Peek into the love lives of thousands of strangers whom Stanford University researchers have been tracking since 2017 on this interactive page.

Landmark study pinpoints what makes a good relationship

Whether you’re finding a potential partner by swiping right on an app, or thumbing through stacks of biodata a la Netflix’s “Indian Matchmaking,” there may be some wisdom for you in the researchers’ findings.

Google Search trends reveal truths about society that traditional surveys miss

Studies of human behavior show that survey respondents may lie to present themselves more favorably. By studying anonymous search data, researchers have uncovered hidden racism, mental health struggles, and interest in taboo or stigmatized topics.

Explore an interactive map showing what makes people happy

Using 10,000 responses collected from people around the world about what makes them happy, this map offers insights into how relationships, finances, purpose, and small treats all contribute to a person's contentment. Recent data suggests that young people today are less happy than those in previous generations, indicating a need to reflect on what really matters in life.

Striking demographic trends from 2022

This article lists the 15 most striking research findings by Pew Research Center in 2022. The topics highlighted represent a sample of the Center’s research, compiled through surveys. Findings examine public opinion around the biggest news events...

Explore this animated story about loneliness that situates modern statistics about isolation

This beautiful "scrollytelling" story—weaving together animations and text as a user scrolls down a page—takes a reader through a typical weekend day in 2021, drawing data from the American Time Use Survey. It underscores the loneliness that many people may experience, highlighting potential unaddressed mental health needs.

The matchmakers serving the elite of Silicon Valley

If members of the wealthy elite want to find romance, they often choose expensive match-making services rather than dating apps. These services can cost $150,000 for each match, and providers are experts in dealing with the unique social dynamics caused by being wealthy and the unusual egos such wealth can bring. This article explores this hidden cultural phenomenon.

What happened to thousands of teens from the 1990s?

Scientists followed thousands of teenagers from 1997 into their 30s, cataloging their adverse experiences along the way via nearly three decades of interviews. Teens who grew up dealing with poverty, uninvolved parents, and other childhood stressors and traumas racked up an ACE score. These adverse childhood experiences have lifelong impacts on one's health, relationships, financial security, and "pretty much everything else," making them more likely to suffer premature death.

See America's loneliness and disconnection—charted

This series of graphs visually depicts various aspects of American society's connection to others, including the percentage of Americans who feel they have friends or family they can count on (90%), share of people who feel close to at least one other person (86%), and more.

Travel in time to how people felt about major US events

Pollsters track more than just politics: From civil rights to war declarations, go back and see how people felt about major events in the US with this timeline.

'Love on the Spectrum,' a popular Netflix reality show, is following people on the autism spectrum as they navigate romantic relationships

This is one of Netflix's biggest shows, something this podcast says is due partly to the fact that the series both scratches the itch for people who enjoy reality dating viewing and the program is conducted in a nonexploitative, sensitive way that makes viewers truly want the best for the people navigating these situations.

A deep dive into the data behind the romance bookstore renaissance

As the literary genre expands, so does the network of romance-specific stores. Romancing the Data keeps track of the rise of romance bookstores across the globe. This article not only shows how quickly the trend is taking off but also explains how brick-and-mortar shops are simply catching up with audience demand.

Visualizing where happiness comes from

Researchers asked 10,000 participants to list 10 things that recently made them happy. One author broke down the responses into subject-verb-object categories, isolating the people and events that made responders satisfied. The result highlights how simple things like having dinner or watching a movie made someone happy. Dive in and look for some ideas or tips on feeling happy today with this fascinating visualization.

The data on romance's recent rise

Romance novels have historically sold well, but since 2022, the genre has seen rapid growth, propelled by popular writers, like Colleen Hoover and Emily Henry, and a devoted readership active on TikTok. This study from statistician Daniel Parris runs through the numbers, demonstrating how the genre has become an industry powerhouse.

A report on social well-being around the world

This extensive report provides quantitative evidence on social well-being trends for 36 countries. Data cover demography and family characteristics, employment and wealth, mobility and housing, health status, social expenditure, subjective...

Learn how the algorithms behind Tinder, Bumble, Hinge, and other dating apps work

Formerly based on the Elo rating system, which ranks chess players, the Tinder algorithm is built on user data, with more time spent on the app providing more data on user preferences from which to customize potential matches. OkCupid's match percentage algorithm relies on overlaps in users' search preferences and responses to a subset of over 4,000 questions.

Explore an interactive history of Google search trends

This interactive allows users to browse for the most searched topics on Google Search since 1999 and provides noteworthy statistics. Topics are sorted by categories, including athletes, movies, reality TV, dog breeds, and sauces.

