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Super BowlThe Super Bowl is the National Football League's championship game, played annually in early February between the league's two conference champions. Created as part of the 1966 merger between the American Football League and the National Football League, it has become the most-watched sporting event in the US each year.
While the Super Bowl has produced some of the most famous moments in American sports history, its influence extends far beyond the field. As the most-watched television broadcast of the year, it has transformed advertising into a cultural spectacle, with 30-second commercial spots now selling for roughly $8M. The halftime show has evolved from modest marching band performances into one of the year's major music and artist events. Meanwhile, Americans spend more than $500M annually on snacks and drinks as millions gather for watch parties.
Today, the Super Bowl is a global cultural event, with the game broadcast in more than 180 countries in dozens of languages. In the United States, Super Bowl Sunday is considered an unofficial national holiday, blending entertainment, commerce, gambling, food, and sports into one shared cultural moment.Explore Super Bowl
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Dot-com companies paid $44M for Super Bowl ads in 2000During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were. Fast CompanyPrince's Super Bowl halftime show is widely considered one of the bestThe 2007 performance was idiosyncratic, featuring a handful of songs by other artists (including Foo Fighters' "Best of You" and Jimi Hendrix's rendition of "All Along the Watchtower" and a torrential rainstorm. Its differences, along with Prince's legendary stage presence, have led many critics to call it the best Super Bowl halftime performance ever. The RingerWatch Budweiser's 2026 Super Bowl adBudweiser's Super Bowl LX commercial is called "American Icons" and features a Clydesdale foal. BudweiserThe most expensive Super Bowl ad cost $26M Amazon’s 2022 “Mind Reader” ad with Scarlett Johansson and Colin Jost is the most expensive Super Bowl ad to date. The ad is a minute and a half long, which drastically drove up the price of the commercial. Good HousekeepingSome Super Bowl performers make less than $1K for the eventThe NFL has a longstanding policy of not compensating Super Bowl Halftime show performers, with the idea that the true compensation for artists is the scale of the exposure to the artist’s music. Previous Super Bowl performers have made the union rate minimum, which is about $1K per day. SIHear the stories behind each Super Bowl ring from the past 59 championsSuper Bowl rings are championship jewelry given to players, coaches, and staff to commemorate a title. Over time, they’ve grown dramatically—from the Packers’ 1966 ring with a single half-carat diamond to modern designs featuring nearly 10 carats. ESPNExplore an archive of Budweiser’s past Super Bowl adsWith about 47 of them airing over the past few decades, Budweiser’s Clydesdale ads have basically become synonymous with the Super Bowl—but how many have you actually seen? From 1991 to 2024, this website includes many of Budweiser’s most famous Super Bowl ads. superbowl-ads.comFrom 1989 to 2022, Anheuser-Busch had exclusive alcohol ad rights to the Super BowlThat meant if an alcohol company was not owned by Anheuser-Busch (and later after the merger, AB InBev), it could not advertise during the Super Bowl. This monopoly was part of how Budweiser became known for its Clydesdale Super Bowl ads. Marketing DiveThe Super Bowl is the National Football League’s championship gamePlayed annually in early February between the league’s two conference champions, the game was created as part of the 1966 merger between the American Football League and the National Football League. It has become the most-watched sporting event in the US each year. 1440Rivalry between the AFL and NFL led to a merger—and the creation of the Super BowlCompetition between the American Football League and the National Football League led to a 1966 merger agreement, with the Super Bowl created as a championship game to determine league supremacy before the two leagues were fully integrated. NFLThe 'Harbaugh Bowl' marked the first Super Bowl coached by brothersIn Super Bowl XLVII, brothers John Harbaugh and Jim Harbaugh faced off, with Baltimore defeating San Francisco 34-31 in the first sibling matchup in Super Bowl history. NFL ThrowbackJohn Madden is the only broadcaster to call Super Bowls on four networksDuring his long career as an announcer, Madden called 11 Super Bowls across four networks—CBS, Fox, ABC, and NBC. Watch highlights from his first Super Bowl XVI in 1982. NFL ThrowbackThe general public cannot buy Super Bowl tickets at face valueThe NFL controls every Super Bowl ticket, distributing none through a general public sale; after allotments to teams, players, sponsors, and the league, only about 11,600 tickets—roughly 16%—are available to fans at face value, mostly via team lotteries. CBS SportsThe face value of a Super Bowl ticket