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AppleApple is a tech giant renowned for products like the iPhone, iPad, and Mac—devices that have transformed how people communicate, consume media, and interact with technology. The company was cofounded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, focusing on personal computing that could be used for creativity and enjoyment by ordinary consumers. With the launch of the Macintosh in 1984, Apple set the standard for modern PCs with its graphical user interface. It then shifted the music industry into a song-download framework with the launch of the iPod in 2001. Apple revolutionized the smartphone industry in 2007 with the iPhone, introducing an all-screen touch interface and smartphone apps. Since CEO Tim Cook took the helm in 2011, Apple has continued to launch new products, including the Apple Watch, AirPods headphones, and Vision Pro AR headset. In 2019, Apple became a player in Hollywood, funding original shows and movies via Apple TV.Explore Apple

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The story of Apple Pay Later, a short-lived BNPL serviceApple rolled out its own buy now, pay later service in 2023, but Apple shut it down the following year. Instead, Apple made changes to let its Apple Pay users make purchases and access installment loans through BNPL company Affirm. CBS News See the original websites for companies like Google, Facebook, and AppleExplore archived images of homepages on websites dating all the way back to 1991. Web Design Museum Apple’s '1984' ad aired once during the game and permanently shaped their advertisingDuring Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing. Diggit Magazine Revelations that apples were sprayed with the chemical Alar led to its ban in the 1980sAlmost three decades after Rachel Carson’s “Silent Spring,” a “60 Minutes” segment on the use of Alar, a chemical sprayed on apples, drew national attention and inspired supermarkets and schools to remove apples from their shelves and cafeterias. That same year, the Environmental Protection Agency took action against the use of the chemical in food. Organic Rising Watch Apple Watch cases be 3D printed from titanium powderApple Watch Ultra 3 cases are 3D printed entirely from recycled, aerospace-grade titanium powder using lasers to fuse particles. Over 400 metric tons of raw titanium were saved in 2025, with two watches fabricated from the same amount of raw material that would have previously been used to make one. Apple Throughout the 1980s, the Times Square ball was a giant appleFrom 1981 to 1988, the sparkling ball was replaced by a “big apple” to promote the city’s “I Love New York” tourism campaign. This broadcast is from the apple’s first year, where one announcer proclaims, “It’s great! It’s beautiful!” videoholic1980sA If you'd invested $1K in Apple stock in 2005, you'd have roughly $130K as of 2025Over the past 20 years, Apple stock generated an annualized total return of about 27.6%. Learn more about how those numbers came to be in this article. Kiplinger Jony Ive helped popularize Apple with iconic product form factorsAppointed SVP of industrial design in 1997 and chief design officer in 2015, Ive was responsible for the translucent plastic shells found on early iMacs and the iBook G3. He also oversaw the construction of Apple Park—the company's headquarters. Dezeen Apple’s third cofounder was its angel investorSteve Jobs and Steve Wozniak are well-known for cofounding Apple, but the company had a third founder who acted as an angel investor: Mike Markkula, who invested $250K in 1977. Yahoo Finance Apple Pay is activated on more than 78% of US iPhonesAs a result, some banks worry they could be losing ground to the tech company. As consumers continue to use Apple Pay instead of pulling out their physical debit card to pay for everyday items, some banks are fighting back in the digital wallet war. The Wall Street Journal 'Johnny Appleseed' was the itinerant horticulturalist John Chapman Born in 1774 in Massachusetts, Chapman planted apple orchards for pioneers across Pennsylvania, Ohio, and Indiana, to be sold to locals to produce hard cider. He became famous through a 'Harper's Weekly' profile in the late 1800s, cultivating the modern legend. Encyclopedia Britannica The McIntosh apple, long dominant, is now 10th-most popular in the USFirst grown in Ontario, Canada, in 1795, the McIntosh became synonymous with the apple by the early 1900s. Newcomers on the market—especially the Honeycrisp in the 1990s—has nearly rendered the McIntosh irrelevant. The Hustle The best US states for fall apple-pickingWashington, New York, and Pennsylvania are the top states in the US for everything apples, including classic picking at orchards, but also any apple-themed experience, pro-apple policies, and general public interest. Check out the full list here. Mental Floss In 2025, Apple devices couldn't send audio messages with the phrase 'Dave & Buster's'The transcription engine in iOS 18, which converts speech to text in the Messages app, had been incorrectly processing phrases with the ampersand ("&") symbol. The error was corrected via a bug fix after extensive user error reports. Search Engine Steve Jobs introduced Apple’s 'Think Different' marketing campaignJobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding. YourStory Steve Jobs saved a nearly bankrupt AppleApple nearly went bankrupt in 1997, when the tech company had only three months of operational cash left. Apple’s board ousted cofounder Steve Jobs in 1985, but he was brought back as interim CEO to revive the company when Apple purchased Jobs' company, NeXT. YourStory Steve Jobs founded NeXT while on a break from AppleWhile Steve Jobs was on a hiatus from working at Apple, he founded a company called NeXT and helped lead the release of its operating system NeXTSTEP. The operating system was used to create the first app store of sorts, as well as the