In 2025, 'Walk My Walk' by Breaking Rust, an AI-generated artist, topped a Billboard country chart.

TikTok's algorithm has changed the way hits are made

Songs aimed at TikTok's algorithm—designed for viral dances or soundtracking common experiences—often find success on the Billboard charts. An early example was Lil Nas X's "Old Town Road," which used his memes and a country-trap beat from the Netherlands to rise to the top of the Billboard charts.

Country's sound continues to evolve

Country music is having a moment. In 2023, it saw the biggest growth in market share of any genre—up nearly 22%. This overview traces country’s rise from Appalachian folk roots to its current pop, rock, and hip-hop-infused wave, with artists like Beyoncé and Post Malone joining the mix.

Several major artists have embraced manipulating the Billboard charts

Billboard is supposed to be an accurate, objective representation of the country’s listening habits, but artists and their fans have discovered ways to manipulate the magazine’s methodology in order to push tracks to the top of the charts. In 2018, Taylor Swift rewarded fans for purchasing her album multiple times; in 2020, Justin Bieber reposted suggestions that fans repeatedly stream one of his songs while they sleep.

Viral pop artists create systems of participation, not just music

Musicologist (and Swift expert) Paula Clare Harper weighs in on the factors that make music go viral. Tracks designed for shareability that feed well into content algorithms on streaming platforms are able to grow in popularity, with traditional human gatekeepers sidelined.

Billboard began incorporating streaming in 2007

For nearly 50 years, the Billboard charts primarily relied on radio airplay and retail sales. But in 2007, the magazine began incorporating early streaming services AOL Music and Yahoo! Music into its methodology, and later worked with Spotify, YouTube, and other platforms. A single stream was not weighed as heavily as a purchase of a physical CD or vinyl record. Still, streaming’s impact became evident when songs with minimal radio airplay began climbing the charts, as seen with Baauer’s “Harlem Shake,” which did exceptionally well on YouTube.

TikTok is resurrecting sampled songs

Rapper Doechii's song "Anxiety" has become a bona fide chart hit. Interestingly, its popularity on TikTok propelled Gotye's "Somebody I Used to Know" (the song Doechii's song samples) and Sleep Hallow's "A N X I E T Y" (a song that samples the Doechii song) onto the charts as well.

How Spotify creates niche genres

One of Spotify's most recognizable features is its playlists. The provider offers an endless stream of strangely titled mixes with names like "Hyperpop," "Phonk," and "Lorem," which suggest uniform genres and scenes despite featuring seemingly random assortments of artists and songs. This article unpacks why Spotify organizes its music in this way and how, unintentionally, the process erases organic movements that developed outside of the app.

Country's popularity skyrocketed in the 21st century

Thanks to the crossover success of '90s artists like Garth Brooks and Shania Twain, country music found a larger audience. By the 2000s, the genre was more popular than ever, at times accounting for nearly a quarter of the Billboard Hot 100 chart.

TikTok isn't factored into a song's rank on the Billboard charts, but it can have an impact

Billboard ranks a song's chart position based on its radio airplay, its physical sales, and its streaming numbers (across Spotify and other platforms), but doesn't include user-generated content, meaning it doesn't include TikTok videos. Keith Caulfield, Billboard's managing director of charts and data operations, notes that TikTok still has an impact, though, because listeners will often stream the app's most popular songs on other platforms.

A technological breakthrough altered how Billboard determined what was popular

Before 1991, retail stores manually reported sales to Billboard, which then used those figures as part of its calculations for its weekly charts. In 1991, the magazine began using Nielsen SoundScan, a technology that tracked every unit sold in participating stores, providing a more accurate picture of what consumers were actually buying.

The sound of country music has evolved over its lifespan

Like any genre, country music is constantly evolving. This in-depth analysis from NPR illustrates how the notoriously traditionally minded industry has been redefined, time and time again, by its greatest artists. More recently, it highlights stars like Kacey Musgraves, Sam Hunt, and Maren Morris for taking it in new directions.

Spotify and AncestryDNA launched a genetic music playlist offering

The playlist offering in 2018 purported to make a unique playlist based on cultural inheritance. The service required users to link their account, select the top five ethnic regions from their AncestryDNA results, and then Spotify would create the playlist based on that data.

Is the love song dying?

This visual essay, compiled using 65 years of industry data, is an entertaining trip through the history of pop music, exploring whether or not music has grown less romantic. But, at its heart, this isn't about the Billboard charts—it's about the many different ways we define romance.

Music today is often intended to circulate on social media

Artists are increasingly using TikTok and other short form video platforms as a space to promote their music. One scholar notes this emphasis, and connect it to Taylor Swift's early use of social media to promote her own work and brand.

Billboard’s Hot 100 methodology is notoriously private

The magazine’s singles chart is based on on-demand streams (from platforms like Spotify), digital sales (from stores like iTunes), and radio airplay. Not all of those sources are weighted equally, though—sales are more important than airplay, and airplay is more significant than streams. In 2018, Billboard began weighing streams from premium subscriptions more heavily than free streams (like listening to a song on Pandora).

