Southwest Airlines was profitable for nearly 5 decades, offering free whisky, cheap late-night tickets, and free-for-all seating allocation—despite how hard it is to make money running an airline.

Many budget airlines rely on baggage charges and other extra fees to make money.

Commercial air travel's early days: Flights were short, cold, depressurized, and generally comfortable

After World War II, airlines competed for their high-end passengers by offering cocktails, meals, and plush seats, cultivating the image of the elite "Jet Set." By the 1960s, air transport was completely changing global trade and offering big profits to companies able to ship via plane.

Find out how airlines quietly became banks

Some experts suggest airlines lose money on every flight. This video dives into how airlines have leveraged their loyalty programs to make billions of dollars, effectively evolving into banks.

Some airlines—like American Airlines, which started the first modern airline loyalty program—have loyalty programs with higher valuations than the airline itself.

Budget airline Spirit announced its shutdown on May 2, 2026

After filing for bankruptcy twice, there were a multitude of reasons for the airline's shutdown, including an increase in jet fuel prices due to the conflict in Iran in the first half of 2026.

The drastically different seat tiers on airplanes are a prime example of 'price segmentation,' which is key to keeping airlines profitable.

Jet fuel is expensive—which is one reason why it's tough to make an airline profitable

Jet fuel is typically a commercial airline's second-largest expense, second only to labor. Oil prices can be volatile—there have been recent significant increases in jet fuel prices given the 2026 Iran conflict, for instance.

Find out how airline mergers created some of today's largest airlines

Four airlines dominate the US commercial airline industry: Delta, United, Southwest, and American. Many of these large companies secured their top spots in the industry via a series of mergers and acquisitions starting in the 1970s, when American acquired Trans Caribbean Airlines.

Airbus is a rare European industrial success story that overtook a rival American firm

After World War II, the US dominated aviation, particularly Boeing. To compete, Europe's major industrial nations pooled resources to form Airbus, a customer-centric airplane manufacturer. Its A320 family of planes became the most popular in airliner history, leading to profitability in the 1990s. Amid Boeing's major hurdles in recent years, Airbus remains the industry leader.

Pan Am was once the largest international airline in the US—but it shut down in 1991 after a series of financial issues, beginning with increased operating costs and reduced demand driven by the oil crisis in the 1970s.

Listen to an account of an 'airplane game' leader, a notorious, widespread illegal pyramid scheme that swept across the US in the 1980s.

In 2024, US airports generated over $1B of revenue—partly due to overpriced airport food

Some in the airport industry argue that charging street prices in airport restaurants isn't sustainable because it's more expensive to run a business inside an airport.

Nearly 3 million people fly in and out of US airports every day—but not all of those passengers generate revenue for the airlines they purchase their tickets from.

Amazon didn't have a profitable quarter until 2001, more than 6 years into its existence

Jeff Bezos, however, took pride in Amazon's early unprofitability, reinvesting the money Amazon made back into its business, prioritizing investment into long-term growth and customer acquisition over short-term gains.

When modeling the fastest way to board passengers onto an airplane, research shows that random boarding is often faster than boarding in groups.

From 1989 to 2022, Anheuser-Busch had exclusive alcohol ad rights to the Super Bowl

That meant if an alcohol company was not owned by Anheuser-Busch (and later after the merger, AB InBev), it could not advertise during the Super Bowl. This monopoly was part of how Budweiser became known for its Clydesdale Super Bowl ads.

Spotify took 18 years to reach profitability—and 70% of its revenue goes to rights holders.

See nine airplane models that transformed aviation

This visual guide jumps over the dawn of modern air travel and begins with the open-cockpit biplane flown by the first scheduled airline, the St. Petersburg-Tampa Airboat Line. (Some users may experience a paywall.)

CostCo's low-cost hot dogs: The strategy of 'loss leaders'

Wholesale food distributors like Sam's Club, BJ's, and CostCo place a premium on cutting costs for their consumers to cultivate brand loyalty. Enter CostCo's enduring $1.50 hot dog and soda combo. It's a classic example of a so-called "loss leader," a product a company loses money on but which keeps customers coming back for more. Learn the history of wholesalers and how selling over 200 million hot dogs in a year builds CostCo's brand.

Anheuser-Busch sold half of its real estate holdings to survive Prohibition

The Budweiser parent company also created and sold out more than 25 different nonalcoholic products during this time, including but not limited to infant formula, frozen eggs, and specialized coffees and teas.

See a timeline of early flights, patent approvals and the birth of the Wright Company

The brothers’ most intense period of creativity and progress came between 1901 and 1910, when their work at Kitty Hawk culminated in the first powered flight. The pair, however, were not the most business-savvy, and they struggled to take financial advantage of their pioneering work in the field.

American Express intentionally targets wealthy cardholders, who spend higher amounts per transaction and tend to make more transactions than the average cardholder, thereby reducing the company's risk.

In the 1960s, eateries started using discounted drinks (and sometimes food) as a marketing tactic to make money during off-peak hours

Today, we know happy hours as a time where bars and restaurants offer discounted alcoholic beverages (and sometimes even food or non-alcoholic drinks) in order to attract customers during off-peak hours. But originally, the term “happy hour” didn’t involve alcohol at all.

Many startup founders pull out-of-the-box stunts to get their businesses off the ground.

100 years of passenger air travel: a visual guide

This interactive timeline covers the first 100 years of passenger air travel, which was created in 1925 when the U.S. Post Office allowed private airlines to start delivering mail.

Read about 'skiplagging,' a money-saving travel hack.

