Microsoft developed the Xbox to compete with Sony's all-in-one entertainment hardware

The video game console originated as a side project between four DirectX developers, from whom the console's original name, "DirectX Box," derives. These developers sought to counter Sony's PlayStation product line, which they saw as capable of capturing all entertainment markets by playing games, CDs, and DVDs.

Ten defining moments at CES through the years

Iconic CES devices like the Apple Newton, CD player, VHS VCR, Sony PlayStation, and Oculus Rift “Crystal Cove” didn’t necessarily seem groundbreaking at the time. Here's a list of some defining moments from the annual show.

Microsoft's initial successes came from promising products that did not yet exist

In discussions with teams responsible for MITS's Altair 8800 and IBM's PC, Bill Gates and Paul Allen claimed to have created ready-to-use software. Code for the former was not completed until Paul Allen's flight to MITS' headquarters, where the software was successfully tested for the first time.

Watch Bill Gates trigger the Blue Screen of Death during a Windows 98 demo

During a live Windows 98 demo at a computer trade show, Bill Gates watched as the system crashed with the infamous “Blue Screen of Death”—a critical Windows error screen signaling a system failure—midway through the presentation.

Atari's 'Pong', VCRs, and CD players all launched at CES

This roundup highlights major tech milestones at CES, including the launch of the Nintendo NES in 1985, the DVD in 1996, and the virtual reality headset Oculus Rift in 2013.

In 1999, Microsoft and Intel’s addition signaled the information tech era for the Dow

Microsoft and Intel became the first information technology firms added to the DJIA. Their inclusion marked a turning point—the digital revolution and tech began to drive the American economy.

Tetris was launched in the US at Summer CES 1988

Tetris first appeared in the US at the 1988 Summer CES, where Henk Rogers—who would later publish and market the game—first encountered it. This interview revisits that moment, with creator Alexey Pajitnov and Rogers reflecting on how the game gained global recognition.

At CES 1996, Panasonic unveiled the first DVD player to the public

This demo disc from Panasonic’s 1996 CES reveal showed audiences how DVDs offered sharper video, interactive menus, and greater storage—introducing a new era in home entertainment.

Bill Gates and Paul Allen were childhood friends before founding Microsoft

The two bonded over a teletype terminal at their school, which required a $40 hourly fee for computing time. They were banned from using the device after exploiting a bug that allowed them to bypass the fee, only to be later offered free computing time for finding more bugs.

See a gallery of the early years of CES

This gallery showcases rare photos from the early decades of CES, featuring early personal computers and the first handheld cassette players. See how the world’s biggest tech show began and grew.

Watch Steve Jobs unveil the first iPhone in 2007

During his Macworld San Francisco 2007 keynote address, Jobs claimed Apple had reinvented the phone by integrating phone capabilities with internet access and music playback from its iPod product line. The multitouch display eliminated the need for a stylus or keyboard hardware typically found on other smartphones.

Nvidia CEO Jensen Huang’s keynotes have become a main event at CES

Watch Jensen Huang’s 2025 CES keynote, where he unveiled major advances in AI and GPU technology. His presentations now draw global attention, blending product reveals with sweeping visions of the future of computing.

The first smartwatch was made by Microsoft in 1994

Coproduced by Timex, the Timex DataLink 150 featured a small LCD screen and could transfer data to and from a Windows PC. Like the Windows XP Tablet that launched in 2002, the smartwatch did not sell well, and both products are considered to have been released before their time.

Microsoft paid $50k for the foundation of the OS they licensed to IBM

Rather than write MS-DOS from scratch, Bill Gates purchased the full rights to QDOS—Quick and Dirty Operating System—from Seattle Computer Products only weeks before IBM's PC hit the market. The IBM deal allowed Microsoft to license its OS to other manufacturers, ensuring it was not dependent on IBM's long-term success.

Guitar Hero introduced a generation of gamers to rock music

The rhythm-based video game was a surprise hit when it was released in 2005. Even more surprising was the renewed interest in classic rock hits from the likes of Black Sabbath, Queen, and David Bowie.

By 2005, Microsoft may have made as many as 12,000 millionaires

Stock options given to early employees also created four billionaires, including Bill Gates, who became the then-youngest self-made billionaire at the age of 31. As of 2025, Microsoft employs about 228,000 employees, including more than 50,000 at its headquarters in Redmond, Washington.

The story of the debut 1967 Consumer Electronics Show

Read an account of the origins of the first CES in New York in 1967, a story which is surprisingly difficult to find information about.

The Rolling Stones were paid $3M to have 'Start Me Up' in the Windows 95 promo

The fee was part of Microsoft's $300M advertising and promotional campaign for the operating system, which featured the Start button for the first time. The company also filmed sitcom-style infomercials featuring "Friends" TV stars Jennifer Aniston and Matthew Perry.

