Explore the niche music genres, including 'Spanish synthpop' and 'South Dakota indie,' that Spotify uses to tag its music.

How Spotify creates niche genres

One of Spotify's most recognizable features is its playlists. The provider offers an endless stream of strangely titled mixes with names like "Hyperpop," "Phonk," and "Lorem," which suggest uniform genres and scenes despite featuring seemingly random assortments of artists and songs. This article unpacks why Spotify organizes its music in this way and how, unintentionally, the process erases organic movements that developed outside of the app.

Spotify and AncestryDNA launched a genetic music playlist offering

The playlist offering in 2018 purported to make a unique playlist based on cultural inheritance. The service required users to link their account, select the top five ethnic regions from their AncestryDNA results, and then Spotify would create the playlist based on that data.

Inside the rise of focus music

Any casual YouTube or Spotify user has likely stumbled upon a playlist called "lo-fi beats to study and relax to" while searching for new music. Those "lo-fi beats" actually represent a growing genre of music called "focus music." Spotify, for instance. saw a 50% increase in listening time for focus playlists in its 2023 Wrapped report. This article explains why productivity tunes are on an upswing right now. Read it here.

Spotify's most-streamed albums to date

Interested in people's listening habits? Look through this up-to-date list to find out the most streamed albums on Spotify. See which musicians top the list by year, decade, or even all-time.

Streaming helped propel Bad Bunny to the top of the charts

For decades, labels believed Spanish-language artists had to sing in English to break into the mainstream. Metrics on YouTube and Spotify, though, have shown that listeners are interested in artists like Bad Bunny, who have intentionally made music in Spanish and have become immensely popular.

Viral pop artists create systems of participation, not just music

Musicologist (and Swift expert) Paula Clare Harper weighs in on the factors that make music go viral. Tracks designed for shareability that feed well into content algorithms on streaming platforms are able to grow in popularity, with traditional human gatekeepers sidelined.

Spotify took 18 years to reach profitability; 70% of revenue goes to rights-holders

The music streaming company lost revenue for years as it sought to grow, but once it went public, investors pushed the company to expand into podcasts, cut costs, and prefer passive mood listening via algorithmic curation to increase value. Users have mixed feelings about using it.

The surprising and strange sources behind 12 famous songs

Britney Spears's "Toxic" borrowed strings from a 1981 Bollywood film, Billie Eilish sampled The Office, and one duo made an entire album using only the sounds of their Whirlpool washing machine. Explore how sampling can pull from pretty much anywhere.

Billboard’s Hot 100 methodology is notoriously private

The magazine’s singles chart is based on on-demand streams (from platforms like Spotify), digital sales (from stores like iTunes), and radio airplay. Not all of those sources are weighted equally, though—sales are more important than airplay, and airplay is more significant than streams. In 2018, Billboard began weighing streams from premium subscriptions more heavily than free streams (like listening to a song on Pandora).

Explore a podcast devoted to uncovering different conspiracy theories

Hear stories of controversial events from all around the world and come to your own conclusions about why they happened—and if someone shaped the narrative around them. From art fraud to the death of a Roman emperor, this Spotify podcast covers it all.

Country's sound continues to evolve

Country music is having a moment. In 2023, it saw the biggest growth in market share of any genre—up nearly 22%. This overview traces country’s rise from Appalachian folk roots to its current pop, rock, and hip-hop-infused wave, with artists like Beyoncé and Post Malone joining the mix.

An introduction to becoming a K-pop superfan

K-pop is not a genre but rather an ever-evolving industry. This resource breaks down the different eras of K-pop. Learn how the first generation, with bands like H.O.T., evolved into today’s fourth generation, where idols can train and debut outside South Korea. Find new groups to listen to, and appreciate the diversity of the different groups’ sounds.

Billie Eilish and TikTok helped inspire a bossa nova resurgence

Eilish's 2021 song "Billie Bossa Nova" along with a handful of other younger artists, like Laufey and Beabadoobee, have inspired Gen Z's interest in the genre, with the music soundtracking tens of thousands of videos on TikTok.

Listening to K-pop in North Korea is punishable by execution

As far as we know, North Koreans are instead listening to music that serves as public service announcements or some catchy electronic music for dancing.

Band names often fit into 'semantic spaces'

Linguist Chi Luu explains that we often understand and identify with band names, even if they're odd (or nonsensical) word combinations, based on their associations with other words. For example, bands that begin with "The" often nod to 1960s garage rock; heavy metal bands often rely on morbid or funereal words.

Why grocery stores play music while you shop

Grocery stores don't play music just for the good vibes. Store soundtracks have been proven to increase spending and improve customer experiences, especially if the music is upbeat. If the tunes are nostalgic for the stores' key demographics, it can help develop a store’s desired brand identity. This article from Reader's Digest details the many reasons behind this strategy.