Explore Pew Research's 2025 Religious Landscape Study

The study—conducted in 2007, 2014, and 2023-24—surveys more than 35,000 Americans about their affiliations, beliefs, practices, and views on religion. Find data on religion broken down by all 50 states.

40% of Americans polled by Pew Research Center felt pessimistic about marriage

Black and Asian respondents reported more pessimism about marriage than white or Hispanic respondents. Over half of Republicans feel negatively about the future of marriage, while only 25% of Democrats felt the same.

Tracking where people moved in the US in 2022

The latest data from the US Postal Service's change of address request system shows a decline in migration in 2022. See where people are moving and where they are leaving with this data breakdown.

See who Americans spend time with over their lives

Time with friends peaks in the teens and falls sharply by the 30s, while time with coworkers dominates middle age. After retirement, both nearly vanish, and time spent alone climbs steadily to nearly 8 hours a day by age 80.

See how faces on magazine covers have changed over time

This piece examined an archive of Time magazine containing 3,389 issues ranging from 1923 to 2014, focusing on 327,322 faces from the archive. Read what the researchers learned.

Governments around the world are struggling to measure loneliness

Funding for policy resources often hinges on measuring the scale of a problem and then being able to measure the effectiveness of interventions, requiring data. Yet defining and measuring loneliness at a country-scale remains challenging. Typically, the University of California Los Angeles Loneliness Scale is sometimes used worldwide or adapted to measure loneliness.

Visualizing how American men and women spend every hour of the day, by decade of life

Drawing on three years of Census time-use data, the tool tracks 12 activities—sleep, work, housework, caregiving, TV, and more—across age groups from the 20s through 70s. One persistent gap: women spend 45 more minutes per day on housework than men on average.

57% of men who have dated online say their experiences have been positive

However, 51% of female users say that their experiences on dating apps have been negative. LGBTQ+ users are more likely to report positive experiences on dating apps than non-LGBTQ+ users.

Computer scientists first started trying to optimize dating using computers in the 1950s

Although early dating sites like Match.com weren't launched until the 1990s, the history of dating apps dates arguably back to the mid-1900s when computer scientists used IBM computers to solve matchmaking and compatibility problems.

Many dating app users are beginning to suffer from 'dating app burnout'

For younger generations, dating apps have become a primary avenue for creating romantic connections—leaving some users fatigued and contributing to increased feelings of loneliness.

How couples today manage their finances

In relationships, shared bank accounts used to be the default. Not anymore. Many couples maintain separate finances for practical reasons or to retain greater independence, though many couples experience trust issues as a result. This article checks in on the status of relationship finances and highlights, among other insights, how attitudes toward money are often determined by family history.

Love is a more recent part of marriage

Love matches are incredibly late to the marriage game. For most of our history, marriage has been about alliance, wealth, property, power, and, as an occasional afterthought, the couple liking each other. All that changed when Enlightenment thinkers were inspired in their pursuit of personal happiness, including in their choice of mate.

Explore a comprehensive archive of US presidential election data

This University of California, Santa Barbara archive compiles presidential election data from 1789 to the present, including popular vote totals, turnout figures, and contextual resources that explain how the electoral process and political landscape have evolved.

Visualizing how we dream via Google search trends

When dreams perplex us, we often want to understand them—and in the age of Google, millions go to its search engine to find answers. Now, researchers have compiled a decade's worth of dream-related queries to glean dream trends across seven languages. See what dream was most commonly searched in Arabic in 2015, or what fears and hopes are specific to one culture and time alone with this unique visual essay.

The UN’s interactive site analyzing the world’s population

The 2022 revision of World Population Prospects contains the official population estimates and projections from the United Nations. It presents population estimates from 1950 to present for 237 countries or areas around the world. The data consider...

Read the Surgeon General's 2023 loneliness report claiming loneliness is an epidemic

This report details the specific health threats linked with loneliness, including that loneliness and social isolation can increase the risk of premature death by nearly 30%. Loneliness lowers our capability to mount an effective immune response to viruses and respiratory illness, can cause chronic inflammation on par with physical inactivity, and increases the risks for anxiety, depression, dementia, heart disease and stroke.

Explore US public health data

This resource tracks key US health metrics, including mortality causes, child survival rates, and life expectancy comparisons, to inform future health improvements, with regularly updated global estimates.

How March Madness bracketology became a national obsession

An estimated 60 million people fill out March Madness brackets yearly, despite a one in 9.2 quintillion chance of filling it out perfectly. This Smithsonian magazine article explores how UCLA's dominance in the 1960s and '70s made brackets boring and predictable, and how the expansion to 64 teams and putting games on TV played a huge role in popularizing March Madness brackets.

