Roller coasters can cost millions of dollars to make, but they often offer a substantial payoff.

As parks raced to make the biggest, longest, tallest roller coasters, costs skyrocketed, and the return on investment became more challenging to achieve. Consumer tastes have also changed, with Millennials in the US preferring more mid-tier rides for family inclusion.

Understanding the mechanics of a ride can help explain why they are so safe. Lift hills, launches, and breaks are each crucial components of coasters and are designed to possess numerous safety features in case of any dysfunction.

Several ingenious additions to roller coasters, such as extra wheels, magnetic brakes, and hydraulic system safety bars, have largely reduced discomfort and threats such as broken rides or ejected passengers.

Roller coasters are believed to have originated in the 1600s with 70-foot wooden ice slides, typically enjoyed by the upper class. Over the past few centuries, the machinery developed into more daunting designs like the modern gigacoaster, which features a drop of 300 feet or more.

Scary rides stimulate our fight-or-flight response while simultaneously releasing feel-good endorphins like dopamine, serotonin, and oxytocin. Once we realize we're in a safe space, we can enjoy the ride and even feel confident and relieved by the accomplishment of overcoming a fearful feat.

Why do we love roller coasters? It’s not just the speed or height, it’s controlled fear. Your brain thinks you’re in danger, then rewards you with dopamine.

When a threat arises, it triggers our bodies to go into fight-or-flight mode and prepare for danger. However, when no obvious threat to our safety is present, this natural high can become enjoyable. Some people are more likely to enjoy these thrills based on factors like individual brain chemistry or physical health.

Thanks to the incorporation of steel, rides have gotten increasingly versatile, daring, and smooth, performing loops and turns that are much more difficult to safely achieve with wood.

LaMarcus Thompson was an inventor and businessman who developed the first US amusement park ride in the 19th century and sparked a booming business. Customers spent a nickel to coast on wheeled benches over gentle hills, leaving Thompson with around $600 per day in profits.

See a database including every country from Afghanistan to Zimbabwe to see stats about their coaster count, and compare it to their populations and square footage.

The Mauch Chunk Switchback Railway in the hills of Pennsylvania wasn’t initially intended to be a ride, but over time passengers and businessmen alike took advantage of the lovely tour through nature. The railway eventually reached over 100,000 riders in some years.

Despite their Russian origins, roller coasters are often associated with the US. This is in part thanks to a businessman and inventor named LaMarcus Thompson, who revolutionized the amusement industry in the US beginning with the Gravity Pleasure Switchback Railway at Coney Island. He is now known as the "father of the American roller coaster."

Recent studies indicate that individuals with higher levels of dopamine may be more prone to thrill-seeking behaviours like riding roller coasters or even doing drugs or shoplifting.

The inventor and businessman who is known as “the Father of the American roller coaster” was also a religious Sunday school teacher who wished to distract the public from indulging in popular sinful amusements of the time like saloons and brothels.

Rides are developed and tested for years before they host passengers. Maintenance teams perform various tests every day before opening coasters to the public. The chances of risk are rare, as exemplified in 2019 when amusement parks saw .8 injuries per million rides.

When a French traveler happened upon the 17th and 18th century Russian pastime of sledding down man-made hills, he brought the idea home and inspired others to modernize the mechanics. Adoration for coasters spread around Europe and eventually reached the US, where the scream machine would undergo major advancements.

There is only a certain amount of gravitational force that the body can handle before dealing with consequences like short-term vision loss or unconsciousness. Increased scientific understanding has largely reduced these impacts, with engineers combining periods of intense pressure with periods of relief.

The Triple Crown commands big ratings (and enormous amounts of money in betting) but the sport as a whole is in a precarious position, thanks to limited tracks and an overreliance on subsidies. This special from Freakonomics unpacks what all that means for the future of the sport.

But that money doesn't come easily. Team principals have to constantly ensure money is coming in to fund their million-dollar cars every weekend. This CNBC video explores all the costs of running a team. It also shows how team principals woo sponsors and find ways to maximize their technology with a cost cap.

In 2010, Lithuanian artist Julijonas Urbonas came up with a fictional euthanasia coaster to generate conversation about humanely ending life. His idea involved using extreme G-forces on a roller coaster, aiming to give participants feelings of euphoria before death. In reality, the ride would probably be extremely unpleasant.

More than 480 ski resorts pack in nearly 65 million visitors each year in the US for historically high prices. Daily lift tickets may cost three figures at many locations. Amid industry consolidation and more stringent land use regulations, ski resorts are upping their prices—a factor that does not appear to be dampening the sport's popularity. Learn more here.

