Ranking life's biggest decisions

How big brands keep your loyalty

We perceive ourselves as rational decision-makers—but research about our consumption habits suggest we are easily played by clever marketing. Here's how big brands design their branding to keep you coming back.

Hear history nerd Ray Dalio talk about making decisions during times of uncertainty

For Dalio, history is the best teacher. Dalio emphasizes relying on and respecting the past as a framework for the future, so that during unsettling times, people still make good decisions.

NFL Draft decisions are shaped by brain science, data, and office culture

Carnegie Mellon researchers say Draft-room choices are influenced by the "jackpot effect"—where higher stakes can impair performance—as well as by groupthink, the limits of data, and whether scouts feel safe speaking up.

'The Father of Positive Psychology' gives tips on building resilience

People differ in how they respond to setbacks. Famed psychologist Martin Seligman outlines three key pillars for resilience: developing mental toughness by interpreting failures as external and temporary, recognizing and using one’s signature strengths, and cultivating strong relationships that offer support and meaning.

Top strategies on how to deal with other people's big feelings

This podcast offers insights on how to effectively talk to others when they're experiencing powerful emotions, and how to simultaneously protect yourself in those situations.

Four psychological tools for a happier, calmer life

The perennial debate on how to be happy involves various aspects of life, and one of the most essential is our psychological attitudes toward experiences. This piece lists and explains four basic tools to strengthen your "psychological immune...

A guide to emotionally preparing to found a company

Founding a company comes with more than just logistical challenges—it's a daunting emotional task, too. In this article, a psychologist breaks down how first-time founders can prepare for the mental pressure of starting a company.

Landmark study pinpoints what makes a good relationship

Whether you’re finding a potential partner by swiping right on an app, or thumbing through stacks of biodata a la Netflix’s “Indian Matchmaking,” there may be some wisdom for you in the researchers’ findings.

Visualizing 11 cognitive biases that influence how you think

Humans are hardwired to make mental mistakes called cognitive biases, affecting the way we view our world. Among the most common are confirmation bias (seeking only evidence that affirms your views), authority bias (overweighting things said by authority figures), groupthink (assimilating ideas to avoid conflict), and more. This quick chart gives an overview of some of the most notable ways we mislead ourselves.

Listen to BlackRock's head of behavioral finance, Emily Haisley, explain the psychology of investing—including controlling biases, managing ego, and being prepared for volatility.

Learn more about Ray Dalio's formula for progress

Across interviews and in his books, Dalio often emphasizes the importance of learning as much as possible to avoid making bad decisions. However, Dalio also often speaks about failure being a great teacher. One of his core principles is "Pain + Reflection \= Progress."

Elon Musk follows a five-step decision-making process when simplifying technology

He begins by determining whether how something has been previously done is—in his words—"dumb," or if a certain feature should even exist, let alone be optimized. This first principles method has helped him develop some of the most valuable companies in the world.

How your subconscious influences your decisions

How much of your desires and daily choices are truly yours? One of the most effective ways to influence someone's subconscious is when they're asleep. To study this possibility, researchers trained participants to be able to dream lucidly, a phenomenon that occurs when a dreamer knows they're dreaming.

A failed resolution still defines directional exploration

The new year practice of making resolutions is so popular it can often inspire ironic dismissal from those all-too-aware of how many fail. This piece argues failure doesn't matter: Making the resolution itself helps define one's focus in life, arguably more important than racking up achievements.

The traits that make a strong and resilient leader

Developing psychological flexibility, or an ability to adapt during change and stressful situations, can help leaders manage pressure while maintaining their wellbeing. A leader who can embrace discomfort and navigate hard times can earn greater respect, increase team satisfaction, manage distress effectively, and stay focused on priorities. Read this article for a further understanding on how to develop and sharpen this skill.

Hear why one author thinks college rankings may be irrelevant

For more than three decades, US News & World Report has released an annual ranking of the country's best colleges. An extremely influential list that can determine application volume, funding decisions, and more, the rankings have been compiled by a secret algorithm indecipherable to many on the opposite side of the table. Author Malcolm Gladwell attempts to unpack the calculation, ultimately raising the question: How relevant is the list?