Blue Origin, Jeff Bezos’ aerospace company, sent its first passengers to space in 2021

Founded in 2000, Bezos spent many years working on the company as a side project before it became more well-known around 2004, when a plot of land in Texas was purchased as a launch site for the company’s rockets. He has said that the goal of Blue Origin is to build “reusable space vehicles.” This resource details what passengers experience from takeoff to landing on a Blue Origin flight.

In 2013, American Express became the first credit card company to open an airport lounge

American Express opened its first airport lounge, the Centurion, in Las Vegas more than a decade ago. Since then, not only has American Express increased the number of lounges it has in airports across the country, but other credit card companies have also opened lounges.

Tequila overtook whiskey as a top US spirits subcategory in 2023

Tequila sales in the US totaled $6.5B in 2023, surpassing whiskey's $5.3B. The shift was partially driven by premiumization, with the majority of supplier revenues coming from premium and super-premium tiers and brands.

How a failed investment bank almost became the name of a whiskey line

In the fallout of the Great Recession of 2008, Barclays bought several assets from the failed investment bank Lehman Brothers in a fire sale and maintained the company's trademark, despite the bank's collapse. Tiger Lily Ventures attempted to launch a whiskey line parodying the name, but the product was rejected in court due to questions over Barclays' maintenance of the trademark.

Commercial air travel made international vacations more commonplace.

Modern examples of oligopolies include the airline industry

An oligopoly is a market structure dominated by a few key suppliers. In the US, as of 2021, just four airlines (Delta, United, Southwest, and American) controlled nearly two-thirds of all domestic flights, making the US airline industry one example of an oligopoly.

American Express stopped its rail service when President Wilson seized American railroads

After the US entered World War I, the federal government took control of American railways and consolidated rail companies. American Express officially exited the express shipping business in 1918 and turned its focus to its travel and financial services.

The Wing was a coworking space and private members club before it closed down

The Wing was supposed to be more than a woman’s answer to the popular WeWork coworking spaces. Founder Audrey Gelman envisioned The Wing as a private members club where women could feel empowered and dignified—if they had a few thousand dollars a year for a membership, of course. However, after racism scandals and widespread employee criticism, The Wing ceased operations in 2022.

Famously frugal Warren Buffett owns a private jet

Buffett still lives in the same house he bought in 1958 for $31.5K. He has pledged to donate 99% of his fortune to charity. Yet he owns a private jet called "The Indispensable" (formerly called "The Indefensible" because he had no defense for buying it).

In 2012, scientists purposely crashed a Boeing 727 to identify where the safest place to sit is on a plane in order to survive a belly-flop-style impact.

See a visual of the largest airlines in the US by market share.

A nightmarish vision for airplane seating

Airplane seat designer Alejandro Núñez Vicente reckons his double-decker airplane seat could revolutionize budget air travel. CNN went to the 2022 Aircraft Interiors Expo in Hamburg to try it out.

Space tourism opportunities have been explored since the end of the Apollo era

In the 1970s, Rockwell International, a NASA contractor, and others investigated manufacturing passenger modules that could fit into the Space Shuttle's payload bay. NASA also opened spaceflights to nongovernment professionals, but many such programs were ended after the Challenger disaster, which killed the first Teacher in Space participant.

Starbucks operates more than 38,000 stores on six continents

The brand started with a single Seattle cafe and grew into an international sensation, thanks to former CEO Howard Schulz’s bold move toward “reigniting the emotional attachment with customers” rather than focusing on expansion.

Explore a timeline of advancements in American aviation

From the Wright brothers' flight of the first powered plane in 1903 near Kitty Hawk, North Carolina, to SpaceX's debut of the Falcon 9 rocket in 2010 with reusable boosters, this interactive shows off the technological evolution of flight, from mechanical propulsion to ballistic spaceflight. (Some users may experience a paywall.)

Aviation expert breaks down the safest seat on an airplane

The bottom line is air travel is very safe—much safer than road travel. But you can always up your chances. So, here's one expert's take on the safest seat on an airplane.

Two main types of inflight WiFi connections are air-to-ground and satellite-based

ATG systems rely on aircraft antennae to catch signals from cellphone towers, while the latter uses a network of satellites transmitting data from space. As of 2022, airlines like Delta and United hosted over 1.5 million monthly WiFi sessions.

Sales of Airstreams, the sleek silver RVs, surged during the American postwar road trip boom as the brand pitched tourism as a lifestyle.

The long history of alcohol and sports

Spectators have long enjoyed alcohol at sporting events, dating back at least to ancient Rome. This article unpacks how companies leveraged this history to make beer a central part of sporting events and masculine culture.

In 2025, Weight Watchers filed for Chapter 11 bankruptcy after reporting revenue and profit losses for multiple consecutive years, with its stock price losing about 99% of its value between 2018 and 2025.

The public mostly doubted the Wrights’ flight claims for five years

Coverage of the pair’s success often described them as barely educated bike mechanics. They struggled to gain traction with the public. It took interest from French business leaders and the US Signal Corps to bring the pair into separate demonstrations of their planes.

Airbnb’s S-1 in 2020 revealed how it weathered the pandemic and its financials

An S-1 or prospectus is a registration form filed with the US Securities and Exchange Commission when a company wants to go public. They can be pretty juicy documents, as S-1s can reveal previously private details about companies to the public, often for the first time.

The numbers behind the 'Star Wars' franchise

The "Star Wars" movies include some of the biggest blockbusters in Hollywood history, with the original film, 1977's "A New Hope," earning a 2,400% profit. Only one of the franchise's movies (2018's "Solo") has lost money at the box office.

Selling beer during college football games was once taboo, but it's now commonplace for the country's biggest teams.