The NFL is the most valuable sports league in the world.

Ranking valuations of NBA teams

NBA teams were worth a total of $138B in 2024, with the Golden State Warriors the highest-valued at over $9B, according to research and analysis conducted by sports business outlet Sportico. Dive into the data with this write-up and visualization.

NBA players are the best paid athletes in major US sports

The NFL is the most valuable pro league in the world, but its players aren’t making nearly as much as NBA players. This CNBC video dives into how league structure, salary cap, and guaranteed contracts define how much an athlete will make, and shows how NBA players are able to use those to get almost double the average annual salary of other pro leagues.

NFL explained

The NFL is the premier professional American football league, founded in 1920 in Canton, Ohio. It consists of 32 teams playing an 18-week regular season from September to January, culminating in the Super Bowl championship in February. The NFL has grown into the world's most valuable sports league, generating nearly $20B in revenue in 2023, and with teams valued at $163B combined. Learn its history here.

The NFL makes most of its money through media licensing deals

The NFL, which reportedly earned more than $20B in 2023, generates its revenue through several key streams. The largest comes from media licensing deals, where networks and streaming platforms pay billions for the rights to broadcast games. Corporate sponsorships are another major contributor.

See a ranking of the world's most valuable brands

Evaluating a brand's value involves evaluating investments in marketing, the strength of the brand, and even the company's performance. Technology companies represent most of the global economy's brand value. As of 2026, Apple has the most valuable brand in the world at $608B.

Ranking the world's highest paid athletes in 2022

The top 100 highest-paid athletes in the world include players from 10 sports and 24 countries. They earned $4.46 billion in total income, including $3.24 billion in salary and prize money, as well…

100 years of NFL history in under four minutes

Founded in 1920 in Canton, Ohio, professional football has grown into the premiere sport in the US. Generating more than $20B annually, the NFL gained significant popularity after merging with the American Football League in 1970, a move which among other things established the Super Bowl.

The ‘Harry Potter’ franchise is valued at more than $32B

Combining book sales, films, theme parks, and merchandise, Harry Potter ranks among the world’s highest-grossing media franchises—estimated at more than $32B in total value, alongside giants like Star Wars and Marvel.

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

The world's 50 most valuable private companies

While public companies typically have the highest valuations, private companies get close. This list breaks down the top 50 as of 2025, with SpaceX at the top with a value of $350B, followed by ByteDance. Over three-fifths of the list are located in the US, with eight in China.

College football generates over $13B annually—but many programs run at a loss.

In 2024, the league signed a 11-year deal with Disney, Amazon, and NBC Universal

The $2.2B deal was widely applauded in the media, but the Players Association questioned how the NBA arrived at the valuation and why the deal gives players less than 10% of total revenue compared to the NBA’s 50%.

The NFL is so successful because it is perfectly suited for television

The predictable weekly cadence of football games ritualizes the experience of watching together, and their relative scarcity makes every game meaningful. With the stop-and-go play of the sport, there are predictable, repeating stoppages to allow broadcasters to sell lots of advertising inventory. The league sits in the sweet spot compared to MLB (many games) and NBA and soccer (continuous play with fewer ads). This Acquired episode distills fascinating insights into the NFL's business and history.

Fantasy football is now a $10B industry

Curious about how fantasy football grew into a global empire? This video breaks down how a losing Oakland Raiders team led to the first form of fantasy football, long before the internet and smartphones made it a worldwide phenomenon.

How NFL teams mistake the values of their draft picks

The NFL draft is a highly anticipated event. Each spring football franchises take turns selecting roughly 250 players over seven rounds. Teams regularly trade draft picks to reach a certain player they expect to fall at their selection point, giving market analysts the ability to determine the value of those trades. This video explores the NFL draft market's inefficiency.

An estimated 49 million people played fantasy football in 2022

The number, estimated by the Fantasy Sports and Gaming Association, has grown exponentially since the start of the century. While fantasy sports in general are popular, football is the most popular, with an estimated 79% of fantasy participants playing fantasy football.

Leagues like the Premier League differ from the World Cup.

The Premier League and other similar club leagues are professional organizations like the NFL or the NBA, where owners purchase player contracts. World Cup teams, on the other hand, are organized by citizenship.

American billionaires' wealth, visualized

America's top 20 billionaires have a combined wealth of $2.7T as of 2024. That's more than Russia's annual GDP. But some billionaires, like Elon Musk, hold a greater share of that $2.7T number than others. To see just how much money each of these 20 billionaires have in comparison to the others in the group, check out this data visualization.

