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YouTubeLaunched in early 2005 by former PayPal employees as a quirky, user-centric video site, YouTube is now a global media powerhouse and home to movie trailers, video podcasts, livestreams, and much more.
In its first year, the entertaining user-generated content helped drive significant traffic. By the end of 2005, YouTube was already seeing millions of viewers per day.
YouTube's engagement is driven by an algorithm that combines user data and machine learning to predict which videos users might want to watch next. The algorithm makes its selections based on factors ranging from a user's watch history to the number of comments a related video has received.
As YouTube looks to its third decade and beyond, AI and short-form content will likely be significant viewership drivers. The company has also focused on households that have left traditional cable companies.Explore YouTube
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Justin Bieber spent Coachella on YouTubeThe pop star was the festival's Saturday headliner, a slot typically reserved for massive spectacles. Bieber, however, spent a significant portion of it scrolling YouTube. Karoff's evenhanded review tries to make sense of the unexpected scene. SFGATEReimagining YouTube as cable TV, complete with channel-surfingThe site streams YouTube content as if it were broadcast television, providing the ability to flip through channels and enter videos mid-stream, and you also can't easily skip ahead. The product is designed in part to bring back serendipity to video discovery. YTCH-TVUnderstanding 'YouTube Face,' the platform's pervasive thumbnail styleIt's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power. The Ringer‘Nipple-gate’ helped spark the creation of YouTubeAfter Justin Timberlake exposed Janet Jackson during Super Bowl XXXVIII, frustrated viewers searching for clips inspired Jawed Karim and his partners to build YouTube as a platform for sharing missed moments. ForbesYouTube no longer provides data to BillboardBillboard began using data from YouTube in 2013, tracking the platform’s most popular songs as it became a hub for listeners. That relationship ended in January 2026, when YouTube announced it was ending the partnership, citing a disagreement over how Billboard weighted premium users more heavily than free users. YouTubeYouTube's 10 most viewed music videos of all timeYouTube arrived in 2005 with a short, innocuous video about the San Diego Zoo. Just 20 years later, it's one of the most popular websites and a go-to for countless music fans. This list of the site's most popular music videos analyzes how the videos hold up after reaching billions of views. The biggest takeaway? "Gangnam Style" is still a thrilling watch. StereogumYouTube's first-ever video was nothing specialYouTube has grown into a cultural force in its two-plus decades of existence. Its beginnings, though, were modest, especially its first video: a 19-second clip about a visit to the San Diego Zoo. This brief resource explains the origins and longtail impact of "Me at the zoo," a simple video uploaded by Jawed Karim on April 23, 2005. GOODMrBeast is one of YouTube's biggest creatorsJimmy Donaldson always wanted to be an entrepreneur. His drive to succeed helped create the world's most successful YouTube channel through his media personality MrBeast. This in-depth interview with Steven Bartlett reveals the intimate details of Donaldson's experience as a big-time creator and more. The Diary Of A CEOStephen Findeisen is the YouTuber taking on crypto scamsWhile many cryptocurrencies are focused on advanced technical projects or real-life uses, the proliferation of easy-to-create memecoins has led to a boom in scams. Stephen Findeisen, aka Coffeezilla, is regarded as one of the best independent investigative journalists exposing high-profile frauds, pump-and-dump schemes, rug-pulls, and more. CoffeezillaYoutube, explainedYouTube began as a quirky site where users uploaded funny, random videos—a do-it-yourself television service. Today, it’s a global media powerhouse and home to everything from movie trailers to video podcasts, livestreams, and much more. Want to learn more about the streaming giant? Check out our 5-minute explainer here. 1440A chat with YouTube CEO Neal MohanIn a conversation with Bloomberg, YouTube CEO Neal Mohan maps out how the company is taking what it’s learned thus far and embedding itself into the “lean-back” TV viewing experience. BloombergA small fraction of creators make money on YouTubeYouTube has become one of the world's leading entertainment platforms almost entirely on the back of users who upload their own content. An estimated 3.7 million new videos get uploaded to YouTube each day, but only a small, very popular fraction are able to make money from their content. InvestopediaYouTube brought endless content—and endless culture warsHow did YouTube grow from a startup in 2005, to a media powerhouse with more than 2.5 billion monthly logged-in users who watch more than 1 billion hours of video every day? That’s what this podcast interview with Bloomberg tech reporter Mark Bergen on NPR’s Fresh Air explores. NPR Was Google's acquisition of YouTube a good deal?Google's acquisition of YouTube was a game-changer, but was it a good deal in retrospect? Here, the hosts of the popular "Acquired" podcast explore whether the deal measures up to the mythology, starting with a memo from early investor Sequoia Capital. AcquiredThe 30 most popular YouTubersFrom music superstars like Justin Bieber and Taylor Swift to streamers like PewDiePie and MrBeast, the ranks of YouTube’s