Listen to the history of the first banner ad on the internet, which went live on October 27th, 1994 on HotWired.com and pioneered the modern concept of digital advertising.

'The Million Dollar Homepage' is a snapshot of a dead internet

In 2005, 21-year-old Alex Tew set out to make $1M by selling $1 pixels on his website, effectively creating a standalone internet billboard. The gambit worked, and because the advertisements were one-time payments, the site looks the same as it did in 2005, despite many of the advertised sites going defunct since.

The origin of the World Wide Web, plus a look at its first website and web browser

Invented by Tim Berners-Lee in 1989 while working at CERN—home of the world's largest particle physics laboratory—the Web was developed to facilitate the sharing of information among scientists at institutions worldwide. By the end of 1990, the first Web server was operational as a proof-of-concept on a NeXT workstation.

A Grateful Dead online bulletin board system inspired the early internet and counted some of tech's biggest names, like Apple's Steve Wozniak, as users.

See the original websites for companies like Google, Facebook, and Apple

Explore archived images of homepages on websites dating all the way back to 1991.

See a ranking of the most popular websites on the World Wide Web from 1995 to 2023

America Online's homepage was the most popular website through mid-2021, when the Yahoo homepage took over and, shortly afterward, became the first website to reach 1 billion monthly visits. It would not be dethroned until early 2006 by Google, a major player in the search engine market.

Many original dot-com company founders were bought out early on

The people who bought the original domains for dot-com companies and had the ideas to start businesses were often bought out by investors before becoming well-known companies. Both Pets.com and Broadcast.com were acquired early on.

How the internet became the World Wide Web: a visualization

The internet was officially born in 1983 and had more than 150 million global users by 1997, creating an international web of seemingly separate networks. This data visualization shows the growth of the internet from 1997 to 2021. Data in this...

Domains were like real estate in the dot-com era

In the early days of the World Wide Web, users needed to type URLs directly in the search bar to navigate to webpages (as opposed to the more general keyword search that browsers use now). This made simple, short, and intuitive domain names a hot commodity. So having a domain name, like Pets.com or Rent.com, that was easy to find and understand was like owning prime real estate on the WWW. (Some users may experience a paywall.)

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

Roughly 350,000 billboards advertise across the US.

Amazon sold its first book on April 3, 1995

Before selling everything on the internet, Amazon started as an online bookstore. The company's first customer was a man named John Wainright, who purchased "Fluid Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought" by Douglas Hofstadter. There's a building named after Wainwright on Amazon's Seattle campus.

Pizza Hut helped pioneer online food delivery in 1994 with PizzaNet, a website that allowed users in select areas of California to order pizzas online.

The history of the commercialization of the internet, from ARPANET to NSFNET and beyond

NSFNET was launched in 1986 by the National Science Foundation as the first network available to all researchers, connecting them to a system of supercomputer facilities. Despite growing from 2,000 computers in 1985 to 2 million by 1993, the rapid expansion of commercial internet services led to NSFNET's decommissioning by 1995.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

Billboard began as an advertising industry magazine

The magazine was initially “devoted to the interests of advertisers, poster printers, bill posters, advertising agents & secretaries of fairs.” While it occasionally tracked music via sheet music, record, and jukebox sales through the 1930s, it added its first true top 10 singles chart in 1940.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

The Whole Earth Catalog provided an early blueprint for the social internet

The Whole Earth Catalog, a counterculture guide to alternative living, was a repository for hippie ideas. In 1985, its founder decided to bring Whole Earth to the nascent internet with the Whole Earth ‘Lectronic Link, or WELL, an early web forum.

The world's first webcam was invented in the early 1990s by scientists at Cambridge Computer Laboratory to monitor a coffee pot for researchers working in different labs on various floors.

The 1960s through 1980s are generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The 1960s through 1980s is generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

The 'big bang' of the dot-com era: Netscape's stock price doubled on the day of its initial public offering

The company behind the browser that revolutionized search went public on August 9, 1995. Just before the IPO, the company increased its initial opening price from $14 to $28. On the day the company went public, shares traded as high as $71 before closing at $58.25. The company's market capitalization exceeded $2B. The eye-popping IPO is largely considered the beginning of the dot-com bubble.

A history of the radio jingle

As the radio became a fixture in American households, advertisers recognized the airwaves' commercial potential. Inspired by 19th-century commercially minded poems, the radio jingle was born in 1926 with the ditty "Have You Tried Wheaties?" This guide from the University of Maryland walks you through the evolution of the form, with recordings of its earliest earworms.

The network’s early days were focused on movies and sports

HBO launched in 1972, with an initial focus on commercial-free movies and sports events. The network’s first-ever broadcast was an NHL game between the New York Rangers and the Vancouver Canucks, signaling its commitment to premium, live content.