How COVID-19 brought new investors into the market

With fees removed from the equation and more time at home thanks to pandemic-related lockdowns, Americans who had never bought or sold stocks before started participating in the market. Charles Schwab dubs this cohort “Generation Investor” and notes individuals from all age ranges took part in this phenomenon. Study up here.

How political campaigns use your data

What do campaigns know about US voters, and how do they use that information to shape their strategies during elections? US political campaigns base their strategies and tactics on data collected from more than 200 million voting-age Americans. This visualization by Reuters breaks down how data firms create national databases of voter files, collecting information from a variety of sources to create detailed voter profiles and how political campaigns use that data.

A third of US couples have opted for a 'sleep divorce'

A 2023 survey of roughly 2,000 US adults showed roughly a third of the participants opted to stay in a different room from their partner at night. Reasons for the so-called "sleep divorce" varied, from snoring issues to offset schedules. The survey, run by the American Academy for Sleep Medicine, also revealed the most sleep divorces within millennials. See the study for more on this change in sleep habits.

Couples therapy has seen a massive boom in recent years

70% of therapists offer couples counseling. Experts predict continuous growth in the field. With so many marriages ending in divorce, more couples are recognizing the potential for therapy to get them back on track. And parents are starting to see the impacts of divorce on their children and their own mental health.

The World Bank’s population data bank

This website by the World Bank provides visualizations for demographic data from around the world. Specific demographic data, such as total population, can be viewed through maps, charts, and graphs. Results can be filtered by sex, country, or year....

Wedding costs have gone up significantly since the 2020 pandemic lockdowns

In 2020, the average cost of a wedding in the US was $19K—but by 2024, it had surged to more than $33K.

A larger share of LGBTQ+ individuals use dating apps than their straight counterparts

Roughly a quarter of LGBTQ+ adults reported using a dating app in the past year as of 2022. The trend seems to have persisted as the years have gone on, with apps like Grindr geared toward the community seeing significant revenue growth in recent quarters as of 2025.

Volunteering can alleviate the feeling of loneliness

The Freakonomics team explored loneliness in this 2020 podcast episode and discussed how volunteering can be a powerful way to make lonely individuals feel needed, like they have a purpose, and combat feelings of isolation.

1 in 5 American adults report daily loneliness

Twenty percent of US adults said they felt lonely "a lot of the day yesterday" in Gallup polling conducted in 2024. The survey was conducted with more than 6,000 adults who took part in a web survey.

Divorces in the US have been steadily declining over the past few decades

Despite these recent declines, divorce rates in the US remain between 40% and 50%. But there’s some nuance to those numbers. For instance, having a college degree makes individuals 30% less likely to divorce than those without one. People who attend church are also less likely to divorce. And prenuptial agreements are considerably likely to prevent contentious court battles.

Visualizing 40 years of interest rates

The history of interest rates are a proxy of macroeconomic conditions, with higher interest rates indicating periods of decline requiring artificial central stimulation. In a series of charts illustrating rates and their background conditions, you can see the movement of the economy over a forty-year period ending in 2020. Dive into the data here.

Visualizing decades of stock market performance

Stock markets and the indexes that track their biggest companies tend to ebb and flow, with long growth periods punctuated by shorter recessions. Track the 60-year history of one of the most common stock market indexes, the S&P 500, with this data visualization. The chart highlights the long-term durability of markets despite appearance of short-term volatility.

Ranking the most popular undergraduate degrees of the last decade

Roughly 2 million Bachelor's degrees are awarded by colleges and universities in the US every year, but within that number there are big shifts in the popularity and decline of certain majors. This data visualization breaks down the biggest gainers...

The way dating apps make money is changing

As downloads fall across the industry, dating apps are trying to stay competitive by adding paywalls to their business models. The more than $6B dating app industry is largely dominated by Match Group, the parent company of both Tinder and Hinge. This video explores how AI and human behavior are changing the industry one right swipe at a time.

Why TikTok's algorithm is likely driven by what you linger on

While the inner workings of the engine driving the vast majority of the app's engagement remain a secret, it is understood to rely heavily on what content users spend the most time watching rather than swipe past. Experts believe the app can develop user profiles robust enough for its algorithm to consistently match engaging content to in as little as two hours.

Take Yale's free online course, 'The Science of Well-Being'

Considered Yale University's most popular free online course, this 10-module series offers insights into the science of well-being and practical ways to increase happiness and satisfaction. More than 5 million people have enrolled since its 2018 launch.