Rockwell's Saturday Evening Post created an idealized American life

The Saturday Evening Post’s circulation exploded in the early 20th century, due in no small part to Rockwell’s iconic cover illustrations, which often portrayed idyllic portraits of American life from the not-so-distant past. This documentary explores how Rockwell’s covers played on national nostalgia, creating a vision of the country that grew to be associated with the American Dream.

Rockwell's first full-time magazine job was for Boys' Life

After graduating from the Art Students League of New York, Rockwell found work illustrating for Boys’ Life, the magazine of the Boy Scouts of America. He went on to create images for over 50 magazine covers and to design the organization’s annual calendars.

See a massive collection of Norman Rockwell's paintings

Rockwell's works sought to capture authentic scenes from American life and, in the process, came to define the American ideal. This collection includes 244 of his paintings, from his early days at the Saturday Evening Post through his more socially minded work for Look, to the end of his career. Below is 1951's "Saying Grace."

Rockwell helped define the American Christmas

Rockwell painted 30 Christmas covers for the Saturday Evening Post. Drawing on his love of Charles Dickens’ “A Christmas Carol,” Rockwell placed the holiday’s unofficial traditions in an American context, with images of eager children, snow-covered small towns, and warm family meals.

In the 1920s, Rockwell worked as a commercial illustrator

After getting his start at Boys’ Life, Rockwell began illustrating advertisements for products like Jell-O and Orange Crush. Below is one of Rockwell’s advertisements for Jell-O, from 1923.

Rockwell left high school to become an artist

He began taking art classes at 14, while still in high school, but by 1910, he left traditional schooling to focus on his training at the National Academy of Design. He transferred to the Art Students League soon after to study under Thomas Fogarty, who taught him the particulars of commercial illustration, and George Bridgman, who was known for anatomically precise portraits.

Rockwell based many of his paintings on staged photographs

Rockwell’s work was often noted for its realism. His paintings' near-photographic precision was no accident. Early in his career, he painted from live models. Later, he’d conceived a scene, staged it, photographed it, and then used the photos as the foundation for his paintings.

Norman Rockwell had a 21st-century resurgence

For decades, he was written off by the art world as a simplistic commercial artist, but critics began to reconsider Rockwell's work many years after his death. Arguably, the height of that resurgence came in 2011, when President Barack Obama hung "The Problem We All Live With" (on loan from the Norman Rockwell Museum) in the White House to mark the 50th anniversary of Ruby Bridges' desegregation walk.

Rockwell worked with psychoanalyst Erik Erikson

In 1953, the painter and his family moved to Stockbridge, Massachusetts, to be closer to the Austen Riggs Center, where his wife was undergoing treatment for alcoholism and depression. Rockwell began treatment, too, working with Erikson—famous for coining the term “identity crisis”—on his anxieties about his art.

Rockwell's 'Saying Grace' sold for $46M in 2013

The 1951 painting is classic Rockwell: an image designed for the cover of the Saturday Evening Post featuring a humble American family engaging in a traditional value. To date, it's the highest-grossing work in Rockwell's catalog. Its buyer? "Star Wars" director George Lucas.

Rockwell's 'Four Freedoms' raised millions for the US war effort

Rockwell initially pitched the "Four Freedoms" project to the US Ordnance Department, but was rejected. Rockwell's editor at the Saturday Evening Post, however, loved the idea and published the images across four consecutive issues. After they became a sensation, the Saturday Evening Post partnered with the US Department of the Treasury to send the paintings on a 16-date national tour, which raised $133M in war bonds and stamps. Meanwhile, the Office of War Information printed four million sets of the posters with "Buy War Bonds" emblazoned on them.

Many critics dismissed Norman Rockwell as overly sentimental

The painter’s portraits of American life were often dismissed as commercially minded, banal, or kitschy, especially when compared with the more abstract art of the time. Rockwell, however, was undeterred, commenting that he wanted to produce work that would make viewers “want to sigh and smile at the same time.”

