The Wu-Tang Clan logo, one of the most recognizable brand icons in music, was designed by the group's DJ, who was paid a $400 flat fee.

“Enter the Wu-Tang (36 Chambers)” is considered one of the greatest rap albums of all time, but it was just the start of a career that would eventually include dozens of solo albums, a clothing brand, and a video game. This retrospective breaks down how the Staten Island group made it happen.

In a VICE interview, rapper GZA revealed how speed chess sharpened his mind on tour and shaped his creative strategy. Chess, for him, is more than a game—it’s his framework for life.

Warhol produced iconic album art for The Rolling Stones and The Velvet Underground. He also inspired rappers Jay-Z and Tyler, the Creator. Warhol’s immense influence on art and pop culture elevated him to celebrity status, and his identity and style continue to be referenced in sometimes unexpected corners of cultural consciousness.

Pettibon’s brother, Greg Ginn, was the guitarist for a new band in search of a logo. Pettibon delivered an image that would become one of the defining icons of punk: four black bars, meant to symbolize a waving flag.

When Twitter launched in 2006, it featured green, slimy lettering and lacked the now-famous bird icon. The bird was adopted in 2010 and eventually became the platform's official logo—unofficially named Larry after NBA legend Larry Bird.

While tagging graffiti across New York, Basquiat began to appreciate the power of repetition and branding, especially while establishing mystique through his “SAMO” tag. Some art critics argue that his crown motif serves a similar purpose, enabling viewers to recognize his work immediately.

Lighty founded Violator—a record label and management firm—in 1996 and went on to represent Busta Rhymes, A Tribe Called Quest, Nas, 50 Cent and others. In 2012, he was found dead on the patio of his apartment. The death was ruled a suicide, though many close to Lighty believed otherwise.

The band—formed by members of Minor Threat and Rites of Spring—was known for its innovative post-hardcore music and its high-minded ethics: They released albums themselves through the Dischord label, ensured all shows were $5 all-ages affairs, and refused to make merchandise to avoid commodifying their art. That didn’t stop bootleggers.

Prince wrote and recorded music at a fever pitch. That kind of prolific output, however, concerned his label, Warner Bros., which believed that too many releases might oversaturate the market. That eventually led to tensions between Prince and the label, with Prince asking for his master recordings, which would give him full control over how his music would be used. Warner Bros. declined, and Prince changed his name to the unpronounceable symbol that he'd used on album covers in the past, believing it would void his record contract. It didn't, but Warner Bros. eventually released him, though he began going by Prince in 2000 and resigned with Warner Bros. in 2014.

After the Metropolitan Museum of Art acquired painter Martin Wong's "Houston Street," they discovered there was another work on the back of the canvas that featured contributions from some of the luminaries of the 1980s New York graffiti scene.

Brand valuations give companies an idea of how valuable assets, like logos, are to the company and can help determine how much money branding departments should receive. Typically, brand valuations are a compilation of brand awareness metrics, like a consumer's willingness to pay, the value of a trademark, and the company's market position.

This 1982 single is one of the most recognizable beats in hip-hop history, thanks to some inspiration from popular disco and new wave records. The song’s bigger contribution, though, is that it pushed lyrics front and center, turning the rapper from a party-rocking master of ceremonies into a truth-telling MC.

Hip-hop was born out of obscure samples, including many that were taken from the annals of jazz. That style was especially popular in rap's early eras, with the subgenre "jazz rap" becoming an accurate descriptor for New York groups like A Tribe Called Quest and Gangstarr.

During a trip to an Australian zoo, Linus Torvalds, the developer of the Linux kernel, was bitten by a penguin, which inspired the animal to be selected as the software's logo. The first design was drafted by Larry Ewing while a student at Texas A&M University, and the Tux name—short for tuxedo—aligned with the animal's appearance.

In 2009, Kanye West became the first non-athlete Nike produced a signature shoe for. However, Kanye left Nike for the company’s rival, Adidas, just a few years later. Kanye said Nike was stifling his creative vision, and he felt like he wasn’t getting enough royalties.

The visual art form began taking off in New York alongside the music of hip-hop. Both were postmodern forms of art that repurposed preexisting materials. For graffiti, that was by using the city as canvas. For rap, that was through sampling. This retrospective not only shows how the two forms intersected, but also how the public perception of both changed over time.

The drink is both aspirational and a bragging right. Famous artists name-check brands like Cristal, and up-and-comers long for the day when sparkling wine will flow like water. The trend traces back to the early 1990s and Branson B., “hip-hop’s unofficial sommelier.” The Harlem-based artist would bring bottles of his favorite bubbly to parties, celebrations, and, crucially, recording studios, where friends like the Notorious B.I.G. were laying down some of rap’s foundational tracks.

The fee was part of Microsoft's $300M advertising and promotional campaign for the operating system, which featured the Start button for the first time. The company also filmed sitcom-style infomercials featuring "Friends" TV stars Jennifer Aniston and Matthew Perry.

