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'The consumer isn't a moron, she's your wife' is among David Ogilvy's most memorable pieces of advertising advice.

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Additional insights we found via The Business Quotes
"Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels,” is another of the well-known ad man David Ogilvy's famous quotes.
He also once said, "never write an advertisement which you wouldn’t want your own family to read.”
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