rose 136% from 2016-26At Levi’s Stadium, which first hosted the Super Bowl in 2016, face-value lower-bowl end zone seats increased from $1,800 to $4,250 by 2026, while price tiers expanded and the overall cost of attendance skyrocketed. Sports Business JournalFrom 1991-94, the Buffalo Bills lost four straight Super BowlsThe losses came against the Giants, Washington, and the Cowboys twice, completing a brutal run in which the Buffalo Bills were the only franchise to reach four consecutive Super Bowls without a championship. NFLThe Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl winsThe Steelers and Patriots each have six wins, while the Cowboys and 49ers are tied for second with five wins. The Patriots have the most appearances with 11, while four teams—the Browns, Lions, Texans, and Jaguars—have never played in a Super Bowl. The New York TimesThe NFL selects the Super Bowl host city years in advance and follows a list of criteriaSince 2018, the NFL has invited select cities to negotiate hosting rights rather than accept open bids, with owners voting based on stadium size, climate, hotels, transportation, security capacity, and infrastructure. YahooKendrick Lamar brought his Drake feud to the Super Bowl stageAt the Super Bowl LIX halftime show in New Orleans, Kendrick Lamar leaned into his high-profile feud with Drake, turning months of diss-track drama into one of the most discussed performances in recent Super Bowl history. NFLListen to the history of the Super Bowl halftime showThis two-part podcast traces the halftime show’s evolution from early marching band performances to star-driven productions, beginning with Michael Jackson's 1993 performance, and explains how it became one of the most influential music stages of the year. Ridiculous HistoryUS consumers spent $670M on snack food during Super Bowl week in 2024According to Circana and NielsenIQ, Super Bowl week drove $670M in snack spending and 107 million pounds of food, with most fans watching at home, spending about $44 on food and drinks each. Retail BrewSuper Bowl XXXIV came down to the final play at the goal lineIn Super Bowl XXXIV, Tennessee drove to the Rams' one-yard line on the final play, but Kevin Dyson was stopped by Mike Jones on the final play, sealing a 23-16 St. Louis win. NFL ArchiveThe Patriots came back from a 28-3 deficit in Super Bowl LIIn Super Bowl LI, the New England Patriots erased a 28-3 third-quarter deficit against Atlanta, forcing the first overtime in a Super Bowl and winning 34-28, the largest comeback in Super Bowl history. NFLJohn Elway's 'helicopter dive' capped his first Super Bowl title at 37In Super Bowl XXXII, John Elway's airborne "helicopter" scramble symbolized his deep desire to win his first championship at age 37, after losing three previous Super Bowls. NFLMalcolm Butler's late interception sealed the Patriots' Super Bowl XLIX victoryIn Super Bowl XLIX, the Seattle Seahawks' potential game-winning drive ended when Malcolm Butler intercepted a goal-line pass, sealing a 28-24 victory for the New England Patriots. NFLA major upset in Super Bowl XLII prevented the Patriots from completing an undefeated seasonIn Super Bowl XLII, the heavily favored New England Patriots lost 17-14 to the Giants, ending a 16-0 season after David Tyree's improbable helmet catch set up the winning drive. NFLThe first Super Bowl didn't sell out—and the Packers won in a routPlayed on January 15, 1967, as the AFL-NFL World Championship Game, Super Bowl I failed to sell out the Los Angeles Coliseum as Vince Lombardi's Green Bay defeated Kansas City 35-10. NFLHear the story behind 11 iconic Super Bowl photos, told by the photographer who shot themSports Illustrated legend Walter Iooss Jr. revisits 11 unforgettable Super Bowl images—including Namath, Montana, and Taylor—explaining how light, access, and timing captured moments that defined the game’s visual history. The Players TribuneMichael Jackson's halftime show created the modern Super Bowl spectacleIn 1993, Michael Jackson's Super Bowl halftime performance prompted the NFL to extend the break and reimagine it as a must-watch event. It is widely regarded as the first modern halftime show built around a global superstar. The One StarThe first Super Bowl halftime show featured marching bands and two men on jetpacksAt Super Bowl I, the halftime show featured college marching bands, a rifle drill team, and two performers flying jetpacks, in an era before music stars and spectacle defined the break. Sports ActionSuper Bowl halftime shows reliably drive massive music sales spikesSince Michael Jackson’s 1993 performance, halftime headliners have seen major increases in sales and streams—from Prince to Lady Gaga. Kendrick Lamar’s 2025 show was no exception, as it was the most-watched halftime performance on record. BillboardSee a ranking of every Super Bowl halftime show since 1993This resource includes photos and videos from each performance and has a top five, including Prince (2007), Madonna (2012), Beyoncé (2013), Dr. Dre & Snoop Dogg (2022), and the 2001 ensemble led by Aerosmith with NSYNC, Britney Spears, Mary J. Blige, and