Read about how Spotify creates niche genres, from 'Webcore' to 'Phonk.'

Explore the niche music genres, including 'Spanish synthpop' and 'South Dakota indie,' that Spotify uses to tag its music.

Spotify and AncestryDNA launched a genetic music playlist offering

The playlist offering in 2018 purported to make a unique playlist based on cultural inheritance. The service required users to link their account, select the top five ethnic regions from their AncestryDNA results, and then Spotify would create the playlist based on that data.

Inside the rise of focus music

Any casual YouTube or Spotify user has likely stumbled upon a playlist called "lo-fi beats to study and relax to" while searching for new music. Those "lo-fi beats" actually represent a growing genre of music called "focus music." Spotify, for instance. saw a 50% increase in listening time for focus playlists in its 2023 Wrapped report. This article explains why productivity tunes are on an upswing right now. Read it here.

Spotify took 18 years to reach profitability—and roughly 70% of its revenue goes to rights holders.

An intern had the original idea for Spotify's viral 'Wrapped' stories—and was never compensated for it.

Viral pop artists create systems of participation, not just music

Musicologist (and Swift expert) Paula Clare Harper weighs in on the factors that make music go viral. Tracks designed for shareability that feed well into content algorithms on streaming platforms are able to grow in popularity, with traditional human gatekeepers sidelined.

Spotify's success turned Swedish entrepreneur Daniel Ek into a billionaire in his mid-30s.

Around two-thirds of Spotify's revenue goes to rights holders, including record labels, artists, and songwriters.

Watch Gayle King interview Spotify CEO Daniel Ek to talk about various issues the company has faced.

Read a user's review of the differences between Spotify and its closest rival, Apple Music.

Billboard’s Hot 100 methodology is notoriously private

The magazine’s singles chart is based on on-demand streams (from platforms like Spotify), digital sales (from stores like iTunes), and radio airplay. Not all of those sources are weighted equally, though—sales are more important than airplay, and airplay is more significant than streams. In 2018, Billboard began weighing streams from premium subscriptions more heavily than free streams (like listening to a song on Pandora).

Spotify went public in 2018 with a direct listing rather than a traditional IPO.

Spotify has long been the subject of criticism over complaints that it doesn't pay enough money to musicians.

The psychedelic playlist inspired by a Johns Hopkins experiment

Dating back to 1967, the playlist is over seven hours long and organized in such a manner as to echo users’ experiences as their trips rise, crest, and fall. According to the initial creator of the playlist, the music is a “nonverbal support system” that keeps users from prematurely returning to normal consciousness.

Spotify founder Daniel Ek was raised in Sweden by a single mother.

Billboard began incorporating streaming in 2007

For nearly 50 years, the Billboard charts primarily relied on radio airplay and retail sales. But in 2007, the magazine began incorporating early streaming services AOL Music and Yahoo! Music into its methodology, and later worked with Spotify, YouTube, and other platforms. A single stream was not weighed as heavily as a purchase of a physical CD or vinyl record. Still, streaming’s impact became evident when songs with minimal radio airplay began climbing the charts, as seen with Baauer’s “Harlem Shake,” which did exceptionally well on YouTube.

The surprising and strange sources behind 12 famous songs

Britney Spears's "Toxic" borrowed strings from a 1981 Bollywood film, Billie Eilish sampled The Office, and one duo made an entire album using only the sounds of their Whirlpool washing machine. Explore how sampling can pull from pretty much anywhere.

See Spotify's most-streamed albums to date, from Bad Bunny's 'Un Verano Sin Ti' to Olivia Rodrigo's 'Sour.'

Music today is often intended to circulate on social media

Artists are increasingly using TikTok and other short form video platforms as a space to promote their music. One scholar notes this emphasis, and connect it to Taylor Swift's early use of social media to promote her own work and brand.

An introduction to becoming a K-pop superfan

K-pop is not a genre but rather an ever-evolving industry. This resource breaks down the different eras of K-pop. Learn how the first generation, with bands like H.O.T., evolved into today’s fourth generation, where idols can train and debut outside South Korea. Find new groups to listen to, and appreciate the diversity of the different groups’ sounds.

Spotify founder Daniel Ek has shadowed other founders like Mark Zuckerberg, taking meeting notes for them and even getting them coffee.

