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In 1957, a vice president at JPMorgan became an outspoken evangelist for psychedelic mushrooms.

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Additional insights we found via JSTOR

  1. R. Gordon Wasson wrote "Seeking the Magic Mushroom" for Life magazine in 1957, exposing the magazine's mainstream audience to what was then an underreported experience.

  2. A week later, Gordon's wife, Valentina, published her own experience of taking the psychedelics in This Week, a Sunday newspaper supplement with a circulation of 12 million.

  3. A year after Wasson published his piece in Life, the Swiss chemist Albert Hoffman, known for discovering the psychedelic LSD, isolated the psychedelic compound in the mushrooms the Wassons took, which he named psilocybin.

  4. Wasson retired from JPMorgan in 1963 and continued researching and writing about psychedelic experiences for the rest of his life.

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