A sealed copy of Super Mario Bros. sold for $3M, making it the most valuable video game cartridge ever auctioned.

The world of rare and expensive Pokémon cards

The rising value and popularity of Pokémon trading cards is driven by nostalgia, influencer culture, and the launch of Pokémon Go. Fans of the decades-old Japanese game are now seeking to buy rare cards in mint condition for thousands of dollars, sometimes even millions. Learn more about the frenzy to collect these rare cards, and how influencer Logan Paul helped boost market interest in this article.

In 2021, someone paid $2M for an unopened 'Super Mario Bros.'

The collectibles site Rally announced in 2021 that an unopened "Super Mario Bros." cartridge sold for $2M. That's the highest price ever paid for a video game.

'Super Mario Bros.' helped save the video game industry

A 1983 crash left the industry in tatters, desperate for a hit. Nintendo’s focus on a more immersive home experience was realized in “Super Mario Bros.,” bringing the industry from the arcade to the living room. The title eventually sold over 40 million units.

Koji Kondo composed the game's iconic soundtrack with a limited palette of sounds

The game's soundtrack and effects were limited by the Nintendo Entertainment System's 8-bit hardware, which had significantly fewer sounds than a typical synthesizer. That didn't stop Kondo from writing some of the most recognizable video game music in history.

Thousands of Atari cartridges were once buried in a New Mexico landfill

A waste management specialist unearthed a legendary cache of unsold games decades after they were buried, transforming one of gaming history's most famous disposal stories into an unexpected and lucrative salvage operation.

'Games That Weren't' preserves lost video game history

Since 1999, this large, online, nonprofit archive has saved the stories of cancelled and unreleased video games. See prototypes, developer history, and assets for various computers and consoles of all ages, including gems like Cartoon Network's "Toon Jam!"

Most of the 'Super Mario Bros.' sequel was borrowed from a preexisting Nintendo game

Nintendo was eager to create a sequel following the success of "Super Mario Bros.," but the original "Super Mario Bros. 2," released in Japan, proved too difficult. Crunched for time, the company used the bones of a preexisting game, "Doki Doki Panic," and inserted elements from Mario's world for the US release of "Super Mario Bros. 2," making for a follow-up that was drastically different from its predecessor.

Atari buried hundreds of thousands of video games in the New Mexico desert

The video game industry crashed in 1983, leaving the company with an enormous inventory. Looking to offload the excess, the company secretly had 800,000 cartridges buried in the desert in Alamogordo, New Mexico. For decades, the story was believed to be an urban legend, but documentary filmmakers pursued the story and, in 2014, unearthed the games.

'Super Mario Bros.' was released in 1985

The game was designed by Shigeru Miyamoto and Takashi Tezuka and published by Nintendo in Japan and North America in 1985. It’s seen as a landmark in the history of video games and minted the Mario character as a pop culture icon.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

Nintendo began in 1889 as a playing card company

As a leading video game publisher, Nintendo has contributed to expanding the prevalence of handheld and console technologies for over a century. It has also developed franchise mascots that have appeared in other media, including Mario and Sonic.

Mario's archnemesis hosted a children's show in the 1980s

"Super Mario Bros." grew so popular in the '80s, even King Koopa, the video game's villain, had his own television show, though it's been all but erased from TV history. There's good reason for that: It was a bizarre enterprise, featuring '30s cartoons, a grumpy stand-up comedian, and cheap production.

The game’s theme was the first video game composition added to the Library of Congress

Koji Kondo’s “Ground Theme,” the opening music for “Super Mario Bros.” was added to the National Recording Registry in 2023. “Having this music preserved alongside so many other classic songs is such a great honor,” Kondo said. “It's actually a little bit difficult to believe.”

The design changed video games forever

Miyamoto’s direction and Kondo’s sound showed younger generations the potential of video games, inspiring a more sophisticated form that moved far beyond the one-dimensional entertainment of the arcade era.

During a 2013 speed run of 'Super Mario 64,' the protagonist was inexplicably warped up to a new location—a glitch that would later be attributed to a cosmic ray flipping a bit within a byte responsible for tracking Mario's height.

Listen to the evolution of Nintendo's Super Mario Bros. theme, 'Ground Theme.'

Atari's 'Pong', VCRs, and CD players all launched at CES

This roundup highlights major tech milestones at CES, including the launch of the Nintendo NES in 1985, the DVD in 1996, and the virtual reality headset Oculus Rift in 2013.