Nelly. (Some users may experience a paywall.) VultureTom Brady has played in and won the most Super Bowls of any NFL playerAppearing in 10 Super Bowls and winning seven—both NFL records—Tom Brady captured championships with two different teams, an unmatched résumé that has led many to regard the former sixth-round pick as the greatest player in league history. YoutubeThe Super Bowl is televised in over 180 countries in nearly 25 languagesFirst aired in 1967 on two US networks, the Super Bowl became a global broadcast in 1982, drawing about 4.5 million viewers in England, and is now televised in more than 180 countries in roughly 25 languages. Mental FlossSuper Bowl LIX in 2025 made TV history with over 127 million viewersNielsen reported Super Bowl LIX drew an estimated 127.7 million viewers, the largest audience in Super Bowl history, with peak viewership near 138 million. This resource also includes viewership figures for every Super Bowl dating back to Super Bowl I. NielsenSee a ranking of the most iconic Super Bowl advertisements ever airedThe list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself. CBS SportsA 30-second Super Bowl 2026 ad is expected to cost $8MBy 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot. ALM CorpYou can bet on the color of the Gatorade dumped on the winning coach for the Super BowlMany sports books offer additional prop bets reserved only for the Super Bowl, including the Gatorade color, the length of the national anthem, and more. In 2026, the betting favorite for the Gatorade color is orange. Sports IllustratedLegal gambling on Super Bowl 60 is expected to reach $1.76BLegal Super Bowl wagering has grown sharply over the past decade as US states legalized sports betting. In 2018, sports betting was only legal in Nevada and accounted for $158.5M. USA TODAY17 cities have hosted a Super Bowl, with Miami and New Orleans tied for the mostThe resource details where each Super Bowl has been played, listing every host city alongside its stadium, and shows how a small group of warm-weather and domed locations came to dominate hosting duties over time. Top End SportsSee the evolution of Super Bowl logos and how the NFL refined its visual identity over timeTracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy. Logo PoppinA children's toy inspired the name ‘Super Bowl’The name “Super Bowl” was coined by AFL founder Lamar Hunt, who casually suggested it in 1966—riffing on his child’s Super Ball toy—after alternatives such as “The Big One” and “AFL-NFL World Championship Game” proved clunky and forgettable. The name was officially adopted for the third championship. TIMEHear how the Super Bowl went from a risky experiment to America’s unofficial holidayIn this podcast episode, former Emmy award-winning ESPN producer Dennis Deninger traces the Super Bowl’s unlikely rise from the AFL-NFL merger era to a national spectacle, explaining how it reshaped advertising, gambling, television, and American culture. Good Seats Still AvailableWatch a comprehensive history of the Super BowlThis video traces the Super Bowl's history from its origins through major games, ads, and cultural moments, offering a comprehensive overview of how the event evolved. Note that the video covers through the 2020 season. NFL ThrowbackA 1973 ad is credited with accelerating the Super Bowl advertising crazeThe Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl. Marketing BrewTemu aired its first Super Bowl ads in 2023The “Shop Like a Billionaire” ad ran twice during the game. Temu saw a roughly 45% surge in downloads and a 20% increase in daily active users the day it aired. Modern RetailWatch the Super Bowl commercial that launched DiscoverA Sears subsidiary, the financial services company Dean Witter, launched Discover Card through a Super Bowl commercial during Super Bowl XX. Ad AgeWhitney Houston’s 1991 Super Bowl rendition is often called the definitive version of the national anthemHouston’s performance of “The Star-Spangled Banner” from Super Bowl XXV is a rather straightforward take on Francis Scott Key’s song, if you consider Houston’s impeccable vocal delivery “straightforward.” The song was released as in 1991 to benefit soldiers and families of the Persian Gulf War and then again in 2001 to benefit firefighters and victims of September 11 terrorist attacks. WhitneyandMariahRemastersIn 1984, Apple ran an award-winning Super Bowl commercialDirected by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won’t be like ‘1984.’” Bloomberg OriginalsPepsi dominates the list of the highest-rated Super Bowl commercials in historyThe Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials. USA TODAYThe Chicago Bears are the only professional sports team to score a Billboard Hot 100 hitThe 1985 track "The Super Bowl Shuffle" was recorded for charity, but the song (with its rudimentary raps and goofy taunts) became an unexpected hit, reaching No. 41 on the Hot 100 chart. This podcast digs into the history of the song and how it became an unexpected pop culture phenomenon. Good Seats Still Available
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