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In 2012, Bill Ackman's hedge fund, Pershing Square, took a $1B short position against supplement company Herbalife after discovering that 82% of the company's distributors never made a profit, calling it a true pyramid scheme.

Findings

Additional insights we found via Con Artists

  1. Alongside the short, Ackman deployed a massive PR campaign, framing his short against Herbalife as a moral crusade against a company that was taking advantage of people.

  2. Many saw Ackman’s frequent, vocal criticisms of the company as an attempt to manipulate the share price and benefit his hedge fund with a massive payout.

  3. Ackman’s bet against the multilevel marketing company prompted longtime rival Carl Icahn to buy shares, which hurt Ackman’s short by inflating the share price.

  4. In the years following Ackman’s short, Herbalife’s stock skyrocketed. By 2017, Ackman began dumping his shorts and lost more than $500M.

  5. Short positions are essentially bets that a stock’s price will decrease, often used by hedge funds to protect from market downturns, and can help the market with price discovery.

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