The matchmakers serving the elite of Silicon Valley

The way dating apps make money is changing

As downloads fall across the industry, dating apps are trying to stay competitive by adding paywalls to their business models. The more than $6B dating app industry is largely dominated by Match Group, the parent company of both Tinder and Hinge. This video explores how AI and human behavior are changing the industry one right swipe at a time.

The dating app industry's average customer acquisition cost exceeds $40 per user

This relatively high cost of customer acquisition (according to 2022 data from saturated markets) makes profitable growth increasingly difficult for dating apps, which is why many have pivoted to focusing on their subscription tiers for reliable revenue.

Many dot-com companies spent some investor money on expensive parties

Parties hosted by dot-com companies were known to be extravagant and expensive. Technology companies in the Bay Area hosted between 15 and 20 parties a week on average, which cost between $30K and $50K on average.

The business model for many dating apps is paradoxical

While these apps are designed to help people create romantic relationships, dating apps lose money when people find a monogamous relationship and stop using the app as a result. Some call it the dating app paradox.

Computer scientists first started trying to optimize dating using computers in the 1950s.

Wedding photographers and other vendors have tailored their services to social media in recent years

In this podcast interview with Xochitl Gonzalez—a former luxury wedding planner who wrote the viral The Fake Poor Bride article in 2023—you'll learn a lot about how the wedding-industrial complex has evolved over the past few years and how modern additions, such as the rise of wedding styling services for "wedding weeks," have driven costs up.

Landmark study pinpoints what makes a good relationship

Whether you’re finding a potential partner by swiping right on an app, or thumbing through stacks of biodata a la Netflix’s “Indian Matchmaking,” there may be some wisdom for you in the researchers’ findings.

Learn how the algorithms behind Tinder, Bumble, Hinge, and other dating apps work

Formerly based on the Elo rating system, which ranks chess players, the Tinder algorithm is built on user data, with more time spent on the app providing more data on user preferences from which to customize potential matches. OkCupid's match percentage algorithm relies on overlaps in users' search preferences and responses to a subset of over 4,000 questions.

Dating apps adopted 'freemium' business models as the market became more saturated

As dating app user growth slowed and companies like Tinder saw increased competition from upstarts like Bumble and Hinge, the industry has pushed for subscription tier adoption due to pressure from investors for predictable profits and more.

One dad, one hundred babies

A look at the companies offering surrogacy to the ultrarich—including Chinese men taking their reproductive cues from Elon Musk.

Love is a more recent part of marriage

Love matches are incredibly late to the marriage game. For most of our history, marriage has been about alliance, wealth, property, power, and, as an occasional afterthought, the couple liking each other. All that changed when Enlightenment thinkers were inspired in their pursuit of personal happiness, including in their choice of mate.

Peek into the love lives of thousands of strangers whom Stanford University researchers have been tracking since 2017 on this interactive page.

Attending Davos can cost hundreds of thousands of dollars

Access to Davos’ most exclusive events often comes at a steep price: Annual WEF dues can exceed $50K, premium membership can reach $500K, and attendance adds high costs for travel, lodging, security, and credentials.

'Loveflation' is making dating more expensive and less frequent

A survey found that more than half of Americans are going on fewer dates due to rising costs, with 27% stopping altogether. Gen Z and millennials are the hardest hit, with 62% reporting changes in their dating habits due to inflation.

Many dating app users are beginning to suffer from 'dating app burnout'

For younger generations, dating apps have become a primary avenue for creating romantic connections—leaving some users fatigued and contributing to increased feelings of loneliness.

Machu Picchu, sacred backdrop for your dating app pic

Anyone who’s been on Tinder or Hinge in the last decade has noticed it: the obligatory Machu Picchu selfie, almost as ubiquitous as those photos of men posing with a fresh-caught fish. How did Machu Picchu, of all places, become a dating-app cliche? This satirical essay from McSweeney’s doesn’t answer that question, but has a great time poking fun at it.

Amazon's One Medical, MDVIP, and SignatureMD are examples of concierge practices

Annual fees for concierge practices can range widely. At the lower end, Amazon's One Medical costs $199 (which can drop to $99 if you're a Prime member) and four figures for MDVIP and SignatureMD. Annual fees jump to $10,000 or more for options like Massachusetts General Hospital's concierge practice.

Worth more than $14T, Silicon Valley may be getting too expensive for future founders.

Jeff Bezos and Lauren Sanchez reportedly spent between $47M and $56M on their 2025 wedding in Italy

Bezos is no stranger to writing big checks: His Gulfstream G700 jet cost about $80M, while his yacht was reportedly $500M.

Platforms like AngelList help angel investors find startups to fund

Angel investors leverage their high net worths to fund seed-stage startups. While they could see high returns, investing in such an early company is a risk.

