College football bowl games boast some of sports' most absurd names and sponsors.

College football bowl games boast some of sports' most absurd names

From the Famous Idaho Potato Bowl to the Pop-Tarts Bowl, college football's postseason is filled with quirky, sponsor-driven names.

College football rivalry trophies range from historic prizes to bizarre oddities.

From the Paul Bunyan Trophy and the Golden Hat to the Old Brass Spittoon and the Bronze Pig, rivalry games feature prizes that mix tradition, regional pride, and a dash of eccentricity.

The College Football Playoff included four teams each year from its inception in 2014 to 2023

Replacing the BCS, the four-team College Football Playoff matched semifinal winners for the national title—delivering dramatic upsets, dynastic runs, and some of the sport’s most memorable games over its first decade.

See some of college football's most iconic gameday traditions.

The Pop-Tarts Bowl ends with its mascot being eaten by the winning team.

The Rose Bowl was first played in 1902 and was the first postseason college football game.

Frustrations with the Bowl Championship Series led to the creation of the College Football Playoff.

The College Football Playoff expanded to 12 teams in 2024.

A children's toy inspired the name ‘Super Bowl’

The name “Super Bowl” was coined by AFL founder Lamar Hunt, who casually suggested it in 1966—riffing on his child’s Super Ball toy—after alternatives such as “The Big One” and “AFL-NFL World Championship Game” proved clunky and forgettable. The name was officially adopted for the third championship.

The FCS is Division I’s second tier with its own playoff system

The Football Championship Subdivision (FCS) features 128 Division I programs that offer fewer scholarships than the FBS. Instead of bowl games, the FCS crowns its champion through a 24-team playoff each season.

Television transformed college football into a national spectacle

The rise of televised games in the mid-20th century expanded college football’s reach far beyond campus stadiums—turning regional rivalries into national events, boosting revenue, and cementing the sport as a Saturday tradition across the country.

College football generates over $13B annually—but many programs run at a loss.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

The 2007 college football season was one of the wildest in history

In 2007, a record number of top-ranked teams fell, including 41-point underdog Stanford stunning USC. Upsets scrambled the rankings weekly, producing an unpredictable and memorable season.

ESPN’s College GameDay show has been a Saturday staple since 1987

Debuting in 1987, College GameDay has become college football’s premier pregame show—broadcasting live from campuses nationwide, featuring spirited fan signs, and setting the stage for the day’s biggest matchups.

Before the BCS and Playoff systems, polls often sparked controversy over college football champions

For decades, national titles were awarded by polls like the AP and Coaches’ rankings—leading to split championships, heated debates, and disputed claims whenever top teams finished with identical records.

Pepsi dominates the list of the highest-rated Super Bowl commercials in history

The Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials.

100 years of NFL history in under four minutes

Founded in 1920 in Canton, Ohio, professional football has grown into the premiere sport in the US. Generating more than $20B annually, the NFL gained significant popularity after merging with the American Football League in 1970, a move which among other things established the Super Bowl.

The Shutdown Fullcast tells college football's weirdest and wildest stories

The Shutdown Fullcast is a college football podcast covering everything from bizarre games and strange traditions to tangents about mascots and university town food.

Thanksgiving's connection to football began in 1876

It all started with a match between Princeton and Yale in 1876, attended by fewer than 1,000 fans. That competition spawned an annual tradition attracting millions of viewers across college and professional teams.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

The Super Bowl is the National Football League’s championship game

Played annually in early February between the league’s two conference champions, the game was created as part of the 1966 merger between the American Football League and the National Football League. It has become the most-watched sporting event in the US each year.

NFL explained

The NFL is the premier professional American football league, founded in 1920 in Canton, Ohio. It consists of 32 teams playing an 18-week regular season from September to January, culminating in the Super Bowl championship in February. The NFL has grown into the world's most valuable sports league, generating nearly $20B in revenue in 2023, and with teams valued at $163B combined. Learn its history here.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

College football weekends deliver major economic boosts to local communities

Home games draw tens of thousands of fans who spend on hotels, restaurants, and entertainment—injecting millions into local economies and making football Saturdays vital for many college towns’ businesses and seasonal revenue.

The long history of alcohol and sports

Spectators have long enjoyed alcohol at sporting events, dating back at least to ancient Rome. This article unpacks how companies leveraged this history to make beer a central part of sporting events and masculine culture.

New rules introduced in 2021 let college athletes profit from their name, image, and likeness (NIL).

From 1989 to 2022, Anheuser-Busch had exclusive alcohol ad rights to the Super Bowl

That meant if an alcohol company was not owned by Anheuser-Busch (and later after the merger, AB InBev), it could not advertise during the Super Bowl. This monopoly was part of how Budweiser became known for its Clydesdale Super Bowl ads.

Explore an archive of Budweiser’s past Super Bowl ads

With about 47 of them airing over the past few decades, Budweiser’s Clydesdale ads have basically become synonymous with the Super Bowl—but how many have you actually seen? From 1991 to 2024, this website includes many of Budweiser’s most famous Super Bowl ads.

You can bet on the color of the Gatorade dumped on the winning coach for the Super Bowl

Many sports books offer additional prop bets reserved only for the Super Bowl, including the Gatorade color, the length of the national anthem, and more. In 2026, the betting favorite for the Gatorade color is orange.

The NFL is so successful because it is perfectly suited for television

The predictable weekly cadence of football games ritualizes the experience of watching together, and their relative scarcity makes every game meaningful. With the stop-and-go play of the sport, there are predictable, repeating stoppages to allow broadcasters to sell lots of advertising inventory. The league sits in the sweet spot compared to MLB (many games) and NBA and soccer (continuous play with fewer ads). This Acquired episode distills fascinating insights into the NFL's business and history.

Tailgating is a cornerstone of college football culture

Hours before kickoff, fans gather in stadium parking lots and nearby lawns to grill, share drinks, and celebrate.

The Ohio State–Michigan rivalry has roots in a 19th-century border dispute.

The SEC is a powerhouse conference with 16 teams and a rich Southern football tradition

Formed in 1933 after splitting from the Southern Conference, the Southeastern Conference began with 13 schools. It has since grown to 16 members, defining college football with numerous national championships and rabid regional rivalries.

The Heisman Trophy has honored college football’s top player since 1935

Awarded annually to the most outstanding player in college football, the Heisman Trophy has become iconic for its storied history, memorable acceptance speeches, and the success of many winners who went on to NFL stardom.

The Army–Navy rivalry has a long history of mascot heists

For decades, spirited cadets and midshipmen have plotted covert missions to steal each other’s mascots—Army’s mule and Navy’s goat—turning the already fierce football rivalry into a game of elaborate pranks and counter-pranks.

Princeton University was a college football powerhouse in the 19th and early 20th centuries, winning the first-ever college football game against Rutgers in 1869.

The quarterback cadence is a unique quirk to the game of football

Only the offense knows when the ball will be snapped, giving the team with the ball the advantage. Common combinations of colors and numbers (like "blue 42") were codes for plays early in the sport, but are now used arbitrarily.

Texas beat USC in the 2006 Rose Bowl to win the national championship

In a matchup of undefeated powerhouses, Vince Young led Texas to a 41–38 victory over USC—capping what is widely regarded as the greatest college football game in history.