After a dementia diagnosis, it's important to plan ahead but also savor the moment

The next steps after a diagnosis include taking lifestyle steps to slow disease progression and completing legal paperwork about long-term medical preferences. It's also important to appreciate the moments and days ahead and find humor in them, when possible. (Some users may encounter a paywall.)

Finding meaning in work matters, but can also happen outside your job

It's a perennial discussion: How do I find meaning in my work? Visionaries attest to the value of aligning your passions with your paycheck, but it isn't always possible. This podcast weighs the pros and cons of such a pursuit.

Easy resets for stress reduction

Individual solutions for burnout, often called “self-care,” can be helpful for managing stress. Harvard researcher Aditi Nerurkar’s 2024 book The Five Resets details a road map for burnout recovery. In this interview she suggests, among other tactics, gaining focus on what matters the most in one’s life, taking breaks from both work and the internet, and making time for practices that strengthen the mind-body connection.

Key tips for helping the depressed—including listening without judgment

Major depressive disorder is a clinical diagnosis and is not a lifestyle choice. Those who struggle with depression can express persistent feelings that are difficult to process and make sense of for friends and family. This guide walks through some counterintuitive perspectives, including resisting the urge to force a depressed person to do the things that would make them feel better.

Why your favorite color is probably blue

From a young age, we are primed to choose a favorite color, but strangely as we grow up, our preference often changes—and it’s largely due to influences outside our control.

'To live is to choose. But to choose well, you must know who you are and what you stand for, where you want to go and why you want to get there.'

- Diplomat Kofi Annan (1938-2018)

Addressing psychological barriers to building wealth

Almost half of adults in the US report owning no investable assets. For many, the barrier to entry is the belief that investing is too complex for them to get involved. Consulting with a financial psychologist, this article addresses the cognitive bias that causes so many people to miss out on financial opportunities, and offers tips on how to get past the anxieties and just begin.

The best predictor of success.

Leaving a high-flying job in consulting, Angela Lee Duckworth took a job teaching math to seventh graders in a New York public school. She quickly realized that IQ wasn’t the only thing separating successful students from those who struggled. Here, she explains her theory of “grit."

Listen to Ray Dalio break down his most valuable principles in life and work

Dalio's now-famous principles started out as a collection of rules the finance behemoth set for himself. Since then, the list has expanded, becoming required reading for all Bridgewater Associates employees. In 2017, Dalio published an expanded version of these rules called "Principles: Life & Work," which has sold more than 5 million copies worldwide.

'The most important single ingredient in the formula of success is knowing how to get along with people.'

- Former President Theodore Roosevelt's (1858–1919)

The career risk of being a people-pleaser

While people-pleasers tend to be kind and thoughtful, researchers say they are at risk of burnout at work because they are unable to set boundaries and disregard their own feelings when asked to complete a task. Read this brief, helpful article on the signs of people-pleasing and how to overcome the tendency.

How we frame stress—as good or bad—seems to alter how it affects us

This podcast discusses research that indicates stress perception may drastically affect how we respond to it. In research exploring if our stress is presented as diminishing our health versus if we're told it enhances our performance, it will lead to differences in how successful participants are at performing tasks—with the enhancers doing better.

A psychiatrist warns that chasing happiness can lead to misery

Rafa Euba, a retired consultant psychiatrist, argues that happiness is a vague and abstract concept that is hard to quantify. He suggests accepting that suffering and pain are a normal part of life. An attainable goal for one's life is to attempt to minimize pain, and pursue balance and contentment rather than a false ideal of permanent bliss.

Why one runner believes Stoic philosophy is important for marathoners

There's plenty of time for thinking while training for a marathon, and Matt Fitzgerald suggests it'd be wise to study the Stoic philosophers to navigate the many frustrations that come with that training. Fitzgerald may be talking about running, but his advice can apply to any seemingly impossible goal.

'Sometimes the biggest problem is in your head. You’ve got to believe you can play a shot instead of wondering where your next bad shot is coming from.'

- Golf great Jack Nicklaus (1940-present)

An interesting perspective on whether (and how) brain size matters in cognitive ability

Some brains are bigger than others, but what is the relevance, if any, to brain size and intelligence? This Scientific American article explores the question and offers examples. It also visually compares frontal slices of several mammals' brains, showing that humans don't necessarily have the biggest cerebrums on the block.

