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The term 'low T' was coined in 2002, recasting testosterone therapy and elevating demand. (Paywall may apply.)

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Additional insights we found via The New York Times
The marketing shift and accompanying awareness campaigns, both by the company behind the first testosterone product approved by the FDA, changed the landscape for testosterone product demand.
Testosterone is often considered low when it's below 300 nanograms per deciliter of blood.
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