first web browser. Digital Trends Apple’s board fired Steve Jobs in 1985Apple’s board fired cofounder Steve Jobs after he clashed with then-CEO John Sculley about Apple’s goals and vision, as well as how to run the company. Apple later rehired Steve Jobs as interim CEO, a role he held until he died in 2011. The Corporate Governance Institute One of Apple’s first computers sold for $375K at an auctionAn operational Apple I, the first model of personal computer made by Apple, sold for $375K at an auction. The machine was first sold in 1976 and has a handwritten serial number by Steve Jobs himself. The auction, provided rare insight into the beginnings of the influential tech company. MacRumors Steve Jobs changed the world with Apple and PixarThe devices Jobs introduced during his time at Apple, including the iPad and iPhone, were imitated by competitors, ultimately helping to create the numerous options consumers have today. In addition to leading Apple, Jobs also helped turn Pixar and the software startup NeXT into success stories. Investopedia Apple’s ‘1984’ ad won big at Cannes LionsOne of Cannes Lions’ most legendary winners, Apple’s “1984” ad was conceived by Chiat/Day and directed by Ridley Scott, fresh off his iconic film “Blade Runner.” Mac History Plenty of excellent shows take place far outside the Big AppleRegional theaters like the La Jolla Playhouse often act as testing grounds for Broadway, allowing audiences to witness groundbreaking world premieres before they hit the Great White Way. Spectrum News The Beatles sued Apple in 1978 to defend naming rights to their record labelThe band created their own record label, Apple Core, after their manager died in 1967, while the technology company chose the name "Apple" to appear before the video game company Atari in directories. Subsequent lawsuits were not settled until 2007. 1440 How Apple's GarageBand changed musicApple's preinstalled, easy-to-use software GarageBand was first released in 2004. Since then, it's changed the way artists write and record music. The program's accessibility and ease of use have allowed beginner artists to experiment and find their voice, while major artists like Rihanna, Grimes, and Bjork have used the program to record hit singles and perform live. This article from the Red Bull Music Academy explains how the basic interface reshaped an industry. Red Bull Apple's first backer recruited his own CEO to help manage the companyWanting Steve Jobs and Steve Wozniak to focus on developing Apple computers, Mike Markkula brought in his colleague from Fairchild Semiconductor, Michael Scott. As employee number five, Scott helped professionalize the fledgling computer company and getting manufacturing off the ground. Business Insider The 2022 best picture winner, 'CODA,' was an Apple+ originalStreaming has changed more than how we watch movies—it's changed the way we recognize them during awards season. When movie theaters shut down during the early days of the pandemic, studios had no choice but to release their films on streaming. Once the shift occurred, there was no going back. ABC News Apple started out in a garage in 1976Shifting the focus of personal computing from businesses to everyday consumers, Apple found early success with the Apple II, which sold 6 million units, and the Macintosh, which featured a user-friendly graphical interface. 1440 Completed in 2017, Apple's headquarters cost $5 billion dollars Apple Park features a ring-shaped main building that accommodates over 12,000 employees, situated above a two-story underground parking garage equipped with its own traffic light system. Inspired by Stanford University's foliage, Steve Jobs hired one of their arborists to oversee the planting of over 9,000 indigenous trees. Apple Explained In 1984, Apple ran an award-winning Super Bowl commercialDirected by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won’t be like ‘1984.’” Bloomberg Originals Before starting Apple, Steve Jobs cold-called HP at 12 years old and got a summer jobAs a leader, Jobs was both admired and resented for his unwavering commitment to his vision, which led him to push his colleagues beyond their limits. Jobs once told a rival computer executive that he'd make a product so good, they'd buy one for their kid. Founders Podcast Apple’s first logo was a portrait of Isaac Newton sitting under a treeBefore the minimalist image of an apple with a bite taken out of it, Apple's logo depicted the fruit dangling above the physicist, likely a nod to the anecdote about his epiphany regarding gravity. LOGO.com Apple's future will likely continue to incorporate mixed reality hardware and AIAlthough the majority of Apple's profits come from iPhone, iPad, and Mac sales, CEO Tim Cook has overseen a diversification of products since the acquisition of the Beats headphone brand in 2014, including the launch of the Apple Card, Apple TV, and the Vision Pro headset. SlashGear Predicting Apple's futureOne of the dangers of the iPhone having been so successful for Apple is that the company’s fortunes have more or less been tied to the ups and downs of those sales for years now. But as important as the iPhone still is to Apple, that doesn’t mean the company isn’t constantly looking to the future. This Bloomberg article analyzes Apple’s future product pipeline, including everything from robotics to smart home tech that could represent its next big breakthrough. Bloomberg A short biography of Apple cofounder Steve JobsSteve Jobs led Apple for almost a quarter century, first from 1976 through 1985 and then from 1997 through just before his death in 2011. A brief synopsis of his career underscores the impact he made during that timespan, across everything from technology to smartphones, moviemaking, retail and much more. National Inventors Hall of Fame In 2018, Apple became the world's first publicly traded trillion-dollar companyThe valuation was made possible by Steve Jobs' return to the company in 