Norman Rockwell considered himself an 'illustrator' rather than a 'painter.'

Rockwell's 'Murder in Mississippi (Southern Justice)' was a response to real events

The 1965 painting was inspired by the 1964 murders of three men—James Chaney, Andrew Goodman, and Michael Schwerner. The men were affiliated with the Council on Racial Equity and killed by the Ku Klux Klan in Philadelphia, Mississippi. The painting accompanied an article about the inequities of the justice system, which is why its title often includes the parenthetical "(Southern Justice)."

Norman Rockwell was sometimes confused with another Rockwell, who was a notorious Nazi

George Lincoln Rockwell was the founder of the American Nazi Party and had no relation to Norman Rockwell, the beloved American painter. But that didn't stop people from confusing the two or suggesting that they were family members. It was something that Norman Rockwell's granddaughter said had greatly disturbed the painter.

David Bowie tried to hire Norman Rockwell for the cover of 'Young Americans'

The Thin White Duke thought the iconic artist, known for his classic Americana, would be the perfect artist for his campy 1975 album, “Young Americans.” Bowie called the Rockwell residence and made the request, but was told that Rockwell would need around six months to complete the painting, which Bowie felt was too long.

Rockwell's 'Rosie the Riveter' alludes to Michelangelo's Sistine Chapel

Norman Rockwell's 1943 painting was intended to show the strength of female contributions to the American war effort and used the character of Rosie the Riveter, popularized in a 1942 song, to represent that. Although Rockwell used a model for the portrait, he made the woman larger on the canvas to parallel Michelangelo's painting of the Prophet Isaiah on the ceiling of the Sistine Chapel.

Charles Dickens' novels inspired a young Norman Rockwell

Rockwell is considered a narrative painter who tells stories through his portraits of everyday Americans. The interest in using images to tell stories began at a young age, when his father read Dickens aloud to him while the young Norman illustrated the books’ scenes.

FDR inspired Rockwell's 'Four Freedoms'

In his 1941 State of the Union speech, President Franklin Delano Roosevelt defined "Four Freedoms" that democratic societies provided: freedom of speech, freedom of worship, freedom from want, and freedom from fear. Rockwell conceived of a series of paintings based on those values, using his small-town examples of the principles in action. Below is "Freedom From Want."

Steven Spielberg and George Lucas are noted fans of Norman Rockwell

The famous film directors are admirers and collectors of the American painter. Lucas, in particular, relates to Rockwell’s process, which resembles casting for a film. In 2010, the Smithsonian American Art Museum introduced a Rockwell exhibit showcasing works from Lucas’ and Spielberg’s private collections. This video from that exhibit features both directors talking about how and why they became interested in acquiring Rockwell’s work.

Norman Rockwell's 'Freedom of Speech' has become an internet meme

The famous painting, which portrays a man in work clothes speaking up in a crowd of men in suits, has become a companion image for internet users posting unpopular or controversial opinions. (Some users may experience a paywall.)

Read the first (and only) issue of the magazine started by Langston Hughes, Zora Neale Hurston, and others

"Fire!!" was founded in New York in 1926 by Wallace Thurman, Zora Neale Hurston, Countee Cullen, Langston Hughes, and several other artists involved in the Harlem Renaissance. The publication was intended to flout the respectability of the middle-class Black tradition and instead engage with sometimes controversial ideas in a contemporary vernacular. The magazine's offices were, ironically, burned to the ground shortly after the first issue.

Chris Rock believes TV ruined stand-up

Chris Rock is one of comedy’s stand-up superstars, breaking through with several specials in the ‘90s. In this interview with stand-up legend David Steinberg, Rock explains how comics began working towards landing a spot on TV rather than focusing on creating a long, inspired stand-up set.

The 'Problem We All Live With' was based on Ruby Bridges

The 1964 painting was based on Ruby Bridges, the first Black student to integrate an all-white school in Louisiana. Rockwell used Anita Gunn, the granddaughter of one of his friends, as the model, offering to pay for her violin lessons for her assistance.

