Here's why weddings are so expensive

Anyone who has planned a wedding knows firsthand how shockingly expensive things like flowers or a live band can be. This article from the wedding experts at The Knot breaks down why, exactly, weddings cost so much. Plus, it explains the truth behind the so-called “wedding tax.” Read the article to learn more.

The term 'wedding tax' is often used to refer to the extra money that many wedding industry suppliers charge

According to wedding vendors, the "wedding tax"—the additional money charged for goods and services specifically intended for a wedding rather than another type of event—stems from the increased amount of time and attention that someone like a florist or makeup artist spends on a wedding versus any other type of event. Unlike other events, weddings are often planned a year or more in advance and require more detailed planning and hours of communication.

Wedding photographers and other vendors have tailored their services to social media in recent years

In this podcast interview with Xochitl Gonzalez—a former luxury wedding planner who wrote the viral The Fake Poor Bride article in 2023—you'll learn a lot about how the wedding-industrial complex has evolved over the past few years and how modern additions, such as the rise of wedding styling services for "wedding weeks," have driven costs up.

The wedding industry is a roughly $200B global market

That market is shaped by both tradition and commercial influence. In the US, couples spend an average of $35K on a wedding, while Indian weddings range from $5K to more than $100K. Despite rising costs, weddings remain a deeply emotional tradition, celebrating love and human connection.

Wedding cost increases have outpaced inflation

The cost of the average US wedding rose by 13.79% between 2023 and 2024, whereas the inflation rate during the same time period was roughly 2.9%.

In 2024, the average US wedding cost was around $33K

That's up from $29K in 2023, according to this 2024 weddings report. But that’s not the only surprising fact from the report: For instance, 89% of couples started wedding planning before getting engaged.

Wedding costs have gone up significantly since the 2020 pandemic lockdowns

In 2020, the average cost of a wedding in the US was $19K—but by 2024, it had surged to more than $33K.

A wedding cost calculator

Want to know how much your wedding will cost? Simply enter your wedding date, location, and a few more details about your wedding plans, and this tool will spit out an estimate for how much it will all cost—with details on how each estimate was figured, from a wedding dress or tux to ordering the cake. If you're planning a wedding soon (or just dreaming about planning one), explore this wedding cost generator.

Some wedding expenses might be tax-deductible, depending on the situation

For instance, donating your wedding flowers to a homeless shelter or other nonprofit organization may make them tax-deductible. Some other expenses that may be tax-deductible in specific instances include historical venues, wedding gowns, and more. Find out more about which wedding expenses could be tax-deductible via this article.

At $55K, on average, New Jersey is the most expensive US state to host a wedding

Wedding costs vary significantly depending on location. Utah is the least expensive, at $17K, on average, per wedding. If you're curious to see where your state falls, check out this map for a visualization of each state's average wedding price.

Some argue that Queen Victoria's wedding started the ripple effect that led to the modern-day wedding-industrial complex

This Vogue article takes you inside the details of Queen Victoria's nuptials, from the dress to the bridesmaids drama. Learn all about the wedding that changed the wedding industry forever.

The evolving industry of flowers

The global trade of flowers is worth billions of dollars, and new markets and supply chains are opening each year. This multimedia deep dive takes a look at the origins of the modern flower trade in the Netherlands and its expansion into dozens of...

The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

Marshall Field's, a retailer based out of Chicago, published the first bridal registry in 1924. Brides magazine—which was geared to women creating elaborate wedding celebrations—debuted in 1934. This article dives into more of the wedding-industrial complex's history.

The drastically different seat tiers on airplanes are a prime example of 'price segmentation,' which is key to keeping airlines profitable.

The matchmakers serving the elite of Silicon Valley

If members of the wealthy elite want to find romance, they often choose expensive match-making services rather than dating apps. These services can cost $150,000 for each match, and providers are experts in dealing with the unique social dynamics caused by being wealthy and the unusual egos such wealth can bring. This article explores this hidden cultural phenomenon.

In Ghana, newly married couples jump over a broom to ward off evil and welcome new beginnings

Weddings are surrounded by rituals, no matter how simple. These include slathering the couple with food, feathers, and soot and parading them around town in Scotland; Chinese tea ceremonies filled with gratitude; and breaking fine porcelain in Germany. Every family has their own rituals, and wealthy couples are more likely to engage in more lavish ceremonies.

A typical weekend at Coachella can cost thousands of dollars

Coachella might be a cutting-edge cultural event, but it doesn't come for free. Beyond the high ticket prices—which typically start around $500—there are other costs, like lodging, food, and libations. This article spotlights four attendees who break down their expenses for the week and why, despite the hefty price tag, they were so interested in heading to the desert.

Each state has its own regulations regarding marriage

Some states don’t even require a ceremony or license, opting to allow “common law” marriages. Prenuptial agreements and other legal matters will likely require an attorney’s help. And marriages can offer benefits, like tax breaks.

A group of 88 kindergarteners creates heartfelt centerpieces defining what love is for their teacher's wedding

Ahead of her big day, a kindergarten teacher came up with an idea to have her students help decorate her wedding tables. Teachers prompted their students to fill out the prompt "love is…" and found that the children shared a variety of heartfelt responses.

