YouTube began as a quirky site invented by former PayPal employees

In February 2005, YouTube was launched by Steve Chen, Chad Hurley, and Jawed Karim. Their idea was to build a platform to support the convenient sharing of videos online, a relatively novel idea in the days of cable TV and early social media.

YouTube brought endless content—and endless culture wars

How did YouTube grow from a startup in 2005, to a media powerhouse with more than 2.5 billion monthly logged-in users who watch more than 1 billion hours of video every day? That’s what this podcast interview with Bloomberg tech reporter Mark Bergen on NPR’s Fresh Air explores.

YouTube's first video was grainy video of co-founder Jawed Karim at the zoo

Some 500 hours of content are posted to YouTube every minute. The video at the beginning of that massive growing stream of content is this one—"Me at the Zoo." Uploaded in April 2005 by YouTube co-founder Jawed Karim, it shows him at the San Diego Zoo talking about elephants.

YouTube's first-ever video was nothing special

YouTube has grown into a cultural force in its two-plus decades of existence. Its beginnings, though, were modest, especially its first video: a 19-second clip about a visit to the San Diego Zoo. This brief resource explains the origins and longtail impact of "Me at the zoo," a simple video uploaded by Jawed Karim on April 23, 2005.

Understanding 'YouTube Face,' the platform's pervasive thumbnail style

It's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power.

Janet Jackson's 2004 halftime show sparked a broadcast backlash

During Super Bowl XXXVIII, Justin Timberlake tore part of Janet Jackson's costume during the halftime finale, exposing her breast. The moment triggered widespread controversy, negative career repercussions for Jackson, FCC fines, and stricter standards for live television broadcasts.

Youtube, explained

YouTube began as a quirky site where users uploaded funny, random videos—a do-it-yourself television service. Today, it’s a global media powerhouse and home to everything from movie trailers to video podcasts, livestreams, and much more. Want to learn more about the streaming giant? Check out our 5-minute explainer here.

Reimagining YouTube as cable TV, complete with channel-surfing

The site streams YouTube content as if it were broadcast television, providing the ability to flip through channels and enter videos mid-stream, and you also can't easily skip ahead. The product is designed in part to bring back serendipity to video discovery.

YouTube evolved into a film distributor

YouTube has evolved from a random clearinghouse of user-uploaded video content to a global media powerhouse. One example is the use of YouTube to distribute "Milk & Serial," a slasher film made for $800 that eventually racked up hundreds of thousands of views.

'Lazy Sunday' was YouTube's first viral hit

Initially aired on television, the 2005 "Saturday Night Live" digital short featuring Andy Samberg and Chris Parnell took off on YouTube, becoming one of the platform's first viral videos. The song may be a joke, but its success underscored how online video could extend the lifespan of regularly televised content.

How YouTube's biggest creator changed the platform forever

Jimmy Donaldson, aka MrBeast, has accrued 241 million subscribers on YouTube by obsessing over content and spending sometimes millions to produce a single video. He is known for recording himself doing extreme stunts, like staying underwater for 24 hours, and gifting people with large amounts of money. Creators have imitated his style ever since. Dive into how MrBeast transformed YouTube here.

YouTube was acquired by Google for $1.65B in stock during its second year

In 2006, Google acquired YouTube for $1.65B, only two years after its launch. Sequoia Capital, one of Silicon Valley's best-known venture firms, was an early investor in the streaming video platform, seeing it as the next step in the evolution of user-generated content that flourished online during the mid-2000s.

A chat with YouTube CEO Neal Mohan

In a conversation with Bloomberg, YouTube CEO Neal Mohan maps out how the company is taking what it’s learned thus far and embedding itself into the “lean-back” TV viewing experience.

Memes grew alongside the internet

Early memes featured static images with superimposed text, but grew animated with the advent of video-sharing sites like YouTube and GIF-friendly imageboards like 4chan.

Justin Bieber spent Coachella on YouTube

The pop star was the festival's Saturday headliner, a slot typically reserved for massive spectacles. Bieber, however, spent a significant portion of it scrolling YouTube. Timothy Karoff's evenhanded review tries to make sense of the unexpected scene.

Michael Nesmith, an original member of the '60s group the Monkees, created a music video show that inspired MTV.

YouTube's 10 most viewed music videos of all time

YouTube arrived in 2005 with a short, innocuous video about the San Diego Zoo. Just 20 years later, it's one of the most popular websites and a go-to for countless music fans. This list of the site's most popular music videos analyzes how the videos hold up after reaching billions of views. The biggest takeaway? "Gangnam Style" is still a thrilling watch.

The 30 most popular YouTubers

From music superstars like Justin Bieber and Taylor Swift to streamers like PewDiePie and MrBeast, the ranks of YouTube’s most-subscribed-to accounts includes a mix of everything from celebrities whose YouTube presence complements the rest of their persona to stars who made a name for themselves solely from the platform. This ranking from Search Engine Journal breaks down the 30 biggest YouTube accounts as of June 2004.

Was Google's acquisition of YouTube a good deal?

Google's acquisition of YouTube was a game-changer, but was it a good deal in retrospect? Here, the hosts of the popular "Acquired" podcast explore whether the deal measures up to the mythology, starting with a memo from early investor Sequoia Capital.

