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NBA legend Magic Johnson turns 67 years old today. Read about his iconic showdown with Larry Bird in the 1979 NCAA final, which helped ignite the college basketball boom.

Findings

Additional insights we found via NCAA

  1. Michigan State's Johnson and Indiana State's Bird were two of the NCAA's biggest stars, drawing an enormous television audience: 35.1 million viewers at home, making it the most-watched NCAA basketball championship ever.

  2. Despite the attention, it was not a close game, with Michigan State topping Indiana State 75-64.

  3. The game took place at a time when the NBA was struggling to keep the nation's attention: The second game of that year's NBA Finals aired on a tape delay in the East due to low interest.

  4. The Johnson-Bird duel ignited college basketball's TV boom, leading to the cultural phenomenon we now call March Madness.

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