Microsoft’s 'Blue Screen of Death' was a symbol of computer crashes for over 30 years

In 2025, the symbol was replaced with a "Black Screen of Death" for improved readability and alignment with Windows 11's modern design. It became a pop culture symbol after appearing in Bill Gates' live tech demo of Windows 98.

Vince McMahon turned wrestling into a consolidated, national enterprise

In 1982, Vince McMahon purchased the World Wrestling Federation, which would later be renamed World Wrestling Entertainment, and quickly wiped out the WWE’s smaller regional promotions. By the late 1990s, he minted superstars like Chyna, Dwayne “The Rock” Johnson, and “Stone Cold” Steve Austin.

Microsoft Office debuted on the Macintosh in 1989

Over 15 months before its debut on Windows, the suite included Microsoft Word, Excel, PowerPoint and Mail—the precursor to Outlook. Bill Gates saw the Mac as a testing ground to work out bugs and gather feedback before the Windows release.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

Watch Steve Jobs introduce the first iPad

Apple's cofounder debuted the first iPad in 2010, framing it as a third category of personal electronics between the laptop and the smartphone. Steve Jobs showed off how thin the device was (for the time) and explained how it was better than smartphones and laptops for browsing the web.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

‘Nipple-gate’ helped spark the creation of YouTube

After Justin Timberlake exposed Janet Jackson during Super Bowl XXXVIII, frustrated viewers searching for clips inspired Jawed Karim and his partners to build YouTube as a platform for sharing missed moments.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

Watch the infamous live feud between Bill Ackman and Carl Icahn from 2013 in the fallout of a billion-dollar accusation that Herbalife was a pyramid scheme.

Tony Hawk landed the first-ever 900 at the 1999 X Games

Tony Hawk made history by landing the first 900-degree spin in competition in 1999 after 11 attempts—creating one of the most iconic moments in action sports.

Explore an emulated demo of Windows 95 Microsoft Plus to try your hand at Solitaire, 3D Pinball Space Cadet, and other classic Windows applications.

From 1986 to 2024, Microsoft has acquired at least 277 companies

Some of these acquisitions helped the company expand into enterprise software and services, including Visio, which integrated diagramming software into Microsoft Office, and Hotmail, which provided an email platform to customers. Recent acquisitions of Mojang and Activision Blizzard underscore an increasing emphasis on the video game industry.

The original 'four horsemen' of tech were Intel, Dell, Microsoft, and Cisco

These companies became known as the "four horsemen of tech" for the influence the companies had both on other businesses and investors in the late 1990s and early 2000s. The expansion of internet infrastructure throughout the 1990s and the dot-com bubble lifted these companies to incredible heights.

Apple, the tech giant renowned for products like the iPhone, iPad, and Mac, started out in a garage in 1976.

McMahon made WWE more graphic to compete with other outfits

In 1997, Vince McMahon ushered in a new era for the WWF, one that would later called the “Attitude Era.” In this clip, McMahon explicitly tells viewers what they can expect moving forward and shows how he thinks about his organization, mentioning Jerry Springer, soap operas and "Seinfeld."

Rock expanded to Africa, where it was used as a political artform

The Nigerian rock scene began after Bill Haley’s "Rock Around the Clock" film premiered in the country, inspiring young people to take up electric guitars. The music was also an integral part of the country’s civil war, with conscripted bands entertaining soldiers on both sides of the conflict.

1985's inaugural Wrestlemania turned pro wrestling into a pop culture phenomenon

WrestleMania I was a major event in the history of pro wrestling, marking WWE’s push to become a global entertainment entity and setting the standard for large-scale pay-per-view events for years to come. It was also a wacky, celebrity-laden affair featuring Cyndi Lauper, Mr. T and Liberace.

See Don Valentine's original 1977 memo for Sequoia's investment into Apple Computer

In honor of Apple's 50-year anniversary, Sequoia Capital recently posted a tweet on X (the social media platform formerly known as Twitter) with a photo of the original 1977 memo for Sequoia's investment in Apple.

In 1994, Amazon was founded as an online bookseller

Books were just the start, as founder Jeff Bezos' ultimate goal was to create an "everything store," using the internet to transcend the physical limitations of brick-and-mortar retail. The Seattle-based Amazon gradually added CDs and consumer electronics, becoming a dominant e-commerce player in the late 1990s, and one of the few dot-com companies to make it through the bust.

See how CES comes to life with a massive setup across Las Vegas

This behind-the-scenes video shows crews assembling the sprawling CES show—filling more than 2.5 million square feet of exhibition space with booths, lights, and tech from around the world ahead of the event’s opening.

See the schedule and headline keynote speakers for CES 2026

CES 2026 features keynote speakers including entrepreneur and "All-In" podcast cohost Jason Calacanis, and Lenovo Chairman & CEO Yuanqing Yang—part of a lineup spotlighting voices shaping the future of tech and business.