most-subscribed-to accounts includes a mix of everything from celebrities whose YouTube presence complements the rest of their persona to stars who made a name for themselves solely from the platform. This ranking from Search Engine Journal breaks down the 30 biggest YouTube accounts as of June 2004. Search Engine JournalYouTube's first video was grainy video of co-founder Jawed Karim at the zooSome 500 hours of content are posted to YouTube every minute. The video at the beginning of that massive growing stream of content is this one—"Me at the Zoo." Uploaded in April 2005 by YouTube co-founder Jawed Karim, it shows him at the San Diego Zoo talking about elephants. jawedA guide to YouTube TVIn addition to giving users the ability to watch videos for free, supported by ads, YouTube also offers premium subscription products that include an ad-free version of YouTube—as well as YouTube TV, which lets viewers stream live TV channels over the internet. This CNET overview of YouTube TV explains what viewers get with the service, including which channels and networks, as well as a cloud DVR and the ability to cancel anytime. CNETYouTube plans on embracing AI-powered featuresYouTube CEO Neal Mohan lays out a series of priorities and predictions for how the online video giant will continue to evolve. Mohan says the company wants AI to play a bigger role—in addition to figuring out how YouTube can evolve and improve the experience of streaming its content. YouTubeYouTube evolved into a film distributorYouTube has evolved from a random clearinghouse of user-uploaded video content to a global media powerhouse. One example is the use of YouTube to distribute "Milk & Serial," a slasher film made for $800 that eventually racked up hundreds of thousands of views. VarietyHow the YouTube algorithm works, according to MrBeastIn this brief interview clip, the YouTube savant "MrBeast" summarizes how the YouTube algorithm—which he relies on to make his content go viral—actually works. MagnatesMediaMrBeast became one of YouTube's biggest creatorsJimmy Donaldson, aka "MrBeast," has racked up more than 312 million subscribers on the platform thanks to high-energy videos that mostly feature challenges, stunts, and philanthropy. He joined YouTube in February 2012, and his 800-plus videos have racked up more than 57 billion views. TIMEYouTube was acquired by Google for $1.65B in stock during its second yearIn 2006, Google acquired YouTube for $1.65B, only two years after its launch. Sequoia Capital, one of Silicon Valley's best-known venture firms, was an early investor in the streaming video platform, seeing it as the next step in the evolution of user-generated content that flourished online during the mid-2000s. Sequoia Capital 'Lazy Sunday' was YouTube's first viral hitInitially aired on television, the 2005 "Saturday Night Live" digital short featuring Andy Samberg and Chris Parnell took off on YouTube, becoming one of the platform's first viral videos. The song may be a joke, but its success underscored how online video could extend the lifespan of regularly televised content. Saturday Night LiveYouTube occupies more US screen time than NetflixAs consumers continue to shift their viewing activity away from traditional cable and broadcast TV, they’re spending an increasing amount of time streaming content, much of it on YouTube. In fact, Nielsen data from August 2025, shows that YouTube accounted for 13.1% of US screen time, compared to Netflix’s 8.7%. NielsenYouTube began as a quirky site invented by former PayPal employeesIn February 2005, YouTube was launched by Steve Chen, Chad Hurley, and Jawed Karim. Their idea was to build a platform to support the convenient sharing of videos online, a relatively novel idea in the days of cable TV and early social media. History CooperativeYouTuber Marques Brownlee reviews the CybertruckInfluential technology reviewer Marques Brownlee—known online by his alias MKBHD—made a name for himself by offering in-depth reviews of gadgets like smartphones and laptops for his YouTube channel. Occasionally, he tackles bigger products. For instance, this nearly 30-minute deep dive into Tesla’s Cybertruck, an all-electric pickup truck with a bulletproof exterior and futuristic design, which goes from zero to 60 mph—faster than a Corvette. Marques BrownleeToday’s kids would rather be YouTubers than astronautsWhile the other children in your kindergarten class might have wanted to be firefighters or astronauts when they grew up, modern kids are different. Lego conducted a study that found children were more likely to say they wanted to be a YouTuber when they grew up than an astronaut. The LEGO GroupYouTube camps teach kids how to create content for the platformYouTube Creators Camp in Katy, Texas, is just one example of a new camp aimed at teaching kids how to develop their own YouTube channels. This short documentary explores the camp and what its campers suggest makes for a successful piece of content. Washington PostHow YouTube's biggest creator changed the platform foreverJimmy Donaldson, aka MrBeast, has accrued 241 million subscribers on YouTube by obsessing over content and spending sometimes millions to produce a single video. He is known for recording himself doing extreme stunts, like staying underwater for 24 hours, and gifting people with large amounts of money. Creators have imitated his style ever since. Dive into how MrBeast transformed YouTube here. PolygonBaby monkeys chose a soft, warm doll over a wire one with foodHarry Harlow performed controversial experiments with newborn monkeys, separating them from their mothers and letting them bond with stand-in