Colombia exported 35,000 tons of greens for Valentine's Day bouquets in 2025

How a cut flower goes from a Colombian farm to a US vase in under 72 hours

The flower industry operates a complex logistical relay to move flowers to distant markets. Blooms are harvested before opening, chilled immediately, auctioned, and air-freighted to retailers before they are fully in bloom.

In 2024, Americans bought over $7B of cut flowers

That's more than any other country in the world. Most of the flowers Americans purchase are imported, creating an economy that's both booming and reliant on dwindling natural resources.

The average person celebrating Valentine's Day spends $189

That might include dinner, flowers, or something even more romantic. The most popular gift is candy, with 56% of people celebrating the holiday by purchasing sweets. That's about $2.5B in sales.

Check out Valentine's Day traditions from around the world

Valentine's Day is a holiday all about romance, but the way that's expressed differs depending on where the celebration takes place. This list breaks down some interesting takes on the holiday from across the globe, including mass weddings in the Philippines and Japan's gender-specific chocolate exchanges.

The evolving industry of flowers

The global trade of flowers is worth billions of dollars, and new markets and supply chains are opening each year. This multimedia deep dive takes a look at the origins of the modern flower trade in the Netherlands and its expansion into dozens of...

Reforms reducing postage rates helped popularize Valentine's Day cards

In 1845, Congress voted to slash postage rates, paving the way for larger swaths of the American public to send and receive mail. This convenience was capitalized on by paper and stationery sellers who sought to profit from the holiday. Esther Howland's New England Valentine Company was the first major commercial producer of valentines in the US, but Hallmark followed a few decades later.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

Countries tried to curb plastic waste, but the US keeps shipping more

Data show that American exporters continue to ship plastic waste overseas, often to poorer countries, even though most of the world has agreed to not accept it.

In 2022, the US exported more than 450,000 metric tonnes of cheese worldwide

That same year, the US cheese export market was valued at $2.3B. The main consumer markets for the US were Mexico, South Korea, Japan, Australia, and Canada. Mexico was the largest importer of US cheese, with 87% of its cheese imports coming from its neighbor.

How key commodities have performed since 2019, visualized

Due in part to factors such as the COVID-19 pandemic and global supply chain issues, commodities experienced significant volatility from 2019 to 2025. For instance, coffee bean prices saw major swings in recent years due to climate challenges in countries including Brazil and Vietnam.

Valentine's Day is considered the end of 'proposal season'

Wedding website The Knot's internal study found that Christmas is the most popular day to propose. It also kicks off "proposal season," a monthslong season from Christmas to Valentine's Day that's a popular time for lovers to pop the question.

Christmas trees are a $6B global industry

In the US, the real tree industry is valued at $2B, the reflection of nearly 30 million trees sold annually at an average profit of about $10 per tree. While each tree takes about 8 years to mature, their artificial counterparts can be made much more quickly, mostly in China, valued at over $1B as of 2020.

In Amsterdam, planting organic flowers has increased native bee diversity by 45%

The citywide effort is an example of rethinking conventional agricultural methods, which rely on monocropping and heavy chemical use. Cover crops—plants grown to suppress weeds, prevent erosion, and attract pollinators rather than to be harvested—have also shown environmental benefits, despite not being sold for profit.

About one-third of the world's food supply depends on pollinators like bees, butterflies, and bats to transfer pollen between flowers, which use bright colors, scents, and nectar to attract them.

See a collection of Valentine's Day cards from the past century

Hallmark helped popularize (and commercialize) the holiday in the early 20th century, largely through its greeting cards. This digital collection includes cards from the 1910s through the 2000s, allowing you to see how the holiday—and our popular understanding of romance—has evolved. Below is a card from the 1930s.

Turning some invasive species into cash crops has helped control their spread

In Mexico, some companies are transforming sargassum seaweed blooms into paper, bricks, and shoes, while in Cambodia, water hyacinths are dried and woven into baskets, rugs, and other crafts. Lionfish and green crabs have been hunted for culinary dishes, with the latter also being used to make crab whiskey in New England.

The world's top agriculture-producing countries

Agriculture is one of the most important industries in the global economy, and while every country produces some of its own food, some countries dominate the markets. The US, Brazil, and the Netherlands are the world's top three agriculture exporters. See more charts and statistics on the topic with this Investopedia article.

The dark origins of Valentine's Day.

The holiday began as a feast to celebrate the decapitation of a third-century Christian martyr, or perhaps two. So how did it become all about love?

