Warren Buffett once referred to David Ogilvy as a genius

Rapid intensification is the increase in a hurricane's sustained wind speed by at least 35 miles per hour within 24 hours, which can strengthen it by up to two categories.

On planets in systems with two stars, such as the fictional Tatooine from 'Star Wars,' observers would see overlapping rainbows and double rainbows.

Metamorphosis evolved over millions of years as species that hatched as smaller versions of adults started exhibiting genetic mutations that differentiated juvenile and adult bodies.

Watch Dr. Laurence Peter explain his 'Peter Principle,' which states that people are promoted to their level of incompetence and explains why bosses aren't always good at their jobs.

'Tulip mania,' the 1630s Dutch craze where rare bulbs were briefly traded like luxury assets, may have been the first financial bubble—and it still shapes markets today.

If a source of music traveled past someone at twice the speed of sound, assuming sufficiently sensitive hearing and powerful equipment, they would hear the music backward.

Washing dishware before putting it in a dishwasher may reduce the appliance's effectiveness because it dynamically adjusts wash time and temperature based on a sensor that detects dirtiness.

Visualize the path of every solar eclipse from 1900 to 2099 and see what each looks like when observed from different locations on Earth.

Find out how important you are to AI tools when they generate text responses with this tool, which estimates the weights of people's names.

Male pattern baldness accounts for more than 95% of hair loss in men and is characterized by thinning hair, hair loss, and a receding hairline.

There are up to 100 trillion microbes in the gut, and maintaining the relative balance in this ecosystem is important for our health.

Watch what would happen if you literally had all the money in the world.

Pregnancy makes someone more attractive to the mosquito species that transmits malaria.

Watch an animated visualization of how the Large Hadron Collider works, including how particles are accelerated through a series of machines and how collision data is collected and distributed worldwide.

Peek into the love lives of thousands of strangers whom Stanford University researchers have been tracking since 2017 on this interactive page.

The world's largest waterfall is in the ocean and is more than three times the height of Angel Falls, the largest waterfall on land.

Listen to audio clips from Hoover, a harbor seal named after its insatiable appetite, who learned to say English phrases such as 'hello there' and 'come over here.'

Here are some tips from Pew Research to help you distinguish between a good poll and an unreliable one.

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks.

'Bibliotherapy' is of increasing interest as a way to improve mental health and help navigate complex life situations—with people immersing themselves in the experiences of fictional characters or nonfiction and self-help books to find relief and gain personal insights.

On a cruise ship, the average person uses about 50 gallons of water a day, which is treated by bacteria and onboard filtration systems, then stored until the ship can legally discharge the wastewater.

Explore how the most commonly used words in the English language have changed from the 1950s to 2023.

Researchers generally group gut bacteria into six different categories, with varying amounts of these microbes residing in different parts of the digestive tract.

The US has discontinued a variety of different currency denominations over the years—including a $100K bill.

Explore how temperatures compare to historical averages in cities worldwide with this interactive global monitor.

Watch a two-year time-lapse of a pinecone seed transforming into a pine tree.

Explore the wineries of Napa Valley with an interactive map of its hundreds of wineries, vineyards, and tasting rooms.

Humans tend to imagine aliens as humanlike, but that's probably unlikely. Three different hypothetical planets show how aliens' bodies could take many forms.

Between 2002 and 2012, at least 12 people were killed in the Philippines in incidents related to off-key karaoke singing of Frank Sinatra's 'My Way.'

Explore an interactive forecast of the future of the universe, from the return of Halley's Comet to the last light in the cosmos.

Explore a detailed map of Odysseus' fictional journey from 'The Odyssey.'

Robert Smalls escaped slavery by piloting a stolen Confederate ship to freedom, then became an influential Black political leader during Reconstruction.

Examine this captivating animation 'building' a human—illustrating the roughly 40 weeks of fetal development.

This interactive website features nearly 40,000 photos from Wikipedia for you to create visual mosaics with.

Explore an interactive timeline of Earth's 4.5-billion-year history to visualize shifting landmasses and oceans, view the locations of significant asteroid impacts, and learn about major geological and biological events.

Lake Sørvágsvatn sits about 32 meters (105 feet) above sea level, but the taller surrounding cliffs create an optical illusion that makes it appear to float much higher above the ocean.

See where your state ranked in an analysis of the best public school systems in the US.

Play the role of a student as you try to navigate college and remain debt-free.

All rainbows are 'raincircles' caused by water droplets separating white sunlight into a spectrum of colors, but Earth's surface blocks the bottom half of the circle from our line of sight.

Joan Didion interviewed The Grateful Dead in 1967, before they became music icons.