1993's 'Super Mario Bros.,' the first live-action feature film based on a video game, was a massive commercial flop.

Famicom was the predecessor to the NES

Before the Nintendo Entertainment System was released in the US, Nintendo released a similar console in Japan with some interesting differences, including a Delorean-like exterior and a built-in microphone for karaoke.

Bubbles can exist in markets for collectibles, not just industries and technology

This podcast tells how "Magic: The Gathering" faced its own speculative bubble as rare cards surged in resale value—risking a Beanie Baby-style crash. It follows how the game’s creators tried to engineer a system to keep a collectibles market from collapsing.

Tetris was launched in the US at Summer CES 1988

Tetris first appeared in the US at the 1988 Summer CES, where Henk Rogers—who would later publish and market the game—first encountered it. This interview revisits that moment, with creator Alexey Pajitnov and Rogers reflecting on how the game gained global recognition.

How a lawn gnome became the hottest item at the Masters

The kitschy piece of memorabilia debuted in 2016 and has since become a highly sought-after collectible for Master attendees. This ESPN deep dive explores how it happened and what makes the strange little item so attractive for golf fans.

The game turned Mario into a pop culture icon

The character has appeared in over 200 games and has had his own movies, television shows, and other kinds of entertainment.

Sudoku was originally called 'Number Place'

While there are earlier variations on the game, the modern version appeared in 1979, though it was then called "Number Place." The game was slightly altered and renamed in Japan.

Nintendo developed the character as its technology improved

Nintendo developed the Mario character as video game technology became more sophisticated. In 1991, Charles Martinet began playing Mario at trade shows and then voiced the character for 1996’s “Super Mario 64,” which included the now-classic catchphrase, “It’s a-me, Mario!”

Retrospekt is one of many companies making money by flipping old, fan-favorite technology like Polaroids, cassette tapes, and Tamagotchis.

NFL stadiums are designed to maximize profit, not number of seats

Most stadiums are actually getting smaller as the cost of land rises. Owners have sought to increase returns by designing prestige suits and clubs (rather than just more general admission) and laying out the stadium to maximize customer purchases.

A visual guide to the athletic events the Olympics left behind

The series of competitions in today's version of the Olympic Games are the survivors of years of experimentation. This illustrated guide details some of the sports and creative competitions that didn't make the cut. Some sports were dropped due to their lack of visual appeal, while others were simply too specific, like the swim limited to sailors of the Royal Greek Navy.

Extreme Games rebranded as X Games for global appeal

In 1996, ESPN shortened “Extreme Games” to “X Games” to make the name easier to translate for international broadcasts and to strengthen branding as the competition expanded to global markets.

How the inventor of Mario designs games

Shigeru Miyamoto has created some of the most iconic video games in history, from Super Mario Bros. and Donkey Kong to The Legend of Zelda. The game producer boils down his creative philosophy to three basic principles: story, simplicity, and...

The general public cannot buy Super Bowl tickets at face value

The NFL controls every Super Bowl ticket, distributing none through a general public sale; after allotments to teams, players, sponsors, and the league, only about 11,600 tickets—roughly 16%—are available to fans at face value, mostly via team lotteries.

A 1930s card game birthed modern fantasy sports

"National Pastime" used the statistics of real Major League Baseball players to determine a winner, creating the template for the modern fantasy sports model.

Pickleball's popularity has created a power struggle

The sport's sudden rise has led to a tumultuous landscape with battles over governance, court space, and player rights. This Sports Illustrated deep dive examines the competing billionaires vying for control, the conflicts over court usage and noise disputes, and how a second proposed Hall of Fame is dividing the sport.

'Pac-Man' was the rare early video game aimed at both men and women

The early arcade games were mainly aimed at boys and young men, with a focus on sports and violence. Toru Iwatani was interested in appealing to a wider audience and created "Pac-Man," released in Japan in 1980.

The fitness industry has seen a lot of fads—and Peloton might be one of them

Like SoulCycle and Tae Bo, Peloton has struggled to stay at the forefront of the fitness industry. Despite periods of incredibly high interest and high-profile users (like the Obamas), Peloton has lost many users since the pandemic ended—and has struggled to add more. (Some users may experience a paywall.)

The levels for 'Super Mario Bros.' were designed by hand

Miyamoto and codesigner Takashi Tezuka sketched the world of the game—called Mushroom Kingdom—by hand before handing it off to developers. In the interview below, they show off some of those original illustrations.