Listen to the history of the Super Bowl halftime show

This two-part podcast traces the halftime show's evolution from early marching band performances to star-driven productions, beginning with Michael Jackson's 1993 performance, and explains how it became one of the most influential music stages of the year.

Super Bowl halftime shows reliably drive massive music sales spikes

Since Michael Jackson’s 1993 performance, halftime headliners have seen major increases in sales and streams—from Prince to Lady Gaga. Kendrick Lamar’s 2025 show was no exception, as it was the most-watched halftime performance on record.

The first Super Bowl halftime show featured marching bands and two men on jetpacks

At Super Bowl I, the halftime show featured college marching bands, a rifle drill team, and two performers flying jetpacks, in an era before music stars and spectacle defined the break.

Janet Jackson's 2004 halftime show sparked a broadcast backlash

During Super Bowl XXXVIII, Justin Timberlake tore part of Janet Jackson's costume during the halftime finale, exposing her breast. The moment triggered widespread controversy, negative career repercussions for Jackson, FCC fines, and stricter standards for live television broadcasts.

Prince's Super Bowl halftime show is widely considered one of the best

The 2007 performance was idiosyncratic, featuring a handful of songs by other artists (including Foo Fighters' "Best of You" and Jimi Hendrix's rendition of "All Along the Watchtower" and a torrential rainstorm. Its differences, along with Prince's legendary stage presence, have led many critics to call it the best Super Bowl halftime performance ever.

See a ranking of every Super Bowl halftime show since 1993

This resource includes photos and videos from each performance and has a top five, including Prince (2007), Madonna (2012), Beyoncé (2013), Dr. Dre & Snoop Dogg (2022), and the 2001 ensemble led by Aerosmith with NSYNC, Britney Spears, Mary J. Blige, and Nelly. (Some users may experience a paywall.)

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Michael Jackson didn't perform at the Grammys at the height of his career, citing unfair treatment.

Some Super Bowl performers make less than $1K for the event

The NFL has a longstanding policy of not compensating Super Bowl Halftime show performers, with the idea that the true compensation for artists is the scale of the exposure to the artist’s music. Previous Super Bowl performers have made the union rate minimum, which is about $1K per day.

Watch a comprehensive history of the Super Bowl

This video traces the Super Bowl's history from its origins through major games, ads, and cultural moments, offering a comprehensive overview of how the event evolved. Note that the video covers through the 2020 season.

Katy Perry's 2015 halftime show generated many memes in the age of social media

During Super Bowl XLIX, Katy Perry's halftime performance—especially the unscripted "Left Shark"—went viral, becoming one of the first Super Bowl shows to fully translate into memes across social media platforms.

Kendrick Lamar brought his Drake feud to the Super Bowl stage

At the Super Bowl LIX halftime show in New Orleans, Kendrick Lamar leaned into his high-profile feud with Drake, turning months of diss-track drama into one of the most discussed performances in recent Super Bowl history.

Rivalry between the AFL and NFL led to a merger—and the creation of the Super Bowl

Competition between the American Football League and the National Football League led to a 1966 merger agreement, with the Super Bowl created as a championship game to determine league supremacy before the two leagues were fully integrated.

Hear how the Super Bowl went from a risky experiment to America's unofficial holiday

In this podcast episode, former Emmy award-winning ESPN producer Dennis Deninger traces the Super Bowl's unlikely rise from the AFL-NFL merger era to a national spectacle, explaining how it reshaped advertising, gambling, television, and American culture.

The Super Bowl is the National Football League’s championship game

Played annually in early February between the league’s two conference champions, the game was created as part of the 1966 merger between the American Football League and the National Football League. It has become the most-watched sporting event in the US each year.

1985's inaugural Wrestlemania turned pro wrestling into a pop culture phenomenon

WrestleMania I was a major event in the history of pro wrestling, marking WWE’s push to become a global entertainment entity and setting the standard for large-scale pay-per-view events for years to come. It was also a wacky, celebrity-laden affair featuring Cyndi Lauper, Mr. T and Liberace.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

Super Bowl LIX in 2025 made TV history with over 127 million viewers

Nielsen reported Super Bowl LIX drew an estimated 127.7 million viewers, the largest audience in Super Bowl history, with peak viewership near 138 million. This resource also includes viewership figures for every Super Bowl dating back to Super Bowl I.

Pepsi dominates the list of the highest-rated Super Bowl commercials in history

The Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials.