The MLB consist of 30 teams

The league is home to the National and American leagues, which include 780 active players. The MLB season is the longest in professional sports, with 162 games played during the regular season, typically from April through September, ending with the World Series championship in October.

The global defense industry in one chart

The world's most valuable defense companies (for example, Lockheed Martin) make up much of the global defense industry. As of 2025, RTX led the pack with a roughly $183B market cap.

Experts suggest the industry could be a $45B business

Sports betting used to primarily consist of who would win and the points spread, but the rise of online betting apps has fueled a substantial increase in parlay bets. "Existing markets are still growing at a rapid clip," said Noah Naparst, who evaluates sports-betting companies for Goldman Sachs. "So we’re not mature yet, but we’re not in the early wildcat days of the market anymore, either.”

The 100 most significant sports moments between 2000 and 2025

This list ranks the 100 most significant sports moments of the first 25 years of the 21st century. The editors compiled the collection based on a list of factors, including the "collective joy" factor, whether it made you curse in disbelief, and how much it transcended the sport and entered the broader culture. The top moment: The improbable "helmet catch" during the Super Bowl in 2008.

How much does sports betting generate?

According to 2025 data, sports betting generated $2.7B in state tax revenue. That number has increased every year since the government began collecting data in 2021.

National Hockey League, explained

Founded in 1917, the NHL started with four Canadian teams and now spans 32 franchises across North America. Its iconic Stanley Cup, first awarded in 1893, remains a unique prize, with winners' names hand-engraved each year. The league generates billions in annual revenue, aided by key expansions, lucrative TV deals, and global fan engagement. While player safety and labor disputes have posed challenges, the NHL remains a cornerstone of professional sports, offering an 82-game season culminating in the fiercely contested Stanley Cup Final.

Louis Vuitton is considered LVMH's most valuable brand

Louis Vuitton consistently ranks among the world's top 10 most valuable global brands—it's worth an estimated $100B as of this writing.

Every NFL team's top 10 plays of all time

In more than a century of football, there have been a tremendous number of awe-inspiring, defy-the-odds, and borderline miracle plays. This 90-minute compilation from the NFL pulls together the top 10 plays for each time from their franchise history.

Visualize the world's top 20 billionaires in 2026

This data visualization shows the 20 wealthiest people in the world as of January 2026. Topping the list with a net worth of more than $713B is Elon Musk, trailed by Larry Page ($258B), Jeff Bezos ($251B), and Larry Ellison ($243B).

The economics of the WNBA

The 2024 WNBA season shattered attendance and viewership records, thanks in large part to rookies Caitlin Clark and Angel Reese. The league secured a record 11-year, $2.2B media rights deal. Yet players' salaries are low compared to the NBA. This CNBC video dives into the WNBA’s business model and explores why it may take years before the longest-running women’s sports league becomes profitable.

There are 32 teams in the NFL

Click a team's name to see their current record and opponent for the day; read the latest news, including injuries; view the remaining schedule; find out where the team is in the standings; discover the current roster; explore all player and team stats; and watch the latest video highlights.

Visualizing the world's wealth in 2019

The world has a net worth of $360T. The U.S. economy continues to dominate given its sheer size, Asia and Europe are not that far behind.

The decline in value of the NFL running back

Running backs long held the role of superstar on NFL teams, carrying their team down by down to the endzone. Their salaries reflected that importance as well. But in the last 30 years, front offices and fans have taken more to the quarterback instead, who receives much higher salaries. This podcast episode breaks down the economics of the turn in the game's focus from rushing to passing.

The face value of a Super Bowl ticket rose 136% from 2016-26

At Levi’s Stadium, which first hosted the Super Bowl in 2016, face-value lower-bowl end zone seats increased from $1,800 to $4,250 by 2026, while price tiers expanded and the overall cost of attendance skyrocketed.

1440: The National Football League

Explore the best resources we found on the NFL

The NBA, explained

From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.

The World Football League, the most disastrous sports league ever

In the mid-1970s, a group of investors attempted to compete with the dominant National Football League. This short video highlights the league's intriguing innovations and speedy downfall. The investors dubbed their project the World Football...

The Super Bowl is the National Football League’s championship game

Played annually in early February between the league’s two conference champions, the game was created as part of the 1966 merger between the American Football League and the National Football League. It has become the most-watched sporting event in the US each year.

Ranking the world’s economies: 1980 vs. 2025

The US remains the world’s largest economy, having increased its annual gross domestic product from $2.9T in 1980 to $30.6T in 2025. In 1980, China ranked seventh globally with a GDP of $304B. In 2025, China ranked second with a GDP of $19.4T.