The ASTM F24 Committee on Amusement Rides and Devices consists of consumer advocates, government officials, amusement park operators, ride manufacturers, and industry suppliers who work to establish a safety standard for the designs and modifications of roller coasters.

The Triple Crown races last less than three minutes, but the training and resources needed to create a winning thoroughbred are extensive. This Fox Business article dives into the costs associated with owning and training a racehorse, which can range from $1K to over $1M. It also discusses the extent to which the horse racing industry contributes to the economy.

Car elevators, spas, movie theaters, bowling alleys, nightclubs, and panic rooms are just some of the lavish upgrades the 1% builds in their homes.

It is no secret that Burning Man is a costly endeavor, with disposable income needed to buy tickets, take time off work, create shelter, hold living supplies, and provide entertainment and gifts while living in the desert.

Since the 1990s, those costs have crept into the billions. Cities are able to sell the high price tag with promises of jobs and tourism dollars, but long-term studies showed the promises were often overstated.

A new analysis suggests it costs millions of dollars to maintain the American dream over a lifetime. The price tag includes retirement, healthcare, higher education, homeownership, and other core elements of a comfortable life for the average American.

Crash test dummies are crucial in the fight to protect car passengers from potentially catastrophic crashes. So how are they made? And why are they so expensive? This 8-minute video breaks down the high-tech products—which can cost over $1 million...

The original Peloton stationary bikes sold for about $1.2K, but Peloton founder John Foley said that price point made consumers skeptical of the product's quality. After increasing the price of a bike to $2K, Foley said people started to believe it was a quality product, and sales soon increased.

Peloton ran a Kickstarter campaign in 2013, hoping to raise $250K and ended the campaign with $307K. Peloton sold its first bikes during that campaign for $1.5K. Foley later said that most of the bike purchases came from investors, not necessarily new customers.

Coachella might be a cutting-edge cultural event, but it doesn't come for free. Beyond the high ticket prices—which typically start around $500—there are other costs, like lodging, food, and libations. This article spotlights four attendees who break down their expenses for the week and why, despite the hefty price tag, they were so interested in heading to the desert.

Given the relatively high financial barriers to entry—with its cheapest bikes selling on its website for almost $2K—owning a Peloton has become a status symbol for some, representing the disparity between access to fitness between the upper and lower classes in the US (especially during COVID).

2024 was a banner year for Disney, with the global film studio finding success with "Inside Out 2," "Moana 2," and "Deadpool & Wolverine." While Disney has faced criticism for its reliance on sequels, reboots, and offshoots, the 2024 numbers suggest the public is still eager for its content.

Peloton has two core revenue streams: the exercise equipment it sells and the company's monthly subscription that gives users access to its class library. More than half of Peloton's revenue comes from the company's core product, the monthly subscription. Its "Peloton App+" membership tier is $28.99 per month.

A Forbes analysis found Universal’s parks in Florida, Japan, and California saw average attendance growth of 32% after opening Wizarding World attractions, with Orlando’s Islands of Adventure—the home of the Wizarding World—rising 64.5% to 9.8 million visitors.

The famous but relatively small geographic area is responsible for a relatively enormous economy, thanks to high demand and high ticket prices.

While the band has been on hiatus since 2022, there are remarkable insights into the band’s success, like a $44M profit from a six-show tour. Their profits allow them massive spending, with investments like a shared mansion in addition to owning their own multimillion-dollar apartments.

When you see Olympic athletes win gold, it's the culmination of years of hard work and discipline. But it isn't all sweat equity. Before ever stepping foot on the world stage, these athletes have to pay or find funding for private coaching and lessons, club memberships, and meet fees, with estimates that it costs $25K to $40K to make it to the Olympics.

Although different companies have described focuses ranging from luxury tourism to Martian space colonies, all are building infrastructure to capitalize on the shift away from government-only control and betting big on reusability and scale. By securing public contracts and subsidies, they aim to develop strategic partnerships toward dominance in low Earth orbit.

The prototypical middle-class American family vacation has been a staple for decades. But in the last 10 years, the cost—over $5K for a 5-night stay for a family of four—has placed the trip out of reach for many.

The disruptive innovator and founder of SpaceX and Tesla is worth hundreds of billions of dollars, an unimaginable sum. This simple interactive visual uses pixels (representing $1K each) on a scrolling screen to demonstrate the billionaire's wealth compared to other known financial values, like the cost of building a Boeing 777 or the net worth of Tiger Woods.