Esther Howland built a Valentine's Day card empire in 19th-century New England

In 1849, Howland launched her card business, the New England Valentine Company, in her home, staffing an assembly line with her friends, who'd piece together the intricate valentines. The cards were elaborately decorated, with silk, lace, and romantic verse. Howland's annual sales eventually grew to $100K and helped popularize the holiday in the US.

Visualizing the world's food supply chains

The world's food supply chain is complex and lopsided, with much of the world's nutrient-rich food ending up in Europe and North America. This visualization illustrates the paths our food takes around the world, from starchy vegetables in...

The average US adult spends roughly $195 on Easter

That's up from $189 in 2025 and the previous record of $192 in 2023. The vast majority of consumers intend to use it on candy (92%), followed by food (89%) and other gifts.

How the Montreal Protocol made CFCs the most valuable Miami contraband after cocaine

Following the 1990s production ban, smugglers flooded Miami with illegal chlorofluorocarbons used in air conditioning. A 15-kilogram cylinder bought for $70 in Europe could sell for $242 in the US, fueling multimillion-dollar black-market trade. (Some users may experience a paywall.)

How the world produces food, in drone photos

Drone photographer George Steinmetz spent a decade documenting the vast scope of humanity's agriculture using drone photography. Roughly 40% of the Earth's surface is dedicated to growing food, and experts suggest we must produce 60% more food than we do now to feed the projected population in 2050. Browse the absolutely stunning photos here.

The US exported more crude oil and petroleum products than it imported in 2025

In fact, the US has been exporting more oil and petroleum products than it imports since August 2021. Petroleum and petroleum product exports totaled about 10.7 million barrels per day, whereas imports totaled about 7.9 million barrels per day.

Why Belgium is now the cocaine capital of Europe

Belgium has become Europe's cocaine-trafficking capital. Recently, Belgian ports have seen record seizures of cocaine. In 2020, the port of Antwerp accounted for 40% of all cocaine seizures in the EU. And local authorities are struggling with the...

Hormone and peptide compounds imported from China soared in 2025

US customs data indicates that these imports doubled to $328M in the first three quarters of 2025, from $164M in the same period of 2024. The imports include GLPs, among other products. (Some users may experience a paywall.)

The best day to buy a Christmas tree, with data

Using data from 200,000 tree sales in 2018, the authors found that some weekends are more expensive than others. Learn when it's optimal to buy a tree here.

'Roses are red, violets are blue' has a long, twisting history

The earliest known use of the phrase, a stock romance form used in greeting cards, is in Edmund Spenser's "The Faery Queen" from 1590 (excerpt below). By 1785, Joseph Ritson updated the verse and connected it to Valentine's Day, creating a cliché that's still used today.

Why is cocaine worth so much?

The global cocaine trade is worth an estimated $100B a year. But, where does that money go, who is spending it, and who is making it? Vice follows the money to understand why the cocaine business functions the way it does. From illicitly growing...

19th-century 'vinegar valentines' sometimes mocked recipients

In Victorian England, cards were sent to paramours and crushes, but they were also sometimes sent to people the sender disliked and would belittle them for their occupations or appearances. It was also expected that anyone who received a Valentine's Day card would send one in return, so there was a subgenre of responses, including rejections for unwanted suitors.

The best Valentine's Day-themed horror movies

It may seem like an odd combination—a holiday centered on love and a film genre dedicated to fright—but the hyperspecific subgenre thrives on the apparent juxtaposition, along with some campy send-ups of an overly commercialized holiday.

The US shipped nearly 4 billion barrels of oil abroad in 2024

More than half of the US’s oil is exported as the country produces mainly light, sweet crude but has many refineries that handle heavy, sour types.

Some believe Valentine's Day evolved from the Roman holiday Lupercalia

The festival, which took place in mid-February, featured Roman priests sacrificing a goat and using its hide to lightly slap women and the land, believing it would bring fertility. Some believe that the Catholic Church repurposed the pagan holiday as a Christian one by attaching it to a saint, but scholars are not certain that this is true.

Bees are more likely to remember a flower if its nectar contains caffeine

Plants want pollinators to keep coming back, so the finding suggests that some plants, such as Citrus and Coffea species, have evolved to include caffeine in their nectar. Researchers suggest the findings could help develop methods to reinvigorate pollinator populations.

