In 2025, Apple devices couldn't send audio messages with the phrase 'Dave & Buster's.'

Although the majority of Apple's profits come from iPhone, iPad, and Mac sales, CEO Tim Cook has overseen a diversification of products since the acquisition of the Beats headphone brand in 2014, including the launch of the Apple Card, Apple TV, and the Vision Pro headset.

In the early 2000s, Apple recruited multiple engineers onto rival teams tasked with combining phone, internet, and iPod capabilities. Despite significant technical hurdles, Steve Jobs favored a prototype with multitouch technology and a modified Mac operating system over a competing in-house model based on the iPod's click wheel.

From ChatGPT to DALL-E, 2022 saw the mainstream emergence of artificial intelligence for consumer use. Here's how these platforms will disrupt today's five biggest tech companies—Apple, Amazon, Meta, Google, and Microsoft.

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

Directed by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won't be like '1984.'"

The launch of the MacBook Air in 2008 popularized the ultrabook category of laptops, while the iPad (2010) made large-screen mobile devices a technological norm. The iPhoneX (2017) introduced the notch, which has become a staple at the top of many smartphone displays.

In 2011, then-President Obama asked Steve Jobs, “What would it take to make iPhones in the United States?” Steve Jobs said it wasn’t a viable option, explaining that overseas factories had far outpaced the US’s in terms of skill and speed.

Apple may be working on a robotic smart lamp. Internally called ELEGNT, it's designed to respond to music, display emotion through movement, and even serve up reminders. A new research paper details how it could work—though Apple hasn't officially confirmed a release.

In honor of Apple's 50-year anniversary, Sequoia Capital recently posted a tweet on X (the social media platform formerly known as Twitter) with a photo of the original 1977 memo for Sequoia's investment in Apple.

During his Macworld San Francisco 2007 keynote address, Jobs claimed Apple had reinvented the phone by integrating phone capabilities with internet access and music playback from its iPod product line. The multitouch display eliminated the need for a stylus or keyboard hardware typically found on other smartphones.

Emojis took off around 2009, after Apple's operating system for its defining iPhone became available in Japan. By 2012, a standardized set of emojis was released, and now seven in ten users feel a message without one of the 3,664 official emojis is lacking.

The last major event outside of Apple that Steve Jobs spoke at, prior to his death in 2011, was the 2010 All Things Digital conference. In spite of his declining health, he is voluble and combative throughout.

Cultural moments, such as Ellen's viral Oscars selfie and Taylor Swift's iPhone Notes statement, have demonstrated how deeply integrated the device has become into society. The film "Tangerine" and Kendrick Lamar's "Pride" were created with the iPhone, underscoring its use in media creation.

The Apple CEO's refusal to comply with the government's request was viewed as controversial, despite support from privacy advocates. The FBI would later back down, claiming to have gained access to the device without disclosing additional details.

It's been almost 20 years since Steve Jobs first unveiled the iPhone, the device that would come to define Apple for years and change not just the smartphone industry but the world at large. 10 examples of the iPhone's impact include its all-screen touch interface and the way it led to the rise of app culture.

In 2017, tech company Apple filed for the trademark to a black-and-white image of a Granny Smith apple in Switzerland—a request that was only partially granted. Apple wanted full control over the image, but many worried that granting the trademark would open up too many opportunities for the company to own the rights to the mere shape of an apple.

The devices Jobs introduced during his time at Apple, including the iPad and iPhone, were imitated by competitors, ultimately helping to create the numerous options consumers have today. In addition to leading Apple, Jobs also helped turn Pixar and the software startup NeXT into success stories.

The valuation was made possible by Steve Jobs' return to the company in 1997, who implemented a simplification strategy by cutting the majority of Apple's existing product line. His promotion of Jony Ive to SVP of industrial design would help popularize Apple through colorful products and marketing.

Apple rolled out its own buy now, pay later service in 2023, but Apple shut it down the following year. Instead, Apple made changes to let its Apple Pay users make purchases and access installment loans through BNPL company Affirm.

From predicting our screen-filled future in 1983 to slashing Apple's product line in 1997, Steve Jobs believed in focus, simplicity, and the fusion of technology and art. His philosophies still influence how products are built and marketed today.

