (think SimCity), helpfully clarifying the dense geography and architecture. The makers built the project tile-by-tile using satellite data and generative AI. Zoom into building-level views or out to see all five boroughs.

New York named a street after Basquiat in 2025

The influential pop artist made his name (and developed his unique graffiti-inflected style) in the city's East Village. In 2025, the city added his name to one of the neighborhood's streets in his honor. (Some readers may experience a paywall.)

Basquiat's crown motif acts as an artistic signature

While tagging graffiti across New York, Basquiat began to appreciate the power of repetition and branding, especially while establishing mystique through his “SAMO” tag. Some art critics argue that his crown motif serves a similar purpose, enabling viewers to recognize his work immediately.

The 1960s through 1980s are generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The 1960s through 1980s is generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The evolution of New York City

Originally founded as New Amsterdam, this interactive timeline lists out and provides deep dives on the major events that shaped New York City as it became America's foremost cultural and economic hub.

A gallery of New York cats alongside their feline reflections

Comedian Jim Tews began capturing photos of cats from the Big Apple in 2014 as a joke mimicking the highly popular site "Humans of New York," which captured random New Yorkers accompanied by their quotes. The site grew in popularity and Tews...

New York mayor Ed Koch railed against graffiti in the '70s and '80s

Koch was outspoken in his hatred of the form and, during his three terms, launched an anti-graffiti campaign with the help of several New York celebrities. This 1984 BBC report documents some of the scorn graffiti artists had attracted, including from Grace Glueck, the New York Times' art critic, who said, "I don't consider it an art form on canvas at all."

Raymond Pettibon designed Black Flag's iconic logo

Pettibon’s brother, Greg Ginn, was the guitarist for a new band in search of a logo. Pettibon delivered an image that would become one of the defining icons of punk: four black bars, meant to symbolize a waving flag.

1970s New York was viewed by many as a city in decline

By 1975, the city owed $5B to $6B in short-term debt; over a million manufacturing jobs had left the city since the end of World War II. Meanwhile, the murder rate was more than double than 10 years earlier. Graffiti was seen as illegal vandalism perpetrated by unsupervised teenagers and was viewed by some as emblematic of the larger societal decline.

The Times Square New Year's celebration originated as a party for The New York Times

The paper moved to the area, originally called Longacre Square, in 1904 and lobbied the city to rename it after the publication. The paper’s publisher, Alfred Ochs, threw a massive all-day party on New Year’s Eve to celebrate the opening of the paper’s headquarters, establishing the location as a destination for the holiday.

Tour the UN building in NYC with architect Michael Wyetzner

The modernist building was meant to stand out among the New York skyline. It’s three primary buildings are distinct and were supported by millions in donations from philanthropists families like the Rockefellers.

As graffiti grew more popular, New York worked to stop it

In 1972, the NYPD made over 1,500 graffiti-related arrests. By 1973, the city was annually spending $10M to remove and limit graffiti. That same year, a poll conducted by an anti-graffiti task force found that the "vast majority" of residents did not consider graffiti to be art.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

X's bird logo cost just $15 and wasn't added until four years after launch

When Twitter launched in 2006, it featured green, slimy lettering and lacked the now-famous bird icon. The bird was adopted in 2010 and eventually became the platform's official logo—unofficially named Larry after NBA legend Larry Bird.

New York was once called New Amsterdam

Although New York has a long history, it wasn’t actually called “New York” until the late 1600s, when the English beat out the Dutch for control of the area. In 1664, Dutch Governor Peter Stuyvesant surrendered what used to be known as “New Amsterdam” to the English, who renamed it New York after the Duke of York.

See a gallery of art and architecture at New York City's UN building

The group's nearly 200 member states have contributed art and cultural experiences to the New York campus since the building's founding in 1950. This gallery hosts hundreds of photos of the art on the premises.

See how New York City has grown since 1609

Wall Street and the southern tip of Manhattan were the first parts of the island to be developed beyond farmland by Dutch and English settlers. It wasn’t long until New York City resembled the city we know today.

Watch New York City's Tribute in Light to the victims of 9/11

Tribute in Light is a commemorative public art installation first presented six months after 9/11 and then every year thereafter, from dusk to dawn, on the night of September 11. It has become an iconic symbol that both honors those killed and...