Check out a list of the 100 best artworks about America, including Norman Rockwell, Jasper Johns, and many more.

Novelist Richard Wright joined the existentialists in Paris

The author of “Black Boy” and “Native Son” left the United States in 1946 to escape his home country’s racial inequality. In Paris, he explored existentialist ideas and spent time with Simone de Beauvoir and Jean-Paul Sartre. “The Outsider,” a novel he wrote while living in France, embraced many of the philosophy’s central themes.

‘The Kandy-Kolored Tangerine-Flake Streamline Baby’ mapped a major transition

The hilarious 1963 story offered insight into how Americans were shifting away from elite interests to “low culture” by focusing on customized cars and their teen enthusiasts in Southern California. Wolfe pokes fun at the trend while also recognizing young people’s post-war desire for freedom, individualism and creativity.

Read a 1984 interview with Dolly Parton, conducted by artist Andy Warhol.

American modernism highlighted a rapidly changing America

Featuring work from 1915 to 1950, the movement illustrates the country's evolution between World War I and World War II. Artists captured the loss and uncertainty of a post-war, industrialized world.

Roosevelt wrote a nationally syndicated newspaper column 6 days a week for 27 years

Roosevelt's My Day column was launched in late 1935 and ran nearly every day until shortly before her death in 1962. It began as an account of her daily life but grew into one of the most widely read opinion columns in the country, with 4 million readers at its peak.

Poet Robert Lowell was once convinced communists were invading an artist colony

In 1949, the Pulitzer winner accused Elizabeth Ames, director of the Yaddo artist colony in Saratoga Springs, New York, of colluding with Agnes Smedley, a journalist who'd been staying on the property for years and who was working on a project sympathetic to communist causes.

‘The Kandy-Kolored Tangerine-Flake Streamline Baby’ was a letter to an editor

Wolfe pitched a story about custom-made cars to Esquire with a satirical angle. While struggling to actually put the piece together, he explained to the editor what he wanted it to be. The editor published the letter as is, removing the greeting. The seminal article became a book of essays.

A stolen Norman Rockwell painting was found in Stephen Spielberg's collection

In 1989, the famed director purchased "Russian Schoolroom" from a legitimate dealer. He remained unaware that it was looted years prior from a gallery in Missouri until his staff spotted the painting on an FBI list of stolen works of art. In 2007, the FBI confirmed its authenticity.

William Eggleston was one of the first non-commercial photographers working in color

When he began exhibiting his work in the '70s, most color photography was limited to advertising. Eggleston's "democratic" stills of working-class Americana were filled weith vibrant color and would go on to influence generations of photographers and filmmakers.

Sculptor and painter Charles M. Russell focused on the Old West

The Montana artist, known for his realistic portrayals of cowboys and Native American life, began to gain national attention after traveling to New York and establishing connections in the art world. Still, he spent most of his time in Great Falls, Montana, where he completed approximately 4,000 works.

Dorothea Lange and Ansel Adams collaborated on a project documenting Mormon communities in Utah, but the artists were unhappy with how Life magazine framed the work.

Roy Lichtenstein popularized benday dots in his famous comic-inspired paintings

American newspaper publisher Benjamin Henry Day Jr. developed the "benday" printing and photoengraving technique to produce grays and colors with fine patterns of ink of equal size and distribution. The process would become widespread in newspaper printing and define the work of Roy Lichtenstein.

Novelist Charles Portis covered Elvis Presley as a young reporter

The "True Grit" and "Norwood" author spent time working as a reporter for Memphis newspaper The Commercial Appeal, where he covered Elvis Presley's brief military leave.

Alfred Stieglitz was a significant photographer in the American modern art movement

Stieglitz took hundreds of famous portraits of O’Keeffe and helped cement her reputation in New York by showcasing her work in his famed gallery. (This resource contains some artistic nudity.)