Advertising holding company WPP acquired Ogilvy & Mather in 1989 for $864M

It was the largest amount ever paid for an agency at the time. WPP, which acquired agency J. Walter Thompson for $566M just two years before the Ogilvy & Mather acquisition, still owns Ogilvy today.

Ogilvy & Mather rebranded to just ‘Ogilvy’ in 2018

This was far from the first brand evolution the agency itself has gone through in its more than century-long history. The agency now known as “Ogilvy” started as a London advertising agency founded in 1850 by Edmund Mather. By 1964, it became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.

Warren Buffett once referred to David Ogilvy as a genius

Buffett also owned stock in Ogilvy & Mather, David Ogilvy's advertising agency. This podcast episode dives into an overview of one of Ogilvy's best-selling books, "Confessions of an Advertising Man," which he wrote in part to grow his agency business.

David Ogilvy resigned the Rolls-Royce account after dissatisfaction with its cars

Ogilvy said that he only advertised products he believed in and would personally use. Despite his famous copywriting for Rolls-Royce (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”), he resigned the account when he lost confidence in the brand’s newer cars’ quality.

David Ogilvy died at his chateau in France in 1999

Ogilvy purchased Chateau de Touffou in 1973 and would go on to host hundreds of Ogilvy & Mather staffers there over the years. Some say that Ogilvy was eager to take his agency public in part so he would have more money to purchase the chateau.

David Ogilvy—one of history's most famous and influential advertising executives—wrote multiple books, including 'Ogilvy on Advertising,' a career memoir full of his favorite copywriting advice.

David Ogilvy once worked for the man who created the Gallup Poll

In 1938, when Ogilvy came to the United States, he started working for George Gallup’s Audience Research Institute in New Jersey. He took his learnings with him through the rest of his career, including during World War II, when Ogilvy worked with the Intelligence Service at the British Embassy in Washington.

'The consumer isn't a moron, she's your wife' is among David Ogilvy's most memorable pieces of advertising advice.

Scroll through a 75-year timeline of Ogilvy’s iconic ads

From the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history.

David Ogilvy’s brother helped get him into the advertising business

Ogilvy sent a copy of his stove sales manual, "The Theory and Practice of Selling the AGA Cooker" (which Fortune magazine later called "probably the best sales manual ever written”) to his brother, who was working at London ad agency Mather & Crowther at the time.

Ogilvy won the Shell account with a last-minute flight from New York to London

When Shell was searching for a new ad agency, David Ogilvy filled out the pitch questionnaire himself, planning to hand-deliver it to Shell’s President in New York. When he found out that the president was in London, Ogilvy hopped on a flight. This newsletter edition tells the full story of how Ogilvy’s grit and determination won Ogilvy & Mather the coveted Shell account.

Advertising powerhouse Mary Wells Lawrence became the first female CEO of a public company listed on the NYSE when her ad agency went public in 1968.

In one of Ogilvy’s most well-known ads, he put an eyepatch on the ad’s star for ‘story appeal’

A 1951 campaign for men’s clothing brand Hathaway’s shirts featuring a distinguished man … wearing an eyepatch. Ogilvy has said he added it for “story appeal,” the idea that an ad should make viewers want to know the full story. The campaign ran for more than a decade. Ogilvy explains story appeal and more of his creative principles in this video.

Why Orwell called Dalí a 'disgusting human being'

Writer George Orwell took offense at the disturbing actions described in Dalí's salacious autobiography "The Secret Life of Salvador Dalí." In a 1944 essay, Orwell described the cruelty and moral degradation of Dalí—while also admitting the artist's undeniable talent.

Explore a website dedicated to reviewing books about the advertising industry

“The Agency Review” reviews any book that touches advertising—from straight business books by the likes of David Ogilvy to a book about the history of bourbon. It has reviewed more than 200 books since the site started in 2012.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

Some refer to LVMH CEO Bernard Arnault as 'The Wolf in the Cashmere Coat'

Likely a play on the phrase, "a wolf in sheep's clothing," the nickname was earned via Arnault's "take no prisoners" approach to business. As he ages, many have wondered who will succeed him as CEO, and if it will be one of his children already employed under the LVMH conglomerate.

An obituary of Salvador Dalí that captures his complicated reputation

Dalí left a complicated legacy, including controversies around his reported sympathy for fascists, abuse, and even necrophilia. Further, Dalí lost respect from people within the art world for being a sellout. His 1989 obituary captures the public ambivalence felt toward the surrealist superstar.

Many of luxury holding company LVMH's acquisitions were due to chairman and CEO Bernard Arnault's search for undervalued companies.

Hear how the Piggly Wiggly grocery store founder attempted to squeeze short sellers by cornering the grocery store's stock

Founded in 1916 in Memphis, TN by Clarence Saunders, Piggly Wiggly was the first modern grocery store with aisles for customers to shop for themselves. In 1922, investors placed short positions, sensing that the stock may be overvalued after several Piggly Wiggly franchises in the Northeast went bankrupt. Saunders attempted to squeeze short sellers by taking out $10M and buying up nearly 99% of all available Piggly Wiggly stock. Ultimately, the fiasco ended with Piggly Wiggly's stock being permanently banned from the New York Stock Exchange and Saunders leaving Piggly Wiggly and filing for bankruptcy.