1997, who implemented a simplification strategy by cutting the majority of Apple's existing product line. His promotion of Jony Ive to SVP of industrial design would help popularize Apple through colorful products and marketing. Macworld Apple CEO Tim Cook on what it takes to run the world's largest companyApple CEO Tim Cook is a tough interview subject. He doesn’t give many of them, and when he does it’s often difficult to move him off of his talking points. In this interview for Dua Lipa’s podcast, however, he opens up for a wide-ranging discussion about everything from artificial intelligence to the impact of technology on climate change—in addition to his own personal journey and his philanthropic endeavors. BBC Sounds Explore a breakdown of 18 influential Apple productsThe launch of the MacBook Air in 2008 popularized the ultrabook category of laptops, while the iPad (2010) made large-screen mobile devices a technological norm. The iPhoneX (2017) introduced the notch, which has become a staple at the top of many smartphone displays. CNET AI gained mainstream attention with tools like IBM Watson and Apple’s SiriWith the release of ChatGPT in 2022, which drew over 100 million weekly users in just two months, natural language processing and understanding could be achieved at scale via machine learning. Unlike earlier artificial intelligence that could pull stored knowledge, generative AI produces text, images, or sounds. 1440 Creating the iPhone ended the marriages of several of Apple's engineersIn the early 2000s, Apple recruited multiple engineers onto rival teams tasked with combining phone, internet, and iPod capabilities. Despite significant technical hurdles, Steve Jobs favored a prototype with multitouch technology and a modified Mac operating system over a competing in-house model based on the iPod's click wheel. The Verge Water vapor is used to manage heat in high-end smartphonesWhile smartphones have traditionally been cooled using a highly conductive plate that dissipates heat from the chip, vapor chambers offer a higher heat-removal capacity. This technology has been utilized in laptops for decades to absorb heat by cycling a fluid between liquid and gaseous phases. IEEE Spectrum 'No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different.'- Apple CEO Tim Cook (1960 - present) TIME Watch Steve Jobs introduce the first iPadApple’s cofounder debuted the first iPad in 2010, framing it as a third category of personal electronics between the laptop and the smartphone. Steve Jobs showed off how thin the device was (for the time) and explained how it was better than smartphones and laptops for browsing the web. AppleArchivesPro Age of Miracles: Why Tencent is the ultimate outsiderTencent has relatively low name recognition outside of China, despite being the world's biggest video game publisher, operating a 1.4-billion-user messaging network, and much more. This podcast explores the business principles underpinning its success, from long-term vision to a unique investment portfolio. Age of Miracles Was Dalí an artistic genius or a marketing whiz?Punk poet John Cooper Clarke and art historian Professor Dawn Ades explore Dalí's enthralling life and decipher whether he was an artistic genius, a marketing genius, or both. Listen to the full podcast here. BBC What business leaders can learn from Stephen KingStephen King's "On Writing" is one of the definitive craft books, a subgenre of nonfiction aimed at writers looking to learn from the titans of literature. This podcast explores the book's lessons from a business perspective, gleaning lessons in leadership from King's famous text. Founders Podcast Long before Coachella, Steve Wozniak attempted a similarly-minded festivalIn 1982, Apple cofounder Steve Wozniak was on a hiatus from Apple after a near-fatal plane crash. In his spare time, he decided to throw a festival that would bring together cutting-edge music and technology—a Woodstock for the 1980s. The result was the US Festival, an early ancestor of Coachella that brought world-class acts like Tom Petty, Fleetwood Mac, Talking Heads, the Grateful Dead, and the Ramones to a rustic venue outside Los Angeles. Cult of Mac Tim Cook refused to give the FBI a backdoor into iPhones during a terrorism caseThe Apple CEO's refusal to comply with the government’s request was viewed as controversial, despite support from privacy advocates. The FBI would later back down, claiming to have gained access to the device without disclosing additional details. WIRED Limited battery life and increasing discomfort prevent extensive use of mixed reality headsetsSpending 24 hours wearing Apple's Vision Pro highlights some of the challenges facing MR technology, which are compounded by an increasing number of bugs when software is run in non-ideal conditions. However, practical and entertainment benefits include placing multiple, mid-air timers when cooking and immersive multimedia, such as astronomical fly-throughs. The Wall Street Journal Peggy Shippen, Benedict Arnold's wife, was the highest-paid spy of the RevolutionFew names conjure up the idea of betrayal more than Benedict Arnold, the notorious American military officer who was caught attempting to hand over West Point to the British during the Revolutionary War. This podcast episode dives into the key role his wife, wealthy spy Peggy Shippen, played in the plot. Significant Others Inside one of the largest US military bribery schemesGlenn Defense Marine Asia Ltd. sprinkled US Navy officers with gifts, hosted events attended by Navy officers that were staffed by sex workers, and won millions of dollars worth of inflated military contracts to provide food, fuel, and security to Navy aircraft carriers. Leonard "Fat Leonard" Glenn Francis helmed the company. This 35-minute podcast episode is the beginning of a multi-part series sharing Francis' story from his perspective. Project Brazen

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