100 years of NFL history in under four minutes

Founded in 1920 in Canton, Ohio, professional football has grown into the premiere sport in the US. Generating more than $20B annually, the NFL gained significant popularity after merging with the American Football League in 1970, a move which among other things established the Super Bowl.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

A 30-second Super Bowl 2026 ad is expected to cost $8M

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.

The face value of a Super Bowl ticket rose 136% from 2016-26

At Levi’s Stadium, which first hosted the Super Bowl in 2016, face-value lower-bowl end zone seats increased from $1,800 to $4,250 by 2026, while price tiers expanded and the overall cost of attendance skyrocketed.

Marvin Gaye's soulful take on 'The Star-Spangled Banner' at the 1983 NBA All-Star Game turned the national anthem into a slow jam.

The Super Bowl is televised in over 180 countries in nearly 25 languages

First aired in 1967 on two US networks, the Super Bowl became a global broadcast in 1982, drawing about 4.5 million viewers in England, and is now televised in more than 180 countries in roughly 25 languages.

Whitney Houston's 1991 Super Bowl rendition is the only recording of the national anthem to reach the top 40 of the Billboard Hot 100.

17 cities have hosted a Super Bowl, with Miami and New Orleans tied for the most

The resource details where each Super Bowl has been played, listing every host city alongside its stadium, and shows how a small group of warm-weather and domed locations came to dominate hosting duties over time.

A showdown between Magic Johnson and Larry Bird in the 1979 NCAA final helped ignite the college basketball boom.

John Madden is the only broadcaster to call Super Bowls on four networks

During his long career as an announcer, Madden called 11 Super Bowls across four networks—CBS, Fox, ABC, and NBC. Watch highlights from his first Super Bowl XVI in 1982.

Beyoncé's 2018 headlining set is among the festival's most famous

The singer's admirers dubbed the performance "Beychella"—which included a full marching band and a reunited Destiny's Child. It was a symbol-laden commentary on the significance of Beyoncé's status as the first Black woman to headline the festival.

The first Super Bowl didn't sell out—and the Packers won in a rout

Played on January 15, 1967, as the AFL-NFL World Championship Game, Super Bowl I failed to sell out the Los Angeles Coliseum as Vince Lombardi's Green Bay defeated Kansas City 35-10.

James Brown was considered one of rock's greatest performers

"The T.A.M.I. Show" is a 1964 film featuring live performances from the biggest names in rock 'n' roll: Chuck Berry, the Beach Boys, and the Supremes. The most memorable performance from James Brown and his band the Famous Flames, is regarded as one of the greatest performances in pop music.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

John Madden influenced generations of NFL players, coaches, and fans

John Madden coached the Oakland Raiders from 1969 through 1978, never had a losing record, and won Super Bowl XI. But his post-coaching career as a broadcaster and video game brand solidified his stardom.

A children's toy inspired the name ‘Super Bowl’

The name “Super Bowl” was coined by AFL founder Lamar Hunt, who casually suggested it in 1966—riffing on his child’s Super Ball toy—after alternatives such as “The Big One” and “AFL-NFL World Championship Game” proved clunky and forgettable. The name was officially adopted for the third championship.

The 100 most significant sports moments between 2000 and 2025

This list ranks the 100 most significant sports moments of the first 25 years of the 21st century. The editors compiled the collection based on a list of factors, including the "collective joy" factor, whether it made you curse in disbelief, and how much it transcended the sport and entered the broader culture. The top moment: The improbable "helmet catch" during the Super Bowl in 2008.

The Chicago Bears are the only professional sports team to score a Billboard Hot 100 hit

The 1985 track "The Super Bowl Shuffle" was recorded for charity, but the song (with its rudimentary raps and goofy taunts) became an unexpected hit, reaching No. 41 on the Hot 100 chart. This podcast digs into the history of the song and how it became an unexpected pop culture phenomenon.

Hear the story behind 11 iconic Super Bowl photos, told by the photographer who shot them

Sports Illustrated legend Walter Iooss Jr. revisits 11 unforgettable Super Bowl images—including Namath, Montana, and Taylor—explaining how light, access, and timing captured moments that defined the game’s visual history.

The general public cannot buy Super Bowl tickets at face value

The NFL controls every Super Bowl ticket, distributing none through a general public sale; after allotments to teams, players, sponsors, and the league, only about 11,600 tickets—roughly 16%—are available to fans at face value, mostly via team lotteries.