Ghost weddings used to be more common

Ghost weddings are marriages between two deceased parties, or one living and one dead partner. They satisfy departed family members’ needs for companionship and peace in the afterlife, according to Chinese spiritual beliefs. Unfortunately, since ghost marriages are pricey and can include the mingling of mortal remains, murderers and grave robbers have, at times, sought to supply spouses through nefarious means.

Marriage is experiencing a general decline

Marriage has taken drastically different forms than in the past. The transformation of marriage from a form of economic dependency for women to an equal partnership has forged demographic shifts. Richard Reeves, author of "Of Boys and Men," explains how economic and educational factors have potentially destabilized partnerships and changed patterns of “marriageability” for middle- and lower-class men.

The world's weirdest flowers

We mostly marvel at the beauty of flowers, but some kinds of flowers are incredibly weird. This video highlights 15 of the world's strangest flowers, from the massive Titan Arum to the rare Lady Slipper Orchid.

Track how college tuition has changed over the years across different types of institutions

The dramatic rise in the cost of higher education has a number of causes, ranging from increased number of students to administrative expansion at institutions. Even when accounting for inflation, the cost to pursue a degree has tripled over the past six decades. See data from the National Center for Education Statistics breaking out costs by institution type and year.

Identical twin brothers marry twin sisters in double wedding—and honeymoon together

The couples exchanged vows back-to-back, allowing the brothers to serve as each other's best men, and the sisters to jump in as the maids of honor for one another. The pairs all met in a church youth group while students.Following their wedding, the couples planned to live in neighboring apartments.

The cost of college has more than tripled over the past five decades

Determining the all-in cost for each student’s specific circumstances can be tricky. But what is behind the rise in price? Analysts point to a number of factors—lack of transparency around cost, expansive government support, increased administrative burdens at schools, and more.

Marriage is a legally and socially sanctioned union

Marriage's definition may seem simple—a union of two or more people who join their lives together in a culturally appropriate fashion. However, elaborate customs and diverse expectations dictate the roles spouses will play for one another. Across different regions and periods, marriages have taken a great number of forms.

Are hotels cheaper than Airbnbs?

When Airbnb first became popular, it was seen as a cheaper alternative to staying at a hotel. But these days, depending on factors such as how many people you're traveling with and how long your trip is, Airbnb isn't always the less expensive option. To figure out which form of lodging might be cheaper for your next vacation, read this article.

Diamond engagement rings were popularized via an ad campaign

In 1947, an ad agency copywriter wrote the De Beers diamond company's slogan, "a diamond is forever"—and diamond engagement rings became basically required for brides-to-be. This video tells the story of exactly how the ad campaign happened, and why it was so impactful.

What something costs is reflective of a balance in the market determined by the amount of demand relative to the supply of goods and services

Because economies are complex systems, a wide variety of issues influence this balance—including some things generally considered to be positive, like rising wages.

Anthropologists have found that, across the globe, nearly every culture embraces marriage customs

Despite these commonalities, different cultures have distinct customs, such as the number of people who can be married at one time, the types of marriage partners allowed, and whether elaborate ceremonies are observed. Families can range from the smaller nuclear unit to extensive multi-generation families and households.

The prices on prediction markets reflect how the collective forecasts future outcomes

On prediction markets, bettors bid up or down the price of contracts based on what they expect an event's outcome to be. Bettors bid up prices when they think an event is more likely to occur than the current contract price shows, so they buy the contracts, pushing the price higher. They bid down prices by selling these contracts when they believe an event is less likely to occur, driving the price down due to supply and demand.

Some ads help create ‘symbolic value’ for products

A Rolex watch and a watch from the Dollar Store serve the same purpose: helping the wearer tell the time. But a Rolex is worth thousands of dollars while the Dollar Store watch is costs $1 because of symbolic value, or what the watch says about its wearer. This article helps break down the difference between the two.

Why art history is filled with miserable brides

Paintings from the 19th century are filled with unhappy brides. The women are often visibly disturbed by their pending nuptials, sometimes even during the wedding ceremony. This Artnet article unpacks four famous examples of this trend, analyzing how and why the respective artists portrayed these disappointed figures.

How a cut flower goes from a Colombian farm to a US vase in under 72 hours

The flower industry operates a complex logistical relay to move flowers to distant markets. Blooms are harvested before opening, chilled immediately, auctioned, and air-freighted to retailers before they are fully in bloom.

Soda is one of the most overpriced items at restaurants

All restaurant food is marked up—that's how they turn profits, after all—but soda is one of the most egregious. Fountain soda is remarkably cheap, with restaurants often paying a few cents for each glass before selling it for a few dollars. Food publication The Takeout estimates that the typical markup is around 1,000%.

Dollar General vs Dollar Tree vs Family Dollar: What's the difference?

A recent article claims that at Dollar Tree, almost all of the items are $1.25, although inventory seems more limited. At Family Dollar and Dollar General, prices tend to be slightly higher, though they often carry name brands.

Read about different levels of price discrimination

Price discrimination is a business practice in which different customers are charged different prices for the same product or service. It's one way for a business to boost profits and take advantage of its market position. There are three levels of price discrimination, differentiated by the consumers targeted and the reasons for discrimination.

Around the world, marriage plays an important role in bolstering social stability

Marriage was around in one form or another long before written history. From bonds between two people to large polyamorous gatherings of spouses, the rich history of marriage practices demonstrates that partnerships have been, and will likely continue to be, incredibly diverse.