Conversation candy hearts were originally message-free medicinal lozenges

In 1847, a Boston pharmacist invented a machine that automated the production of his pharmacy's medicinal lozenges and then formed the New England Confectionery Company, which later became part of the company now known as NECCO. By the late 1800s, they were producing cookies with Valentine-themed messages and eventually brought the romantic messages to their smaller lozenges, which they later called Sweethearts.

Millions of honeybees are hauled yearly across the US to help pollinate farms

As indigenous pollinator populations dwindle, farmers increasingly rely on commercial honeybees, which truckers often transport during cooler periods to prevent die-off from overheating. Pollinating all the almond trees in California requires 85% to 90% of all honeybees available to pollinate in the country.

Read a 19th-century guide to writing a Valentine's Day card

Thomas Richardson's "London Fashionable Gentleman's Valentine Writer" offers readers romantic messages they can send to the objects of their eyes—along with some chippy kiss-offs for unwanted suitors. It might be sincere, or it might be satire. Either way, it's an entertaining read. (Some readers may experience a paywall.)

View a list of 50 minerals critical to US economic and national security

Most of the US's supply of critical minerals depends on countries that have historically competed with it, which has raised concerns in Washington. These minerals are needed for green technologies to meet greenhouse gas emission reduction goals.

What should you eat to help the climate?

Climate change is impacted by what we eat and what we don't eat. Did you know, for instance, that livestock accounts for 14.5 percent of the world’s greenhouse gases each year? Eating less meat and dairy and more protein-rich plants like beans,...

The North American waste management market was worth $208B in 2019

Burning waste to generate energy is a $10B industry in the US alone. A growing number of major companies—including Amazon, Subaru, and American Airlines—are pursuing "zero landfill" sustainability goals.

Valentine's Day's namesake is unclear

Valentine, which means "powerful" or "worthy," was a popular name in the Roman Empire. Considering that, it's no surprise that there's more than one St. Valentine. In fact, three different men named Valentine were martyred on February 14, and none of them, despite some unproven legends, were ever associated with love or romance.

The world's weirdest flowers

We mostly marvel at the beauty of flowers, but some kinds of flowers are incredibly weird. This video highlights 15 of the world's strangest flowers, from the massive Titan Arum to the rare Lady Slipper Orchid.

A map of global drug trafficking

The worldwide illegal drug trade continues to flourish. Accounting for almost 1% of the world’s financial revenue, the cocaine trade alone boasts an annual turnover of an estimated $85 billion. This infographic, from Around the World: An Atlas for...

Explore an interactive atlas of worldwide critical mineral production

This tool from the US Geological Survey tracks the production over over 90 minerals in 180 countries. For a selected country, you can see how many critical minerals it produces, where else those minerals are produced, and what each mineral is used for.

Review Congress's 2025 report on the history of US critical mineral policy

For decades, supply chains for critical minerals have grown increasingly vulnerable due to reliance on imports. In 2022, the US Geological Survey expanded the list of critical minerals to 50 to better reflect growing industrial needs, exacerbating this vulnerability.

4-minute overview of gold mining in the Amazon rainforest

A 2022 NBC news investigation of gold mining in the Peruvian Amazon rainforest. Much of the $3B in illegal gold is trafficked to the US every year.

Chile, Argentina, and Bolivia hold more than 75% of the world’s supply of lithium

Despite the dependence of phones, laptops, electric cars, and other technologies on the soft, silvery-white metal for their batteries, residents of the Lithium Triangle have not seen the benefits of investments into mining this critical mineral, and have instead faced water shortages and pollution.

Beanless 'coffee' is an eco-friendly alternative

As we consider the role of agriculture in climate change, many people are seeking alternatives to the most resource-hungry crops—coffee included. Are new synthetic alternatives the answer? Startups are exploring beanless “coffee” made in a variety of ways.

Poet Geoffrey Chaucer inspired the modern, romantic version of Valentine's Day

In the 1380s, the "Canterbury Tales" author wrote "The Parliament of Fowls," a 700-line poem about birds that choose their mates on St. Valentine's Day. The poem argued that romantic love—for fowls and humans alike—was an ideal, and linked the holiday with that sentiment.

Explore inside a mosquito factory where millions of mosquitoes are bred weekly

In Medellin, Colombia, scientists are infecting Aedes aegypti mosquitoes with Wolbachia, a bacterium that wouldn't otherwise infect the species, but does block its ability to transmit dengue, Zika, yellow fever, and chikungunya. In the wild, infected mosquitoes would breed with wild mosquitoes, pass down Wolbachia, and thus reduce disease transmission.