The first commercial Christmas card was created in 1843

See a collection of Valentine's Day cards from the past century

Hallmark helped popularize (and commercialize) the holiday in the early 20th century, largely through its greeting cards. This digital collection includes cards from the 1910s through the 2000s, allowing you to see how the holiday—and our popular understanding of romance—has evolved. Below is a card from the 1930s.

Reforms reducing postage rates helped popularize Valentine's Day cards

In 1845, Congress voted to slash postage rates, paving the way for larger swaths of the American public to send and receive mail. This convenience was capitalized on by paper and stationery sellers who sought to profit from the holiday. Esther Howland's New England Valentine Company was the first major commercial producer of valentines in the US, but Hallmark followed a few decades later.

Santa Claus originally wrote Christmas letters instead of receiving them

Parents originally used the letters as an opportunity to help discipline their children. Gifts eventually took on a more central role in the holiday, turning the letters into chances for kids to write Christmas wish lists.

Two Americans solidified the modern conception of Santa Claus in the 1800s

Clement Clarke Moore’s 1823 poem, now known as “The Night Before Christmas,” envisioned Santa riding a sleigh pulled by reindeer, making nighttime visits to provide gifts. Thomas Nast’s Harper’s Weekly illustrations in the 1860s–1880s established his distinctive appearance—large, bearded, and clad in an (often) red suit.

Thomas Edison created the first strand of electric Christmas lights in 1880

Edison strung electric bulbs outside his laboratory in 1880, and his business partner Edward H. Johnson first wrapped a tree in lights in 1882. It wasn’t until the lights were commercialized in 1917 that they became common in household Christmas decorations.

Queen Victoria and Prince Albert popularized the Christmas tree in 1840s Britain

An 1848 engraving of Queen Victoria and Prince Albert around a decorated Christmas tree sparked a trend across Britain and the US. Their German-inspired custom quickly became a fashionable centerpiece of holiday celebrations.

Dalí partnered with Hallmark to design surreal Christmas cards

Dalí pursued commercial work throughout his career. In 1948, Hallmark released a set of Christmas cards designed by the artist. A decade later, he created images for additional holidays, including Valentine's Day, Easter, and Mother's Day.

Martin Luther is often cited as the first to decorate the Christmas tree—though the practice began decades earlier

Luther lore claims he may have been the first to link tree decorations to Jesus, as he used candles to symbolize the Nativity star. However, German bakers had adorned evergreens with apples and sweets as early as 1419 for Christmas Eve displays.

Esther Howland built a Valentine's Day card empire in 19th-century New England

In 1849, Howland launched her card business, the New England Valentine Company, in her home, staffing an assembly line with her friends, who'd piece together the intricate valentines. The cards were elaborately decorated, with silk, lace, and romantic verse. Howland's annual sales eventually grew to $100K and helped popularize the holiday in the US.

The first printed Advent calendars were from Germany in the early 1900s

Printed Advent calendars originated in early-20th-century Germany, where printer Gerhard Lang created the first commercially produced versions. Inspired by his mother’s homemade countdowns, Lang added small doors in the 1920s, establishing the format that spread worldwide.

Christmas carols evolved from medieval folk songs to modern holiday staples

Christmas carols began as communal folk songs in medieval Europe, and were later adapted into religious hymns. Revived in England in the 19th century, they have become a core holiday tradition around the world.

Mall Santas became a widespread tradition beginning in the 1900s

Santa Claus and commercialism are inextricable. In the early 1900s, department stores started putting “live” Santa Claus displays in their windows to help sell goods.

See Rockefeller Center's Christmas trees since 1931

In 1931, with construction still underway, Rockefeller Center's very first Christmas tree was erected out front. John D. Rockefeller himself greeted the construction workers who put up the first 20-foot tree and decorated it with cranberries and paper garland.

A brief history of Christmas tree design

A celebration of the Christmas tree in all its festive glory. Get a glimpse into its intriguing background and the lore that accompanies it.

Rockwell helped define the American Christmas

Rockwell painted 30 Christmas covers for the Saturday Evening Post. Drawing on his love of Charles Dickens’ “A Christmas Carol,” Rockwell placed the holiday’s unofficial traditions in an American context, with images of eager children, snow-covered small towns, and warm family meals.

Christmas celebrates the anniversary of God's birth as the man Jesus

The major holiday originated in the Christian doctrine of God's incarnation in first-century Roman Judea. Though it was not celebrated for several hundred years after Jesus' death, it took on greater importance as the church spread, culminating in a global holiday season today.

Red and green became Christmas colors thanks to holly—and Coca-Cola

Holly's green leaves and bright red berries linked the colors to winter festivals for centuries, but Coca-Cola's 1931 Santa—painted by Haddon Sundblom in Coke-red robes—helped cement red and green as the modern Christmas palette.

