Before radio jingles arrived in the 20th century, advertisers used poetry to sell their products.

Radio quiz shows took off in the '40s

The concept took hold during the Great Depression, with 50 shows on the air by 1940, because they allowed families to imagine a financial windfall was just a few questions away. Although the genre had a slight downturn during World War II, it experienced a resurgence by the end of the decade, with 200 shows on the air.

The start of commercial radio depends on how someone defines the word 'commercial.'

Soap operas earned their name thanks to the sponsorships of soap brands

Many early 20th-century radio programs for women were sponsored by brands that introduced each new episode. Because these dramas were aimed at women, many of their sponsors were for household products, like soap. The association led some to refer to the shows as "soap operas," a title that stuck.

After World War I, consumerism began to usurp frugality as a foundational value in American life and culture.

In the 1920s, Rockwell worked as a commercial illustrator

After getting his start at Boys’ Life, Rockwell began illustrating advertisements for products like Jell-O and Orange Crush. Below is one of Rockwell’s advertisements for Jell-O, from 1923.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

See a timeline of commercial radio history

Radio, as we know it, began in the 1910s. This FCC timeline traces the evolution of the medium over the century that followed, highlighting groundbreaking broadcasts, speeches, and technological breakthroughs.

Billboard began as an advertising industry magazine

The magazine was initially “devoted to the interests of advertisers, poster printers, bill posters, advertising agents & secretaries of fairs.” While it occasionally tracked music via sheet music, record, and jukebox sales through the 1930s, it added its first true top 10 singles chart in 1940.

The 1960s through 1980s are generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The 1960s through 1980s is generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

Before 'The Muppet Show,' Jim Henson produced slapstick coffee commercials featuring the puppets.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

Childhood memes like '67' existed before the internet

Kids saying "67" and then erupting in laughter may have been popularized by social media, but childhood rhymes, songs, and jokes that confuse adults have always existed. Iona and Peter Opie studied the phenomena, publishing numerous books on the topic from the 1950s through the 1980s.

Diamond engagement rings were popularized via an ad campaign

In 1947, an ad agency copywriter wrote the De Beers diamond company's slogan, "a diamond is forever"—and diamond engagement rings became basically required for brides-to-be. This video tells the story of exactly how the ad campaign happened, and why it was so impactful.

Scroll through a 75-year timeline of Ogilvy’s iconic ads

From the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history.

'Livery Stable Blues' was the first jazz recording and helped popularize the genre

The 1917 song by the Original Dixieland Jass Band was the first jazz recording to be issued and put the New Orleans sound on the national stage, along with inspiring several soundalikes.

Many scholars consider the first commercial radio broadcast to be during the 1920 presidential election

On Nov. 2, Pittsburgh, Pennsylvania, station KDKA broadcast the results of the presidential election. Leo Rosenberg delivered the news that Warren Harding had won in a landslide to an audience of around 100 people.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

Microphone technology made crooning possible

Before the electric microphone, vocalists needed to project to have their voices captured. The new technology, however, made softer, more intimate singing possible, leading to a new style of singing that took off in the late 1920s, with "crooners" becoming some of the first American pop stars.

The 1980s brought luxury items into the bathroom

Companies produced items like waterproof radios and targeted them at people under 30, marketing the devices as hip ways to stay clean.

Broadway's songwriters began experimenting in the 1920s

Broadway’s early decades were heavily influenced by opera and vaudeville, but songwriters in the 1920s began exploring more narrative-based songwriting and psychologically complex characters. That trend would continue in the following decades, though it would evolve in even more nuanced ways.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad, singing the praises of 'new technology.'

Listen to the history of the first banner ad on the internet, which went live on October 27th, 1994 on HotWired.com and pioneered the modern concept of digital advertising.

'Take Me Out to the Ballgame,' the song that's now a 7th inning tradition at every MLB game, was inspired by a billboard advertisement.

Billboard began incorporating streaming in 2007

For nearly 50 years, the Billboard charts primarily relied on radio airplay and retail sales. But in 2007, the magazine began incorporating early streaming services AOL Music and Yahoo! Music into its methodology, and later worked with Spotify, YouTube, and other platforms. A single stream was not weighed as heavily as a purchase of a physical CD or vinyl record. Still, streaming’s impact became evident when songs with minimal radio airplay began climbing the charts, as seen with Baauer’s “Harlem Shake,” which did exceptionally well on YouTube.

Billboard's early music charts were racially segregated

In 1942, the publication introduced the Harlem Hit Parade chart, listing the top 10 records sold at select record stores in the majority-Black borough of New York. In 1945, it changed the chart’s name to Most Played Juke Box Race Records, using the music industry term (“race record”) that identified recordings by Black artists, even if they played music markedly similar to the white artists on the other charts.

'The Jazz Singer,' the first film with synchronized sound, changed Hollywood

Movies changed forever in 1927, when Warner Bros. released "The Jazz Singer," the first feature film with integrated dialogue. Based on a Broadway musical, the movie starred Al Jolson as the son of a Jewish cantor who wants to be a popular singer.

Franklin D. Roosevelt used radio to connect directly with Americans through his 'Fireside Chats'

Beginning in 1933, FDR harnessed the new medium of radio to explain policies and reassure the public during the Great Depression and World War II. His conversational fireside chats revolutionized presidential communication.

