'The consumer isn't a moron, she's your wife' is among David Ogilvy's most memorable pieces of advertising advice.

'Ogilvy on Advertising' is David Ogilvy's career memoir full of his favorite copywriting advice

Ogilvy is one of the most famous and influential advertising executives in history, known for his focus on research-driven advertising. But he also wrote multiple books, including "Ogilvy on Advertising," which the Founders podcast dives into in this episode.

Warren Buffett once referred to David Ogilvy as a genius

Buffett also owned stock in Ogilvy & Mather, David Ogilvy's advertising agency. This podcast episode dives into an overview of one of Ogilvy's best-selling books, "Confessions of an Advertising Man," which he wrote in part to grow his agency business.

Scroll through a 75-year timeline of Ogilvy’s iconic ads

From the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history.

David Ogilvy’s brother helped get him into the advertising business

Ogilvy sent a copy of his stove sales manual, "The Theory and Practice of Selling the AGA Cooker" (which Fortune magazine later called "probably the best sales manual ever written”) to his brother, who was working at London ad agency Mather & Crowther at the time.

David Ogilvy once called WPP Founder Martin Sorrell ‘odious’

WPP acquired Ogilvy & Mather, David Ogilvy’s agency, in 1989. Ogilvy later offered Sorrell a rare apology letter, which Sorrell kept framed in his office.

David Ogilvy once worked for the man who created the Gallup Poll

In 1938, when Ogilvy came to the United States, he started working for George Gallup’s Audience Research Institute in New Jersey. He took his learnings with him through the rest of his career, including during World War II, when Ogilvy worked with the Intelligence Service at the British Embassy in Washington.

In one of Ogilvy’s most well-known ads, he put an eyepatch on the ad’s star for ‘story appeal’

A 1951 campaign for men’s clothing brand Hathaway’s shirts featuring a distinguished man … wearing an eyepatch. Ogilvy has said he added it for “story appeal,” the idea that an ad should make viewers want to know the full story. The campaign ran for more than a decade. Ogilvy explains story appeal and more of his creative principles in this video.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

How big brands keep your loyalty

We perceive ourselves as rational decision-makers—but research about our consumption habits suggest we are easily played by clever marketing. Here's how big brands design their branding to keep you coming back.

Exclusionary ads can help win over customers, some marketers argue

Slogans like "if you don't like dark roast, this coffee isn't for you," also known as "dissuasive framing," can entice specific groups of customers, some marketers say. The shift comes from the perceived authenticity of a company admitting that a product is not perfect for everyone.

Jane Maas was one of the first prominent female ad executives on Madison Avenue

Jane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue.

Amazon founder Jeff Bezos emphasizes worrying about customers rather than competition

In a 1999 shareholder letter, Bezos wrote, "I constantly remind our employees to be afraid, to wake up every morning terrified. Our customers have made our business what it is, and we consider them to be loyal to us – right up until the second that someone else offers them a better service." Motivated by fear, the entrepreneur advocates consistent innovation, experimentation, and improvement to create a better customer experience.

Poet Robert Lowell encouraged O'Connor to turn away from commercial appeal

When O’Connor secured a publisher for “Wise Blood,” her publisher envisioned it as a broad, commercial comedy, something Lowell—the accomplished poet whom she met after graduate school at Yaddo, an artist colony in upstate New York—suggested she avoid, encouraging her to lean into her more esoteric and darker interests. This interview with O’Connor biographer Brad Gooch elaborates on that advice.

'Telephone, telegraph, tell a woman:' Listen to Estée Lauder's legendary vision for word-of-mouth marketing

Without a large advertising budget, Lauder focused her marketing strategy on making high-quality products that women would love enough to tell their friends about. Those friends would later inevitably buy Estée Lauder products.

In defense of the advertisement economy

Advertising is frequently reviled for how it clutters up public spaces and our everyday experiences. Nonetheless, it allows for vast amounts of goods and services to be rendered free to millions of users—and gives users the option to pay with money or time and attention.

'It's those who lie outside ordinary experience who have the most to teach us.'