Christmas was briefly banned in 17th-century England

In the 1640s, Puritans outlawed Christmas, deeming it wasteful and unbiblical. For nearly two decades, celebrations were suppressed and violators fined, though many ignored the ban. The law was repealed in 1660.

Read about the history of gift cards

The first retailer to sell gift cards was Neiman Marcus, but Blockbuster popularized them by selling them via in-store displays in 1994. Starbucks then started selling gift cards that could be reloaded in 2001.

The long-lost art of coded postage stamps

In the 1800s, the postcard was a relatively new phenomenon, as was the post office. In the burgeoning system, recipients of mail had to sometimes pay prohibitively costly fees to receive it. So to get around the fees, a system of placing stamps on the envelopes in specific ways to communicate—a simple yes or no—was devised by clever mailers and expanded and codified by postcard companies into guides. Learn about the fascinating system here.

'A Christmas Carol' was originally going to be a political pamphlet

Dickens planned to write a treatise on the day's social issues and had a particularly dry working title: "An Appeal to the People of England on behalf of the Poor Man's Child." After a week, though, he decided to rework the ideas into a fictional story, working at a quick pace so it could be released in time for Christmas. It worked: The story was published on December 19, 1843.

Photography was invented by a romantic artist

The invention of photography changed the landscape of art forever. The first photographs were created by Louis-Jacques-Mandé Daguerre, a romantic era printmaker, by using light and chemistry to expand upon images produced by the earlier camera obscura.

Many iconic Christmas songs were written by Jewish composers

Jewish songwriters shaped the sound of Christmas, composing hits like “Let it Snow” and “Rudolph the Red-Nosed Reindeer.” Irving Berlin, a Jewish immigrant from Russia, wrote “White Christmas, which remains the bestselling single in music history.

The first Macy’s Thanksgiving Day Parade took place in 1924

It was originally intended to promote Macy’s upcoming holiday sales. Although it took place on Thanksgiving Day, the parade was initially called the Macy’s Christmas Parade—the name didn’t change until 1927.

Richard Cadbury invented the heart-shaped chocolate box in 1868

Richard's father, John Cadbury, founded the Cadbury Brothers chocolate company (now known simply as Cadbury) in 1824. Richard recognized the popularity of ornamental designs (especially for Valentine's Day gifts) and designed the heart-shaped box for the company's chocolates, which became a staple of the holiday.

The unexpected origin story of the snow globe

In 1900, a Vienna tradesman named Erwin Perzy I was attempting to invent an inexpensive way to improve light amplification in hospital operating rooms. After experimenting with a glass globe filled with water, the idea for the snow globe struck. Industrious as well as inventive, Perzy eventually turned his idea into a successful business. Read the full article to learn how the invention grew to become recognized globally.

Hamilton founded what many regard as the first commercial bank in the United States

In 1784, Alexander Hamilton helped found the Bank of New York, which initially operated without a charter, financed early federal operations, provided what is considered the US government's first loan, and became the first stock traded on the New York Stock Exchange.

Handel's 1741 'Messiah' saved him from financial ruin

The piece is widely recognized as a masterpiece and a perennial expression of highbrow culture during the holiday season. The biblically based, English text also broke from opera norms at the time, rewarding him for his risky innovations.

The history of credit cards begins with the 'Fresno Drop.'

On a 1958 morning in Fresno, California, about 60,000 people woke up to find a strange rectangular piece of plastic on their doorstep without explanation. Those chosen for the "Fresno Drop" didn't know it yet, but Bank of America was behind the credit card delivery stunt.

Browse a timeline of the fascinating history of board games in America.

The history of the White House Hanukkah party

Despite celebrating Christmas for hundreds of years, the US Presidential White House didn't have its first Hanukkah celebration until 1979, when Jimmy Carter oversaw the lighting of a menorah. Since then, the tradition has expanded, including lessons on playing with dreidels and big parties. See a timeline of the events here.

Explore Sears’ holiday Wish Book catalogs dating back to 1930

The Sears Wish Book was a holiday-themed version of its catalogs that helped people make Christmas gift wish lists and more from the 1930s until the early 2000s. See what they looked like with editions in this archive.

One of the earliest Advent practices came as a response to a heretical movement

In 380 CE, the Council of Saragossa met to oppose the spread of Priscillianism, a local heresy. The council ordered Christians to observe strict church attendance from Dec. 17 to Christmas—one of the earliest documented Advent-like practices.