Apple nearly went bankrupt in 1997, when the tech company had only three months of operational cash left. Apple's board ousted cofounder Steve Jobs in 1985, but he was brought back as interim CEO to revive the company when Apple purchased Jobs' company, NeXT.

Silicon Valley wasn't supposed to happen. A stretch of California orchard land somehow became the place that built the modern world: chips, PCs, the internet, the smartphone, and now AI. But the real story isn't the garage myth. It's a series of contradictions hiding in plain sight.

With the release of ChatGPT in 2022, which drew over 100 million weekly users in just two months, natural language processing and understanding could be achieved at scale via machine learning. Unlike earlier artificial intelligence that could pull stored knowledge, generative AI produces text, images, or sounds.

Over the past 20 years, Apple stock generated an annualized total return of about 27.6%. Learn more about how those numbers came to be in this article.

The recorded voice note has come to replace a regular phone call conversation for some. Observers suggest the monological nature of the voice note corrodes the benefits of real-life interactions.

Apple CEO Tim Cook is a tough interview subject. He doesn't give many of them, and when he does it's often difficult to move him off of his talking points. In this interview for Dua Lipa's podcast, however, he opens up for a wide-ranging discussion about everything from artificial intelligence to the impact of technology on climate change—in addition to his own personal journey and his philanthropic endeavors.

Apple's preinstalled, easy-to-use software GarageBand was first released in 2004. Since then, it's changed the way artists write and record music. The program's accessibility and ease of use have allowed beginner artists to experiment and find their voice, while major artists like Rihanna, Grimes, and Bjork have used the program to record hit singles and perform live. This article from the Red Bull Music Academy explains how the basic interface reshaped an industry.

Taiwan Semiconductor Manufacturing Company has more than 500 clients across the world, but none are bigger or more consequential to its business than Apple. The iPhone maker accounts for 25% of TSMC's total revenue. TSMC controls more than 60% of the global market share in semiconductor manufacturing. Dive into the economics and outlook of this important company here.

Spending 24 hours wearing Apple's Vision Pro highlights some of the challenges facing MR technology, which are compounded by an increasing number of bugs when software is run in nonideal conditions. However, practical and entertainment benefits include placing multiple midair timers when cooking and experiencing immersive multimedia, such as astronomical flythroughs.

Apple's board fired cofounder Steve Jobs after he clashed with then-CEO John Sculley about Apple's goals and vision, as well as how to run the company. Apple later rehired Steve Jobs as interim CEO, a role he held until he died in 2011.

An operational Apple I, the first model of personal computer made by Apple, sold for $375K at an auction. The machine was first sold in 1976 and has a handwritten serial number by Steve Jobs himself. The auction, provided rare insight into the beginnings of the influential tech company.

In 2022, the White House posthumously awarded the Presidential Medal of Freedom to Steve Jobs, recognizing Jobs’s work as the cofounder and longtime CEO of Apple, as well as a longtime leader at Pixar.

- Apple CEO Tim Cook (1960 - present)

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

That is, in nominal dollars, more than any group of companies has ever spent to do anything. Notably, these companies are not remotely close to earning $400B on artificial intelligence.

A cybersecurity company developed a tool that mimics a person's voice with no noticeable delay using only publicly available software, hardware, and voice samples, allowing users to have seemingly authentic conversations while pretending to be someone else.

Apple Park features a ring-shaped main building that accommodates over 12,000 employees, situated above a two-story underground parking garage equipped with its own traffic light system. Inspired by Stanford University's foliage, Steve Jobs hired one of their arborists to oversee the planting of over 9,000 indigenous trees.

In 1974, Steve Jobs traveled to India after reading a book by the famous American psychologist Ram Dass. Jobs visited the temple of one of Dass’s influences, Neem Karoli Baba. He stayed in India for seven months before returning to the US to found Apple. Jobs’s trip to India helped shape the tech leader’s vision for Apple.

-Apple co-founder Steve Jobs (1955-2011)

Stephen Hawking relied on a voice synthesizer after losing the ability to speak due to complications with ALS. Despite technological advances, he refused to change the "Perfect Paul" voice, making it a cornerstone of his public identity.

Apple's cofounder debuted the first iPad in 2010, framing it as a third category of personal electronics between the laptop and the smartphone. Steve Jobs showed off how thin the device was (for the time) and explained how it was better than smartphones and laptops for browsing the web.