'Keep working on a plan. Make no little plans. Make the biggest one you can think of, and spend the rest of your life carrying it out.'

- President Harry Truman (1884-1972)

The do's and don'ts of using AI to manage your finances

Experts suggest avoiding asking AI for investment advice, but say it's useful for basic budgeting help. Read this article to learn more.

Browse and explore dozens of major psychology theories

There are a ton of different psych theories—so here's a breakdown of some of the major ones according to the general psychological focus.

Explore an interactive map showing what makes people happy.

Using 10,000 responses collected from people around the world about what makes them happy, this map offers insights into how relationships, finances, purpose, and small treats all contribute to a person's contentment. Recent data suggests that young people today are less happy than those in previous generations, indicating a need to reflect on what really matters in life.

Seven early retirement lessons

After one year of retirement under his belt, financial publication Kiplinger's former editor has learned some lessons. Specifically, in this article, he shares his best early retirement advice, from when it makes sense to convert a traditional IRA to a Roth in early retirement, to how to prepare for retirement from a psychological perspective. Read more here.

Visualizing where happiness comes from

Researchers asked 10,000 participants to list 10 things that recently made them happy. One author broke down the responses into subject-verb-object categories, isolating the people and events that made responders satisfied. The result highlights how simple things like having dinner or watching a movie made someone happy. Dive in and look for some ideas or tips on feeling happy today with this fascinating visualization.

How to build curiosity

Change and uncertainty induce stress, but reframing the unknown into an opportunity for discovery has tangible benefits. Approaching change with curiosity enhances activity in the hippocampus and promotes neuroplasticity, promoting learning and serving as a barrier against anxiety. A neuroscientist explains how embracing the unknown, trying small experiments, and other techniques build curiosity.

A famous philosophical question asks would you opt for a life with no pain—but without reality.

How to win a negotiation

Chris Voss, former FBI hostage chief, explains how logic and argument rarely convince someone; instead, he claims emotional intelligence is the most important factor. Watch this brief video where the expert lays out the three most important skills...

The positives of feeling stressed

Worrying about past events and upcoming challenges is not a pleasant experience, but a reasonable amount of stress can bring a lot of good into our lives. In this episode of "The Happiness Lab" with Dr. Laurie Santos, two psychology experts offer tips for resetting one's relationship with stress. Listen and learn how to make stress a positive tool rather than a debilitating emotion.

Long, happy marriages have these important traits

It may not be rocket science, but a lifetime partnership could still use some study. This quick list of smart traits gets into key traits that typically help a marriage remain happy ever after. Using studies from trained therapists and researchers, the article explains how really knowing each other, accepting bids for attention, seeking resolution to conflict, and more are essential to durable marriages. Read it here.

Board games can improve life satisfaction and coping self-efficacy

They provide distraction, foster self-determination, and promote personal transformation. Purposeful engagement with games builds the capacity to face real-life problems.

'When you come to a fork in the road, take it.'

- Baseball great Yogi Berra (1925-2015)

Listen to why Ray Dalio seeks out disagreement

One of Ray Dalio's principles is to constantly be challenged by smart people. He says thoughtful disagreement is key to becoming smarter and making better, more thorough decisions.

How to find happiness at work

Can someone be happy at work? Harvard Business School professor and co-author (with Oprah Winfrey) of “Build the Life You Want” attempts to answer the enduring question in this video. Brooks strays from measuring one’s power, income, or title and instead emphasizes the importance of believing in one’s work and positively impacting others.

How to avoid a 'bad trip' advice includes relaxing your mind if you experience scary things and not fighting the feeling

In this video, Michael Pollan, author of "This Is Your Mind On Plants," underscores the gaps in existing understanding about the substances and recommends only taking guided experiences, for safety and help. He tackles how psychedelics work, explains microdosing and psychedelic risks, how the substances could be used to treat addiction, and the history of psychedelic stigma.

'If you want to succeed, you should strike out on new paths, rather than travel the worn paths of accepted success.'

- Billionaire John D. Rockefeller (1839-1937)

Negative thinking spirals are often the result of uncertainty and anxiety, and can be addressed.