Peek into the love lives of thousands of strangers whom Stanford University researchers have been tracking since 2017 on this interactive page.

Landmark study pinpoints what makes a good relationship

Whether you’re finding a potential partner by swiping right on an app, or thumbing through stacks of biodata a la Netflix’s “Indian Matchmaking,” there may be some wisdom for you in the researchers’ findings.

Google Search trends reveal truths about society that traditional surveys miss

Studies of human behavior show that survey respondents may lie to present themselves more favorably. By studying anonymous search data, researchers have uncovered hidden racism, mental health struggles, and interest in taboo or stigmatized topics.

An interactive look at your own life through demographics

This interactive site allows you to understand the journey of your life in numbers and dates. World Data Lab asks users to enter their date of birth, country of birth, and sex at birth. The site then provides an interactive page tailored to your...

Explore an interactive map showing what makes people happy.

Using 10,000 responses collected from people around the world about what makes them happy, this map offers insights into how relationships, finances, purpose, and small treats all contribute to a person's contentment. Recent data suggests that young people today are less happy than those in previous generations, indicating a need to reflect on what really matters in life.

The matchmakers serving the elite of Silicon Valley

If members of the wealthy elite want to find romance, they often choose expensive match-making services rather than dating apps. These services can cost $150,000 for each match, and providers are experts in dealing with the unique social dynamics caused by being wealthy and the unusual egos such wealth can bring. This article explores this hidden cultural phenomenon.

See a census of college students dating back to 1850

The first mention of college students in census surveys dates back to 1850, when officials realized a sizeable proportion of Americans lived on campus. More modern data from the National Center for Education Statistics capture the growth in the student population, with a breakdown beginning at the end of World War II with gender and type-of-institution data.

Striking demographic trends from 2022

This article lists the 15 most striking research findings by Pew Research Center in 2022. The topics highlighted represent a sample of the Center’s research, compiled through surveys. Findings examine public opinion around the biggest news events...

Explore an interactive history of Google search trends

This interactive allows users to browse for the most searched topics on Google Search since 1999 and provides noteworthy statistics. Topics are sorted by categories, including athletes, movies, reality TV, dog breeds, and sauces.

Mark Zuckerberg met his wife, Priscilla Chan, at Harvard

In Zuckerberg's 2017 commencement speech at Harvard, Zuckerberg said his best memory at Harvard was meeting Priscilla Chan in line for the bathroom at a party. In that speech, he said he told her, "I'm going to get kicked out in three days, so we need to go on a date quickly." The pair got married in 2012 and now have three kids together.

'Love on the Spectrum,' a popular Netflix reality show, is following people on the autism spectrum as they navigate romantic relationships

This is one of Netflix's biggest shows, something this podcast says is due partly to the fact that the series both scratches the itch for people who enjoy reality dating viewing and the program is conducted in a nonexploitative, sensitive way that makes viewers truly want the best for the people navigating these situations.

A deep dive into the data behind the romance bookstore renaissance

As the literary genre expands, so does the network of romance-specific stores. Romancing the Data keeps track of the rise of romance bookstores across the globe. This article not only shows how quickly the trend is taking off but also explains how brick-and-mortar shops are simply catching up with audience demand.

See the UCLA Loneliness Scale, often used to measure global loneliness

This 20-question survey, first established in the late 1970s and subsequently revised and often adapted, aims to measure the subjective experience of loneliness. Respondents rate various items on a scale of 1 (Never) to 4 (Often). One revision of the test (not included here) offers an abbreviated three-question version that focuses on how often you feel companionship, left out, and isolated.

What happened to thousands of teens from the 1990s?

Scientists followed thousands of teenagers from 1997 into their 30s, cataloging their adverse experiences along the way via nearly three decades of interviews. Teens who grew up dealing with poverty, uninvolved parents, and other childhood stressors and traumas racked up an ACE score. These adverse childhood experiences have lifelong impacts on one's health, relationships, financial security, and "pretty much everything else," making them more likely to suffer premature death.

Visualizing where happiness comes from

Researchers asked 10,000 participants to list 10 things that recently made them happy. One author broke down the responses into subject-verb-object categories, isolating the people and events that made responders satisfied. The result highlights how simple things like having dinner or watching a movie made someone happy. Dive in and look for some ideas or tips on feeling happy today with this fascinating visualization.

