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The first social media platforms date back to the early 2000s, when algorithms were typically chronological, with entities like MySpace and Facebook feeding users content from the most recent posts to the oldest.
Findings
Additional insights we found via Hootsuite
Different social media platforms use different information and strategies to inform their algorithms and entice users. Reddit’s algorithm, for example, incorporates community moderation alongside upvotes, recency, and other factors.
Pinterest's algorithms are informed in part by similarity to other pinned content, saves, and recent trends.
YouTube, with over 2.7B active monthly users, draws from more traditional data sources—views, likes, subscribed accounts—to inform what it serves its audience.
TikTok weighs novelty—new content from strangers—as a priority in its algorithm.
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