- Author Malcolm Gladwell (1963 - present)

'Early to bed, early to rise, work like hell, and advertise.'

- Ted Turner, on his secret to success (1938-2026)

‘The Kandy-Kolored Tangerine-Flake Streamline Baby’ was a letter to an editor

Wolfe pitched a story about custom-made cars to Esquire with a satirical angle. While struggling to actually put the piece together, he explained to the editor what he wanted it to be. The editor published the letter as is, removing the greeting. The seminal article became a book of essays.

One of the earliest known satires is an ancient Egyptian parody of life advice

“The Satire of the Trades” mocks the then-popular “wisdom literature,” which imparted life advice. In the text, a father, a scribe, explains why his son should work the same job, detailing the miseries of several other lines of work. His ultimate argument is that it’s best to be a manager rather than a worker: “See, there is no office free from supervisors except the scribe's. He is the supervisor!”

The ubiquitous 1990s “Got Milk?” ad campaign was intended to fix milk’s dwindling popularity in the late 20th century

Despite its success in spreading the word about milk, the sales numbers weren’t quite as impressive. This Mental Floss article details the marketing efforts themselves, as well as how milk lobbyists didn’t necessarily succeed despite their revolutionary ads.

Sam Altman's life advice

Years ago, before Sam Altman became the CEO of leading AI company OpenAI, he wrote a blog post in honor of his 30th birthday. Specifically, Altman shared some of the life advice he learned in his 20s, including guidance such as, "don't lose touch with old friends. Occasionally stay up until the sun rises talking to people. Have parties." Read the rest here.

'I love quotations because it is a joy to find thoughts one might have, beautifully expressed with much authority by someone recognized wiser than oneself.'

- Actress and singer Marlene Dietrich (1901-1992)

Read a 19th-century guide to writing a Valentine's Day card

Thomas Richardson's "London Fashionable Gentleman's Valentine Writer" offers readers romantic messages they can send to the objects of their eyes—along with some chippy kiss-offs for unwanted suitors. It might be sincere, or it might be satire. Either way, it's an entertaining read. (Some readers may experience a paywall.)

One hundred ways to improve your life without really trying

Whether it’s taking fruit to work (and to the bedroom!), being polite to rude strangers or taking up skinny-dipping, here’s a century of ways to make life better, with little effort involved …

The dot-com stock bubble taught Howard Marks about markets

Annual investment letters from Howard Marks, the billionaire cofounder of top distressed debt shop Oaktree Capital Management, are required reading on Wall Street. The prolific writer and investor explains the distinction between the folly of trying to time the market and the necessity of paying attention to market cycles. The difference makes all the difference in returns.

Consulting is more than just giving advice

A deep-dive article from Harvard Business Review argues that many clients of consulting firms need to ask more from these firms and to understand their capabilities, which range from accounting to growth strategy and more.

'I honestly think it is better to be a failure at something you love than to be a success at something you hate.'

-Comedian George Burns (1896-1996)

David Foster Wallace's iconic commencement speech

David Foster Wallace’s remarkable 2005 commencement speech, This is Water, is a timeless trove of wisdom for living a meaningful life. Here is a full transcript along with audio.

'Why am I trying to become what I don't want to be … when all I want is out there, waiting for me the minute I say I know who I am.'

-Author Arthur Miller (1915-2005) in "Death of a Salesman"

'After you make a fool of yourself a few hundred times, you learn what works.'

- Musician Gwen Stefani (1969-present)

Listen to Ray Dalio break down his most valuable principles in life and work

Dalio's now-famous principles started out as a collection of rules the finance behemoth set for himself. Since then, the list has expanded, becoming required reading for all Bridgewater Associates employees. In 2017, Dalio published an expanded version of these rules called "Principles: Life & Work," which has sold more than 5 million copies worldwide.

A quote from Sally Ride

“Three Secrets to Success: Be willing to learn new things. Be able to assimilate new information quickly. Be able to get along with and work with other people.”

Quotes by designer Gianni Versace

"You have to break a barrier every day. Fashion, to me, is born and dies every day."

