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Madison AvenueNamed after the New York City avenue that was once home to the world’s most powerful ad agencies, Madison Avenue is a catch-all term for the advertising industry. In other words, Madison Avenue is to advertising what Wall Street is to finance.
The phrase “Madison Avenue” was first used in reference to the advertising industry around 1923. By the late 1930s, roughly 37% of the American Association of Advertising Agencies' New York members had offices on the street, largely due to its proximity to their large corporate clients’ headquarters.
From three-martini lunches to office romances, the corporate culture on Madison Avenue was notorious for its debauchery—so much so that it inspired the popular TV drama “Mad Men.”
While many of the top advertising agencies (such as Ogilvy & Mather in 1989 and Young & Rubicam in 2013) have since moved their headquarters away from Madison Avenue for various reasons, the term is still used as a synonym for the ad industry today.Explore Madison Avenue
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Madison Square Garden and Madison Avenue are indirectly named after James MadisonMadison Square Park was named for James Madison in the 1800s. Madison Avenue later took its name from the park, and Madison Square Garden was named after Madison Square, indirectly linking both landmarks to Madison. NYC ParksThe ‘three-martini lunch’ was popularized on Madison AvenueAdvertising executives working on Madison Avenue in the 1960s and ’70s popularized the so-called “three-martini lunch” between businesspeople during the work week. Admen of the time supposedly believed alcohol brought more creativity to the second half of their workday. This article explains why three-martini lunches are no longer commonplace. The TakeoutJane Maas was one of the first prominent female ad executives on Madison AvenueJane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue. YouTube‘Mad Men’ is loosely based on the wild antics of Madison Avenue employeesThe TV show follows the employees of a New York City ad agency as they navigate the debauched culture of Madison Avenue’s golden age—and the political and cultural landscape of the 1960s. The hosts explain which episode to watch first if you want to get hooked. SpotifyThe Madison Avenue Walk of FameIn Hollywood, the most prominent celebrities get “stars” on the Hollywood Walk of Fame. Now, industry events producer Advertising Week has created a virtual walk of fame for the biggest stars of the ad world, from the Celestial Seasonings Sleepytime Bear to the Energizer Bunny. Advertising Week‘Ogilvy on Advertising’ is David Ogilvy’s career memoir full of his favorite copywriting adviceOgilvy is one of the most famous and influential advertising executives in history, known for his focus on research-driven advertising. But he also wrote multiple books, including “Ogilvy on Advertising,” which the Founders podcast dives into in this episode. Spotify
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