See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

The Super Bowl is the National Football League’s championship game

Played annually in early February between the league’s two conference champions, the game was created as part of the 1966 merger between the American Football League and the National Football League. It has become the most-watched sporting event in the US each year.

Explore an archive of Budweiser’s past Super Bowl ads

With about 47 of them airing over the past few decades, Budweiser’s Clydesdale ads have basically become synonymous with the Super Bowl—but how many have you actually seen? From 1991 to 2024, this website includes many of Budweiser’s most famous Super Bowl ads.

Super Bowl LIX in 2025 made TV history with over 127 million viewers

Nielsen reported Super Bowl LIX drew an estimated 127.7 million viewers, the largest audience in Super Bowl history, with peak viewership near 138 million. This resource also includes viewership figures for every Super Bowl dating back to Super Bowl I.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

From 1989 to 2022, Anheuser-Busch had exclusive alcohol ad rights to the Super Bowl

That meant if an alcohol company was not owned by Anheuser-Busch (and later after the merger, AB InBev), it could not advertise during the Super Bowl. This monopoly was part of how Budweiser became known for its Clydesdale Super Bowl ads.

Watch a comprehensive history of the Super Bowl

This video traces the Super Bowl's history from its origins through major games, ads, and cultural moments, offering a comprehensive overview of how the event evolved. Note that the video covers through the 2020 season.

Some found the Temu ‘Shop Like a Billionaire’ Super Bowl ads out of place in the Big Game

“It had no A-list celebrities or beloved cultural touchstones; not a single heartstring was tugged,” wrote one writer of the Temu ad that aired five times during the 2024 Super Bowl.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

Watch Budweiser's 2026 Super Bowl ad

Budweiser's Super Bowl LX commercial is called "American Icons" and features a Clydesdale foal.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

The most expensive Super Bowl ad cost $26M

Amazon’s 2022 “Mind Reader” ad with Scarlett Johansson and Colin Jost is the most expensive Super Bowl ad to date. The ad is a minute and a half long, which drastically drove up the price of the commercial.

100 years of NFL history in under four minutes

Founded in 1920 in Canton, Ohio, professional football has grown into the premiere sport in the US. Generating more than $20B annually, the NFL gained significant popularity after merging with the American Football League in 1970, a move which among other things established the Super Bowl.

US consumers spent $670M on snack food during Super Bowl week in 2024

According to Circana and NielsenIQ, Super Bowl week drove $670M in snack spending and 107 million pounds of food, with most fans watching at home, spending about $44 on food and drinks each.

Prince's Super Bowl halftime show is widely considered one of the best

The 2007 performance was idiosyncratic, featuring a handful of songs by other artists (including Foo Fighters' "Best of You" and Jimi Hendrix's rendition of "All Along the Watchtower" and a torrential rainstorm. Its differences, along with Prince's legendary stage presence, have led many critics to call it the best Super Bowl halftime performance ever.

The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins

The Steelers and Patriots each have six wins, while the Cowboys and 49ers are tied for second with five wins. The Patriots have the most appearances with 11, while four teams—the Browns, Lions, Texans, and Jaguars—have never played in a Super Bowl.

Tom Brady has played in and won the most Super Bowls of any NFL player

Appearing in 10 Super Bowls and winning seven—both NFL records—Tom Brady captured championships with two different teams, an unmatched résumé that has led many to regard the former sixth-round pick as the greatest player in league history.

Hear how the Super Bowl went from a risky experiment to America's unofficial holiday

In this podcast episode, former Emmy award-winning ESPN producer Dennis Deninger traces the Super Bowl's unlikely rise from the AFL-NFL merger era to a national spectacle, explaining how it reshaped advertising, gambling, television, and American culture.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

The greatest games in NFL history

Do you remember “The Catch”? What about the “Immaculate Reception”? Did you watch when Elway finally got his ring? Take a trip down memory lane with this Bleacher Report list of the 50 greatest games in NFL history. Explore classic NFL moments dating back to the NFL’s early days in the 1930s and '40s to the present day.

The NFL is so successful because it is perfectly suited for television

The predictable weekly cadence of football games ritualizes the experience of watching together, and their relative scarcity makes every game meaningful. With the stop-and-go play of the sport, there are predictable, repeating stoppages to allow broadcasters to sell lots of advertising inventory. The league sits in the sweet spot compared to MLB (many games) and NBA and soccer (continuous play with fewer ads). This Acquired episode distills fascinating insights into the NFL's business and history.

