Beanie Babies used to be viewed by some as alternative investments

The Beanie Baby craze is known as one of the wildest collectible bubbles in history

The Beanie Baby boom saw collectors drive prices for stuffed animals into the hundreds or thousands of dollars, fueled by hype surrounding scarcity and online bidding wars. When demand collapsed in the early 2000s, the market crashed—leaving steep losses for many speculators.

Bubbles can exist in markets for collectibles, not just industries and technology

This podcast tells how "Magic: The Gathering" faced its own speculative bubble as rare cards surged in resale value—risking a Beanie Baby-style crash. It follows how the game’s creators tried to engineer a system to keep a collectibles market from collapsing.

Pop culture sometimes changes the way people invest

After the "Barbie" movie premiered, the number of investors in Barbie parent company Mattel's stock grew more than six times larger on the investment platform Public, according to the platform's recent report. Other cultural trends have affected which stocks investors choose as well.

Pop Mart is the company behind the viral Labubu toy craze

Labubus, the Chinese collectible toys, are being heralded as the next Beanie Babies. Pop Mart, the company behind the Labubus, is using a few psychological tools to keep the Labubu economy booming.

How 'Star Wars' turned toys into collectibles

George Lucas licensed the "Star Wars" franchise to Kenner Products, which created small figurines that became wildly popular. By the 1977 Christmas season, they were facing a shortage and sold mail-in rainchecks, effectively allowing customers to purchase figures that weren't yet produced. The strategy worked, portraying the toys as valuable collectibles whose price would appreciate.

Alternative investments have become more popular since the 2008 financial crisis

When the traditional markets crashed during the 2008 financial crisis, many people saw the value of their traditional investments plummet and began to look into alternatives as a result.

The world of rare and expensive Pokémon cards

The rising value and popularity of Pokémon trading cards is driven by nostalgia, influencer culture, and the launch of Pokémon Go. Fans of the decades-old Japanese game are now seeking to buy rare cards in mint condition for thousands of dollars, sometimes even millions. Learn more about the frenzy to collect these rare cards, and how influencer Logan Paul helped boost market interest in this article.

Listen to a podcast episode about the time a 'Bored Ape' NFT—a valuable, unique digital asset stored on a blockchain—was kidnapped.

Learn how fine jewelry investing works with this beginner's guide.

Retrospekt is one of many companies making money by flipping old, fan-favorite technology like Polaroids, cassette tapes, and Tamagotchis.

A unique art piece became the most expensive NFT when it sold for $92M

Non-fungible tokens sold for millions of dollars during their popularity peak from 2021 to 2022, with the top ten most expensive NFTs all costing upwards of $7M.

Tulips were once viewed as alternative investments in Holland

In the 1600s, during a period of relative wealth for the Dutch after they gained their independence from Spain, some started collecting rare flower bulbs that created speckled and striped tulips.

Crypto history's is full of bizarre stories

Digital currencies based solely on misspellings of former President Joe Biden’s name have skyrocketed, and backers of a token based on a Shiba Inu wearing a hat raised $690K to get their logo on the Las Vegas Sphere.

Bitcoin, the oldest and most popular cryptocurrency, is a digital cash alternative introduced in 2009 that rapidly grew in popularity and now boasts a global user base.

Explore a guide to investing in alternatives

Investors often use alternative investments, from collectibles to real estate, as a way to diversify their portfolios in case of market volatility. Getting started investing in these alternatives differs depending on the investment.

NFTs have been leveraged by brands to represent physical and digital items

The buzz around non-fungible tokens has faded since 2021 to 2022, when brands including Prada and Starbucks launched their own NFTs. While Prada’s NFTs were linked to limited-edition fashion items, Starbucks’ were part of a loyalty program.

Shrunken human heads were once a valuable commodity.

There's a debate over whether or not Hermes Birkin bags are good investments

Hermes often requires would-be buyers of its luxury Birkin purses (which can cost as little as $10K or more than $100K, depending on the bag) to have a relationship with a sales associate before getting off the company’s Birkin “wish list” and being granted the opportunity to purchase one.

Alternative investments can be sorted into seven major categories, according to some experts

These categories include real estate, private equity, private debt, hedge funds, collectibles, and more.

Alternative investments can include everything from cryptocurrency to fine art

The financial assets typically fall outside the scope of traditional investments like stocks and bonds, and they’re often intended to diversify investor portfolios.

Alternative investments carry unique tax implications

The specifics depend on the type of alternative asset, as well as how long you hold it for, and your income.

When compared to stocks and bonds, alternative investments are often less regulated

Alternative investments are also often less liquid than traditional investments; they carry unique risk, return, and tax considerations.

'Tulip mania,' the 1630s Dutch craze where rare bulbs were briefly traded like luxury assets, may have been the first financial bubble—and it still shapes markets today.

Not all alternative investments are easy to invest in

For instance, some alternative investments are only available to accredited investors or high-net-worth individuals. Others have relatively high fees compared to traditional investments.

At their peak, some believed NFT royalties could create a new income source for artists

Non-fungible tokens’ role in the art world is evolving with experiments such as automated NFT royalties that generate income when an NFT is resold.

Value investing is the strategy of buying assets you believe are worth more than their current price

Famed investor Warren Buffett is known for building his empire with this strategy, which he learned from his mentor Benjamin Graham.

Venture capitalists were once bullish on DTC brands

While a physical store can only hold so many objects, online retailers without the limits of four walls that could sell their products direct-to-consumer could theoretically be great investments. But they didn’t always provide investors with expected returns.

Beads are social currency during Mardi Gras

Historians believe krewes started tossing small items, colloquially called "throws," to onlookers sometime in the 1870s or 1880s. Eventually, shiny beads became the norm and were usually given to those offering something in return. (At times, that meant free booze or the flashing of breasts.) The early strings of beads were glass, though by the 1960s most were plastic.

The alternative investments industry is expected to grow significantly in the coming years

More specifically, as of 2024, the alternative investments industry was expected to grow to more than $24T in assets in 2028—up from roughly $15T in 2022.

Explore the rise (and fall) of baby names over time

Baby names popularity and trends in the acclaimed interactive graph of baby name popularity. Watch as baby name trends rise and fall over time.

The 1980s neo-pop movement put pop art back in the zeitgeist

Pop art’s legacy is perhaps best exemplified in its longevity. Long after the end of pop art’s classical phase, a neo-pop revival ushered in a new cohort of artists like Murakami, Hirst, and Koons who brought pop once again to the top. To this day, contemporary pop artists—young and seasoned—command high prices on the open market.

Check the real-time price of bitcoin

Bitcoin has gone through several boom and bust cycles. Those peaks and valleys sit on top of a steadily rising value, growing as the currency gains wider adoption. As of 2024, bitcoin’s total market value was over $1.3T, with more than 19.6 million coins in circulation. Still, the value fluctuates.

Stablecoins' market cap surged during 2021's crypto bull market

In 2020, the value of all stablecoins was equivalent to just 1% of all physical US dollars. Roughly five years later in August 2025, that value had jumped to roughly 11% of all US cash in circulation.

Memecoins are cryptocurrency created around popular 'memes,' or viral internet jokes

Dogecoin is perhaps the most famous "memecoin." While they tend to be more volatile than other types of crypto (after all, they're often created due to ephemeral trends), that doesn't mean they can't be valuable: Dogecoin is currently one of the most valuable cryptocurrencies in the world.

Explore an alternative investments timeline

From what’s known as the first leveraged buyout, when JPMorgan acquired the Carnegie Steel Company, to the creation of the first-ever hedge fund, alternative investments have a long history.