Taylor Swift influenced record labels to change the way they write contracts

In addition to being a successful songwriter, Taylor Swift is a change-maker in the music industry. She asserted creative control over her music, re-recording her earlier albums after she lost the rights to them, and sparked a vinyl revolution in a digital age.

2025 marked the first time in 35 years a hip-hop song wasn't in the top 40

The Billboard Hot 100 chart dated October 25, 2025, didn't have any rap or hip-hop songs in its top 40 singles, something that hadn't happened since Feb. 2, 1990. One explanation is a Billboard methodology change, and another is Taylor Swift's "The Life of a Showgirl."

The self-titled country album hinted at what would come later

While Taylor Swift eventually crossed over to pop, a Pitchfork review of her first release hints at the ingredients that would fuel Taylor’s rapid ascent and help her connect with fans, including songs with catchy melodies, relatable themes, and deeply personal lyrics that reflect her experiences as a young woman.

Taylor Swift frequently reinvents herself musically

Swift began her career as a country music artist, morphed into a pop singer, and from there experimented with everything from dance to anthemic pop-rock to a more indie singer-songwriter sound. Her introspective 2020 album “Folklore” offered melancholic tunes to accompany the uncertain times of the COVID-19 pandemic.

Three rock stars who made great country music

Steven Tyler, Tina Turner, and Darius Rucker all crossed into country. The author claims the trio shared a common trait: they weren't chasing a new audience. Instead, they were delving deeper into a sound already present in their work.

One writer traces the evolution of a Billboard chart over 25 years

Billboard introduced its Modern Rock Tracks chart in 1988, looking to capture the rising popularity of acts like the Cure, REM, and U2. Music writer and Billboard obsessive Chris Molanphy traces the chart from his earliest days through grunge, alternative, and corporate eras, demonstrating just how much taste changes over time.

Some critics say comparing chart rankings across decades is meaningless

Although Billboard’s charts are presented as objective measures of a given song’s popularity, the company’s changing methodology (alongside changes in technology and listener habits) has made weighing chart success from different eras an imperfect science.

One musician went to bed one night as a street sweeper and woke up a national celebrity

24-year-old Macario Martínez was making roughly $10 a day and working 8-hour shifts as a street sweeper in Mexico. The aspiring musician and composer went viral after posting a love song of his on TikTok. He has since quit his day job and has millions of listens on Spotify.

Watch Taylor Swift write a song

Taylor Swift is one of the most famous and successful entertainers of the modern era, whose music wins fans and Grammy awards, and secures billions of streams on Spotify. In this clip from the Netflix documentary Miss Americana, Taylor lets cameras film her in the process of writing a song.

Watch Billy Joel deepfake himself in the 'Turn the Lights Back On' music video

Though deepfakes are often synonymous with manipulation and bad intentions, some artists have found creative uses for the technology. In this example, Billy Joel depicts himself in various eras of his career in keeping with the song's nostalgic message.

After Beyoncé won the Grammy for best country album, the Grammys created a new category

The singer took home the award for best country album in 2025 for "Cowboy Carter." Months after the awards, and some criticism from the country community, the Grammys announced a new category for 2026: best contemporary country album. Ostensibly, that makes room for the genre's traditionalists and its innovators, though the distinction between the two categories is vague.

Billie Eilish and TikTok helped inspire a bossa nova resurgence

Eilish's 2021 song "Billie Bossa Nova" along with a handful of other younger artists, like Laufey and Beabadoobee, have inspired Gen Z's interest in the genre, with the music soundtracking tens of thousands of videos on TikTok.

Experts don't believe upbeat tunes, called 'recession pop,' are legitimate recession indicators

Social media users have begun deeming pop music by the likes of Kesha and Katy Perry a "recession indicator" as they try to predict the next economic downturn.

How the cicada entered popular music

For significant swaths of the country, cicadas are a calming summer soundtrack. In the past few decades, though, the insects' distinct sound have also entered the music world, providing drone and ambience for a range of musicians.

Why Robyn's 'Dancing on My Own' became an anthem

Robyn's "Dancing on My Own," was a low-key hit when it was released in 2010, but it's become an anthem in the time since then, influencing artists like Lorde and Charli xcx and inspiring an iconic scene on HBO's "Girls." This article breaks down why that is, studying the song's beats per minute, which match humans' typical walking pace, and the queer experience reflected in its lyrics.

Bands largely disappeared from the charts in the 21st century

Chris Dalla Riva analyzed 65 years of Billboard charts and found that bands (even those that don't play instruments) severely declined in the 21st century, largely replaced by solo artists.

How Apple's GarageBand changed music

Apple's preinstalled, easy-to-use software GarageBand was first released in 2004. Since then, it's changed the way artists write and record music. The program's accessibility and ease of use have allowed beginner artists to experiment and find their voice, while major artists like Rihanna, Grimes, and Bjork have used the program to record hit singles and perform live. This article from the Red Bull Music Academy explains how the basic interface reshaped an industry.

The surprising and strange sources behind 12 famous songs

Britney Spears's "Toxic" borrowed strings from a 1981 Bollywood film, Billie Eilish sampled The Office, and one duo made an entire album using only the sounds of their Whirlpool washing machine. Explore how sampling can pull from pretty much anywhere.