George Orwell, avid outdoorsman

The writer is often pigeonholed as either a cranky paranoiac or a self-righteous scold, but this essay by Danny Heitman explores a lesser-known side of Orwell's personality: his love for nature, something that's subtly expressed in some of his greatest works.

A quote by Howard Hughes

"Do the impossible, because almost everyone has told me my ideas are merely fantasies."

Some of the 'Jeopardy!' host Alex Trebek's best quotes

"The secret to happiness, of course, is not getting what you want; it's wanting what you get."

Pop art explored the concepts of mass production and consumerism

Consumerism emerged from industrial capitalism, promoting the idea that consuming goods was linked to personal success and happiness. Artists, especially pop artists, approached this cultural phenomenon through various perspectives, some supportive of consumerism and others against. Figures like Andy Warhol embraced mass media imagery and mimicked its style, while many artists rejected the “commodification” of things by creating art that couldn’t be sold or focusing on experiences rather than objects.

Adams' famous 1776 letter urged the Founders to 'remember the ladies'

In a March 1776 letter to John, Adams urged the Founders not to grant husbands unchecked power over their wives. Historians note it was not a demand for suffrage but a challenge to coverture—the legal doctrine that denied a married woman an independent identity.

How 'Don't leave home without it' became the American Express tagline

The tagline was created by legendary New York advertising firm Ogilvy & Mather. Its first commercial was fronted by Karl Malden, famous for his role in the TV show "The Streets of San Francisco." The slogan was originally designed for American Express traveler's cheques, but was revived for the company's credit cards. (Some users may experience a paywall.)

How to resolve conflict with words, from speaking coach Jefferson Fisher

Fisher claims arguments shouldn't be won but rather unraveled. He gives numerous tips on how to approach arguments like a tested lawyer. In this "Diary of a CEO" podcast episode, host Steven Bartlett gleans incredible insights on how to spot a liar, how to resolve arguments, and more.

Experts suggest memorable toasts tell stories

According to Riaz Meghji, a Canadian media personality, unsuccessful toasts are riddled with inside jokes and stock phrases. Great toasts, he says, tell an emotional story that commemorates the occasion.

The case for optimism

Author, editor, and thinker Kevin Kelly makes an argument for optimism. Not only as a personal philosophy, but as a moral obligation, focusing on the need for optimism in overcoming challenges. Drawing examples ranging back to the Wright brothers,...

How to find happiness at work

Can someone be happy at work? Harvard Business School professor and co-author (with Oprah Winfrey) of “Build the Life You Want” attempts to answer the enduring question in this video. Brooks strays from measuring one’s power, income, or title and instead emphasizes the importance of believing in one’s work and positively impacting others.

'Be silent, if you choose; but when it is necessary, speak—and speak in such a way that people will remember it.'

- Wolfgang Amadeus Mozart (1756–1791)

Advertisers emphasized Cupid's childlike qualities to appeal to a younger demographic

Cupid is the Roman god of desire, and was often depicted in ancient mythology as both childlike and violent. In the 1800s, however, American advertisers eager to appeal to a younger demographic leaned into the less threatening versioning, portraying him as a cherubic child.

Loving bad art isn't always about mockery

Dr. John Dyck, an assistant professor of philosophy at Mississippi State, says admirers of "so good they're bad" works like "The Room" do not do so ironically. "They love it as a gorgeous freak accident of nature, something that turned out beautifully—not despite, but because of the failure of its creators."

Ten writers and thinkers on what growing older actually requires of us

The Marginalian's Maria Popova curates a collection arguing our culture has learned to dread aging while forgetting it is a privilege, and that the antidote is sustaining passions strong enough to keep us from turning inward. Voices include Simone de Beauvoir, Joan Didion, Pablo Casals, and Kahlil Gibran.

There's a college course teaching influencing 101

A class at Duke University called Building Global Audiences promises to teach students how to grow their social media followings, master the art of content creation, and, of course, eventually monetize it all. One writer took the class and wrote about what it was like to be a student.

'A lion never roars after a kill.'

-Coaching legend Dean Smith (1931-2015)

'Mutual ignorance breeds mutual distrust.'

- Businessman Andrew Carnegie (1835–1919)