President Abraham Lincoln was inspired by a novel to create the holiday

A writer and abolitionist from New Hampshire, Sarah Josepha Hale was instrumental in cementing many of the Thanksgiving traditions we celebrate today. Her 1852 novel "Northwood, a Tale of New England," described a feast with a roasted turkey, stuffing, plum pudding, and pumpkin pie. She wrote dozens of editorials and letters to politicians campaigning for the day to become a national holiday. In 1863 she was finally successful in convincing President Lincoln to make it official.

American Express was the first company to offer 'gold' cards to borrowers

American Express began offering gold cards to affluent consumers in 1966. However, other credit card companies began offering similar, premium cards in the 1980s, which quickly became a status symbol for wealthy Americans.

See an image of the earliest surviving coupons used in America

This clip from the "Acquired" podcast shows an image of one of the original Coca-Cola coupons. The hosts argue that the coupons helped popularize Coca-Cola in its early days, making them a key component in the story of one of the world's most iconic brands.

Thomas Cook invented modern tourism

In the mid-1800s, Cook took wealthy Britons on tours of Europe, Africa, the Middle East, and the US, often packaging together transportation, lodging, and food, effectively creating the modern travel agent. He also pioneered travel writing, with “Travellers Handbooks” offering tourists tips for visiting various countries.

The first college football game was played in 1869 between Rutgers and Princeton

On November 6, 1869, Rutgers defeated Princeton 6–4 in what is considered the first college football game. Played under soccer-like rules, it marked the birth of a sport that would evolve into American football.

The concept of CDs dates back to the 1600s in Europe

Banks in the US started issuing CDs in the early 1800s as the banking system began to take shape following the Revolutionary War. The federal government did not formally insure CDs until the FDIC was formed in 1933.

Credit reporting's earliest origins in the 1700s resemble a game of telephone, with rural merchants asking their most esteemed neighbors to vouch for them to sleuthing urban lenders

It would be decades before the system evolved into something more formulaic. For instance, New York City's Mercantile Agency—which was created to formalize information and rumors about borrowers, sorting the reports into enormous ledgers—wasn't started until 1841.

Mini-portraits were shared as love tokens in Elizabethan England

Art historians are identifying previously unknown works by Nicholas Hilliard, Elizabeth I's court painter, whose thumb-sized watercolors on vellum served as love tokens, diplomatic currency, and status symbols. They were believed to be passed secretly between courtiers and monarchs.

The history of the New Year's misunderstanding in England

In the mid-18th century, the legal system in England operated under the understanding that the New Year began March 25. However, the widespread custom remained a Jan. 1 celebration as the public had been practicing for years. Read along to discover the practical issues this discrepancy caused and how the English legal system ended up yielding to public belief.

Amazon sends its first-ever letter to shareholders every year

The first letter to Amazon’s shareholders, written by founder and then-CEO Jeff Bezos in 1997, is a key part of the Amazon story—laying out the company’s long-term approach to the business and several of its core operating values. Bezos emphasizes, for example, Amazon’s plan to start with a bookstore but to evolve into a much larger ecosystem.

The rise of the museum gift shop

While museum gift shops are commonplace now, they weren’t when the Met opened in 1870. Nevertheless, the museum was one of the first to offer copies of several of their paintings for visitors to display in their own homes. Read about how the museum gift shop has evolved and how they decide what to carry with this look behind the scenes from Artsy.

Thomas Jefferson delivered his 1801 State of the Union address in writing

In 1801, President Jefferson ended in-person State of the Union addresses, feeling they were too monarchial, and sent written messages instead—a practice that lasted until 1913. His first message was written and sent via his secretary, Meriwether Lewis, who later led the Lewis and Clark expedition.

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

Mary Cassatt was not a fan of Mother's Day

When Mother's Day was first proposed as a holiday in 1913, the American Impressionist opposed it, believing that women's suffrage was a far more important issue. The holiday was established by an act of Congress in 1915; Congress did not pass the 19th Amendment, which guaranteed women the right to vote, until 1919.

The printing press spread novels widely

Johannes Gutenberg's invention of the printing press in 1440 changed how writing was reproduced. It allowed multiple manuscripts to be copied via movable type rather than by hand, making more literature more widely available. Over time, that change caused literacy rates to rise, creating a market for even more literature.

The first H-1 visa was created in 1952

Congress established the original H-1 visa in 1952 through the Immigration and Nationality Act of 1952 to let US employers temporarily hire foreign professionals of "distinguished merit and ability" when qualified American workers were unavailable—a precursor to today's H-1B program.

In 1924, the department store Marshall Field's invented the first modern 'wedding registry'

However, there were many traditions around wedding gifts before the wedding registry was invented, too—from dowries to marriage chests. Read about the history of the wedding registry in this article.