Most memes now begin on TikTok

The website Know Your Meme looked at the data for 700 to 1,400 memes uploaded to the platform each year from 2010 to 2022. In 2010, a majority of memes began on YouTube (34%) or 4chan (28%), but by 2022 most were starting on TikTok.

How to catch a TikTok thief

Someone took a 10-second clip of a parody video made by Hugh Clegg and posted it to TikTok, where it racked up millions of views. The uncredited clip meant viewers assumed it was owned by the uploader, an assumption Clegg was eager to rectify. His messages and comments had no real effect outside of earning him temporary bans for "spamming." So he decided to moonlight as a private eye.

MrBeast became one of YouTube's biggest creators

Jimmy Donaldson, aka "MrBeast," has racked up more than 312 million subscribers on the platform thanks to high-energy videos that mostly feature challenges, stunts, and philanthropy. He joined YouTube in February 2012, and his 800-plus videos have racked up more than 57 billion views.

TikTok can turn everyday users into stars

TikTok is such a cultural force, it’s now a platform for turning ordinary users into stars. This "Planet Money" podcast episode performs a deep dive into how Tai Verdes went from working a day job and dreaming of becoming a successful musician to using TikTok to gain a following.

TikTok explained: how the app became a global phenomenon

Since 2018, the short-form, video-sharing app TikTok has gone from launching in the US to becoming a habit-forming cultural force that’s signed up more than half of the country's population as users.

Inside the life of a 13-year-old beauty influencer

Thirteen-year-old Evelyn started posting get-ready-with-me style videos the summer before she entered 7th grade. Pull back the curtain on how she rose to internet fame through cutting observations of her peers at school, and how platforms like TikTok have responded to those under 13 joining the creator economy.

Today's money-making influencers might not have existed without the 'mommy bloggers'

"Mommy bloggers" chronicled the realities of their lives with kids on blogs in the early 2000s. Many eventually made some serious ad dollars too.

X (Twitter) started as a way to share short updates via text

What began as a way to share 140-character updates quickly grew into a vital platform for activism, politics, and pop culture. Hashtags, trending topics, and retweets—now common across the internet—originated on the platform.

'Potter Puppet Pals' was one of the internet’s first viral videos

Created by animator Neil Cicierega in the early 2000s, Potter Puppet Pals featured felt puppets parodying the Harry Potter characters. Its 2007 video “The Mysterious Ticking Noise” became an early YouTube sensation, amassing more than 200 million views.

The moment Bill Gates and the Rock announced the original Xbox at CES 2001

At CES 2001, Bill Gates and Dwayne “The Rock” Johnson took the stage to unveil the original Xbox. This memorable moment marked Microsoft’s entry into gaming and set the tone for its console brand.

Music today is often intended to circulate on social media

Artists are increasingly using TikTok and other short form video platforms as a space to promote their music. One scholar notes this emphasis, and connect it to Taylor Swift's early use of social media to promote her own work and brand.

MrBeast is one of YouTube's biggest creators

Jimmy Donaldson always wanted to be an entrepreneur. His drive to succeed helped create the world's most successful YouTube channel through his media personality MrBeast. This in-depth interview with Steven Bartlett reveals the intimate details of Donaldson's experience as a big-time creator and more.

YouTube no longer provides data to Billboard

Billboard began using data from YouTube in 2013, tracking the platform’s most popular songs as it became a hub for listeners. That relationship ended in January 2026, when YouTube announced it was ending the partnership, citing a disagreement over how Billboard weighted premium users more heavily than free users.

How TikTok ate the internet

TikTok is now deeply integrated into American culture, thanks to the app’s powerful algorithm and focus on entertainment which have influenced popular trends and social media content consumption in the US. This immersive piece highlights TikTok’s role in helping shape everything from music to fashion and even politics in the US—while its connection to China has also drawn scrutiny and raised national security concerns.

YouTube occupies more US screen time than Netflix

As consumers continue to shift their viewing activity away from traditional cable and broadcast TV, they’re spending an increasing amount of time streaming content, much of it on YouTube. In fact, Nielsen data from August 2025, shows that YouTube accounted for 13.1% of US screen time, compared to Netflix’s 8.7%.

The first social media platforms date back to the late 1990s, and their algorithms were typically chronological, with entities like MySpace and Facebook feeding users content from the most recent posts to the oldest.

How the YouTube algorithm works, according to MrBeast

In this brief interview clip, the YouTube savant "MrBeast" summarizes how the YouTube algorithm—which he relies on to make his content go viral—actually works.

Viral pop artists create systems of participation, not just music

Musicologist (and Swift expert) Paula Clare Harper weighs in on the factors that make music go viral. Tracks designed for shareability that feed well into content algorithms on streaming platforms are able to grow in popularity, with traditional human gatekeepers sidelined.

Memes can turn regular people into unwitting celebrities

When Charles Ramsey heard loud banging from his neighbor's house, he peeked outside and saw a woman trying to escape. After helping the abducted woman get free, he gave an interview that became a viral autotuned meme. This podcast explores the unintended consequences of that relationship and its racial overtones.