Pretend to be an AI chatbot and answer real prompts

This site, which allows people to answer prompts in real time, has millions of visitors. Join the crowd of people tired of AI chatbots and seeking human connection. You can ask questions, answer questions, and draw for each other.

Stanford and Harvard are among the universities producing the most startup founders

Not all startup founders are created equal. This data visualization of the universities that produce the most startup founders is based on the number of alumni who have raised venture capital funding for their companies. That means these alums had to do much more than put "entrepreneur" in their LinkedIn bio to be considered startup founders.

Learn how the algorithms behind Tinder, Bumble, Hinge, and other dating apps work

Formerly based on the Elo rating system, which ranks chess players, the Tinder algorithm is built on user data, with more time spent on the app providing more data on user preferences from which to customize potential matches. OkCupid's match percentage algorithm relies on overlaps in users' search preferences and responses to a subset of over 4,000 questions.

Explore this animated story about loneliness that situates modern statistics about isolation.

Facebook launched in a Harvard University dorm room in 2004

The controversial "FaceMash," where students rated each other's attractiveness, was the precursor to Mark Zuckerberg's social network. The platform rebranded as Meta after several acquisitions and a push into virtual reality, distancing itself from controversies.

Explore an interactive timeline of the world's biggest data breaches and hacks, led by the 2024 National Public Data breach, which involved almost three billion stolen records, including full names and Social Security numbers.

See how faces on magazine covers have changed over time

This piece examined an archive of Time magazine containing 3,389 issues ranging from 1923 to 2014, focusing on 327,322 faces from the archive. Read what the researchers learned.

Stanford’s ‘How to Start a Startup’ series

Stanford’s archive of lectures about creating a startup includes advice from Y Combinator notables such as former YC president and OpenAI CEO Sam Altman and YC Cofounder Paul Graham.

'Loveflation' is making dating more expensive and less frequent

A survey found that more than half of Americans are going on fewer dates due to rising costs, with 27% stopping altogether. Gen Z and millennials are the hardest hit, with 62% reporting changes in their dating habits due to inflation.

An economist answers questions about love

Economists aren't exactly known for their dating advice. But as it turns out, economics experts can offer fresh perspectives to everyday romantic quandaries. On this podcast episode, economist Tim Harford answers listeners’ relationship quandaries, from paying for a first date to alternatives to saying, "I love you." Listen to the episode here.

Check out information on the over 1,000 protests across the globe since 2017.

Before Silicon Valley became the largest tech hub in the world, it was an agricultural area known for its flowers and fruit

It was called the “Valley of Heart’s Delight.” This video by Vox explains how the area went from growing prunes to producing computer chips. It also explains how Stanford University had a big impact on the area’s development.

Travel in time to how people felt about major US events

Pollsters track more than just politics: From civil rights to war declarations, go back and see how people felt about major events in the US with this timeline.

See who Americans spend time with over their lives

Time with friends peaks in the teens and falls sharply by the 30s, while time with coworkers dominates middle age. After retirement, both nearly vanish, and time spent alone climbs steadily to nearly 8 hours a day by age 80.

Computer scientists first started trying to optimize dating using computers in the 1950s.

Visualizing how American men and women spend every hour of the day, by decade of life

Drawing on three years of Census time-use data, the tool tracks 12 activities—sleep, work, housework, caregiving, TV, and more—across age groups from the 20s through 70s. One persistent gap: women spend 45 more minutes per day on housework than men on average.

Why this artist staged a satirical romance with Mark Zuckerberg

Internet performance artist Harriet Richardson is using AI and Meta's social media tools to make it appear as though she's in a serious romantic relationship with Mark Zuckerberg. While the images generate laughs, Richardson also says they're part of a larger satirical project aiming to highlight the larger societal impact of Meta's decision to discontinue fact-checking content across its platforms.

Explore a comprehensive archive of US presidential election data

This University of California, Santa Barbara archive compiles presidential election data from 1789 to the present, including popular vote totals, turnout figures, and contextual resources that explain how the electoral process and political landscape have evolved.

Google began as a Stanford University dorm room project

Launched in 1998, Google revolutionized search engines with its clean design and PageRank algorithm. As of 2025, Google has about 90% of the search market share but faces new challenges from AI-powered competitors and regulatory scrutiny.