mother figures made from either wire or figures covered in cloth—both with monkey-like faces. The work investigated touch, bonding, and attachment, and found that monkeys overwhelmingly preferred the cloth dolls over the wire ones in various stressful situations. How to identify baseball pitchesYou might be familiar with terms like "fastball," "curve ball," and "change up," but identifying the specific elements of each pitch type—not to mention what constitutes the more specific types like "splitter" and "cutter"—can leave even passionate fans stumped. This helpful guide to the most used pitches in the big leagues allows you to become a pro in just a few minutes. Sports Explained'Harry Potter’ book launches became midnight cultural events with strict rulesAs anticipation grew, bookstores worldwide hosted midnight release parties for new Harry Potter titles—drawing crowds in costume, complete with games and countdowns, transforming book launches into global celebrations of reading. Libraries and stores were required to adhere to strict regulations over who could handle the books before the official debut. YouTubeHow to conserve a Yup'ik maskThe Met’s YouTube channel is a treasure trove of information about the museum and its collections. In this short video, conservationist Caitlin Mahony works with Yup’ik dancer Chuna McIntyre to understand the significance and proper display of a native Alaskan mask that’s over a century old. McIntyre helps illuminate the stories behind many of the mask’s decorative elements and explains how it would be used in traditional Yup’ik ceremonies. The MetWhat does the metaverse actually look like?An emerging virtual world could change how we work, play, and do business. This five-minute video shows you what it looks like and the potential it holds. YouTubeWhat the people on the front lines think about America's recycling crisisAmerica produces more waste per capita than any other country in the world. And recycling, which was once considered the solution to that problem, isn’t really working anymore. YouTubeWhere the US’s plastic recycling is discardedThe US ships over a million tons of plastic waste overseas each year. A short video explainer from USA Today shows a breakdown of what really happens to America's recyclables. YouTubeConceptualizing the vastness of The Great Pacific Garbage PatchEight million tons of plastic winds up in the world’s oceans every year, much of that accumulating in the Great Pacific Garbage Patch. That 80,000 tons of fishing net, bottles, and other trash has more pieces of plastic than there are stars in the Milky Way Galaxy. And it’s only getting bigger. YouTubeMicroplastics 101: What we know about the contaminants invading our bodiesFifty-one trillion particles of microplastics float in our oceans. Yet there is very little science of how this affects our health. This quick 2-minute video explains the dangers of microplastics. YouTubeHow billiard balls catalyzed the 'Plastics Century'For centuries, billiard balls were made of ivory from elephant tusks. But when excessive hunting caused elephant populations to decline, they began to look for alternatives: celluloid, which would become known as the first plastic. YouTubeHow mRNA vaccines workmRNA COVID-19 vaccines were developed faster than any vaccine ever made. Even more enticing, the underlying technology may unlock preventive treatments for a wide-range of diseases. YouTubeHow synthetic meat is madeThe future of meat is cheaper, faster, and more environmentally friendly—it will also be grown in a lab. This three-minute video breaks down how exactly lab-grown meat is made. YouTubeTasting a lab-grown chicken nuggetTaste testing the first clean meat chicken nugget from a San Francisco company developing cultured meat. It’s chicken, but not as you know it. YouTubeVisualization of printing synthetic DNAEver wonder how synthetic DNA is made? Discover how GenScript uses innovative technology to synthesize precise, high-quality DNA at a larger scale than ever before. YouTubeHow is synbio different from genetic engineering?An animated overview of what synthetic biology is and what its current use cases are. YouTubeIs synbio really cool, really scary, or both?There’s always been a divide between technology, the inanimate stuff that we build, and biology, the living stuff that nature builds. Synthetic biologists are trying to figure out how to close the gap by building living things. YouTubePepsi uses augmented reality to prank people at a bus shelterCommuters at a London bus stop have seen alien invasions, monsters from the sewers grabbing pedestrians and tigers running down the street as part of an elaborate advertising campaign. YouTubeHow Google's Tilt Brush brings artists' creations to lifeGoogle has been working closely with more than 60 artists to help them explore their style in virtual reality as part of the Tilt Brush Artist in Residence program. YouTubeLego stop motion reenacts the longest battle in World War IOne of the longest and bloodiest battles of World War I, the Battler of Verdun was a deadly conflict between French and German forces for 10 months in 1916. Some 300,000 lives were lost, but ultimately the French triumphed. This video provides a stop-motion reenactment of the battle in Lego bricks. YouTubeA TED Talk about AR, conducted in ARAlex Kipman wants to create a new reality—one that puts people, not devices, at the center of everything. YouTubeAR can make medical diagrams interactivePublished by https://www.onirix.com/Augmented reality provides lots of possibilities in modern medicine and education. YouTube
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