Band names often fit into 'semantic spaces'

Linguist Chi Luu explains that we often understand and identify with band names, even if they're odd (or nonsensical) word combinations, based on their associations with other words. For example, bands that begin with "The" often nod to 1960s garage rock; heavy metal bands often rely on morbid or funereal words.

TikTok's algorithm has changed the way hits are made

Songs aimed at TikTok's algorithm—designed for viral dances or soundtracking common experiences—often find success on the Billboard charts. An early example was Lil Nas X's "Old Town Road," which used his memes and a country-trap beat from the Netherlands to rise to the top of the Billboard charts.

TikTok isn't factored into a song's rank on the Billboard charts, but it can have an impact

Billboard ranks a song's chart position based on its radio airplay, its physical sales, and its streaming numbers (across Spotify and other platforms), but doesn't include user-generated content, meaning it doesn't include TikTok videos. Keith Caulfield, Billboard's managing director of charts and data operations, notes that TikTok still has an impact, though, because listeners will often stream the app's most popular songs on other platforms.

Explore a podcast devoted to uncovering different conspiracy theories

Hear stories of controversial events from all around the world and come to your own conclusions about why they happened—and if someone shaped the narrative around them. From art fraud to the death of a Roman emperor, this Spotify podcast covers it all.

How underground radio revitalized rock 'n' roll

Early FM was a wasteland and quickly became the domain of amateurs and risk-takers, including many stations and DJs who played music that flew in the face of mainstream trends. This history of the band's scrappy beginnings unpacks how it realigned the rock charts.

Why grocery stores play music while you shop

Grocery stores don't play music just for the good vibes. Store soundtracks have been proven to increase spending and improve customer experiences, especially if the music is upbeat. If the tunes are nostalgic for the stores' key demographics, it can help develop a store’s desired brand identity. This article from Reader's Digest details the many reasons behind this strategy.

Some critics argue that Grammys favor commercially successful artists

For this two-part series of Slate’s pop music podcast "Hit Parade," pop critic Chris Malanfi looks into the relationship between commercial and critical success and how the Grammys are affected by outside influences like the Billboard Hot 100 chart.

Why TikTok's algorithm is likely driven by what you linger on

While the inner workings of the engine driving the vast majority of the app's engagement remain a secret, it is understood to rely heavily on what content users spend the most time watching rather than swipe past. Experts believe the app can develop user profiles robust enough for its algorithm to consistently match engaging content to in as little as two hours.

Bardcore: the modern exploration of medieval music

The medieval instrumentation and lyric interpretation of modern pop, rock, metal, and hip-hop took off in April 2020, launching a new and growing genre. Bardcore is defined by its use of musical nostalgia and internet culture's "memeification," according to the historians in this nearly two-hour-long podcast. Listen to this episode to hear a medievalist and music historian break down the rise, relevance, and reasons behind Bardcore.

Several major artists have embraced manipulating the Billboard charts

Billboard is supposed to be an accurate, objective representation of the country’s listening habits, but artists and their fans have discovered ways to manipulate the magazine’s methodology in order to push tracks to the top of the charts. In 2018, Taylor Swift rewarded fans for purchasing her album multiple times; in 2020, Justin Bieber reposted suggestions that fans repeatedly stream one of his songs while they sleep.

Blackpink are the most followed female group on Spotify

The widespread popularity of the four-piece girl group Blackpink has built a large community of fans—called Blink—and proven the success of unconventional marketing strategies. Instead of producing a wealth of content and new material, Blackpink releases albums slowly, building tension for their fans. During their musical breaks, the women continue to build on their icon status, working with luxury brands like Chanel or even guest-starring in major American TV shows like “The Idol.”

Listen to a jazz composition triggered by the New York City Subway

A creative coder created a (synthetic) jazz ensemble that uses the locations of the city's trains to determine its performance. It's both a fascinating bit of internet culture and a fitting homage to New York, one of jazz's major hubs.

Deconstructing the most popular hip-hop samples over the last 50 years

Hip-hop celebrated its 50th birthday in 2023, a genre with humble origins that now dominates playlists and charts worldwide. A major, lesser-known feature of hip-hop is its artful use of samples from older records, a technically complex method that forms the unique soundscape of each hip-hop song. To honor the anniversary, sampling company TrackLib created a half-hour video showcasing both visually and auditorily the process used in hits over the last 50 years.

The history of music explained in 8 minutes

Traditional music history focuses on composers and sees music as an object. Historian Michael Spitzer focuses on music's role in everyday activity and sees it not as an object, but an activity. This brief history illuminates the fundamental role music plays in human culture, and sounds a hopeful not for music in the internet age.