Taylor Swift's one-note melody increases her relatability

Despite music’s variety, a few musical elements have been scientifically proven to make a song compelling to listeners. Swift's one-note melody helps her songs mimic the cadence of speech, assisting in her storytelling and accessible image.

Read an early piece of journalism on country music

This 1904 Harper’s Weekly article from Emma Bell Miles offers an early example of country music criticism. Miles traces the music’s roots to the mountaineers who pioneered it. It’s a famous piece for music writers: Miles saw a phenomenon building in the hills long before any major record label.

Drake has more top-five Hot 100 hits than any other artist

In 2022, the rapper’s collaboration with DJ Khaled and Lil Baby, “Staying Alive,” reached the number five slot on the Billboard Hot 100 chart. That was his 30th track to reach the top five, surpassing the Beatles’ record of 29, which they achieved in 1970 with “The Long and Winding Road.”

Spotify took 18 years to reach profitability; 70% of revenue goes to rights-holders

The music streaming company lost revenue for years as it sought to grow, but once it went public, investors pushed the company to expand into podcasts, cut costs, and prefer passive mood listening via algorithmic curation to increase value. Users have mixed feelings about using it.

Motown Records used the assembly line for songwriting

In the 1960s, Motown Records was the world's most reliable rock 'n' roll label and the home of the Supremes. That success was largely due to its songwriting process, a finely tuned assembly line model inspired by Motown owner Berry Gordy's time working at the Ford Motor Company.

YouTube no longer provides data to Billboard

Billboard began using data from YouTube in 2013, tracking the platform’s most popular songs as it became a hub for listeners. That relationship ended in January 2026, when YouTube announced it was ending the partnership, citing a disagreement over how Billboard weighted premium users more heavily than free users.

Taylor Swift outsmarted her label by re-recording her albums

After Taylor Swift lost the rights to her songs, she lost control over what she could and couldn't do with them. Aware of her fan base, she re-recorded them, encouraged fans to listen only to her new versions, and improved the production quality, creating new hits out of existing songs.

Biz Markie's "Alone Again" changed the laws for sampling

Before 1991, there was no established legal standard for the gray area of sampling. That changed when Gilbert O-Sullivan sued Biz Markie for using his song "Alone Again (Naturally)." After the case, labels were required to clear all samples, and artists were discouraged from creating sample-heavy music.

The song 'Born to Run' took six months to record

Springsteen's early records were commercial flops, leading Columbia to offer the songwriter an ultimatum: He would deliver a hit single or be dropped by the label. He delivered what they wanted with "Born to Run," but sessions for the song lasted half a year. Embed: Podcast

Chuck Berry was one of the genre's early innovators

A pioneer of rock ‘n’ roll, Berry redefined music in the 1950s with hits like "Maybellene" and "Johnny B. Goode." Drawing from blues and country, his signature riffs and storytelling influenced generations of artists.

Browse over a century of issues of Billboard, the definitive music industry magazine, to trace nearly every American musical trend of the past century.

Fleetwood Mac's 'Dreams' reentered the pop charts thanks to a viral video

In 2020, a man from Idaho named Nathan Apodaca filmed himself drinking cranberry juice while skateboarding and mouthing along to Fleetwood Mac’s “Dreams,” a hit from their 1977 album “Rumours.” The video’s popularity on TikTok introduced the song to a younger generation (and reintroduced it to older ones). In turn, listeners sought it out on streaming platforms, sending it back into the Hot 100.

Ray Charles' 'Modern Sounds in Country & Western Music' albums blurred genre lines

Released in the midst of the Civil Rights Movement, Charles’ records showed that country music, by then largely segregated, was an American music, no matter one’s background.

The history of rickrolls (this isn't one)

Rickrolling describes a bait-and-switch meme in which a seemingly relevant hyperlink takes clickers to videos or gifs of Rick Astley’s 1987 single, “Never Gonna Give You Up." It's possible this seemingly ubiquitous internet prank can be traced to a 2006 segment of a radio show in rural Michigan. Erik Helwig called into the show during a listener comment segment and, without saying anything, played Astley's single for all those tuning in.

Rock 'n' roll's history in 60 seconds

In the late 1940s, rock 'n' roll emerged from a mix of blues, country, gospel, and jazz. It gained traction through radio, rebellious icons, and evolving sound. This overview traces the genre’s roots, rise, and lasting influence—from early pioneers to the British Invasion and beyond.

PSY—GANGNAM STYLE

One of the first K-pop songs to reach a critical mass of fans in markets far outside of South Korea was 'Gangnam Style'—a lighthearted, catchy track from Korean rapper Psy that soon had fans around the world trying out the music video’s signature horse-riding dance. The video for the song, which was uploaded to YouTube in July 2012, was also the first on the platform to reach 1 billion views.

Rock expanded to Africa, where it was used as a political artform

The Nigerian rock scene began after Bill Haley’s "Rock Around the Clock" film premiered in the country, inspiring young people to take up electric guitars. The music was also an integral part of the country’s civil war, with conscripted bands entertaining soldiers on both sides of the conflict.