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America's ice cream obsession began under Prohibition, with the street treat acting as a legal vice that helped ease the pain of the Great Depression.

Findings

Additional insights we found via Eater

  1. The emotional attachment to the sweet treat began during Prohibition, when many brewers started churning out ice cream instead of alcohol.

  2. Some of the country's biggest breweries, including Anheuser-Busch and Yuengling, saw ice cream production as the only way to stay solvent after their primary product was made illegal.

  3. By 1929, American ice cream consumption had grown to more than a million gallons per day.

  4. In 1929, ice cream maker William Dreyer marketed Rocky Road as a sweet treat intended to distract consumers from the Great Depression.

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