The dot-com boom made Mark Cuban a billionaire

Cuban co-founded AudioNet with Todd Wagner in 1995 before it became Broadcast.com—a web app that allowed people to listen to sports commentary on their computers if they couldn't watch a game. In 1999, Yahoo bought Broadcast.com for $5.7B. By the time the market crashed, Cuban had already sold most of his stock in the company and had become a billionaire.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Billboard began incorporating streaming in 2007

For nearly 50 years, the Billboard charts primarily relied on radio airplay and retail sales. But in 2007, the magazine began incorporating early streaming services AOL Music and Yahoo! Music into its methodology, and later worked with Spotify, YouTube, and other platforms. A single stream was not weighed as heavily as a purchase of a physical CD or vinyl record. Still, streaming’s impact became evident when songs with minimal radio airplay began climbing the charts, as seen with Baauer’s “Harlem Shake,” which did exceptionally well on YouTube.

The dot-com bubble burst in the early 2000s

If you’ve heard of companies like Google and Yahoo, you’re already partially familiar with the dot-com bubble: a period from roughly 1995 to 2001, when internet companies were the hottest thing in venture capital. The “bubble” part of the term refers to the industry’s eventual implosion.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

Scroll through a 75-year timeline of Ogilvy’s iconic ads

From the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history.

View a tracker of the most popular search engines from 1993 to 2021

Before Google dethroned Yahoo! as the most popular search engine in 2002 on its way to dominating the market, significant shares of internet searches were conducted across multiple sites, including MSN, AOL, AskJeeves, and AltaVista.

Sears once tried to become a tech company

In 1984, Sears arguably created one of the first online retail services, called “Prodigy,” in 1984 alongside IBM and CBS. But it was more of a WeChat than an Amazon, offering a variety of other services to users a few years before the dot com era.

The first-ever tweet on X was sent on March 21, 2006, at 9:50 pm

The short, declarative message launched what would eventually become one of the world's most influential social media platforms. As of 2020, about 10% of X users are responsible for 92% of all posts.

The Black Friday Archive collects Black Friday ads from the past 25 years

The archive features advertisements from notable retailers such as Bath & Body Works, Gap, and The Home Depot, among others. These ads span from the years 2000 to 2024, in addition to some from early holiday sales at Macy’s in 1963.

The history of ARPANET and how it helped the US military during the Cold War

President Dwight D. Eisenhower established the Advanced Research Projects Agency in 1958, which recruited scientists to design the first large-scale computer network to support the American military during the Cold War. Academics would use the network to communicate via email among several US research universities.

The history of Reddit, the front page of the internet

The hyperactive online forum and social media platform has transformed since 2006 from a simple link-sharing site to a behemoth in digital media. Topping off its ascendancy, Reddit went public on the New York Stock Exchange in 2024, solidifying its future amid a shifting technological climate. Dive into Reddit's nearly two decades of growth with this detailed timeline.

In 1999, Microsoft and Intel’s addition signaled the information tech era for the Dow

Microsoft and Intel became the first information technology firms added to the DJIA. Their inclusion marked a turning point—the digital revolution and tech began to drive the American economy.

Memes emerged in the 1980s and 1990s

Today's Internet users might think of memes as references spread online through images, videos, and audio clips. But the merger between memes and the internet didn't happen until the 1980s and 1990s—years after the term meme was first coined to describe a different phenomenon.

Mosaic is credited for making the World Wide Web accessible to everyday people—not just scientists—for the first time

Mosaic was a web browser that allowed people to more easily access webpages on the World Wide Web. But unlike previous browsers, Mosaic was a graphical browser, which means it displayed images alongside text. This helped turn the web from a place for scientists into a cultural location that captured people's attention.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

Yahoo acquired Paul Graham's former startup Viaweb in 1998

Viaweb was the web app tech startup that Paul Graham, Robert Morris, and Trevor Blackwell cofounded before they started Y Combinator. The company sold for $49M and Viaweb was rebranded as the Yahoo Store.

The world's first text message was sent on Dec. 3, 1992, when 22-year-old engineer Neil Papworth sent 'Merry Christmas' from a computer terminal.

Elon Musk's first company was an online business directory called 'Zip2'

Musk started the online alternative to Yellow Pages in 1995 with his younger brother. Musk sold the company for $305M in 1999.

The start of commercial radio depends on how someone defines the word 'commercial.'

See a timeline of commercial radio history

Radio, as we know it, began in the 1910s. This FCC timeline traces the evolution of the medium over the century that followed, highlighting groundbreaking broadcasts, speeches, and technological breakthroughs.

Ads follow you around the internet through technology called 'cookies.'

A technological breakthrough altered how Billboard determined what was popular.

Memes grew alongside the internet

Early memes featured static images with superimposed text, but grew animated with the advent of video-sharing sites like YouTube and GIF-friendly imageboards like 4chan.

The band Radiohead launched a chatbot to promote its 2001 album, creating a popular form of artificial intelligence over 20 years before ChatGPT.

'Lazy Sunday' was YouTube's first viral hit

Initially aired on television, the 2005 "Saturday Night Live" digital short featuring Andy Samberg and Chris Parnell took off on YouTube, becoming one of the platform's first viral videos. The song may be a joke, but its success underscored how online video could extend the lifespan of regularly televised content.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad, singing the praises of 'new technology.'