See Silicon Valley's real estate, employment, population, and innovation statistics

As a leader in the global economy, Silicon Valley's growth is closely watched around the world. In 2025, companies in the region posted $92B in venture capital deals and created 23,000 new patents. The average wage in the region is $189K, which is much higher than the national average, but the median home price sits around $2.25M—which calls the sustainability of the region's living standards into question.

The prototype for Tinder was created during a 2012 hackathon

By August 2012, Tinder, which was originally called Match Box, had launched on the Apple App Store. Match Group merged Tinder into its portfolio in 2017, the same year it set its sights on acquiring Hinge. Experts say that Match has not been declared a monopoly in part because monopolies are "hard to prove."

The dating app Hinge markets itself as 'designed to be deleted'

Harvard graduate Justin McLeod started Hinge in 2011. Since then, despite competition from larger apps like Bumble and Tinder, it's grown into the third-largest dating app by market share in the US, bringing in roughly $396M in revenue as of 2023.

Here's why weddings are so expensive

Anyone who has planned a wedding knows firsthand how shockingly expensive things like flowers or a live band can be. This article from the wedding experts at The Knot breaks down why, exactly, weddings cost so much. Plus, it explains the truth behind the so-called “wedding tax.” Read the article to learn more.

The average pay for family office executives has soared

As the number of family offices grows, they’re battling for top talent with traditional financial institutions by bulking up pay and incentive packages.

The top 100 companies in Silicon Valley

Silicon Valley has pumped out some of the biggest companies in the world, including Apple, Meta, and Google. Thousands of companies operate in the area, ranging from valuations in the trillions to startups only worth thousands.

Why donors love to give to the wealthy schools

In this podcast episode of Revisionist History, Malcolm Gladwell explores why Hank Rowan’s $100 million gift to a small New Jersey college didn’t inspire others to support underfunded schools. Instead, donors continue to flock to elite institutions like Harvard and Stanford. “My Little Hundred Million” examines ways ideology and prestige have reshaped educational giving.

See an analysis of the similarities between the characters in 'Silicon Valley' and the real people who inspired them

The HBO show "Silicon Valley" follows the story of an engineer who is trying to get his startup to take off in Silicon Valley. While one tech CEO said the show is like a documentary, many speculate the show is based on real life tech figures like Mark Zuckerberg and Peter Thiel.

Annual memberships for concierge medicine can be $1,000 or as much as $50,000

Concierge medicine practices offer more opportunities for same-day visits and longer meeting times with doctors in exchange for annual membership fees on top of typical insurance payments, copays, and deductibles.

Some billionaires invest in extreme home upgrades for their estates

Car elevators, spas, movie theaters, bowling alleys, nightclubs, and panic rooms are just some of the lavish upgrades the 1% builds in their homes.

From flowers to venues, seemingly everything gets a price markup when it's for a wedding

At the start of this video, a venue gives two people drastically different prices for what seems like essentially the same service: a family gathering and a wedding. These price differentials feel so ubiquitous across the wedding industry—and experts attribute this to quality of services for weddings versus other, more casual events. Learn more by watching this video.

Concierge services are one of the top medical costs retirees fail to factor into their planning

One of the unexpected medical costs retirees are facing is thousands of dollars a year for concierge care membership fees. A typical annual fee can average $3,500. Concierge care is an option that's particularly popular among older adults with more complex health needs and in some areas of the country doctors are increasingly turning away Medicare patients and only accepting new patients willing to pay annual fees for concierge medicine. (Some users may experience a paywall.)

Indian Creek Village: the exclusive billionaire island

Off the coast of Miami lies an island called Indian Creek Village. Spanning around 300 acres, the island is home to a few dozen homes owned by celebrities, sports stars, and tech founders. Only residents and verified visitors can enter this private space, protected by its own police force. Listen to this podcast episode for more information about the private island and why the wealthy love it.

Bumble's valuation peaked at roughly $13B around the time of its 2021 IPO

As of April 17, 2026, its market cap was roughly $550M. Experts attribute the decline to a multitude of factors, including slowing user growth and increased competition from Match Group-owned dating apps like Hinge.

Y Combinator has a roughly 1% acceptance rate

That’s lower than the most elite universities and colleges in the world—but insiders have some tips about how applicants can have the best shot of being accepted to the selective startup accelerator.

Burning Man has become a playground for Silicon Valley's tech workers, sometimes influencing the work culture of the country's biggest companies.

More than half of today's family offices—the private companies that help ultrawealthy individuals manage their fortunes—were incorporated after 2010.

The FBI estimates that $1B is lost to international romance scammers through fake online relationships each year.