Roughly 350,000 billboards advertise across the US.

A government mandate changed the sound of Canadian radio

In 1971, Canadian radio stations were required to ensure their programming included at least 30% Canadian artists. The impact was both cultural and commercial, with Canadian artists gaining more visibility at home and Canadian studios and songwriters earning more pay.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

An antiperspirant ad campaign in the early 1900s dubbed body odor "B.O."

The product was marketed toward women and framed excessive sweating as a medical disorder that needed to be addressed with the product.

In defense of the advertisement economy

Advertising is frequently reviled for how it clutters up public spaces and our everyday experiences. Nonetheless, it allows for vast amounts of goods and services to be rendered free to millions of users—and gives users the option to pay with money or time and attention.

'Vox Pop' gave ordinary contestants the chance to win quick cash

The radio show began in 1932 with man-on-the-street interviews in Houston, but soon began traveling to different locations around the country. The show became known for its quiz feature, which offered $1 for each question randomly picked people answered correctly. The show was a hit, not only because audiences could imagine themselves in the contestants’ shoes, but also because it was relatively inexpensive for the network to produce.

Bob Hope's radio shows brought stand-up to the masses

Bob Hope’s 1930s variety shows featured comedic monologues. Unlike the tightly scripted and evergreen sets of vaudeville, Hope’s monologues leaned into topical and political humor, sometimes to the disapproval of his network.

The Beatles once sued Nike

Nike used The Beatles' "Revolution" in an ad, sparking a $15M lawsuit over the song's use. While The Beatles and Nike ultimately reached an agreement, Nike ushered in the modern practice of using hit songs in advertisements, as opposed to jingles or covers.

When a radio company was the biggest tech stock around

The Radio Corporation of America was the biggest stock during the 1920s. Originally called Marconi Wireless, the company transformed radio technology. The company pioneered broadcasting, created NBC, and became a tech giant. After remarkable growth and challenges, RCA was acquired by General Electric in 1986, marking the end of its 67-year independent existence.

Mall Santas became a widespread tradition beginning in the 1900s

Santa Claus and commercialism are inextricable. In the early 1900s, department stores started putting “live” Santa Claus displays in their windows to help sell goods.

The first song delivered by a podcast was the Grateful Dead's 'Truckin.''

The word 'jazz' evolved from slang for 'energy' and was used to describe a baseball pitch before it came to mean a genre of music.

A professor explains how podcasts built on radio's strengths

When podcasts were first produced in the early 2000s, they were often recordings of radio shows aimed at listeners who wanted to listen outside of the broadcast windows. Siobhan McHugh, an associate professor of journalism at Australia's University of Wollongong, argues that the form is built on radio's intimacy, amplifying the connection listeners feel with their favorite hosts.

The first commercial Christmas card was created in 1843

Overwhelmed by the task of writing many holiday letters, Sir Henry Cole commissioned artist JC Horsley to design a festive card he could send to friends and family in 1843—creating and popularizing the first mass-produced Christmas card.

Calvin Coolidge brought the State of the Union to the radio age

On Dec. 6, 1923, President Coolidge delivered his Annual Message from the US House chamber as millions listened by radio—crowds gathered outside with amplifiers—making it the first nationally broadcast address and the only in-person State of the Union of his presidency.

How Lyndon Johnson created public radio

The Public Broadcasting Act of 1967, part of the president's Great Society plan, established the Corporation for Public Broadcasting, which later led to the incorporation of National Public Radio. Originally, the bill was intended solely to establish public television; before Johnson signed the act, slips of paper reading "and radio" were literally Scotch-taped next to each mention of "television."

The ubiquitous 1990s “Got Milk?” ad campaign was intended to fix milk’s dwindling popularity in the late 20th century

Despite its success in spreading the word about milk, the sales numbers weren’t quite as impressive. This Mental Floss article details the marketing efforts themselves, as well as how milk lobbyists didn’t necessarily succeed despite their revolutionary ads.

Guy Lombardo first played ‘Auld Lang Syne’ on New Year’s Eve because of a cigar sponsorship

The bandleader was booked to play a New Year’s Eve concert live on CBS radio program called the Robert Burns Panatela Show, named after its sponsor, a cigar brand. Lombardo, noting the cigar's name, decided “Auld Lang Syne,” penned by the poet Robert Burns, would be both a fitting tribute and, thematically, a great way to enter a new year.

Advertising powerhouse Mary Wells Lawrence became the first female CEO of a public company listed on the NYSE when her ad agency went public in 1968.

Hear Roosevelt's first 'Fireside Chat'

The president's casual radio addresses ditched the language of sloganeering and politiciking, intentionally framing the broadcasts as conversational explanations of current events and politics. The inaugural episode was broadcast in 1933, during the Great Depression, and outlined his plans to restore faith in the banking system.

'Telephone, telegraph, tell a woman:' Listen to Estée Lauder's legendary vision for word-of-mouth marketing

Without a large advertising budget, Lauder focused her marketing strategy on making high-quality products that women would love enough to tell their friends about. Those friends would later inevitably buy Estée Lauder products.