The Dog Aging Project uses information from over 50,000 dogs to explore longevity

The study gathers health, lifestyle, and genetic data to understand what helps dogs live longer, healthier lives. Findings could also provide human health insights due to our shared surroundings and biology.

Visualizing how we dream via Google search trends

When dreams perplex us, we often want to understand them—and in the age of Google, millions go to its search engine to find answers. Now, researchers have compiled a decade's worth of dream-related queries to glean dream trends across seven languages. See what dream was most commonly searched in Arabic in 2015, or what fears and hopes are specific to one culture and time alone with this unique visual essay.

The early success of Facebook made Mark Zuckerberg a college campus celebrity

Within 24 hours of launching in 2004, more than 1,200 Harvard students signed up to the platform, which quickly expanded to other Ivy League and Boston-area schools within months. By year's end, Zuckerberg left Harvard to run the company in California.

See Silicon Valley's real estate, employment, population, and innovation statistics

As a leader in the global economy, Silicon Valley's growth is closely watched around the world. In 2025, companies in the region posted $92B in venture capital deals and created 23,000 new patents. The average wage in the region is $189K, which is much higher than the national average, but the median home price sits around $2.25M—which calls the sustainability of the region's living standards into question.

A spiraling story of love between a lonely man and his AI girlfriend

Travis was quickly becoming dependent on his AI companion Lily Rose amid the pandemic (and the tragic loss of his son to the disease). Soon, he realized that thousands like him were being manipulated through the chatbot by a Russian corporation.

Meet the psychologist who reads people through the art they live with

Dimitrios Tsivrikos, an academic psychologist at University College London, says the art someone hangs in their home reveals as much about them as a bookshelf would. He advises going on a first date at a museum and asking each other about the work on the walls.

This site sums up your entire life in statistics

If you’re able to read this statement, a lot has happened since you were born…and these statistics summarize what you have lived through! Input your birthday to find out about how many times your heart has beaten, how many breaths you’ve...

A report on social well-being around the world

This extensive report provides quantitative evidence on social well-being trends for 36 countries. Data cover demography and family characteristics, employment and wealth, mobility and housing, health status, social expenditure, subjective...

See the origins of the foreign-born population of the United States from 1850 to 2020.

Explore an interactive diary of the International Space Station

The tool enables users to learn about the daily events that occurred on the ISS since continuous human occupancy began on November 2, 2000. Upon selecting a date in the calendar, users can explore activity logs, relevant news, and multimedia content, including videos, photographs, and audiologs, from the onboard crew.

Therapy & intimacy in the age of Twitch.

There are thousands of people streaming for single digit audiences. We asked them what it’s like, and the steps they’ve taken to grow their audiences.

Why TikTok's algorithm is likely driven by what you linger on

While the inner workings of the engine driving the vast majority of the app's engagement remain a secret, it is understood to rely heavily on what content users spend the most time watching rather than swipe past. Experts believe the app can develop user profiles robust enough for its algorithm to consistently match engaging content to in as little as two hours.

Meet the hidden Americans

Who represents America? This stunning interactive photo essay by Dutch artist Robin de Puy reveals a world many in the mainstream US do not see. She traveled thousands of miles to document the stories of individuals across the country, compiling them in dozens of episodes spread across three parts, revealing the messy nuances of everyday life for everyday people. Search the index or click through episode to episode in this spectacular project.

One office park had an outsized role in the birth of Silicon Valley

Developed in 1951, Stanford Research Park was more than just a pioneering suburban office park. It would go on to catalyze Silicon Valley's tech ecosystem as a whole.

Governments around the world are struggling to measure loneliness

Funding for policy resources often hinges on measuring the scale of a problem and then being able to measure the effectiveness of interventions, requiring data. Yet defining and measuring loneliness at a country-scale remains challenging. Typically, the University of California Los Angeles Loneliness Scale is sometimes used worldwide or adapted to measure loneliness.

Your iPhone started with a Cold War secret

Silicon Valley wasn't supposed to happen. A stretch of California orchard land somehow became the place that built the modern world: chips, PCs, the internet, the smartphone, and now AI. But the real story isn't the garage myth. It's a series of contradictions hiding in plain sight.

Give your memories a place to live and explore the personal stories left by strangers, tied to specific locations, in this interactive map of the world.