In high school, Mark Zuckerberg rejected Microsoft's proposal to buy his music suggestion software for $950K

Mark Zuckerberg and Adam D'Angleo built a website called "Synapse," which created playlists for users based on their listening preferences and an algorithm to suggest new songs, in September 2002.

How K-pop conquered the world

How did Korean musical acts go from unpopular and at times maligned to filling arenas and creating one of the most viral music videos of all time? This 25-minute audio documentary from BBC World Service explains how social networks, plastic surgery, and government tax breaks helped turn K-pop into the multibillion-dollar global juggernaut we know today.

What to listen to if you want to focus

Have you ever put your headphones in, turned on your favorite playlist, and tuned out the rest of the world? That’s the power of music. It can improve your mood, reduce stress, and enhance focus. But what kind of music is best when working or studying? Check out this list for some suggestions.

How 'Nevermind' realigned the music industry

Nirvana's breakout album inspired other major labels to hunt for similarly loud, countercultural bands. That led to a fascinating period in popular music that found defiantly anticommercial indie acts like the Melvins, the Butthole Surfers, and Ween (among many, many others) suddenly offered lucrative contracts.

Influencers have changed what music festivals look like

One major criticism of Coachella is that it's a playground for ultrarich people, with celebrities and influencers posing for selfies at a polo club. This article dissects the legitimacy of that stereotype and argues that the backlash to it has altered the festival's cultural standing.

50 years of research has focused on unraveling the relationship between music and frisson

One insight reveals that musical passages with surprising volume changes or unexpected harmonies and beauty are more likely to trigger frisson, perhaps because they upend listeners' expectations.

Prince pioneered what would come to be known as 'the Minneapolis Sound'

Inspired by eclectic artists like Sly and the Family Stone, as well as lesser-known mentors and peers in the Twin Cities, Prince blended R&B, rock, pop, new wave, soul, funk, punk, and more, creating a sound that defied easy categorization.

Phil Spector's 'wall of sound' revolutionized girl groups—and pop music

The method captured a room of live musicians and transmitted the sound into a basement outfitted with more speakers and microphones. That sound was then sent into the central control room, producing a massive recording that sounded unlike anything else in pop music.

Nearly a quarter of the US's 451 top-ranked podcasts belong to the true crime genre

Perhaps, Pew Research Center proposes, this popularity stems from the fame of "Serial," the 2014 hit series about a 1999 murder in Baltimore. Politics and government is the second top genre. Outside typical genre divides lie series such as fictional radio stories and Dungeons & Dragons podcasts, which account for 12% of top-ranked podcasts.

The internet has changed the definition of a cult classic

Cult classics were often established slowly over time, often through alternative outlets, like independent video and record stores, underground magazines, and tape trading. The internet has put those delivery methods on hyperdrive, helping to splinter the notion of a mainstream monoculture. The Ringer's Miles Surrey wonders whether anything can have a "cult following" if everything now exists outside the "mainstream."

Browse over a century of issues of Billboard, the definitive music industry magazine, to trace nearly every American musical trend of the past century.

The news feature that broke grunge

The Sub Pop label paid for journalist Everett True, then writing for Melody Maker, to fly to the sleepy northwestern city to check out the scene, which was breeding a curious mix of punk rock and heavy metal. The gambit worked. "The most vibrant, kicking music scene encompassed in one city for at least 10 years," Everett wrote.

YouTube brought endless content—and endless culture wars

How did YouTube grow from a startup in 2005, to a media powerhouse with more than 2.5 billion monthly logged-in users who watch more than 1 billion hours of video every day? That’s what this podcast interview with Bloomberg tech reporter Mark Bergen on NPR’s Fresh Air explores.

K-pop is one of South Korea's biggest exports

Writer Vivian Yoon could never have imagined that the music she secretly loved as a kid growing up in Los Angeles’ Koreatown would become the phenomenon it is today. In this 14-part podcast, Yoon takes the deepest dive into the history of K-pop, a surprising journey that passes through the 1992 LA riots and a hip-hop club in Seoul once frequented by Black American GIs.

A lot of jazz relies on syncopation

The style is when a musician plays a rhythm on the opposite side of the beat. That means notes are played on the "upbeats," or the spaces between the main beats of a musical bar. The effect is music that can sound unpredictable, even if it's been carefully constructed.