Bardcore: the modern exploration of medieval music

The medieval instrumentation and lyric interpretation of modern pop, rock, metal, and hip-hop took off in April 2020, launching a new and growing genre. Bardcore is defined by its use of musical nostalgia and internet culture’s “memeification,” according to the historians in this nearly two-hour-long podcast. Listen to this episode to hear a medievalist and music historian break down the rise, relevance, and reasons behind Bardcore.

In 2025, an AI-generated song became a country hit

The song, “Walk My Walk” by Breaking Rust, racked up over 3 million streams on Spotify in less than a month and went to number one on Billboard’s Country Digital Song Sales in early November 2025. Because the genre prides itself on authenticity and has a long history of workaday songwriters, the song's success was controversial in the industry. Billboard does not currently have a policy prohibiting AI-generated songs.

Listen to found cassette tapes from around the world

A growing catalog collects tapes discovered in Barcelona, New York, and other locations, featuring digitized audio for easy listening alongside any accompanying visuals or notes. Some audio fragments include voice memos and mixtapes as well.

Prince pioneered what would come to be known as 'the Minneapolis Sound'

Inspired by eclectic artists like Sly and the Family Stone, as well as lesser-known mentors and peers in the Twin Cities, Prince blended R&B, rock, pop, new wave, soul, funk, punk, and more, creating a sound that defied easy categorization.

An interactive history of Calypso, the Caribbean protest music genre

Before reggae and ska in the US, there was calypso, a protest genre developed in Trinidad and Tobago in the 1800s. This resource brings together images, descriptions, audio, and videos to teach you the origins of a massively influential musical genre.

Experts don’t believe upbeat tunes, called ‘recession pop,’ are legitimate recession indicators

Social media users have begun deeming pop music by the likes of Kesha and Katy Perry a “recession indicator” as they try to predict the next economic downturn.

Defining an indie film

Indie movies have a definite history, but the use of the word by contemporary audiences can be vague. This brief explainer goes into a few tiers of indie film and a quick historical overview.

Trot: Korea's melancholic pop that came before K-pop

Following the end of the Japanese occupation, Koreans shared their complex emotions through a musical genre called trot. Blending sorrowful lyrics with upbeat music, trot was used to dance the pain away after a difficult period.

Taylor Swift frequently reinvents herself musically

Swift began her career as a country music artist, morphed into a pop singer, and from there experimented with everything from dance to anthemic pop-rock to a more indie singer-songwriter sound. Her introspective 2020 album “Folklore” offered melancholic tunes to accompany the uncertain times of the COVID-19 pandemic.

'New wave' was coined for listeners put off by punk's ethos

The term was a reference to New Wave cinema, an iconoclastic, largely French form. Sire Records' Seymour Stein is believed to have pushed to use it to describe the label's bands, many of which came from the CBGB's scene, to avoid the negative associations with "punk rock." Sire ran a promotional campaign named "Don't Call It Punk" that made that message clear.

Blackpink are the most followed female group on Spotify

The widespread popularity of the four-piece girl group Blackpink has built a large community of fans—called Blink—and proven the success of unconventional marketing strategies. Instead of producing a wealth of content and new material, Blackpink releases albums slowly, building tension for their fans. During their musical breaks, the women continue to build on their icon status, working with luxury brands like Chanel or even guest-starring in major American TV shows like “The Idol.”

Winning (or losing) a Grammy can impact the music an artist makes

A group of sociologists wanted to understand the impact the Grammys have on artists' musical output. They discovered that winning a Grammy often emboldens artists to release music that deviates from their own previous work and others. Nominees who lose do the opposite and trend toward the mainstream.

Southern rap redefined the sound of hip-hop in the '90s

In the 1980s, most attention focused on New York, the birthplace of hip-hop, and Los Angeles, the epicenter of its burgeoning gangsta variant. By the mid-90s, though, artists like Outkast, Master P, and Missy Elliott shifted the focus to the south.

Explore more than 7,000 of the world's languages

Google collects open-source data on languages, detailing how many known speakers each language has, whether its endangered, and where in the world it is spoken.

Colombia’s biodiversity performs the national anthem

Scientists and composers in Colombia trekked more than 600 miles collecting audio from the country's vast assortment of creatures. Using parabolic microphones, recorders, cameras and field gear, they recorded the sounds of birds, whales, landscapes, and more to eventually recreate their Colombia’s national anthem using its biodiversity as an orchestra. Follow the fascinating journey and listen to the “natural anthem” in the article.

Every city has a song: Music writers identify one tune that represents their hometown, from Chicago to Buenos Aires

Staffers from SPIN magazine wade into the contentious waters of official anthems, making the case for their chosen track, from Chicago's "Tonight, Tonight" by the Smashing Pumpkins to the Bobby Bare rendition of "The Streets of Baltimore."

