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A technological breakthrough altered how Billboard determined what was popular.

Findings

Additional insights we found via The Ringer

  1. Before 1991, retail stores manually reported sales to Billboard, which then used those figures in its calculations for its weekly charts.

  2. In 1991, the magazine began using Nielsen SoundScan, a technology that tracked every unit sold in participating stores, providing a more accurate picture of what consumers were actually buying.

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