The Patriots came back from a 28-3 deficit in Super Bowl LI

In Super Bowl LI, the New England Patriots erased a 28-3 third-quarter deficit against Atlanta, forcing the first overtime in a Super Bowl and winning 34-28, the largest comeback in Super Bowl history.

See a ranking of every Super Bowl halftime show since 1993

This resource includes photos and videos from each performance and has a top five, including Prince (2007), Madonna (2012), Beyoncé (2013), Dr. Dre & Snoop Dogg (2022), and the 2001 ensemble led by Aerosmith with NSYNC, Britney Spears, Mary J. Blige, and Nelly. (Some users may experience a paywall.)

The general public cannot buy Super Bowl tickets at face value

The NFL controls every Super Bowl ticket, distributing none through a general public sale; after allotments to teams, players, sponsors, and the league, only about 11,600 tickets—roughly 16%—are available to fans at face value, mostly via team lotteries.

The Chicago Bears are the only professional sports team to score a Billboard Hot 100 hit

The 1985 track "The Super Bowl Shuffle" was recorded for charity, but the song (with its rudimentary raps and goofy taunts) became an unexpected hit, reaching No. 41 on the Hot 100 chart. This podcast digs into the history of the song and how it became an unexpected pop culture phenomenon.

Every NFL team's top 10 plays of all time

In more than a century of football, there have been a tremendous number of awe-inspiring, defy-the-odds, and borderline miracle plays. This 90-minute compilation from the NFL pulls together the top 10 plays for each time from their franchise history.

A 30-second Super Bowl 2026 ad is expected to cost $8M

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.

Rivalry between the AFL and NFL led to a merger—and the creation of the Super Bowl

Competition between the American Football League and the National Football League led to a 1966 merger agreement, with the Super Bowl created as a championship game to determine league supremacy before the two leagues were fully integrated.

The Super Bowl is televised in over 180 countries in nearly 25 languages

First aired in 1967 on two US networks, the Super Bowl became a global broadcast in 1982, drawing about 4.5 million viewers in England, and is now televised in more than 180 countries in roughly 25 languages.

Coca-Cola and Pepsi have a fierce rivalry

And it's been that way for a long time—both of the sodas were created in the late 1800s in the South. Pepsi was created by Caleb Bradham, and was originally called "Brad's Drink."

17 cities have hosted a Super Bowl, with Miami and New Orleans tied for the most

The resource details where each Super Bowl has been played, listing every host city alongside its stadium, and shows how a small group of warm-weather and domed locations came to dominate hosting duties over time.

Michael Jackson's halftime show created the modern Super Bowl spectacle

In 1993, Michael Jackson's Super Bowl halftime performance prompted the NFL to extend the break and reimagine it as a must-watch event. It is widely regarded as the first modern halftime show built around a global superstar.

The biggest controversies of the NFL

Some of the biggest controversies in NFL history didn’t just spark debate—they changed the game. From Spygate and Deflategate to concussion research and the league's ambivalent stance on it, these moments led to new rules, safety measures, and major policy shifts. Explore how each scandal shaped the league and its future.

NFL explained

The NFL is the premier professional American football league, founded in 1920 in Canton, Ohio. It consists of 32 teams playing an 18-week regular season from September to January, culminating in the Super Bowl championship in February. The NFL has grown into the world's most valuable sports league, generating nearly $20B in revenue in 2023, and with teams valued at $163B combined. Learn its history here.

The first Super Bowl halftime show featured marching bands and two men on jetpacks

At Super Bowl I, the halftime show featured college marching bands, a rifle drill team, and two performers flying jetpacks, in an era before music stars and spectacle defined the break.

A children's toy inspired the name ‘Super Bowl’

The name “Super Bowl” was coined by AFL founder Lamar Hunt, who casually suggested it in 1966—riffing on his child’s Super Ball toy—after alternatives such as “The Big One” and “AFL-NFL World Championship Game” proved clunky and forgettable. The name was officially adopted for the third championship.

The 100 most significant sports moments between 2000 and 2025

This list ranks the 100 most significant sports moments of the first 25 years of the 21st century. The editors compiled the collection based on a list of factors, including the "collective joy" factor, whether it made you curse in disbelief, and how much it transcended the sport and entered the broader culture. The top moment: The improbable "helmet catch" during the Super Bowl in 2008.

The first Super Bowl didn't sell out—and the Packers won in a rout

Played on January 15, 1967, as the AFL-NFL World Championship Game, Super Bowl I failed to sell out the Los Angeles Coliseum as Vince Lombardi's Green Bay defeated Kansas City 35-10.