A New York fireworks ban necessitated a new way to ring in the New Year

In 1906, the city banned fireworks displays, forcing the Times Square celebration to find a new centerpiece. The Times commissioned Jacob Starr, a Ukrainian immigrant who worked for Strauss Signs, to develop an ornament. He returned with the now-iconic New Year’s ball.

In the '70s, graffiti moved to subway cars

Unlike static walls, the silver cars moved throughout the city, like a canvas in perpetual motion. That made them highly desired by graffiti artists, especially because tagging them was considerably more difficult and, in turn, more impressive than a simple tag in an alley.

Double rainbow appears in New York City on 9/11 anniversary

On the evening of the 9/11 anniversary in 2023, a double rainbow appeared after a thunderstorm across Manhattan, providing inspiration 22 years after the terrorist attacks there. Peruse several amateur images taken of the phenomenon which were shared on social media, including shots from up high in condos overlooking Central Park and from across the Hudson River in New Jersey.

View photos of classic New York graffiti

Henry Chalfant was one of the foremost documentarians of early graffiti and hip-hop culture, photographing some of the era's most iconic pieces and playing a part in the genre-defining "Style Wars" film. This interview with him is accompanied by some of his photos from an exhibit at the Bronx Museum of the Arts, showcasing the art form as it came into its own.

Visualizing New York City's public transportation commutes

New York City is one of the largest cities in the world, and transports one of the largest numbers of commuters on a daily basis. This data visualization tells the stories of those commuters, showing the varying volume of travelers throughout the week and day, where they are going, and maps of high-traffic areas like stadiums and midtown. Dive into the data here.

At the 100th birthday of Route 66, a look at what makes it distinctive

The iconic road from Chicago to Santa Monica was first laid out by Cyrus Avery, a member of the highway board, in the 1920s. Before the interstate system was created in the 1950s (rendering the route a tourist route), Route 66 became the site of major roadside attractions, food stops, and lore as early American drivers explored the countryside by highway. This visual-rich essay showcases its origins and how the route stands today.

The 7-Eleven logo intentionally uses a lowercase 'n', something the company president's wife said made it look friendlier.

Mapping early New York

Want to see how Wall Street (and New York City as a whole) has changed over time? Use this timeline and map to see Manhattan today overlaid with the precise boundaries of early land grants to the Dutch in the 1600s. Scroll through the progress of city building through the first century of European settlement there.

An overview of New York's iconic stoops

In New York City, stoops are cherished and fundamental aspect of life in many neighborhoods. In a city where yards are a rarity, stairways are places for New Yorkers to socialize and relax. Follow the history of these sites in this video, starting from their Dutch origins to their impact on city life today.

Essential pipes, sewers, and cables lie buried beneath New York City

The Department of Design and Construction offers a tour of its work sites, explaining the complex systems that exist underground. Gas, electrical, telecom pipes, and many others, sprawl out underneath the entire city, with dozens of maps that help workers know where they're placed. This layout is unusual compared to the rest of the country, where wires are often present and visible above ground.

In 2018, a graffiti artist sued HBO for including their work in one of the network's shows

An episode of the HBO show "Vinyl" featured a scene with a woman walking down a New York street and passing by a dumpster tagged by graffiti artist Itoffee Gayle. Gayle filed suit against the network, despite not owning the dumpster, claiming that the network had violated his copyright and trademark rights by including his work in the show without his permission. The court sided with HBO, saying that Gayle's claims "bordered on frivolous."

Liza Minnelli's 'New York, New York' used to play after the Yankees lost

For a time, Minnelli's version of the song was played following defeats. After each Yankees victory, it was Frank Sinatra's version. Ultimately, the team stopped using Minnelli's version, though Sinatra's is still played after every Yankees win.

In the 1930s, New York banned buskers as part of an antinoise campaign

Mayor Fiorello LaGuardia was hoping to modernize the city and believed that street performers only crowded the streets and added to an annoying cacophony. Residents wrote to the mayor to protest the decision, arguing that buskers were appreciated by the public.

Salvador Dalí designed the Chupa Chups lollipop logo

The ubiquitous lollipop design actually comes from the mind of Salvador Dalí. Dalí had no problem creating commercial work for the right price and agreed to create the eye-catching logo. Dalí's skill for attracting attention explains why the logo is placed on top rather than the side.