Bluegrass, a subgenre of country music, allows every participant to take a solo

The music grew popular after World War II and, like country, was based on a combination of blues, spirituals and Celtic folk songs. Bluegrass has a "high, lonesome sound," as pioneered by Bill Monroe, and features breaks for every melody instrumentalist to take a solo.

The psychedelic playlist inspired by a Johns Hopkins experiment

Dating back to 1967, the playlist is over seven hours long and organized in such a manner as to echo users’ experiences as their trips rise, crest, and fall. According to the initial creator of the playlist, the music is a “nonverbal support system” that keeps users from prematurely returning to normal consciousness.

Rock 'n' roll's history in 60 seconds

In the late 1940s, rock 'n' roll emerged from a mix of blues, country, gospel, and jazz. It gained traction through radio, rebellious icons, and evolving sound. This overview traces the genre’s roots, rise, and lasting influence—from early pioneers to the British Invasion and beyond.

Search set lists from more than 10 million live concerts, added and edited by fans

Taking cues from Wikipedia, this Setlist wiki allows fans and concertgoers to share which songs were actually played at live concerts, across genres. The database makes this niche information about what performers choose to play year-round available for the curious.

A lot of jazz relies on syncopation

The style is when a musician plays a rhythm on the opposite side of the beat. That means notes are played on the "upbeats," or the spaces between the main beats of a musical bar. The effect is music that can sound unpredictable, even if it's been carefully constructed.

The Bakersfield Sound challenged the music's creeping respectability

As country music leaned towards the slick Nashville Sound in the 1950s, several artists operating outside that city reacted with rougher sounds more reminiscent of honky tonk and early rock ‘n’ roll. It came to be known as the Bakersfield Sound, reflecting the California agricultural region.

Is the love song dying?

This visual essay, compiled using 65 years of industry data, is an entertaining trip through the history of pop music, exploring whether or not music has grown less romantic. But, at its heart, this isn't about the Billboard charts—it's about the many different ways we define romance.

Your favorite music can minimize physical pain, according to a 2025 study on how music can bring solace and address pain.

Music may give some of us the chills and goose bumps—perhaps because it shocks us

The science is still unsettled about why music can trigger a chill down your spine, formally known as frisson, but one theory is that anything surprising to the nervous system—including sudden beat drops or unexpected harmonies—stimulates a type of alarm response that gives rise to this feeling.

Pop music is often influenced by opera, but rarely embraces the full form

An example is pop singer Rosalía's album "Lux," where she borrows from opera, particularly in her more theatrical approach to singing, without fully embracing the form's theatrics and storytelling.

The news feature that broke grunge

The Sub Pop label paid for journalist Everett True, then writing for Melody Maker, to fly to the sleepy northwestern city to check out the scene, which was breeding a curious mix of punk rock and heavy metal. The gambit worked. "The most vibrant, kicking music scene encompassed in one city for at least 10 years," Everett wrote.

Google Search includes over 50 Easter eggs hidden behind specific search terms

Some queries—besides providing search results—trigger additional effects on the site, including tilting the page after searching for "askew," having the page perform dance moves to the song after searching for "[cha-cha slide]," and the ability to play a version of block breaker after searching for "Atari breakout."

Visualizing a synaesthetic soundscape

Artist Michal Levy has chromesthesia, a subtype of synesthesia in which sounds and music trigger involuntary associations with and sensations of color. This condition gives Levy a unique artistic perspective and ability to interact with and interpret music. In this short animation, Levy tries to capture her audiovisual experience of 'Giant Steps," considered a landmark composition in jazz history by musician John Coltrane.

Most of Netflix's subscribers are outside the US

Accordingly, each year, Netflix releases an expansive slate of international shows and movies to subscribers worldwide, including hits that crossed over to the US, like "Squid Game."

Influencers have changed what music festivals look like

One major criticism of Coachella is that it's a playground for ultrarich people, with celebrities and influencers posing for selfies at a polo club. This article dissects the legitimacy of that stereotype and argues that the backlash to it has altered the festival's cultural standing.

Steven Spielberg’s movies have a unique style

Despite their distinct genres, Spielberg films often have much in common with one another. For example, supernatural phenomena, middle-class values, and camera techniques—including long, uninterrupted shots and a dolly-zoom method called the "Spielberg Face.”

Scientists determine the smells of objects in outer space

Using spectrographic techniques, scientists determine the chemical composition of planetary atmospheres, comets, and other objects in space. Combining these chemicals in labs on Earth has revealed locations in space that smell like nail polish remover, rotten fish, and urine.

Listen to forests around the world

Looking for something soothing to listen to? Tree.fm shares audio recordings of forests sent from people all over the world. Escape into the sounds of birds chirping, water flowing, or wind in the trees. This site offers a tool for those in need of meditative noises, and a bit of digital fresh air.