Exclusionary ads can help win over customers, some marketers argue

Slogans like "if you don't like dark roast, this coffee isn't for you," also known as "dissuasive framing," can entice specific groups of customers, some marketers say. The shift comes from the perceived authenticity of a company admitting that a product is not perfect for everyone.

Talk show host Oprah Winfrey spent about $43M in 2015 to buy a 10% stake in Weight Watchers and join its board of directors, going on to lose 40lbs using the program.

Meet Klaus Schwab, the founder and driving force behind Davos

Klaus Schwab founded the World Economic Forum in 1971 and spent five decades promoting stakeholder capitalism and cross-sector cooperation among elites. Under his leadership, Davos became a hub for global power brokers. Schwab stepped down from the role in April 2025 amid accusations of misconduct.

The Judgment of Paris was organized by Steve Spurrier

The English wine merchant organized the competition with Patricia Gallagher at his Paris wine shop. In this in-depth interview, he talks about how he got into the wine trade, how the Judgment of Paris impacted his own career and the global wine scene, and tells some of his favorite stories from the past.

Warren Buffett wrote a letter on why a seller should sell his business to his firm

In Berkshire Hathaway's 1990 Annual Letter, Warren Buffett included an edited version of a letter he sent to a man who indicated he might want to sell his family business. This short letter is a masterclass in selling and differentiating your product from the competition.

Jane Maas was one of the first prominent female ad executives on Madison Avenue

Jane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue.

Apple’s ‘1984’ ad won big at Cannes Lions

One of Cannes Lions’ most legendary winners, Apple’s “1984” ad was conceived by Chiat/Day and directed by Ridley Scott, fresh off his iconic film “Blade Runner.”

In 1957, a vice president at JPMorgan became an outspoken evangelist for psychedelic mushrooms.

Eric Schmidt, Google's former CEO, didn't believe in its ad model at first

He admits the company made many mistakes during its growth from 100 Google employees to nearly 200,000 in 2022. His biggest mistake as CEO involved social media, which was not executed well with the Google+ platform.

Ralph Waldo Emerson celebrated Walt Whitman, then regretted it

Emerson famously praised the first edition of Whitman’s “Leaves of Grass,” which Whitman used to promote the collection. In doing so, Whitman effectively created the modern book blurb, though he did so without Emerson’s permission, leading to a prolonged, passive beef between the two.

30,000 men known as the 'League of Broke Husbands' once protested Dior's luxury fashion designs

In the 1940s, these men living in post-war France were angry about the waste and cost of the fabric needed to make its luxury clothing. Today, Dior is owned by luxury conglomerate LVMH.

A Wall Street Journal podcast examines allegations inside the WEF

In this episode of "The Journal," WSJ reporter Shalini Ramachandran investigates claims from current and former employees that the organization behind Davos fostered a toxic workplace, sparked by an anonymous whistleblower letter in 2025 and internal accounts.

'Telephone, telegraph, tell a woman:' Listen to Estée Lauder's legendary vision for word-of-mouth marketing

Without a large advertising budget, Lauder focused her marketing strategy on making high-quality products that women would love enough to tell their friends about. Those friends would later inevitably buy Estée Lauder products.

Ray Dalio allegedly punched one of his early bosses

Before founding his hedge fund, Dalio traded commodities and futures. In 1974, Dalio allegedly punched one of his departmental bosses, causing him to lose his job at Shearson Hayden Stone. He founded Bridgewater Associates the following year. (Some users may experience a paywall.)

Yahoo acquired Paul Graham's former startup Viaweb in 1998

Viaweb was the web app tech startup that Paul Graham, Robert Morris, and Trevor Blackwell cofounded before they started Y Combinator. The company sold for $49M and Viaweb was rebranded as the Yahoo Store.

Klaus Schwab resigned from the World Economic Forum in 2025

Schwab stepped down as chair of the World Economic Forum in 2025 amid reports and internal scrutiny over alleged improper use of Forum resources and workplace culture issues, ending more than five decades at the organization’s helm. The board later reshaped its leadership structure to a more institutional model rather than a founder-centric model.

In 2025, Weight Watchers filed for Chapter 11 bankruptcy after reporting revenue and profit losses for multiple consecutive years, with its stock price losing about 99% of its value between 2018 and 2025.

Mark Rothko demanded a high-end restaurant remove his paintings

The artist was commissioned to paint murals for a Four Seasons restaurant on the ground floor of New York's Seagram Building. After attending the restaurant, he demanded his paintings be taken down and agreed to return his $35K payment, saying, “anybody who will eat that kind of food for those kind of prices will never look at a painting of mine.”