After years of relentless bootlegging of the notoriously deleted album, Prince and Warner Bros. finally released the album in 1994—for just two months. As part of a promotional campaign, the record label took out a full-page ad in Billboard announcing that the first 1,000 fans to turn in their bootlegged copies would receive official, legal copies of the album.

After Nirvana's breakthrough, the grunge aesthetic became a marketable commodity. Fashion designer Marc Jacobs created a collection for Perry Ellis that featured grunge fashion, incorporating thrift store clothing typically worn by grunge bands onto the runway, accompanied by the music of Nirvana and Sonic Youth. Jacobs sent samples of the collection to Kurt Cobain and Courtney Love, but the couple burned them. "We were punkers," Love said in 2010, "we didn't like that kind of thing."

Rap artists are known for their vivid imagery, which can sometimes include gruesome acts of violence. That style has led to legal trouble for some artists (including popular acts like Young Thug) when songs are admitted as evidence in court cases. This legal analysis breaks down a history of the trend and explains why people are trying to stop it.

Before they became a legendary rap group, the New Yorkers played fast, scrappy hardcore in the style of Bad Brains. Still, they were fans of the explosion of hip-hop culture in their city and recorded a jokey track in 1983, which led to a record deal and conversion to hip-hop.

Glaser was famous for creating the "I Heart NY" logo, the DC Comics logo, and an iconic Bob Dylan poster for CBS Records, but he naturally transitioned to illustrating children's books like "The Smallest Elephant in the World" and "If Apples had Teeth." Carle, author of "The Very Hungry Caterpillar" and "Brown Bear, Brown Bear, What Do You See?," began his career in advertising. Scholars say mid-century modern's preference for clean lines and bold colors was a natural fit for kids' books.

The name was coined by Bronx DJ Lovebug Starski, who ad-libbed the term to match the rhythm of a beat while he was rapping. While it began as nonsense, the term went on to describe the music and multifaceted culture that surrounded it.

Before the minimalist image of an apple with a bite taken out of it, Apple's logo depicted the fruit dangling above the physicist, likely a nod to the anecdote about his epiphany regarding gravity.

A prototype of Kanye’s Air Yeezy’s from 2008 sold for $1.8M in 2021. Kanye West wore the shoes at a Grammys performance in 2008, and they became one of the most sought-after samples in sneaker history.

Henry Chalfant was one of the foremost documentarians of early graffiti and hip-hop culture, photographing some of the era's most iconic pieces and playing a part in the genre-defining "Style Wars" film. This interview with him is accompanied by some of his photos from an exhibit at the Bronx Museum of the Arts, showcasing the art form as it came into its own.

The notorious (and anonymous) street artist has a history of sending up the art world's pretensions. In 2013, he sold his artwork, valued at approximately $20K per piece, for $60 on a New York street. Some unassuming, but apparently aesthetically discerning, patrons took home world-renowned work that day at a steep discount.

The prolific artist loved music, obsessing over David Bowie, Aretha Franklin, and numerous jazz figures. Many of his favorites appeared in his paintings, creating a body of work that also acts as a glossary of influences. Below is a 1984 portrait of Max Roach, the jazz drummer.

Zuckerberg, like Apple cofounder Steve Jobs, wore the same, simple T-shirts and outfits for most of his early career to decrease the decisions he'd have to make on a daily basis. In 2024, Zuckerberg started wearing chunky gold chains around his neck and oversized T-shirts with slogans on them. Some say the "Zuckassaince" is an effort to rebrand Meta as a futuristic company, not just an old social media company for millennials.

The artist was commissioned to paint murals for a Four Seasons restaurant on the ground floor of New York's Seagram Building. After attending the restaurant, he demanded his paintings be taken down and agreed to return his $35K payment, saying, “anybody who will eat that kind of food for those kind of prices will never look at a painting of mine.”

In the late '70s, Basquiat, alongside Al Diaz, began tagging downtown New York with the name "SAMO©," usually followed by a phrase criticizing the art establishment. The tag became notorious in the New York art scene, and Basquiat eventually revealed he was behind it.

Early hip-hop featured straightforward meter and rhyme, with rappers generally following the beat and using rhyming couplets in the style of nursery rhymes. MCs like Rakim, though, began pushing the limits of the form through varied stresses and dynamic, multisyllabic slant rhymes.

The artist first used the crown in 1981’s "Red Kings," which placed crowns over two heads. He’d continue using the motif throughout his career, often to highlight important figures, many of them Black, whom he believed had been overlooked.

Although grunge musicians largely resisted the fashion world's overtures, the style associated with grunge—thrifted shirts, combat boots, loose-fitting flannels—continues to appear on runways and in photo shoots, with fashion icons like Rihanna, Miley Cyrus, and Gigi Hadid often sporting the look.

An episode of the HBO show "Vinyl" featured a scene with a woman walking down a New York street and passing by a dumpster tagged by graffiti artist Itoffee Gayle. Gayle filed suit against the network, despite not owning the dumpster, claiming that the network had violated his copyright and trademark rights by including his work in the show without his permission. The court sided with HBO, saying that Gayle's claims "bordered on frivolous."